UPDATES:
New: Windows & Instore: Price Crash.
StorIQ Photo Requirements:
Complete this campaign by uploading photos to the corresponding tags on StorIQ.
UK & ROI PRICE CRASH WEEK 34—EFFECTIVE: 19TH OCTOBER 2021
DATE: OCTOBER 2021 REGION: UK & ROI
WINDOW POSTER
WINDOW POSTER/A1: UK WINDOW POSTER/A1: ROI
UK & ROI PRICE CRASH WEEK 34—EFFECTIVE: 19TH OCTOBER 2021
Window Poster
• All Window Posters should be changed to Price Crash Posters.
• Please remove your pricing stand.
• Make sure Price Crash POS Sleeve is added to the bag used in
the window.
• Keep your windows dressed to the current window promotions.
Pricing Mannequins
• Price product with a Red WAS/THEN
NOW Ticket. Kimble gun tickets to
the left hand side only. The ticket
must be clear and visible.
• Only price the outer layer of the
upper body garment. Do not price all
layers.
• Price the bottom garment– add this
price tag as close to the hip as
possible.
DATE: OCTOBER 2021 REGION: UK & ROI
POS BEST PRACTICE
• We need to create impact with our communication to customers. Therefore all elements of POS received must to be used. Please make sure all
E.O.A and A4L’s are being utilised to highlight discounted product.
HZP
SMALL FORMAT LANDSCAPE
EOA
GONDOLA
HORIZONAL PELMET
SQUARE PELMET
DUMP BIN WINDOW POSTER
A1
STRUT CARD
SECURITY PEDESTAL
BG5 & 6
UK & ROI PRICE CRASH WEEK 34—EFFECTIVE: 19TH OCTOBER 2021
EOA
TRIAL
DATE: OCTOBER 2021 REGION: UK & ROI
Mannequin Price Crash POS Sleeves
• To further drive sales for Price Crash, all stores need to follow this di-
rective.
• Kimble gun a SALE swing ticket to the left hand side of the
mannequins upper body garment. The ticket must be clear and visible.
• Use a black marker pen to neatly show the discounted price.
• This needs to be shown on all of your mannequins in your store. Use
images for guidance.
UK & ROI PRICE CRASH WEEK 34—EFFECTIVE: 19TH OCTOBER 2021
DATE: OCTOBER 2021 REGION: UK & ROI
Window Double Upright Stores
• If your store is a double upright window please follow this directive.
• Add BG5 or 6 graphic holders to your window with Price Crash graphics inside.
• To create a bold statement add the same product throughout your window e.g. Seasons Jackets using all colour ways.
• Make sure all hangers are facing the same way, use 8-10 sizes in your window and remove pricing from all stock used.
UK & ROI PRICE CRASH WEEK 34—EFFECTIVE: 19TH OCTOBER 2021
DATE: OCTOBER 2021 REGION: UK & ROI
POS
The PRICE CRASH event must look impactful to customers, so ensure that all elements of POS received are used.
Please make sure all A4 sign holders and A4 Block Sign Holders are being utilised.
LADDER CONCEPT METAL CONCEPT
UK & ROI PRICE CRASH WEEK 34—EFFECTIVE: 19TH OCTOBER 2021
DATE: OCTOBER 2021 REGION: UK & ROI
Images are just to show how to implement POS.
The Price Crash event must look impactful to customers, so ensure that a SILIBI Rail is situated at the entrance of your
store displaying in bulk, best selling weather appropriate product.
Please make sure you keep the A-Rails in each department outfit led or to single product presentation, keeping them updated with weather
depending / good price point stock.
SILIBI RAILS
UK & ROI PRICE CRASH WEEK 34—EFFECTIVE: 19TH OCTOBER 2021
GONDOLAS TALL CAGES
