+ All Categories
Home > Documents > UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre...

UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre...

Date post: 26-Jun-2020
Category:
Upload: others
View: 4 times
Download: 0 times
Share this document with a friend
12
UK Internet & Broadband Trends As of May 03, 2020
Transcript
Page 1: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

UK Internet &

Broadband Trends

As of May 03, 2020

Page 2: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

HYPOTHESIS

We saw increase in demand for broadband and internet services as

working from home and home schooling increased with lockdown

due to the COVID-19 situation.

1. How has it changed over the last 6 - 7 weeks period?

2. Has there been any change in consumer behaviour or brand

preferences while looking for these services?

Page 3: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

-23% -25% -25%-17% -17%

-3% -2% -6% -12% -7%

28%

57%

36%23%

38% 35%53%

W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18

Search volume indexed to Jan (blue lines) and year-on-year growth (red bars)

YoY CY2019 CY 2020

7%

-2% -5% -9% -8%

9% 9%

0%

-18% -19%

7%13%

-9%-19%

0%

-16%

-3%

Clicks indexed to Jan (blue lines) and year-on year growth (red bars)

Online consumer engagement continues to increase throughout

lockdown

Lockdown

Source: Internal Data,

Page 4: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

Search volumes are highly influenced

by today’s need for uninterrupted,

high speed internet, but clicks are

dominated by key broadband service

and provider related terms

People are constantly checking for

their internet speed as they work

from home and home school more

than ever before.

Query samples

Speed Test: “speed test, ookla speed

check, adsl speed test,…

Non-Speed Test: broadband

provider”, “compare broadband

phone tv deals”, high speed internet,

broadband deals only,…

57% 57% 57% 54% 53% 52% 51% 53% 53% 50% 46% 43% 44% 44% 44% 45% 45%

43% 43% 43% 46% 47% 48% 49% 47% 47% 50% 54% 57% 56% 56% 56% 55% 55%

W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18

Search volume split by Speed Test vs. Non-Speed Test Category

Search Volume Non Speed Test Search Volume Speed Test

82% 80% 80% 79% 78% 78% 80% 82% 83% 83% 80% 79% 81% 80% 78% 79% 80%

18% 20% 20% 21% 22% 22% 20% 18% 17% 17% 20% 21% 19% 20% 22% 21% 20%

W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18

Clicks split by Speed Test vs. Non-Speed Test Category

Clicks Non Speed Test Clicks Speed Test

Uninterrupted broadband & service are consumer needs of the day

Source: Internal Data

Page 5: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

Deep dive into

Non-Speed Test Category

Page 6: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

9%

1%

6%

12%

35%

38%

0%

1%

7%

10%

40%

42%

Problem

Switch

Fiber

Price Sensitive/ Cheap/Lowcost

Best or Fast

Compare

Search volume split by consumer preference

W2 - W8

W12 - W18

Stay connected with your customers at the time of needConsumers are more price conscious along with greater need for timely customer service

Whilst, comparing offers and finding the

best or fastest services was of interest at the

start of lockdown, there is now an increased

need for cheaper deals and customer

service - information/ updates when the

service is low/ down.

Consumers seemed to trust their service

providers, sorting any intermittent concerns

at this time of lockdown than switching

providers. This could be down to the

potential need for any in person installation

and/or any delays or break in connection

during the reduced in-person service.

Source: Internal Data

Page 7: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

Best/Fast

Price Sensitive/

Cheap/Low Cost Compare Fibre Problem

best broadband deals cheapest broadband compare broadband fibre broadband sky internet problems

best broadband cheap broadband deals broadband comparison fibre broadband deals sky broadband down

best broadband deals new

customers cheap broadband

compare broadband

deals fibre optic broadband virgin internet down

best broadband provider cheapest broadband deals

compare market

broadband bt fibre broadband bt internet problem

best broadband phone deals cheap internet broadband compare fibre broadband my area

virgin media internet

problems

best internet provider broadband prices

compare internet

providers sky fibre broadband bt broadband issues

best broadband deals uk broadband prices uk

compare broadband

phone deals broadband deals fibre

post office broadband

problems

best internet deals cheap internet deals

compare broadband

packages fiber broadband sky internet problems

best broadband my area cheapest broadband deals uk

broadband comparison

sites fibre optic broadband deals virgin broadband down

best tv broadband deals

cheapest broadband phone

deals

broadband deals

compare fiber optic broadband virgin media internet down

Top 10 queries across the consumer preference categories

Source: Internal Data

Page 8: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

Brand matters but generics play a critical role

60% 65% 61% 65% 65% 60% 60% 60%

40% 35% 39% 35% 35% 40% 40% 40%

CY-19 CY-20 W2 - W8 W12 - W18 CY-19 CY-20 W2 - W8 W12 - W18

YoY (W12 - W18) 2020 (Pre COVID-19 Vs. Lockdown period) YoY (W12 - W18) 2020 (Pre COVID-19 Vs. Lockdown period)

Search volume Clicks

Search volume and clicks split by brand vs. generics

Brand Generics

Consumers are searching slightly less but engaging (clicks) consistently and slightly more

through the period with generic queries relating to broadband and internet services

Source: Internal Data

Page 9: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

internet

broadband deals

Broadband

best broadband deals

broadband phone deals

compare broadband

broadband comparison

best broadband

broadband deals uk

compare broadband deals

best broadband deals new customers

cheapest broadband

internet providers

fibre broadband

cheap broadband deals

tv broadband deals

cheap broadband

phone broadband deals

broadband tv deals

best broadband provider

Top 20 generic queries

Top 20 generic queries

Page 10: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

-5%

-66%

-27%

-23%

0%

5%

-4%

-11%

24%

16%

-3%

-29%

2%

Others

Plusnet

TalkTalk

uSwitch

John Lewis

Now

Vodafone

EE

Post Office

Virgin

Sky

Generics

BT

Growth during Lockdown over Pre covid-19 period

Changing brand preferences, influenced by deals & service

14%

-21%

-9%

23%

24%

-17%

32%

16%

70%

44%

27%

-20%

-4%

Others

Plusnet

TalkTalk

uSwitch

John Lewis

Now

Vodafone

EE

Post Office

Virgin

Sky

Generics

BT

YoY growth for W12 – W18

Source: Internal Data,

Page 11: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

Slightly greater consumer engagement

during the mid-week

16% 16%17% 17%

14%

9%10%

17% 17%16%

15%

14%

10%11%

M Tu W Th F Sa Su

2020 Pre COVID-19 vs. Lockdown period

Search volume share split by day of the week

W12 - W18 W2 - W8

Source: Internal Data,

Page 12: UK Internet & Broadband Trends · best broadband phone deals cheap internet broadband compare fibre broadband my area virgin media internet problems best internet provider broadband

Highlights and recommendations


Recommended