UK Mobile Consumer Evolution July 2011 Final

8/4/2019 UK Mobile Consumer Evolution July 2011 Final

1/31

Annah` Dngibm`g}bch cgm \vn|vb`}cvr


Pgm`vt}cgmbga PK Tecv}|jng` Pt`vt

Ophr 6


2/31


Ca`gmc

3 Tecv}|jng` Ptca`

6 Hndch Bginvec}bng T``k`vt

4 \pvdjct` Mvby`g Tjn||`vt

= V`cdjbga }j` Tecv}|jng` Pt`v

6


3/31


V`t`cvdj Nfo`d}by`t

Acbg c m``| pgm`vt}cgmbga ni tecv}|jng` dngtpe`v f`jcybnpv(t|`dbibdchhr qb}j v`acvm }n?

4

MCR

Jnq cv`tecv}|jng`t

pt`m bgmcbhr hbi`>

Qjc} vnh` mntecv}|jng`t |hcrbg m`dbtbng eckbga

inv |vnmpd}t ) t`vybd`t>

Jnq mn dngtpe`vteph}b}ctkqb}j }j`bv

tecv}|jng`t>

Qjc} }r|`t ni bgincv` dngtpe`vt

t`cvdjbga inv ngenfbh` >

Jnq mndngtpe`vtv`t|ngm }n

enfbh` cmt>


4/31


V`t`cvdj E`}jnmnhnar

Bg |cv}g`vtjb| qb}j B|tnt E`mbcD]( c }n}ch

ni 6(


5/31


A`g`vchTecv}|jng`Ptca`

0


6/31


Tecv}|jng`t Cv` @ef`mm`m Bg}n Mcbhr Hbi`

9

00%An nghbg` ybc }j`bv

Tecv}|jng`t `y`vr mcr

Fct`? \vbyc}` Tecv}|jng` pt`vt qjn pt` }j` bg}`vg`} bg a`g`vch . chtn }j` dne|p}`vS3:? ]jbgkbga cfnp} }j` hct} t`y`g mcrt ng jnq ecgr mcrt q`v` rnp nghbg` qb}j '''>


7/31


Qj`v` Tecv}|jng` Bt Pt`m

2:%

:2%

1=%

9:%

9=%

93%

0:%

0=%

=1%

69%

39%

Jne`

Ng}j`an

Qnvk

Bg c t}nv`

\pfhbd ]vcgt|nv}

Dci` nv dnii`` tjn|

V`t}cpvcg}

Tndbch ac}j`vbga

Cbv|nv}

Mnd}nv!t

Tdjnnh

Jne`2:%

C Dngtpe`vt Chqcrtng Dne|cgbng

1Fct`? \vbyc}` Tecv}|jng` pt`vt qjn pt` }j` bg}`vg`} bg a`g`vch( g5 6


8/31


Tecv}|jng`t T`vy` Ct \ndk`} \Dtcgm @z}`gm M`tk}n| @z|`vb`gd`

:

Tecv}|jng` Cd}byb}b`t Qb}jbg \ct} Q``k*@zdhpmbga Dchht"

=6%Pt`m c t`cvdj `gabg`

03%Fvnqt`m }j` bg}`vg`}

4:%Pt`m cg C|| 3:%

Qc}dj ybm`nt

Fct`? \vbyc}` Tecv}|jng` pt`vt qjn pt` }j` bg}`vg`} bg a`g`vch( g5 6


9/31


Pt`tecv}|jng`

qjbh`'

V`cm c fnnk

33%

Qc}dj ]Y

04%Hbt}`g }n

eptbd

=2%

\hcrybm`n ace`t

39%

V`cmg`qt|c|`v

.ecacbg`

3:%

Pt` bg}`vg`}

69%

1=%

2Fct`? \vbyc}` Tecv}|jng` pt`vt qjn pt` }j` bg}`vg`} bg a`g`vch cgm qjn q`v` nghbg` r`t}`vmcr qb}j }j`bv Tecv}|jng`( g5 30=9S66? Qj`g rnp pt` }j` Bg}`vg`} ng rnpv Tecv}|jng` qjbdj bi cgr ni }j` inhhnqbga mn rnp mn c} }j` tce` }be`>\h`ct` gn}` }jc} q` e`cg mnbga }jbgat ng n}j`v m`ybd`t gn} mnbga ecgr }jbgat c} }j` tce` }be` ng rnpv Tecv}|jng`'

Tecv}|jng`t Pt`m Qjbh` Dngtpebga N}j`v E`mbc


10/31


Eph}b|h` ]vbaa`vt }n Chqcrtng Tecv}|jng` Ptca`

3


17/31


Hndch Bginvec}bng T``k`vt cv` V`cmr }n Fpr

43%\pvdjct`m

49% Dchh =3% Bg t}nv` 66% Nghbg` 6

=6% Q`ftb}`

9:%Ybtb}


18/31


Cd}bngt ]ck`g Ci}`v Cdd`ttbga Hndch Dng}`g}

3:

=6%

=3%

49%

49%

66%

6


19/31


\pvdjct` Mvby`gTjn||`vt

32


20/31


=0%Pt` c Tecv}|jng` mpvbga }j`bv tjn||bga |vnd`tt

Annah` Dngibm`g}bch cgm \vn|vb }cvr 6


23/31


Econvb}r ni Tecv}|jng` Tjn||`vt \pvdjct`

@y`v Ecm` C \pvdjct`

ci}`v v`t`cvdjbga ng c tecv}|jng`>

R t

03%

\pvdjct` Djcgg`h

Nghbg` ptbgac dne|p}`v? 41%

Tecv}|jng`? 6


24/31


]n| B}`et \pvdjct`m ng }j` Tecv}|jng`

Fct`? \pvdjct`m \vnmpd}t ci}`v v`t`cvdjbga ng }j` tecv}|jng` g5=


25/31


V`cdjbga }j`Enfbh` Pt`v

60

=


26/31


27/31


6:% ni ]jnt` Qjn T`` c Enfbh` Cm ]ck` Cd}bng

Hnnk`m inv Env`Bginvec}bng

Dng}cd}`mCmy`v}bt`v

Ybtb} . Hndc}`V`}cbh`v

\pvdjct`

==% Dhbdk`m ng Cm x 4=% Ybtb} q`ftb}`

:%

2%

Dhbdk }n dchh cmy`v}bt`v ng enfbh`

Dchh`m cmy`v}bt`v.v`}cbh`v c} hc}`v }be`

3=%

36%

Q`g} }n t}nv` inv cmmb}bngch Bgin

Hndc}`m mbv`d}bngt ng ec|

39%

6

61%

60%

'''ng dne|p}`v

'''ng tecv}|jng`


28/31


62%Qnphm gn} ebgmv`d`bybga cmt ng

}j`bv Tecv}|jng` bi}j`r v`d`by`m cgrkbgm ni v`qcvmt nviv``fb`t

Annah` Dngibm`g}bch cgm \vn|vb }cvr 6:

3=%Jcy` chv`cmrpt`m c enfbh`dnp|ng bgt}nv`

Fct`? \vbyc}` Tecv}|jng` pt`vt qjn pt` }j` bg}`vg`} bg a`g`vch( g5 6


29/31


Tpeecvr ni Ibgmbgat cgm Be|hbdc}bngt

62

@z}`gm nghbg` cmy`v}btbga t}vc}àb`t }n enfbh` ct dngtpe`vt pt` }j`bv Tecv}|jng`t}n j`h| qb}j chh ct|`d}t ni }j`bv mcbhr hby`t'

F` inpgm ybc enfbh` t`cvdj ct dngtpe`vt vàphcvhr pt` }j`bv |jng`t }n ibgm cgm cd} ngbginvec}bng'

Bgdnv|nvc}` hndc}bng fct`m |vnmpd}t cgm t`vybd`t cgm eck` b} `ctr inv enfbh`dpt}ne`vt }n v`cdj rnp f`dcpt` hndch bginvec}bng t``kbga bt dneeng cengatecv}|jng` pt`vt cgm }j`r cv` ent} v`cmr }n cd} ng }j` bginvec}bng }j`r ibgm'

M`y`hn| c dne|v`j`gtby` dvnttdjcgg`h t}vc}àr ct enfbh` tjn||`vt pt` }j`bv|jng`t bgt}nv`( nghbg` cgm ybc enfbh` q`ftb}` cgm c||t }n v`t`cvdj cgm eck` |pvdjct`m`dbtbngt' Jcy` c enfbh`n|}beb`m q`ftb}` tn dngtpe`vt dcg `ctbhr dne|h`}` }j`bvancht'

Be|hè`g} cg bg}àvc}`m enfbh` cmt ecvk`}bga t}vc}àr ct |`n|h pt` }j`bvtecv}|jng`t qjbh` dngtpebga n}j`v e`mbc cgm cv` bgihp`gd`m fr b}' @gtpv` rnpvenfbh` cmt cv` `gacabga cgm c||`cv |vnebg`g}hr ct c econvb}r ni enfbh` pt`vtgn}bd` enfbh` cmt cgm }ck` cd}bng ng }jè'


30/31


Ahnfch V`t`cvdj Vnhhbga Np}

4

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UK Mobile Consumer Evolution July 2011 Final

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