Weight Classes:

HEAVYWEIGHT

THE RULES

THE RULES

60 Minutes(or until somebody says uncle)

Bout Duration:

Fouls:

- Boring the Audience

- Physical Abuse (Verbal Abuse is Encouraged)

- Audience Not Asking Questions

THE RULESHow to Win:

Convince the audience that you are the…

THE FIGHTERS

THE FIGHTERS

THE FIGHTERS

LET’S BATTLE!

Industry: Online Personal Finance Management

Industry Size: 30,000 users in 2007, Over 3 million today

Product: Mint.com, free web-based personal finance service. Launched September, 2007

Size: 1.7 million users

Employees: 38

Target Market: Web-savvy Americans 25 – 40 seeking easy and effective means to budget and save money. Comfortable with managing daily life in the cloud via SaaS.

Years of email experience: 15

THE BUSINESS

Campaign Objective: Acquire new Mint.com users at little or no cost.

Campaign Strategy: Email to engaged users asking them to recommend Mint.com to their friends.

Key Metrics Tracked: Open rate, percent of users inviting friends, percent of friends becoming users.

Definition of Success:Less than $1 CPA

THE CAMPAIGN

Market Research Findings Drove Campaign Design

THE CAMPAIGN

Tested 3 Incentives:

1. Chance to win iPod Nano

2. Invitation to exclusive Beta Program (early access to new Mint.com features)

3. No incentive

THE CAMPAIGNUsed StrongMail Influencer to drive higher invites per user.

THE RESULTSActual

Sent

Delivered

Opened: 48%

Invited Friends: 10%

Average Invites: 5

New Users per Invite: 1: 2.6

Average CPA: $0.50

One mailing drove a 44% lift in New Users versus prior week

TAKE YOUR SHOT

Turner Sports: NBA.com, NASCAR.COM, PGA.com, PGATOUR.COM

Target market: All who watch, live, and love sports

Fighter Background:5 years of email marketing experience

Overview: Turner Sports operates all aspects of the league sites for the NBA, NASCAR, PGA TOUR, and PGA of America

THE BUSINESS

Campaign Objective: Drive PGA TOUR fans to watch the live streaming coverage of the TOUR Championship on PGATOUR.COM.

Key Metrics Tracked: Clicks to launch the Live@ experience.

Definition of Success: Driving click-throughs to the Live@ experience on PGATOUR.COM.

Campaign Strategy: Increase fan interest in the Live@ golf experience by showing a live video stream of the coverage provided by PGATOUR.COM.

THE CAMPAIGN

Static Email

Video Email

Static version

Static Email Video in Email

The campaigns success was measured by comparing the click-through rate of the live streaming video campaign against the click-through rate of another version that did not feature live video streaming video but just a static image.

The live streaming video campaign produced a 13% higher click-through rate in driving users to the

Live@ experience on PGATOUR.COM

THE RESULTS

TAKE YOUR SHOT

THE BUSINESS

David and Tom GardnerCo-Founders of The Motley Fool

THE BUSINESS

250 Fools Strong!

• Here for the individual investor

• News, commentary, and stock research

• Online community of Fools

THE BUSINESS

Motley Fool Stock AdvisorMotley Fool Hidden Gems

Motley Fool Rule Breakers

Motley Fool Global Gains

Motley Fool Rule Your RetirementMotley Fool Income InvestorMotley Fool Million Dollar Portfolio

Motley Fool PROMotley Fool Ready Made Millionaire

Motley Fool Options

Motley Fool Duke Street

Motley Fool Inside Value

260,000 Paying Subscribers

THE BUSINESS

THE AUDIENCE

Target Audience:

• Male • Ages 45 – 65• Investment portfolios larger than $500k• Manage their own portfolio• Skeptical of mainstream financial media

• Direct response• Email is backbone of company• 65% of company’s revenue

SUCCESS METRICS

Delivered

Open

Click Thru

Conversion

• Spam• Unsubscribes• Refunds

THE STRATEGY

Creative Relevance Offer

Video Email

Static versionGoals:• Capture investors’ mindset at the current time, so that• They will read the email, and • Convert into subscriptions and drive cash

S&P 500: Jun ‘07 – Oct ‘09

Video Email

Static versionGoals:• Capture investors’ mindset at the current time, so that• They will read the email, and • Convert into subscriptions and drive cash

THE RESULTS

Delivered: 97.27%

Open: 13.11%

Click Thru: 5.55%

Conversion: 6.62%

$$$$$

TAKE YOUR SHOT

TIME TO VOTE