UKRAINE B2C E-COMMERCE MARKET 2019 PUBLICATION DATE: APRIL 2019
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS
I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS I PAGE 11
ORDER FORM I PAGE 12 TERMS AND CONDITIONS
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Ukraine B2C E-Commerce Market 2019
Report
B2C E-Commerce
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Ukraine
English
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QUESTIONS
ANSWERED
IN THIS REPORT
How large was Ukraine’s B2C E-Commerce market in 2018?
What are the top drivers and barriers of online shopping in Ukraine?
What are the newest regulatory trends affecting the development of E-Commerce in Ukraine in
2018?
Which key market trends influence the development of online retail in Ukraine?
Who are the leading E-Commerce merchants in Ukraine?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
UKRAINE B2C E-COMMERCE MARKET 2019
UKRAINE’S B2C E-COMMERCE MARKET SHOWS GROWTH POTENTIAL
The B2C E-Commerce sales in Ukraine remain on the growth path driven by
emerging market trends such as mobile shopping apps and social commerce. More than
one in three consumers already make purchases online, according to a survey cited by
yStats.com. As this share continues to increase, online sales are also expected to rise to a
high one-digit percentage share of the total retail market in Ukraine.
M-Commerce is becoming increasingly popular, with around one-third of all digital
orders placed via smartphones in 2018. Moreover, above 50% of online buyers made
purchases via mobile apps, according to a recent survey referenced in the yStats.com
report. In addition to E-Commerce websites and apps, a high double-digit share of Ukraine’s
shoppers place orders via social networks. Fashion, consumer electronics and personal care
products were the leading categories purchased by consumers online.
Local E-Commerce companies in Ukraine are facing growing competition from cross-
border platforms, such as China-based AliExpress, a popular destination for price-sensitive
online shoppers in Ukraine. In late 2018, the two local E-Commerce leaders, Rozetka and
EVO Group, joined their efforts in achieving a higher share of the growing online retail
market in Ukraine.
UKRAINE B2C E-COMMERCE MARKET 2019
3
MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
Overview and International Comparisons, March 2019
TRENDS
Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
Share of Internet Users Who Research Product Information and Place Orders Online via Smartphone, in %, 2018
Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2017
Share of Online Shoppers Purchasing via Shopping Apps, in %, 2018
SALES & SHARES
B2C E-Commerce Sales, in UAH billion, 2016 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, 2018
INTERNET USERS & ONLINE SHOPPERS
Internet Penetration, in % of Individuals, 2010 – 2019f
Online Shopper Penetration, in % of Individuals, 2012 – 2018
Online Shopper Penetration, in % of Internet Users, 2018
Share of Internet Users Who Regularly Purchase Goods Online, in % of Internet Users and in millions, 2018
Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
PRODUCTS
Top Product Categories Purchased Online, in % of Online Shoppers, 2018
Breakdown of E-Commerce Sales of Electronics Products by Category, in %, 2018
PAYMENT
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
Online Payment Services Revenues, in UAH billion, 2018 & 2019f
DELIVERY
B2C E-Commerce Delivery Revenues, in UAH billion, 2018 & 2019f
Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
Breakdown of Delivery Operators, in % of Delivered Orders from Online Shops, 2018
PLAYERS
Top E-Commerce Websites Used, in % of Online Shoppers, 2018
Breakdown of Traffic to E-Commerce Websites by Segment, in %, October 2018
Leading E-Commerce Websites by Segment, in % of Traffic, 2018
Top 3 Reasons for Buying Online From a Particular Website, in % of Online Shoppers, 2018
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UKRAINE B2C E-COMMERCE MARKET 2019
TABLE OF CONTENTS
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UKRAINE B2C E-COMMERCE MARKET 2019
REPORT-SPECIFIC SAMPLE CHARTS
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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR UKRAINE B2C E-COMMERCE MARKET 2019
Report Coverage
This report covers the B2C E-Commerce market in Ukraine. A
broad definition of retail E-Commerce used by some original sources cited
in this report might include both B2C and C2C E-Commerce.
The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
The report starts with an overview of the B2C E-Commerce
market and international comparisons, where the relevant country is
compared to other countries in the region in terms of criteria relevant to
E-Commerce sales.
Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and cross-border E-Commerce.
The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading product
categories purchased online.
The next section, “Payment”, covers the payment methods most
used by online shoppers.
Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce, such as preferred delivery methods.
Finally, the “Players” section includes information about the
leading E-Commerce companies.
UKRAINE B2C E-COMMERCE MARKET 2019
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