Ujyaalo: Introduction

FM 90 MHz @ Kathmandu

valley

•Live audio broadcast on online (24H)

Primary Group Teachers, civil servants, local political cadres, social activists, local level traditional decision makers, university teachers and youths.

Secondary Group

Farmers, (rural), Workers, small business operators, Migrant workers, (GULF, Malaysia and Developed Countries abroad).

Age Groups 18 to 35 Primary (Male and Female)36 to 55 Secondary (Male and Female)

Ujyaalo: Audiences

Broadcast Coverage – Partnership

Far Western18 FMs

Mid Western 31 FMs

Western 52 FMs

Eastern Region35 FMs

Central 39 FMs

175 + FM station

across the country

Nepal : Democracy without Election

Born around 1990 and After: What is local Election ?!

More than 50 Parties, 6500 Plus candidates, 18 Million voters, 240 Constituencies, Nepali Migrant workers working at GULF, Malaysia, EU, UN and President Carter in Single platform

Nepal : Democracy and Illusions

Nepal : Democracy without Job

Each Day Nepal Export 1500 Youth for work

Each day Nepal receive 3 to 4 dead body in coffin from GULF and Malaysia

About 4 Million Youth are working outside Nepal

On the way to Earn Money: Line at TIA

More than 25% of the GDP from remittance

Nepal : Democracy without Job

Nepal : Democracy without Job

Ujyaalo Online: Reach and growth

• News and activities• Radio reports• Interviews• Vox pops• Experience of migrants

and returnees • Feedbacks, suggestions• Questions & Answers• PSAs

Radio Program’s Components

Issues planning of the program

Active Content Advisory Team (CAT) to suggest and contribute in the issues of radio programs

The members of CAT are diverse as they're from various sectors like government, trade union, lawyer, expert, academics, activist and civil society

Audience Engagement Tools

Radio Program Prodcution

Toll Free Number

Participation analysis by tools

No of Feedbacks Covered in the Program

Month/Medium IVR SMSFacebook/

TwitterEmail

March 14 5 22 0

April 15 16 23 0

May 10 11 19 1

June 6 8 23 1

July 11 9 29 3

August 11 8 28 2Sept 9 6 26 1Oct 9 4 38 0Nov 6 3 18 0Dec 10 10 26 0

Jan 14 5 5 20 0Feb 5 10 23 0

March 6 9 37 0Total 117 104 332 8

Feedback covered in the radio program from March 2013 to March 2014.

Audience Participation - Question

I am going to Malaysia but the manpower company has demanded 1 hundred and 20 thousands with me. Is this true or not? Hikmat Nepali, Baglung

Nepal

Audience Participation – Suggestion

This program is very much important to migrants and potential migrants and I would recommend all of them to listen it. I would like to request you to talk on behalf of victims and to take this program in the remote areas also. Because of the agent and the manpower company the migrant workers are forced to pay almost triple money than that of allocated by government so it's necessary to control and punish them. I am worried when will the agent be controlled and when will the manpower be punished. I would like to request Ujjyalo 90 Network to make programs so that corruption will be eradicated from the country.

Gagesh HamalAabudhabi

UAE (Facebook)

• I had returned by working in Saudi, while in Saudi due to the bad company I worked illegally then I stayed in jail for few months and returned home. It has been almost 3 years now but I want to go Saudi again to work as a driver. Can I go there or not?

Audience Participation - Question

Dipak Kumar Sharma, Kohalpur, Banke

PSA - Impacts

• Received more than 1 million sms after broadcasting the PSAs (Info distribution via SMS)