uLocate: Mobile, Social, Local

Where 2.0 Conference

June 13, 2006

Walt Doyle

CEO

uLocate Communications

wdoyle@ulocate.com

DeviceBrands, Operators. Handset

manufacturers

DeviceBrands, Operators. Handset

manufacturers

LBS ApplicationuLocate, Wavemarket, NIM, Radiate,

Webraska, Wayfinder

LBS ApplicationuLocate, Wavemarket, NIM, Radiate,

Webraska, Wayfinder

MiddlewareuLocate, Autodesk, Openwave, LocatioNet, CellVision, mobilaris

MiddlewareuLocate, Autodesk, Openwave, LocatioNet, CellVision, mobilaris

Geospatial ServerESRI, MapInfo, MapQuest, Telcontar,

Autodesk, NAVTEQ, TeleAtlas

Geospatial ServerESRI, MapInfo, MapQuest, Telcontar,

Autodesk, NAVTEQ, TeleAtlas

LBS Infrastructure. Management

TCS, Nokia, Openwave, Ericsson

LBS Infrastructure. Management

TCS, Nokia, Openwave, Ericsson

LBS InfrastructureQualcomm, SiRF, TruePosition,

Cambridge Positioning

LBS InfrastructureQualcomm, SiRF, TruePosition,

Cambridge Positioning

Va

lue

Ch

ain

2006 2007 2008

Wireless LBS Value Chain

ASP

App Dev

Publisher

uLocate Platform and Services

$1 Billion Market in 2008

LBS Total Market (US 2004-2011)

Mobile, Social, Local – Helpful and Useful

• Social is a state of mind - managed by you.– Early examples – presence

• Local is where you are – now. – Early examples – online local search.

• We bring these together through an enabling platform. – Buddy Finding / Friend Finding– Location enabled photos

Our Platform – Application Drivers

Location Clearinghouse Profile Management Privacy Media ManagementAlerting and Messaging

Billing Ad PlatformPublishing/Branding Online Photo Management

Local Search Indexed Search Mobile Marketing

Mobile 2.0 APIJ2ME, BREW, SMS/MMS, Flash Lite, WAP

Platform

Application Middleware

Maps & NavigationInternationalization

Map & Navigation DataUser Generated

ContentPoint of Interest Data

User Location Sources

Reporting

Web 2.0 APIHTML, CSS, AJAX, FLEX

““People Locators”People Locators”MapQuest Find Me, Track-em, MapQuest Find Me, Track-em, AOL / AIM Buddy Finder, Helio AOL / AIM Buddy Finder, Helio

Buddy Finder, Global Pet Buddy Finder, Global Pet Tracker, Lifeline Senior LocatorTracker, Lifeline Senior Locator

““People Locators”People Locators”MapQuest Find Me, Track-em, MapQuest Find Me, Track-em, AOL / AIM Buddy Finder, Helio AOL / AIM Buddy Finder, Helio

Buddy Finder, Global Pet Buddy Finder, Global Pet Tracker, Lifeline Senior LocatorTracker, Lifeline Senior Locator

““Travel Assistants”Travel Assistants”Orbitz, Travelocity, Zagats, Orbitz, Travelocity, Zagats, Fodors, ESPN, Citysearch, Fodors, ESPN, Citysearch,

Time Out, etc.Time Out, etc.

““Travel Assistants”Travel Assistants”Orbitz, Travelocity, Zagats, Orbitz, Travelocity, Zagats, Fodors, ESPN, Citysearch, Fodors, ESPN, Citysearch,

Time Out, etc.Time Out, etc.

““LBS Imaging”LBS Imaging”Geosnapper, Helio, Sprint, Geosnapper, Helio, Sprint, WHERE, AOL, Discovery, WHERE, AOL, Discovery,

Kodak, National Geographic, Kodak, National Geographic, eVite, USA Today, NBC, etc.eVite, USA Today, NBC, etc.

““LBS Imaging”LBS Imaging”Geosnapper, Helio, Sprint, Geosnapper, Helio, Sprint, WHERE, AOL, Discovery, WHERE, AOL, Discovery,

Kodak, National Geographic, Kodak, National Geographic, eVite, USA Today, NBC, etc.eVite, USA Today, NBC, etc.

Applications

Our Platform

3rd Party Data

Application – “Buddy Finders”

-uLocate is the developer and publisher of MapQuest Find Me, the first GPS-enabled “Buddy Finder” in the U.S. to work across multiple carriers.

- Wireless Location Management is the nucleus of “Buddy Finder / Friend Finder.”

- “Buddy Finders” enable Mobile Social Networking.

Camera Phones - Market Size

• 57 Million Millennials– 15-25 years old

• 84% have cell phones today – 26% likely to purchase

new phone w/i 6 months– ~60% of new cell phones

are camera phones• 47% will have a camera

phone in 2006• Total addressable market

(2006): 27 Million

Sources:Primary (analyst reports; Mobile Imaging Report)Secondary (internal and external including Alloy Readership Study)

Path of a camera phone photo

Camera Phone App Online Photo Management

Location data is best meta data (Time + X/Y).

Enable 100% tagging by not requiring the user to manually tag.

Enables effective search = monetization opportunity and increase user experience.

NOW

FUTURE

Online archive or prints

Searchable, indexed content

Geo-Tagged Imagery•Connects people through experiences they share right from their mobile phone (photos, video, text).

•Touch users at 3 core emotions: Vanity, Sociability and Sentimentality.

•Enhance user experience and create monetization opportunity for digital content.

uLocate

• B2B platform supporting commercial cross carrier applications managing user location.– Commerical “buddy finder” applications

with GPS.– Commerical GPS photo applications.

uLocate Overview