Date post: | 11-Apr-2017 |
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QUOT-O-MATIC By Ultra Prod SAS
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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations
Ultra ProdSince 2010
Ultra Prod is a web-based company, which provides web based B2B solutions for selling, accounting and customer’s
management, and also proposes a new approach of professionals
oriented tools and services to help companies add value to their customer’s business endeavors using online-based
services.
Mike Castro DemariaCEOFounder and President of Ultra Prod
Laurence Castro DemariaDirector A & FFounder and managing money
Didier CastelloSenior Business DeveloperResponsible for Quot-O-MaticOpens us to a new world of possibilities
Franck MaussandSenior developerFor him, development is a creative process, like drawing
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Our team
Anastasia Lyukshina Project Manager
Bharat Mahesh Patil Marketing Manager
Zifan Chen Project Management Assistant
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Our team
Sophie Belage Communication Manager
Haneen Raslan Market Analyst
Taylor Cavale Digital Marketing Manager
Nafisa Colobowala Market Analyst
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SKEMA Coaches
Muriel WALAS
Frederic BOSSARD
Mike CASTRO DEMARIA
Project Management Coach
Web Design Coach
Philippe SCOTTO
Advanced Project Management Coach
Digital Marketing Coach
Armand PORTELLI
Business Plan Coach
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Project concept
Not just accounting software
For SMBs with E-Commerce
International
Sales managementCRMCustomer supportAdvanced metrics and tracking…
Especially for those SMBs who focused on E-Commerce
Start with UK, France, Germany, Spain and Italy, and then the world
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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations
Probability Gravity
0.5 1 1.5 2 2.5 3 3.5 4 4.50
0.5
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1.5
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2.5
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3.5
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4.5
InflationInterest
Entry barriersDelay MU
Delay PCSystem Fail
Task complexity
Lack of involvement Experience
Capital,Law,
Nature
CommunicationObjectives
InternetElectricity
HR,Tech,Fire, Devices
DepreciationWorkload
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MicMac Direct
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MicMac Indirect
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Delay in the project completion
Objectives not reached
Delay in the project software mock-up
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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations
Business PlanMarket (market size/market trend)Business Model (business model canvas)Financial (Break Even, ROI/ROE)
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MethodologyWhat is Quot-o-matic’s target market?SMBs that are working in E-Commerce in France, UK, Germany,
Spain and ItalyWhy was this target chosen?-Existing knowledge-Potential in the MarketHow to collect information about the target market?EU E-commerce reports
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51%49%
GERMANY
21%
79%
ITALY
32%
68%
SPAIN
66%
34%
UK
52%48%
FRANCE
Market Size
34M
41M
15M
12M
42M
Online Shoppers
Non-online Shoppers
Source: www.ecommerce-europe.eu16
UK GERMANY FRANCE SPAIN ITALY
55.7
45
32.7
8.5 6.6
65
55.4
38.4
10.1 8
76.758
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12.3 9.6
ONLINE RETAIL SALES ACTUAL AND FORCASTED2014 2015 2016
Market Growth€ In Billion
Source: www.ecommerce-europe.eu17
Subscription Plans & Pricing Strategy Basic Standard Premium
1. Quotes management2. Inventory management3. Revenue management4. Export/import data in multi-format5. Invoices branded6. “To do" list to manage prioritization7. Graphs overview8. Reports and stats9. Online support & FAQ
1. CRM2. Customer support3. Sales management4. Multiple activities profile5. Business contact synchronization6. Export/import data with configured customs format7. Sync catalogues from suppliers8. Notifications/Warnings9. Direct Email support
1. Advanced CRM2. Mass marketing emailing sync with mail chips & custom target filters3. Payment auto reminders and tracking4. Advanced metrics and tracking5. Performance reporting6. Customized header and footer7. Phone support
9.99€/month(15 day free trial)
19.99€/month 29.99€/month
80% users 10% users 10% users119.88 239,88 359.88
Only monthly 230 (~5% discount) per year 330(one month free) per year
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Basic
1. Quotes management2. Inventory management3. Revenue management4. Export/import data in multi-format5. Invoices branded6. “To do" list to manage prioritization7. Graphs overview8. Reports and stats9. Online support & FAQ
9.99€/month(15 day free trial)
80% users
119.88
Only monthly
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Standard
1. CRM2. Customer support3. Sales management4. Multiple activities profile5. Business contact synchronization6. Export/import data with configured customs format7. Sync catalogues from suppliers8. Notifications/Warnings9. Direct Email support
19.99€/month
10% users
239,88
230 (~5% discount) per year
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Premium
1. Advanced CRM2. Mass marketing emailing sync with mail chips & custom target filters3. Payment auto reminders and tracking4. Advanced metrics and tracking5. Performance reporting6. Customized header and footer7. Phone support
29.99€/month
10% users
359.88
330(one month free) per year
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Business Model
Outflows Inflows
Quote-O-Matic
Subscriptions
Customer acquisition costs
Recurring service costs
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Optimistic Pessimistic
Investment:
Development Cost 25 200€ 42 000€
Media Campaign 6000€ 6000€
Operating Costs:
Hosting Expense 3600€ 3600€
Total Investment 34 800€ 51 600€23
Break Even Analysis
Break Even AnalysisOptimistic Pessimistic
Revenue
Basic (80%) 27 840€ 41 370€
Standard (10%) 3 480€ 5 160€
Premium (10%) 3 480€ 5 160€
# Subscriptions
Basic (80%) 2 787 4 141
Standard (10%) 174 258
Premium (10%) 116 172 24
Break Even PointOptimistic Pessimistic
# Years 3 years 3 years
# Subscribers 3 077 4 571
Revenue 34 800 € 51 690 €25
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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations
Communication Plan▪Why? Promote brand to increase exposure, achieve “easy to recall” branding
▪Who? Quot-O-Matic
▪Message? “Smart business, smart software”“The easiest way to manage your company” “Bringing intelligence to your business” “Simplicity is what we mean”
▪To whom? SMBs e-commerce in 5 European countries
▪With what effect? brand awareness then sales
▪Through which channels? Media selected (see below)
▪Localization: UK, Germany, France, Spain and Italy
▪When? Dates, duration, frequency… (schedule below)
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Media Plan
Digital marketing campaign with a tight budget. Important steps:
1. Partnerships with websites2. Online display adv3. Social Media visibility4. Get published on blogs5. Tutorials on YouTube
Online (3k)
We recommend to use radio communication for a local announcement, for instance in France or the South-est region:
Radio (1k)Street marketing displays: Exhibition stands, banners, pop up stand systems, flags, signs, brochures...
Display (1k)The Print Strategy should focus on the European magazines sold to the targets we are looking for. Examples below:
Print (1k)
Total Media Budget: 6 K€
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Timeline Overview
SOFTWARE
WEBSITE
ONLINE MEDIA
MARKETING
EVENTS
APRILSEPT OCT NOV DEC JAN FEB MAR
Google Analytics Stats
Continuous Animation (CM job)
Teasing Trailer Welcome Offer Pack
2017
Development of the software Official Release
Beta Feedback
Dev of the Website
Continuous Improvement
Open Beta Invitation First Partners
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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations
Landing Page
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XT
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Initial Subscription Expandable
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XT
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Footer
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Quot-O-Matic
Setup Wizard Interstitials for initial software setup
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FINIS
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Video Tutorials for initial setup
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Notifications about incomplete setup
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Personalize for company’s branding
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Option to EDIT DASHBOARD
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Example of a dashboard after a complete setup
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All Contact details
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All Customer detailsCustomer
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All Supplier detailsSupplier
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Brief Introduction Project Management MethodologyBusiness PlanCommunication plan User Interface MockupRecommendations
Recommendations
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• Enable customer self-service• Integrate PM tools• Measure customer LTV (Lifetime Value)• Monitor churn rate• Focus efforts on most lucrative markets• Utilize predictive analytics (big data)
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