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Umbrella Marketing Group - Branża budowlana i instalacyjna

Date post: 22-Jan-2018
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Credibility and experience of Umbrella Marketing Group Our key clients are international companies with whom we maintain long-term business relationships. Among such ones we can list companies from Saint Gobain Group, EATON, AmeriGas (formerly also ShellGas), Velux, Maspex, Hilding Anders, Coca-Cola Hellenic. We can mention also other famous and strong brands in our portfolio like Securitas, Materne, Duravit, IBM, SONY and much more. Our team consists of more than 20 marketers, sales and marketing project management specialists, specialists in selected areas, mainly in building and installing materials. These are three project teams representing a high commitment, a friendly and open attitude. We are openminded and we can talk honestly with our clients. We have people with experience in large corporations with a PhD in marketing but also young and ambitious. Perhaps you can be interested in our strategy of international expansion on the basis of the chain of Umbrellas all over the world. The concept is about social sharing of integrated marketing methods and execution of orders based on a global scale and mutual sourcing of resources and competencies. As you know we come from Europe, but we have the Umbrella in New Zealand and Australia. Now is running african one, the other will be in Kazakhstan, Dubai, then China and the United States. Of course, we are already executing projects in EMEA region.
Transcript
Page 1: Umbrella Marketing Group - Branża budowlana i instalacyjna

Credibility and experience of Umbrella Marketing Group

Our key clients are international companies with whom we maintain long-term business

relationships. Among such ones we can list companies from Saint Gobain Group, EATON,

AmeriGas (formerly also ShellGas), Velux, Maspex, Hilding Anders, Coca-Cola Hellenic. We

can mention also other famous and strong brands in our portfolio like Securitas, Materne,

Duravit, IBM, SONY and much more.

Our team consists of more than 20 marketers, sales and marketing project

management specialists, specialists in selected areas, mainly in building and

installing materials. These are three project teams representing a high

commitment, a friendly and open attitude. We are openminded and we can

talk honestly with our clients. We have people with experience in large

corporations with a PhD in marketing but also young and ambitious.

Perhaps you can be interested in our

strategy of international expansion on the

basis of the chain of Umbrellas all over the

world. The concept is about social sharing of

integrated marketing methods and

execution of orders based on a global scale

and mutual sourcing of resources and

competencies. As you know we come from

Europe, but we have the Umbrella in New

Zealand and Australia.

Now is running african one, the other will be in Kazakhstan, Dubai, then China

and the United States. Of course, we are already executing projects in EMEA

region.

Page 2: Umbrella Marketing Group - Branża budowlana i instalacyjna

With over 13 years experience on a very competitive European market we have a range of

effective process and marketing tools which work in this industry. Some of them include lead

generating digital marketing campaigns aimed at end users, building relationships with

architects or running loyalty programmes for installers and retailers.

Here you have some examples:

Community of door-installers – already 7 years of cooperation:

Page 3: Umbrella Marketing Group - Branża budowlana i instalacyjna

Community and CRM marketing with tilers:

Standarisation of exposition and final client navigation in bathroom saloons:

Page 4: Umbrella Marketing Group - Branża budowlana i instalacyjna

Community and CRM marketing for gate installers:

Page 6: Umbrella Marketing Group - Branża budowlana i instalacyjna

Online Academy for builders ((construction chemicals):

Loyalty and motivation programme for Saint Gobain Glass:

Page 7: Umbrella Marketing Group - Branża budowlana i instalacyjna

Events and building structure of relationship in service of Immergas:

Plenty of different promotions and marketing actions in the target group:

Page 8: Umbrella Marketing Group - Branża budowlana i instalacyjna

Our scope of activities on the building materials market – just an example of possibilities:

Modern loyalty/motivational programs for the distribution structure based on targets

(with motivation of the vendors).

E-commerce processes integrated into the current business model.

Online Academy for vendors and fitters.

Program for architects (not only push on sales).

Standardization of exposistions at the point of sale (POS production).

Building communities and social commerce.

And all what you wish in marketing


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