UK Stroke Forum 2016 TOOLKIT

11th UK Stroke Forum ACC Liverpool Monday 28 - Wednesday 30 November 2016

2 UK Stroke Forum 2016 TOOLKIT

Materials included: • Banner advert –

for email signatures and websites (JPG and PNG format)

• Short listing for websites

• Promotional copy for use in email shots/newsletters

• PowerPoint slide for use in upcoming presentations (speakers) or plasmas screens at other events (can also be used for SA exhibitions)

• Example tweets and short links to use

• Electronic flyer – A5 flyer (6 versions)

• Logo (EPS, JPG x 4 of each)

• Image bank (selection of photos)

• UKSF brand guidelines

UK Stroke Forum 2016 Promotional Toolkit

Here are some tips and ideas of how you can ensure your colleagues and peers know what is happening in Liverpool on Monday 28 - Wednesday 30 November 2016. Our toolkit is designed to help you communicate the key messages of the conference and is interactive so that you can access the item you need when you need it! We have also included guidelines on usage of the UKSF brand. The toolkit is for anyone involved in UK Stroke Forum 2016 and we encourage you to use as many devices as you can to promote the conference to your colleagues and wider networks. (Coalition members, programme committee members, UKSF steering committee members, UKSF speakers, Stroke Association offices and staff, University colleagues, sponsors, journals…and more besides). This PDF explains the items and on the webpage itself you’ll find each relevant link for you to download the element you require.

11th UK Stroke Forum

A5 Flyers

UK Stroke Forum 2016

Join us for the 11th UK Stroke Forum Conference

Why should you attend?

• Hear from a wide range of inspiring and world-class speakers with a choice of over 25 sessions, each focused on a different aspect of stroke care

• Engage with over 1,400 professionals from across the whole stroke care pathway

• Join the debate with key players shaping the stroke agenda• Three accredited training streams and eight interactive

educational workshops to choose from - giving you practical ideas to improve your own practice

• Discover the latest industry developments from over 50 exhibitors

Register online at ukstrokeforum.org

1-3 December 2015 ACC Liverpool

The UK’s largest multidisciplinary conferencefor stroke care professionals

Early bird offer - save 15% until 31 August

#UKSF16

Full Colour

We have an A5 flyer already designed for this years conference. This is available in PDF format and we can provide a print ready version or a web version which is suitable for emailing out to key contacts. There is also a black and white version available for use in mono printing.

Links to A5 Flyer Files

A5 Flyer Earlybird WebA5 Flyer Earlybird Print A5 Flyer Standard Rate WebA5 Flyer Standard Rate Print

Promote the new UKSF Adult Social Workers, Assistant Social Workers and Senior Care Staff Training Stream - A6 PostcardPromote the new One Day GP training - A6

11th UK Stroke Forum

11th UK Stroke Forum ConferenceMonday 28 November 2016ACC Liverpool

New Training Stream for Adult Social Workers, Assistant Social Workers and Senior Care Staff

#UKSF16

UKSF A6 GP CONF 2016.indd 3 13/07/2016 12:19:02

11th UK Stroke Forum ConferenceMonday 28 November 2016ACC Liverpool

New GP Training Stream

#UKSF16

New - GP and Social care postcards

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Email Signature

We have the following email signature graphic to promote this years conference. Insert this graphic into the footer of your email.

Email Signature graphic

Email signature graphic, in-situ

Links to Email Signature files

Email signature

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Web banners

Web banners in-situ

Web banner 728 x 90px

We have the following web banners available to promote this years conference. 120 x 600px (Skyscraper banner) and a 728 x 90px version.

Links to Web Banner files

UKSF 2016 web banner 728 x 90 px png

UKSF 2016 web banner 120 x 600 px jpeg

11th UK Stroke Forum

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PowerPoint

We have the following PowerPoint slide designed to promote this years conference. Please feel free to use this slide in your upcoming presentations or a plasma screens at other events.

Arial 40pt

Arial 28pt

Arial 36pt

Example PowerPoint slide

Link to PowerPoint file

PowerPoint presentation slide template

11th UK Stroke Forum

Website copy

Copy For Short Listing For Websites

(91 words)The 11th UK Stroke Forum Conference will take place Monday 28 - Wednesday 30 November 2016 – ACC, Liverpool• The UK’s largest multidisciplinary stroke conference• Discover the latest developments in stroke research and practice from leading experts in the field• Update your stroke knowledge at the accredited training day • Unrivalled opportunities to showcase your work – from research to service development and

clinical trials. • Raise your company profile – sponsor or exhibit.

Key dates

• Registration open: July until 21 November 2016• Early Bird registration deadline: 31 August 2016

For more information visit www.ukstrokeforum.org Join the conversation @ukstrokeforum #UKSF16UK Stroke Forum

(50 Words)The 11th UK Stroke Forum Conference Monday 28 - Wednesday 30 November 2016 – ACC, Liverpool• The UK’s largest multidisciplinary stroke conference• Discover the latest developments in stroke research and practice from leading experts in the field• Registration open until 21 November 2016• Early Bird registration deadline: 31 August• www.ukstrokeforum.org

Join the conversation @ukstrokeforum #UKSF16UK Stroke Forum

(25 Words)11th UK Stroke Forum Conference Monday 28 - Wednesday 30 November 2016 - ACC LiverpoolUK’s largest multidisciplinary stroke conferenceRegister Now - Early Bird closes 31 August 2016

www.ukstrokeforum.org @ukstrokeforum #UKSF16UK Stroke Forum

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Copy For Reasons To Attend:

Version One:

• The UK’s largest multidisciplinary conference for stroke care professionals• Find out the latest in stroke research• Learn new skills from experts in the field• Enhance your stroke knowledge • Showcase your innovations• Join the debate with key players shaping the stroke agenda

Version Two:

• Join the debate with key players shaping the stroke agenda• Engage with over 1,400 professionals from across the whole Stroke care pathway• Three accredited training streams and eight interactive educational workshops to choose from –

giving you practical ideas to improve your own practice• Hear from a wide range of inspiring and world-class speakers with a choice of over 25 sessions,

each focused on a different aspect of stroke care• Discover the latest industry developments from over 50 exhibitors

Copy For Event Features:

Event features• 1,400 attendees• Three days, including a dedicated training day with a choice of streams depending on your role• Over 50 main conference sessions, each focused on a different aspect of stroke care• Over 170 expert speakers and researchers giving talks on the latest research updates and service

improvements• Over 50 exhibition stands showcasing new innovations and industry developments• Over 170 research posters including on-going trials• Practical workshops• Debate sessions• Stroke survivors sharing their experiences• Meetings for the latest trial updates• CPD contribution

Join the conversation @ukstrokeforum #UKSF16 UK Stroke Forum

Key DatesRegistration: Open July until 21 November 2016Early Bird registration deadline is 31 August 2016

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Social Media

Example tweets and short links to use. Use text from the Copy for promotional toolkit document and perhaps do a mock-up of an example tweet.

Registration is now open for the UK Stroke Forum Conference 28-30 November 2016 @ Liverpool ACC. Register here http://bit.ly/1DIHTQV #UKSF16

#UKSF16 registration is now open! The UK’s largest multidisciplinary stroke conference, 28-30 November 2016 at @ACCLiverpool http://bit.ly/1M7lWj2

UK Stroke Forum Conference 28-30 November 2016 @ Liverpool ACC. 15% off with Early Bird until 31 Aug http://bit.ly/1DIHTQV #UKSF16

@UKStrokeForum 2016 registration open. Book now to engage with over 1400 stroke care professionals! http://bit.ly/1DIHTQV #UKSF16

Join us at UK Stroke Forum Conference 28-30 November 2016 @ Liverpool ACC. 15% off with Early Bird until 31 Aug http://bit.ly/1DIHTQV #UKSF16

UK Stroke Forum Conference 28-30 November 2016. See at a glance programme. 15% off with Early Bird until 31 Aug http://bit.ly/1DIHTQV #UKSF16

Colour Social Media IconsLinkedIn (Left)Twitter (Right) UKSF Twitter icon

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UKSF Logo

There are two versions of the UKSF logo, a horizontal version and vertical version, please use whichever is most suitable for your requirements.

Where possible, the logo should fit across the full width or height of the page depending on whether you are using the vertical or horizontal version of the logo.

Minimum sizeTo maintain clarity of the logo, the ‘S’ on the Stroke Association logo never appear smaller than 7mm in height on printed material and the ‘S’ should never appear smaller than 42 pixels in online applications.

The logo comes in full colour format, but there’s also a black on white version for use in mono printing. Where possible please use the full colour version.

The logo comes in the following formats:

EPSVector files can be resized without compromising quality and are for use primarily on printed materials.

JPGBitmap graphic; for use online and in Mircosoft Office applications.

TheMulti-disciplinaryStroke Conferenceof the year

Developed byhealthcare professionals forhealthcare professionals.

Multi-disciplinary teamssharing best practiceand developments instroke care.

Continued professionaldevelopment through freetraining sessions.

www.ukstrokeforum.org

UKSF Banners.indd 1 4/2/2012 11:38:48 AM

Examples of logo usage; landscape on a A4 document, and portrait on a pull up banner.

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Colour - Landscape version

Reverse logo in black - Landscape version

Colour and reverse logo in black- Portrait version

Minimum sizeThe ‘S’ on the Stroke Association logo never appear smaller than 7mm in height on printed material and the ‘S’ should never appear smaller than 42 pixels in online applications.

7mm

Links to logo files EPS files

UKSF logo black landscapeUKSF logo black portraitUKSF logo colour landscapeUKSF logo colour portrait JPG files

UKSF_logo black landscapeUKSF logo black portraitUKSF logo colour landscapeUKSF logo colour portrait

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UKSF Colour Palette

Primary Colour Palette

Secondary Colour Palette

Our primary colours are bright, vibrant, and fresh and should always be present in any promotional materials created. Our secondary colour palette was chosen to complement our primary colour palette.

Below are the references for our colour palette. Pantone / CMYK references are for use in printed materials and RGB for use online

Pantone 638c C:75 M:0 Y:25 K0 R:0 G:186 B:198

Pantone 109c C:0 M:10 Y:100 K:0 R:225 G:221 B:0

Pantone 213c C:0 M:100 Y:20 K0 R:237 G:6 B:119

Pantone 376c C:55 M:0 Y100 K:0 R:128 G:195 B:68

Pantone 144c C:0 M:55 Y:100 K:0 R:246 G:139 B:31

Pantone 241c C:25 M:100 Y:0 K:0 R:189 G:26 B:141

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UKSF Branded items

Pull up banner examples.

TheMulti-disciplinaryStroke Conferenceof the year

Developed byhealthcare professionals forhealthcare professionals.

Multi-disciplinary teamssharing best practiceand developments instroke care.

Continued professionaldevelopment through freetraining sessions.

www.ukstrokeforum.org

UKSF Banners.indd 1 4/2/2012 11:38:48 AM

Continual Professional Development

Use your programme book mark to map your learning across the whole stroke pathway.

Prevention and managing risk

Hyper-acute and acute care

Hospital care & rehabilitation

Post-discharge care

www.ukstrokeforum.org

UKSF 2014 banner 2150mmx850mm.indd 1 16/10/2014 10:31:38

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UKSF Fonts

Our font of choice is Helvetica. This font should be used on all professionally designed materials. Helvetica is available in a range of weights regular, italic, light, medium, bold, black.

When Helvetica is not available for use online and on documents produced in Mircosoft Office please use Arial as an alternative.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!ӣ$%^&*():;.

Helvetica Neue LT Com55 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!ӣ$%^&*():;.

HelveticaNeue LT 65 MediumRegular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!ӣ$%^&*():;.

HelveticaNeue LT 75 BoldRegular

11th UK Stroke Forum

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?£$€%&@():;.

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?£$€%&@():;.

Arial Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?£$€%&@():;.

Arial Bold

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UKSF Photo examples

We have a wide selection of photographs available from previous conferences. Below are a selection of the photographs available.

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Checklist

1. Email your contacts with the flyer and promotional text

2. Network with your contacts and hand-out promotional flyers

3. Ask your organisations website team to upload the flyer and text - on to your website events pages - as your e-signature - as a website banner on the home page

4. Engage with your twitter and linked-in networks to spread the word online and get involved with the pre-conference buzz #UKSF16

5. Include the UKSF PowerPoint slide into your upcoming presentations explaining the forum, its aims and the key dates for this year’s conference

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The Northern Ireland Stroke Conference 2015

Register NOWukstrokeforum.org

We look forward to welcoming you on Monday 28 - Wednesday 30 November 2016 for the 10th UK Stroke Forum