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ABSTRACT
Title of Dissertation: PRECONSCIOUS INFLUENCES ON DECISION
MAKING ABOUT COMPLEX QUESTIONS
Deep Singh Sran, Doctor of Philosophy, 2005
Dissertation directed by: Professor Patricia Alexander
College of EducationDepartment of Human Development
There is evidence that the most widely accepted theories and models of judgment,
decision making and reasoning are inadequate because they do not accurately describe
what people do or are able to do when making decisions. One shortcoming of existing
theories and models may be that they do not account for the potential influence of
preconscious processes on decision making and conscious reasoning.
The present study investigated whether preconscious processes influenced
decision making about complex questions based on interviews with 41 state legislators
and 18 doctoral students. This inquiry also examined whether participants’ decision
making processes differed by issue and whether legislators and doctoral students differed
in how they made policy decisions.
Participants were asked to make two educational policy decisions and were asked
follow-up questions about each decision. These follow-up questions were designed to
collect data concerning the source and quality of participants’ evidence, their ability to
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generate counterarguments, their certainty in the accuracy of their decisions, whether the
policy questions evoked an affective response, and how much participants reported
knowing about each decision topic. The study also measured and compared how quickly
participants made decisions and provided reasons to support their decisions. To complete
the interview, participants were asked to review two decision-making models, a
traditional purely-conscious model and a second intuitive model that incorporated
preconscious processes, and to select the model that better described how most people
and how the participants themselves made political decisions.
Based on the data collected there is reason to believe that preconscious processes
may influence decisions about policy and other complex questions. Participants made
decisions quickly, with little external evidence to support the decisions. They were quite
certain about the accuracy of their decisions even though many reported having little or
know knowledge about the decision questions. Participants’ comments also suggested
that one or both decision topics evoked an affective response to the policy question. And
most participants described their own decision making using the decision model that
depicted the influence of preconscious processes. These findings do not support the
accuracy of traditional, purely conscious models of judgment and decision making.
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PRECONSCIOUS INFLUENCES ON DECISION MAKING
ABOUT COMPLEX QUESTIONS
by
Deep Singh Sran
Dissertation submitted to the Faculty of the Graduate School of theUniversity of Maryland, College Park in partial fulfillment
of the requirements for the degree of
Doctor of Philosophy
2005
Advisory Committee:
Professor Patricia Alexander, Chair
Professor Roger Azevedo
Dr. Ann BattleProfessor James Byrnes
Professor Bruce VanSledright
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© Copyright by
Deep Singh Sran
2005
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TABLE OF CONTENTS
List of Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vi
List of Figures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii
Chapter I: Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Research on Decision Making . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Research on Preconscious Processes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Investigating the Decision-Making Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Preconscious Influences on Decision Making . . . . . . . . . . . . . . . . . . . . . . 7
Comparing Decision-Making Processes for Two Topics . . . . . . . . . . . . 10
Comparing Decision-Making Processes of Two Groups . . . . . . . . . . . . . 11Statement of the Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Data Sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Research Questions and Hypotheses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Chapter II: Review of Relevant Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Literature Selection Criteria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Decision Making and Preconscious Processes . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Traditional Model of Reasoning and Decision Making . . . . . . . . . . . . . . 25Preconscious Processes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
The Absence of Introspective Awareness
and a Reliance on a priori Causal Theories . . . . . . . . . . . . . . . . . 35Affect Independence and Affect Primacy . . . . . . . . . . . . . . . . . . 42
Automatic Evaluation Effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
The Social Intuition Model of MoralJudgment and Moral Reasoning . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Information Processing May Not Be
Motivated by a Search for Accuracy . . . . . . . . . . . . . . . . . . . . . . 55
Theories about the Interaction BetweenEmotion and Reason . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Affect as a Substitute for Conscious
Reasoning in Risk Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Non-Consequential Decision Making . . . . . . . . . . . . . . . . . . . . . 66
Reason-based Analyses of Choice and Why Reasons Are
So Important . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67Kuhn’s Study of Argument Skills . . . . . . . . . . . . . . . . . . . . . . . . 68
Causal Theories and Policy Decisions . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
Why Study Policy Decisions Instead of Causal
Theories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71Selecting Decision Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
Political Decision Making . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
Political Ignorance and the Construction of Preferences (and
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Decisions) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
Theories of Political Decision Making and PreconsciousProcesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
Affective Intelligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77Symbolic Politics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80Heuristic and Online Models of Political
Decision Making . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Critique of Research on Preconscious Influences . . . . . . . . . . . . . . . . . . 86
Intuitive Decision Making and Reasoning Model . . . . . . . . . . . . . . . . . . . . . . . . 87Knowledge, Experience, and Expertise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
Chapter III: Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97Pilot Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99
Participants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100Procedure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
Outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
Final Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
Participants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Decision Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Interview Protocol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106Variables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
Response Time: Decision Latency, Analysis Time,
Counterargument Latency, and Partisan Latency . . . . . . . . . . . . 108Justifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116
Citing Evidence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
Justificatory Rationale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120Counterarguments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121
Certainty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
Expert Knowledge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
Self-Assessed Knowledge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124Affect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124
Reported Speed to Decision . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
Argument Repertoire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125Choice of Decision Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Procedure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Measuring Response Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127Interrater Agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130
Chapter IV: Results and Discussion Concerning Preconscious Influences on
Decision Making . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132Response Times and Reported Speed to Decision . . . . . . . . . . . . . . . . . . . . . . . 134
Levels of Certainty, Self-Assessed Knowledge, and Affective Response . . . . . 142
External Evidence and Rationales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148
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Choice of Decision Model to Describe Decision-Making Processes . . . . . . . . . 153
Discussion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155
Chapter V: Comparison of Legislators’ and Graduate Students’ Decisions andResponses for Two Decision Topics . . . . . . . . . . . . . . . . . . . . . . . . . . . 160Comparative Analyses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160
Comparison of Decision-Making Processes for Two Decisions . . . . . . 161
Participants’ Decisions about Class Size Limits and
Privatization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161Ideological Explanations Offered in Support of Decisions . . . . 162
Participants’ Appraisals of the Partisan Characteristics of
Legislative Proposals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165Comparing Response Times for the Two Decisions . . . . . . . . . 165
Self-Assessed Knowledge and Certainty for the
Two Decision Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 166Participants’ Comments about Decision-Specific
Decision-Making Processes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Differences in How Legislators and Graduate Students
Made Policy Decisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168Comparing Legislators’ and Graduate Students’
Response Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169
Comparing Evidence and Rationale for Legislatorsand Graduate Students . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172
Legislators’ and Graduate Students’ Comments about
the Decision Models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173Legislators’ and Graduate Students’ Certainty
about Their Decisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
Discussion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176Differences in Decision Making about Class Size Limits
and Privatization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176
Differences in How Legislators and Doctoral Students Made
Decisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181
Chapter VI: Participants’ Selection and Discussion of Decision Models . . . . . . . . . 184
Participants’ Responses about Decision Models . . . . . . . . . . . . . . . . . . . . . . . . 184Participants’ Decision Making Was subject to Preconscious Influences 186
Participants’ Reasons Were Constructed while Responding . . . . . . . . . 202
Decision Models May Be Decision-Specific . . . . . . . . . . . . . . . . . . . . . . . . . . . 207Discussion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212
Chapter VII: Summary, Conclusions, and Implications . . . . . . . . . . . . . . . . . . . . . . . 216
Summary and Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216Limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221
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Implications for Practice and Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224
Implications for Practice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224Implications for Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 226
Appendix A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228Appendix B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231
Appendix C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
Appendix D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237
Appendix E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257
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LIST OF TABLES
1. Descriptions of Variables, Coding Details, Data Analyses, and
Identification of Variables Influenced by Kuhn (1991) 109
2. Legislator (Leg.) and Graduate Student (Grad.) Data for
Quantitative Variables 135
A1. Number and Percentage of Legislators and Graduate StudentsDeciding to Oppose or Support Legislative Proposals to Limit
Class Size or to Privatize Public Schools 237
A2. Number and Percentage of Legislators Citing External Evidence,
Personal Evidence and Nonevidence in Response to Interview
Question 1 and Subsequent Probe for Detailed Information 238
A3. Number and Percentage of Graduate Students Citing External Evidence,
Personal Evidence and Nonevidence in Response to Interview Question 1
and Subsequent Probe for Detailed Information 239
A4. Number and Percentage of Legislators and Graduate Students Offering
Specific Types External and Personal Justificatory Rationale in Supportof their Policy Decisions 241
A5. Number and Percentage of Legislators and Graduate StudentsGenerating Counterarguments 242
A6. Number and Percentage of Legislators and Graduate StudentsCharacterizing Class Size and Privatization Proposals as Liberal
or Conservative Positions 243
A7. Number and Percentage of Legislators and Graduate Students SelectingTraditional Model, IDMR Model or Both to Describe How Most People
Make Political Decisions 244
A8. Number and Percentage of Legislators and Graduate Students Selecting
Traditional Model, IDMR Model or Both to Describe How They
Themselves Make Political Decisions 244
A9. Individual Legislator’s and Graduate Student’s Data for Class Size and
Privatization Decisions 245
A10. Chi-Square Analyses of Certain Frequency Data 254
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LIST OF FIGURES
1. Traditional Reasoning and Decision Making Model 27
2. Intuitive Decision Making and Reasoning Model 29
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CHAPTER I
INTRODUCTION
The study of decision making concerns how people make choices, why people
make one choice and not another, how and why the decision-making process differs for
different people and different decisions, how to model individual and group decisions,
and how to predict future decisions (Baron, 2001; Kahneman & Tversky, 2000; Kuhn,
1991; Marcus, Neuman, & Mackuen, 2000; Stanovich & West, 2000; Voss, Perkins, &
Segal, 1991). There is evidence that the most widely accepted theories and models of
decision making are inadequate because they do not accurately describe what people do
or are able to do when making decisions (Baron, 2000; Cherniak, 1986; Evans & Over,
1996; Green & Shapiro, 1994; Kahneman, Slovic, & Tversky, 1982). Research in social
psychology and cognitive science suggest that one shortcoming of existing theories and
models of decision making is that they do not account for the potential influence of
preconscious processes on decision making and conscious reasoning (Chaiken & Trope,
1999; Damasio, 1994; Denes-Raj & Epstein, 1994; Gilbert, Tafarodi, & Malone, 1993;
Haidt, 2001; Murphy & Zajonc, 1993).
The present study investigated whether preconscious processes influence decision
making about complex policy questions. This study examined political decision making,
instead of general decision making about other important and complex subjects, for at
least three reasons. First, almost all adults in the United States are likely to encounter and
are entitled to make political decisions that shape public policy. Second, political
decision making is itself a worthy subject to study given the impact of such decisions on
almost every aspect of our lives, our society, and our world. Finally, in terms of
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importance and complexity, political decisions share many features with other important
and complex decisions in our lives. In other words, examining political decision making
is a way to also analyze decision making about important and complex questions more
generally (Lupia, McCubbins, & Popkin, 2000a).
Research on Decision Making
This study is motivated by an interest in how and how well schools prepare
children to be active participants in a democratic society and in what formal education
can do to improve the soundness and reasonableness of citizens’ political decisions. A
democratic society needs informed citizens to shape public policy (Fishkin & Laslett,
2003; Lupia, McCubbins, & Popkin, 2000b; Madison, Hamilton, & Jay, 1788). This
study is based on the author’s earlier examination of efforts to improve students’ ability
to think critically. It can be argued that thinking critically is another way of saying
making important decisions well (Paul, 1993; Siegel, 1997).
Based on the author’s research on critical thinking and decision making, there
appeared to be an interesting disconnect between the critical thinking and judgment and
decision making literatures on the one hand (e.g., Beyer, 1985; Ennis, 1991; Halpern,
1998; Kahneman et al., 1982; Kahneman & Tversky, 2000; Lipman, 1995; McCarthy,
1996; Siegel, 1997), and the social psychology and cognitive science literatures on the
other (e.g., Bargh & Chartrand, 1999; Chaiken & Trope, 1999; Epstein, 1990; Gilbert et
al., 1993; Higgins & Kruglanski, 1996; Zajonc, 1980). The literature on judgment and
decision making invariably treated decisions as products of conscious reasoning, without
investigating the possibility that decisions may not in all cases be the product of
conscious reasoning (e.g., Baron, 2000; Ghirardato, 2001; Katzner, 1989; Kelsey, 1994;
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Kelsey & Quiggin, 1992; Kravchuk, 1989; Nehring, 2000). It is simply assumed that
decisions are caused by and in all cases follow some amount of reasoning about
consciously-available information (Lupia et al., 2000a). Accordingly, traditional models
of decision making or choice (discussed in greater detail in Chapter II) posit that we first
reason about our alternatives and only then do we select the alternative (i.e., the decision)
that has the highest utility for us (Baron, 2000). Similarly, widely accepted theories of
political decision making assume that political decisions are the result of conscious
processes alone (Green & Shapiro, 1994).
It is important to emphasize that the view that decision making is a purely
conscious process, a view that is dominant in political science and economics, is not the
only one. Recent work in social psychology, cognitive science, and decision research
includes a consideration of preconscious influences on choices or reasoning (Haidt, 2001;
Lupia et al., 2000b; Marcus et al., 2000; Stanovich & West, 2000; Slovic, Finucane,
Peters, & MacGregor, 2002). Specifically, theories and empirical findings from social
psychology and cognitive science suggest that decisions and conscious reasoning about
the decision task might, at least initially, be the product of separate and sometimes
divergent processes (Damasio, 1994; Epstein, 1990; Zajonc, 1980). Dual-process theories
in social psychology (Chaiken & Trope, 1999), research on affect primacy (Zajonc,
1980), the automatic evaluation effect (Bargh, Chaiken, Raymond, & Hymes, 1996), and
moral judgment (Haidt, 2001), and findings from cognitive science (Calvin, 1996;
Damasio, 1994; Damasio, 1999; Dennett, 1991; Edelman & Tononi, 2000), for example,
challenge the entirely conscious model of decision making that dominates the literature
on critical thinking and political judgment and decision making. Nevertheless, a review
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of the literature on judgment and decision making, particularly in the domains of political
science and economics, reveals little evidence that decision theorists or researchers were
aware of theories and findings outside of their disciplines suggesting that decision
making and reasoning might be separate processes and that preconscious processes might
influence decision making and reasoning.
At the same time, there was scant evidence in the literature that theorists and
researchers in social psychology and cognitive science appreciated the implications of
their work for choice or decision research. It was as though findings from social
psychology and cognitive science did not exist or were not relevant to the study of
political decision making or reasoning. Fortunately, in the last several years, there has
been a growing awareness that these findings are highly significant to research on
judgment and decision making (Haidt, 2001; Lupia et al., 2000b; Marcus et al., 2000;
Stanovich & West, 2000; Slovic et al., 2002). Still, there was no research that addressed
the question of whether preconscious processes influence decision making about complex
policy questions and that explored this question by interviewing study participants about
their decision making in response to complex questions. The present study addressed this
gap in the decision literature by investigating whether preconscious processes influenced
decision making about complex questions of public policy.
Research on Preconscious Processes
This study was based on certain findings from social psychology and cognitive
science concerning preconscious processes and it extended those findings in this inquiry
of political decision making, an area that has only recently been influenced by these
findings (Lupia et al., 2000b; Marcus et al., 2000). In particular, this study is an extension
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of the following findings to the investigation of decision making about complex policy
questions:
• People have little or no awareness of or access to their cognitive processes, so
they are not aware of the actual reasons for their decisions or actions even though
they can produce reasons when prompted to do so (Nisbett & Wilson, 1977).
• Our affective response to an object in the environment is automatic and it
precedes our conscious response, suggesting that there may be separate affective
and conscious cognitive systems (Murphy & Zajonc, 1993; Zajonc, 1980).
• Based on their affective response, people automatically evaluate every attitude
object (i.e., word) they encounter, before consciously thinking about it (Bargh et
al., 1996; Gilbert et al., 1993).
• Moral judgment precedes moral reasoning, with post hoc reasoning providing
reasons for the initial moral judgment rather than causing the initial judgment
(Haidt, 2001).
• Decisions and actions are the products of two parallel and interactive information
processing systems, a preconscious affective system and a conscious rational
system, with the preconscious system dominating most everyday decisions
(Epstein & Pacini, 1999).
• Decision making with respect to personal and social matters is not possible, or at
least severely compromised, without the benefit of emotional signals, or somatic
markers, that narrow the range of possible decision options (Damasio, 1994).
• Most people do not provide sound evidence to support their causal theories about
social phenomena, nevertheless they are as certain of the accuracy of their
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theories as those who do. Further, people have great difficulty distinguishing their
theories from evidence so that they are unlikely to evaluate the quality of
evidence when assimilating it into their existing theories and are therefore likely
to have low epistemological sophistication (Kuhn, 1991).
• Affect may operate as a substitute or “heuristic” for reasoning about the decision
task in those cases where decision-specific information is not available or where
the decision topic is emotionally salient (e.g., Slovic et al., 2002).
Based on these theories and findings this study investigated whether existing decision
models were incomplete because they did not account for the influence of preconscious
processes.
Although the theories and studies cited above and again in Chapter II suggest that
decisions may be made preconsciously or automatically, at least in some instances, the
issue of whether decision making is a preconscious or conscious process is open to
debate. This study does not seek to resolve the debate. Instead, this study seeks only to
explore the implications of the cited research for analyses of political decision making,
an area that has not been influenced in a meaningful way by the cited works. One
consequence of investigating preconscious influences on decision making is to
investigate how the self (i.e., the background and characteristics of each decision maker)
shapes decision making and reasoning. To date, most decision models and decision
research in political science have neglected the self system and how it may influence the
decision making process.
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Investigating the Decision-Making Process
The present study investigated three research questions. The first concerns
whether preconscious processes influence decision making about complex policy
questions. The second concerns how decisions about different topics compare when one
topic is less familiar than the other. The third question examines how two groups of
decision makers compare when making identical decisions. A principal objective of the
study was to investigate how policymakers make political decisions, so the sample
included state legislators. Choosing this sample had important consequences for the
design of the study and the data collected, since the questions and procedures that would
be suitable for this population would differ for populations that have been studied in the
past (e.g., college students). For example, when measuring legislators’ response times to
decision questions, it was not appropriate to ask them to press a button each time they
made a decision to mechanically record decision latency. These special circumstances are
further elaborated in Chapter 3.
Preconscious Influences on Decision Making
If decision making and reasoning are separate processes, at least in the earliest
stages of decision making about complex questions, and if preconscious processes
influence decision making, evidence of this should be available in at least three forms.
First, this study examined the relation between how quickly participants made decisions
about complex questions and how much time they spent reasoning about the questions.
The traditional view that people think about the decision task and only then make a
decision requires that an individual reason first and then decide (Baron, 2000; Lupia et
al., 2000a). Evidence that making a decision takes less time than providing the reasons
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for that decision is evidence that decision making and reasoning may occur separately.
After all, if the traditional model is correct, making a decision should take longer than
reasoning about the decision task, because the time it takes to make a decision must
include the time it takes to reason about the decision task.
Second, this study investigated participants’ certainty in their decisions and the
information they reported about the decision topic. If a participant’s certainty about a
decision is not positively correlated with how much that person knows about the decision
topic, this suggests that certainty is not the product of participants’ conscious assessment
of the state of their knowledge about the decision topic. Instead certainty may be an
affective signal or feeling about whether one knows enough to make a decision (Haidt,
2001). The absence of a positive correlation could be interpreted as evidence that
affective signals have some bearing on the decision-making process, which is beyond
what traditional models contemplate (Epstein & Pacini, 1999; Haidt, 2001; Marcus et al.,
2000).
Also analyzed as part of this study was the nature and quality of participants’
evidence and reasoning about the decision questions, based on a content analysis of the
evidence they offered in support of their decisions, the sources of this evidence, and what
participants said about their decisions and the reasons for their decisions. Specifically,
this study examined whether the reasons participants offered to explain their decisions
were relevant to the decision questions and were supported by reliable evidence. Also,
participants’ ability to generate counterarguments to their own position on each policy
question was measured. Tallying the number of justifications and counterarguments
participants provided made it possible to measure how much decision-specific
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information each participant could report for each decision topic. At the same time, the
interview protocol included questions designed to evaluate the source and quality of
participants’ reasons for each decision. A finding that participants made complex policy
decisions with certainty and with little or no decision-specific information would
undermine the existing view that reasoning about consciously-available information
causes decisions (Kuhn, 1991; Lau & Redlawsk, 2001; Lupia et al., 2000a; Perkins,
Farady, & Bushey, 1991).
The review of literature on which this study is based revealed no prior decision
research that examined questions of response time, certainty, or evidence quality
concurrently in connection with complex policy decisions, as was done in this study. It
appears this gap in the literature exists for two related reasons. There is a pervasive
assumption in the domains of political science and economics that decisions are in all
instances the products of conscious processes, so there has been no reason to investigate
the possibility that preconscious operations influence decisions because it has been
assumed that decision making is an entirely conscious process. Also, decision researchers
appeared slow to respond to the findings from social psychology and cognitive science
discussed previously.
The data collected in this study investigated the hypothesis that preconscious
processes influence decision making and the assumption that conscious reasoning
precedes decision making in all instances. Any material inaccuracy in existing decision
theories or models is significant, if the goal is to use formal education to improve
decision making and reasoning, because educational programs to improve decision
making must be based on accurate models of how people make choices, why people
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make one choice and not another, and how and why the decision-making process differs
for different people and different decisions. In other words, decision models must reflect
empirical evidence about the decision-making process. As explained in Chapter II, the
dominant models of decision making may not be descriptive or accurate since they do not
reflect the latest evidence on how people actually make decisions about complex
questions (Evans & Over, 1996; Green & Shapiro, 1994; Kahneman & Tversky, 2000).
Comparing Decision-Making Processes for Two Topics
In this study, participants made one decision about a more familiar decision topic
and a second decision about a less familiar topic. Asking participants to make decisions
about two decision topics in this way made it possible to examine how information and
experience might bear upon participants’ decision making about complex policy
questions. It was also possible to investigate how the decision-making process varied
within and between individuals for different topics. Relying on Slovic et al.’s (2002)
work on the affect heuristic, there was reason to believe that participants would not make
decisions about an unfamiliar policy question based on decision-specific information
because they were not likely to have such information. If Slovic et al. (2002) are correct,
preconscious signals may substitute for consciously-available information when the
decision topic is less familiar. For the more familiar decision topic, however, participants
may make their decisions based on decision-specific and consciously-available
information. This finding would suggest that traditional decision models are inadequate
to describe how people make decisions about complex topics that are unfamiliar.
The phrase “less familiar” means that participants generally should not have
thought about the topic or discussed it often or explicitly with anyone previously, and if
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they had, that their exposure to the issue have been cursory. In the present study, the
decision question about replacing the school board in the respondent’s school district
with a private company, in effect privatizing public education without any indication that
the school district was underperforming or failing, was designed to be novel or less
familiar. None of the well-functioning suburban school districts in either of the two states
whose legislators were interviewed (all the legislators were from suburban districts) had
replaced their boards with a private company; and, to my knowledge, this proposal had
not been raised in the legislators’ districts. Therefore, if participants had thought about or
discussed previously the question of privatizing public schools, it was anticipated that
they would not have been exposed to the specific question of replacing the school board
in their legislative district.
By comparison, the question about whether or not to limit class size to 25
students in all public schools was intended to be more familiar to study participants in
that participants should have heard about this issue before and should have had some
information about the advantages and disadvantages of class size limits. This second
question was likely to be more familiar given that all study participants would have
attended primary and secondary schools and would have had some personal experience
with the class size issue.
Comparing Decision-Making Processes of Two Groups
Comparing the decisions and interview responses for two groups could also
provide evidence of how information and experience shape the decision-making process
about complex questions, by focusing attention on the ways in which the decision-
making process varied between groups. In particular, including two groups of
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participants made it possible to examine how the evidence that legislators and doctoral
students offered in support of their decisions compared, whether one group had more
decision-specific information available for one or both topics, and whether one group
was more certain or more quick to make decisions about complex questions. Including
legislators and doctoral students in this study could reveal patterns and differences in
decision making that could relate to education level and professional experience, among
other things, and how these characteristics shape the decision-making process about
complex questions.
For example, based on Kuhn’s (1991) findings about graduate students in
philosophy, it was hypothesized that the doctoral students in the sample would be more
circumspect and less certain in their decisions and interview responses than the
legislators, and more likely to acknowledge the limits of their knowledge about the
issues. At the same time, given that the doctoral students were in the process of studying
education through coursework and research, there was reason to believe that these
students would have more decision-specific information about the decision questions.
The two groups would potentially mention different types of evidence in explaining their
decisions. For example, when they made a decision about whether or not to limit class
sizes to 25 students, legislators might point to the political consequences of raising taxes
to limit class size while doctoral students might focus on the empirical evidence about
the benefits of smaller classes.
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Statement of the Problem
A considerable body of research suggests that decision making is influenced by
preconscious processes, and that a decision may in some cases precede explicit reasoning
about the decision question, the consciously-available alternatives from which the
decision could to be made, and the consequences of each alternative (Bargh et al., 1996;
Bargh & Chartrand, 1999; Denes-Raj & Epstein, 1994; Evans, 1996; Nisbett & Wilson,
1977; Zajonc, 1980). Thus, in some cases, conscious thought may serve only to generate
reasons that make sense of or justify a decision already made preconsciously. Also, these
consciously-available reasons may not be the ones that actually led to the decision
(Nisbett & Wilson, 1977).
Together, these findings have significance for the study and understanding of
decision making about complex questions, including questions of public policy, but they
have only recently received attention from decision making and political theorists. To my
knowledge, no study has addressed the specific question of whether political decision
making is influenced by preconscious processes that precede and interact with explicit
reasoning. Further, there appeared to be no research in any domain that has addressed the
question of preconscious decision making about everyday, complex policy questions in
an interview study. This gap in the decision-making literature may be the result of an
implicit assumption across disciplines that decisions about complex questions are in all
instances the product of conscious processes (e.g., Lupia et al., 2000a). Thus, the present
study was designed to test whether there was evidence that preconscious processes
influenced political decision making and reasoning and to examine the related questions
of how knowledge or experience with regard to a political question influenced decision
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making and reasoning and how the decision making and reasoning of legislators and
doctoral students compared.
Purpose
The purpose of this study was to test the hypothesis that decisions about complex
questions may be influenced by preconscious processes. Therefore, in some cases,
reasoning may serve to justify or explain a decision already made. Testing this
hypothesis in an interview study could reveal that preconscious processes shape decisions
about complex questions, which is contrary to the widely-accepted assumption in the
economics and political science literature that decisions are the products of conscious
reasoning alone. This finding would have important implications for the design of
educational programs to improve reasoning and decision making.
Data Sources
To address this global purpose, this study relied primarily on interview data from
state legislators and doctoral students in a college of education. Content analyses of these
interviews were conducted and categorical variables pertaining to sources and quality of
evidence, nature of counterarguments, participants’ certainty in the accuracy of their
decisions, participants’ self-assessed knowledge about the decision topics, partisan
characteristics of decision topics, and novelty of decision topics, among others, were
identified. Along with these categorical variables, latency data were collected to cross-
validate trends in the interview data and to address the possibility that decisions did not
in all instances follow conscious reasoning about decision questions.
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Definitions
Affect refers to a preconscious signal that could influence conscious reasoning and
of which the decision maker is aware. Affect is one of various preconscious signals and it
is distinguished by the fact that the decision maker is aware of his or her affective
response to a decision alternative, though not necessarily aware of the reason for that
response. The terms affect, emotions and feelings are used interchangeably herein.
Certainty refers to how sure participants said they were about the policy decisions
they made as part of this study. Question 3 in the interview protocol in Appendix A asked
participants to rate how sure they were that their policy decision was correct, on a scale
consisting of four choices: “not certain,” “somewhat uncertain,” “somewhat certain” and
“certain.”
Complex decisions or questions are those that require the selection of one
alternative from a set of two or more alternatives whose outcomes or consequences are
uncertain because they involve the interaction of many causes, effects, actors and other
variables over time, for which there are no certain optimal answers, and for which it is
not possible to consider the outcome of all possible decision alternatives in finite time
because of the combinatorial explosion of alternatives or outcomes and the computational
complexity of trying to reach an optimal result (Cherniak, 1986).
Conscious processes are composed of “mental acts of which we are aware, that
we intend (i.e., that we can start by an act of will), that require effort, and that we can
control (i.e., we can stop them and go on to something else if we choose)” (Bargh &
Chartrand, 1999, p. 463). Reasoning is conscious. The relevant distinction between what
is conscious and what is preconscious is that conscious refers to intentional and effortful
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processes of which we are aware, while preconscious processes are not intentional or
effortful, and we may not be aware of their operation.
Consciously-available refers to information or reasons we can recall from long-
term memory and report to explain and support a decision.
Decision refers to the selection of one alternative from a set of two or more
alternatives. A decision can be the product of preconscious or conscious processes, or
both.
Decision making and decision-making process refer to both the preconscious
processes and the conscious processes that become active when one is faced with a
decision task that may lead to a decision. However, it should be clear that for the
purposes of this study the term decision making does not necessarily refer to a conscious
process.
Decision-specific information refers to consciously-available information that is
directly relevant to a specific decision task. For instance, in deciding whether to limit
class size to 25 students in all public schools in the state of Florida the information in a
study on the effects of class size reductions in Kentucky is decision-specific. Whether
information is decision-specific is a matter of degree and it depends in part on the nature
of the decision task. If the decision task is general, more information may be directly
relevant or specific to it.
Emotions, for the purposes of this study, are preconscious processes of which we
are aware, because they are accompanied by a feeling or other signal we can report.
Emotions, for present purposes, are a subset of preconscious processes.
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Intuition and intuitive refers to the holistic preconscious assessment or decision
that may be reached in response to a decision task. In recent work on affect and decision
making (e.g., Gilovich, Griffin, & Kahneman, 2002), and in Haidt’s (2001) social
intuition model of moral judgment, the term intuition is used to describe mental
processes that influence judgment and reasoning but that are not conscious and are not
reasoning. The term intuition was adopted here because its use is being established in
relevant literature and because its meaning is accessible to lay readers. However, in the
present study the term intuitive decision was used instead of intuition alone or intuitive
judgment to make clear that the focus of this study is on decision making and to contrast
the intuitive decision with the reasoned decision that results from conscious reasoning.
Preconscious process, also referred to herein as a preconscious influence, is
defined as any mental operation or process that takes place “not only effortlessly, but
without any intention or often awareness that it was taking place” (Bargh & Chartrand,
1999, p. 464). Preconscious processes also include those “intentional, goal-directed
processes that became more efficient over time and practice until they could operate
without conscious guidance” (Bargh & Chartrand, p. 463), those processes that could be
also be described as “schema” or “procedures.” Preconscious processes are “not the
product of deliberate processing, but of quicker, more reflexive processes that are less
available to conscious intervention” (Gilovich & Griffin, 2002, p. 16). The relevant
distinction between what is conscious and what is preconscious is that conscious refers to
intentional and effortful processes of which we are aware, while preconscious processes
are not intentional or effortful, and we may not be aware of their operation.
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Research Questions and Hypotheses
1. Do the decisions of state legislators and doctoral students in a college of
education about two educational policy issues, and their responses to interview
questions about their reasoning on those issues, provide evidence of the influence
of preconscious processes on decision-making and reasoning about policy issues?
Preconscious processes would be indicated by: (a) the amount of time it takes
participants to make a decision compared to the amount of time it takes to provide
reasons in support of the decision; (b) the sources and quality of evidence they
offer in support of their decision; (c) participants’ certainty in their decisions
relative to the amount and quality of the information they report about the
decision topic; (d) participants’ report of an affective response to the decision
topic; (e) participants’ choice of a purely conscious or an intuitive decision model
to illustrate the decision making and reasoning process; and, (f) how quickly
participants report having made their policy decision.
2. Do the decision-making and reasoning processes of state legislators and doctoral
students differ for more familiar and less familiar policy issues?
3. Do state legislators and doctoral students in a college of education decide and
reason differently about educational policy issues?
Based on the literature reviewed in Chapter II, it was hypothesized that all three
research questions could be answered in the affirmative. As for more specific hypotheses,
it was predicted that:
• Participants would make decisions more quickly than they would generate
reasons to explain their decisions.
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• The decision question concerning privatization of public schools would be less
familiar than the question about limiting class size.
• How much participants knew about each decision topic would influence how they
made decisions.
• Participants’ certainty in the correctness of their policy decisions would be based
on an affective signal in some cases rather than on a conscious evaluation of their
state of knowledge on the policy question.
• Legislators would be more certain about their decisions than graduate students.
• The nature and quality of participants’ evidence would support the conclusion
that their policy decisions were not in all instances based on reasoning about their
decision-specific information.
• Graduate students would make decisions more slowly than legislators.
• Graduate students would offer more justifications or decision-specific
information in support of their decisions than would legislators.
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CHAPTER II
REVIEW OF RELEVANT LITERATURE
This chapter sets forth the theoretical and empirical support for the hypothesis
that decisions about complex questions may be influenced by preconscious processes,
and therefore in some cases reasoning may serve to justify or explain a decision already
made as a result of preconscious processes. This hypothesis is the basis for the first
research question, which investigates whether people exercise less conscious control over
complex policy decisions than is assumed in the judgment and decision making and
political science literatures, since such decisions may be more like the automatic
responses to attitude objects and evaluations of other stimuli found in studies of affect
primacy (Zajonc, 1980) and the automatic evaluation effect (e.g., Bargh et al., 1996) than
imagined in the decision-making literature on utility maximization and reasoned analysis.
This chapter also includes a discussion of knowledge and experience as they relate to the
second and third research questions, which concern whether and how (a) participants’
decision making and reasoning differ for each of the two decision tasks and (b) decision
making about the decision tasks differs between the two sample groups. Although it may
seem obvious that decisions differ and people differ, this point is often neglected in
studies of decision making and reasoning.
The literature reviewed in connection with these three research questions is
organized into three sections in this chapter. The first section on decision making and
preconscious processes includes literature that pertains to all three research questions.
The second section on political decision making reviews theories and empirical findings
about political decision making that relate to the first research question and are consistent
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with the hypothesis that preconscious processes influence decision making about
complex policy questions. A third section on knowledge, experience, and expertise
introduces literature concerning experience and knowledge to be considered in
connection with the second and third research questions.
Literature Selection Criteria
This review of literature is intended to be comprehensive in its coverage of
theories and findings that suggest that preconscious processes influence decision making
or conscious reasoning about complex questions. The sections on decision making and
preconscious processes and political decision making include a discussion of, or at least a
citation to, every study or theory found while reviewing literature that was directly
relevant to the first research question about the influence of preconscious processes on
decision making and reasoning about policy questions. That it was possible to review
every study that related directly to the question of whether decision making about
complex questions is subject to preconscious influence reveals how little theoretical and
empirical work addresses the interaction of preconscious and conscious processes in
complex decision making or reasoning tasks. By contrast, the review of literature for the
second and third research questions in the section on “Knowledge, experience, and
expertise” only surveys relevant literature on expertise or knowledge since these bodies
of literature are too large to review exhaustively here.
Decision making is a subject that is within the purview of a wide range of
intellectual disciplines or areas of study, including judgment and decision making,
several branches of psychology, political science, education, cognitive science,
economics, law, philosophy, and business and management. Given the number and
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diversity of articles, chapters, and books on decision making in all its guises, it is
surprising that so few of these sources consider or investigate the possibility that
preconscious processes might shape thinking about complex questions. All of the sources
reviewed that considered or investigated this possibility are included in the sections
entitled “Decision making and preconscious processes” and “Political decision making.”
The remaining and much larger body of decision research, which makes no reference to
preconscious processes, is summarized in the first of these sections under the heading
“Traditional model of reasoning and decision making.” This summary describes the
dominant decision-making model and its most significant shortcomings.
With regard to the specific selection criteria for publications discussed in
connection with the first research question, literature was included if it met one or more
of the following criteria: (a) its hypotheses were similar to the central hypothesis of this
study that preconscious processes may influence decision making about complex
questions (Evans, 1996; Haidt, 2001; Peters & Slovic, 2000); (b) it investigated decision
making about complex real world problems (Kuhn, 1991); (c) it proposed that political
decision making was the result of affective or preconscious processes (e.g., Marcus et al.,
2000) or that political decisions were not in all instances the result of reasoning about
consciously-available information (e.g., Geva, Mayhar, & Skorick, 2000; Lodge, 1995);
(d) it provided empirical support for the central hypothesis that decision making could be
a preconscious or intuitive process (e.g., Bargh et al., 1996; Bargh & Chartrand, 1999;
Zajonc, 1980); (e) it provided evidence that the reasons we offer for our decisions and
actions are not necessarily the ones that caused them (Nisbett & Wilson, 1977); or (f) it
provided theoretical explanations for why the decision-making process might begin with
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a decision that is followed by reasoning (e.g., Damasio, 1994; Epstein & Pacini, 1999). If
literature did not meet one or more of these criteria, it is not discussed in detail, even if
the work figures prominently in the study of judgment and decision making in other
studies or disciplines.
Many relevant theories and studies of decision making were not included in this
chapter because they were not essential to the narrow focus of the present study,
necessary to sustain the viability of the central hypothesis or relevant in investigating and
answering the research questions. The most prominent exclusion is the literature on
cognitive heuristics and biases (Kahneman et al., 1982). Until very recently, heuristics
and biases research did not contemplate preconscious decision making, and, except as
described in the section on affect as a substitute for consciously-available information
(e.g., Slovic et al., 2002), does not concern complex, ill-structured tasks or real-world
political or social problems, so it was excluded.
Additionally, studies and theories concerning attitude formation, conceptual
change and persuasion were also excluded because all of these, including cognitive
dissonance, attribution and balance theories, concern the processing of and the influence
of new information, most often when participants already have a position on an issue, an
impression of a person, or an attitude towards an object. For instance, “ persuasion is the
process of stimulating change in the way an individual understands or views a particular
issue or topic by fostering a deeper processing or reflection of that issue or topic” (Buehl,
Alexander, Murphy, & Sperl, 2001, p. 270). Further, “[a]t their core, the literatures in
persuasion and conceptual change focus on the change process and rely heavily on well-
crafted messages to stimulate such change” (Buehl et al., 2001, p. 270). Since this study
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does not provide participants with any information and does not examine how
participants change their positions in response to new information, how participants’
decisions subsequently shape their openness to new information on the decision topic at
some later time, whether participants are willing to change an initial decision as new
evidence is received over time, or to what extent participants protect existing ego
commitments and beliefs, these studies and theories are not covered herein.
Decision Making and Preconscious Processes
As mentioned earlier in this chapter, this section includes literature that crosses all
three research questions. The emphasis in this section is on work suggesting that
preconscious processes may interact with conscious processes. To contrast such research
with the much larger body of literature based on the reasoning-first-and-then-decision-
making conception of an entirely conscious decision-making process, the first subsection
summarizes the common features of what is denoted herein as the “traditional” model of
decision making, which the present study challenges. Following the subsection on the
traditional model is a subsection on “Preconscious processes,” which reviews those
theories and findings that suggest that cognitive processes that are assumed to be entirely
conscious might be subject to preconscious influence. Following this is a subsection on
“Reason-based analyses of choice and why reasons are so important,” which reviews
briefly work on the role of reasons in decision making and then outlines Kuhn’s (1991)
study of informal reasoning. Kuhn’s study provided the methodological framework for
this study, including a template for the interview protocol, certain variables and coding
schemes, and the content analysis of interview data.
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Traditional Model of Reasoning and Decision Making
The question of “how much conscious control we have over our judgments,
decisions, and behavior is one of the most basic and important questions of human
existence” (Bargh & Chartrand, 1999, p. 463). It is this question that shapes the review of
relevant literature for the first research question, which asks whether there is evidence
that preconscious processes influence legislators’ and doctoral students’ decisions about
complex questions. The same question stated differently is whether the most widely
accepted models of reasoning and decision making are accurate and complete. These
models of reasoning and decision making go by many names in many disciplines, but for
our purposes they are identical because they share one important feature, or defect.
Whether a theory of decision making or choice is labeled as formal, normative, expected
utility, utility maximization, rational choice, public choice, social choice, or cost-benefit,
and whether the field is economics, psychology, politics, or artificial intelligence, for the
past 50 years prominent models of decision making have assumed that decisions are the
product of reasoning alone, with no reference to preconscious processes. The central
hypothesis of the present study challenges this assumption and the first research question
tests it. Decision models that make no reference to preconscious processes are referred to
collectively in this proposal as the “traditional” model of reasoning and decision making.
Accordingly, the traditional model includes, but is not limited to, normative theories of
choice, rational choice theories and other utility maximization theories. These labels are
used interchangeably herein.
This study is built on the view that reasoning alone is not and cannot be the
source of all decisions about complex questions (Cherniak, 1986). The hypothesis is that,
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in some cases, decisions may precede reasoning and, therefore, reasoning may have little
influence on a decision already made based on the operation of preconscious mental
processes. The traditional model puts reasoning first in time while this study examines
the possibility that decisions might be first sometimes. This focus on what comes first
begs the question: Why does it matter whether the decision or reasoning about the
decision task occurs first? It matters primarily because, as Bargh and Chartrand (1999)
note in the quotation that begins this section, understanding how much control we
exercise over our thoughts, decisions and actions is essential to understanding: ourselves;
how and why we think, decide, and behave as we do; and whether we have reason to be
satisfied with how and why we think, decide, and behave. Also, as educators and
researchers, it is essential that we understand the decision-making process if we seek to
teach people to make important decisions well.
Figure 1 offers a basic depiction of the traditional model of reasoning and
decision making. There are three major elements in this model: the decision task, the
conscious reasoning process, and the reasoned decision. The decision task is the decision
to be made. The conscious reasoning process consists of all conscious mental operations
that produce the reasoned decision, which is the decision made in response to the
decision task. Such operations could include information retrieval from long-term
memory, research to find additional relevant information, consideration of information
received from other people, and an analysis of the costs and benefits or the expected
utility of various decision alternatives. The dotted arrow from the reasoned decision back
to the conscious reasoning process depicts how, in some cases, an initial reasoned
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Figure 1
Traditional Model of Reasoning and Decision Making
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Figure 2
Intuitive Model of Decision Making and Reasoning
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and biases research paradigm (e.g., Gilovich et al., 2002; Kahneman et al., 1982;
Kahneman & Tversky, 2000), as well as other criticisms of normative theories of choice
or decision making (e.g., Evans & Over, 1996; Green & Shapiro, 1994), it is well
established in the literature on judgment and decision making that expected utility,
rational choice, and other normative models of decision making or choice are not
descriptive, in that they do not reflect how people actually make decisions (Ajzen, 1996;
Kahneman & Tversky, 1979). As Zajonc (1980, p. 172) observes, “People do not get
married or divorced, commit murder or suicide, or lay down their lives for freedom upon
a detailed cognitive analysis of the pros and cons of their actions.” The traditional models
are not prescriptive or normative either, although they are often described in the
judgment and decision making literature as such, because these models are not resource-
realistic: no actual person has the cognitive resources necessary to complete, in a finite
amount of time, the mental operations required of rational decision makers under such
models (Cherniak, 1986). Even in the face of its apparent shortcomings (Ajzen, 1996;
Evans & Over, 1996; Slovic, 1991), the traditional model (which includes rational choice
and other utility maximization models) survives as the most widely accepted and applied
way of representing the decision-making process. This section reviews briefly some of
the weaknesses of the traditional model as it relates to political decision making.
First, it is important to note that while judgment and decision making theorists
may consider irrational (a) the incomplete consideration of alternatives when making
political or other important decisions, (b) the premature willingness to accept a plausible,
but not necessarily sound, explanation of events, (c) certainty in one’s beliefs, or (d) the
unwillingness to revise existing beliefs in the face of strong evidence, there is no
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evidence in the literature that such tendencies are maladaptive (Stanovich & West, 2000;
Todd & Gigerenzer, 2000). In other words, it may be to our advantage that we do not
conform to normative models of choice, which require examination and comparison of
all possible decision alternatives to maximize utility. After all, defending one’s thoughts,
beliefs, values, and attachments, being very confident about one’s abilities, and spending
more time doing and less time thinking are all probably adaptive behaviors, for they
allow us to accomplish tasks and overcome challenges that might be abandoned if given
too much thought.
People will often do whatever they can to maintain their belief systems, which are
the maps by which they navigate the world. Without a model of what the self and
the world are like, of what is true and not true, and of what is right and wrong, a
person’s life would collapse into chaos and overwhelming anxiety. . . . To operate
effectively, you need to believe that the world is manageable, predictable, and
controllable, at least within certain practical limits. (Epstein, 1998, p. 85)
In light of this, too much thinking may do more harm than good (Todd & Gigerenzer,
2000).
Widely accepted models of political decision making, which include rational
choice, rational actor, public choice, social choice, and game theories, as well as positive
political economy and economic approaches to politics (Green & Shapiro, 1994, p. xi),
posit that decision makers ought to and do try to maximize subjective expected utility
when making choices. Stated broadly, expected utility models propose that the normative
way to make a decision is to (a) consider all your alternatives in connection with the
decision and all the consequences of each alternative, (b) rate the value or utility/disutility
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of each of these alternatives for you (their subjective utility), (c) multiply the subjective
utility of each alternative by the probability (or expectation) that the alternative will be
realized, and (d) select the alternative or choice with the highest subjective expected
utility (Baron, 2000). According to this model, legislators should decide whether to
support or oppose a class size limit of 25 students in all public schools by comparing all
the consequences of supporting and opposing this proposal, rating the utility of supporting
the proposal and of opposing the proposal, multiplying the utility of each by the
probability it will happen, and then choosing to support or oppose the legislation based on
which alternative has a higher number of utility units. The data indicate that this is not
how legislators or doctoral students make such decisions.
According to normative theories of choice, “several qualitative principles, or
axioms, should govern the preferences of the rational decision maker” (Kahneman &
Tversky, 1984, p. 4). In particular, all formal analyses of choice incorporate two such
principles: “dominance and invariance. Dominance demands that if prospect A is at least
as good as prospect B in every respect and better than B in at least one respect, then A
should be preferred to B. Invariance requires that the preference order between prospects
should not depend on the manner in which they are described” (Kahneman & Tversky,
1984, p. 4). However, in their research, Kahneman and Tversky have shown repeatedly
that people make different choices in response to formally equivalent but apparently
different versions of the same choice problem, which means that the invariance axiom
does not hold (Tversky & Kahneman, 1992). Without invariance, normative decision
theory is untenable. This phenomenon of preference reversals is an insurmountable threat
to utility maximization theories of choice, since “[i]t suggests that no optimization
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principles of any sort lie behind even the simplest of human choices” (Grether & Plott,
1979, p. 623). Further undermining formal theories of choice, studies show that “decision
making is a highly contingent form of information processing, sensitive to task
complexity, time pressure, response mode, framing, reference points, and numerous other
contextual factors” (Slovic, 1991, p. 500). “The normative assumption that individuals
should maximize some quantity may be wrong. Perhaps . . . there exists nothing to be
maximized” (Slovic, 1991, p. 500).
Unfortunately, notwithstanding the limitations on utility maximization theories in
describing and analyzing how people make political decisions, political scientists continue
to use them to study political decisions and actions at the individual, group, and national
levels (for a review of their application in political science, see Friedman, 1996; Green &
Shapiro, 1994). In reviewing rational choice scholarship in political science, Green and
Shapiro (1994) concluded that “the case has yet to be made that [rational choice] models
have advanced our understanding of how politics works in the real world” (p. 6), “rational
choice theory has yet to deliver on its promise to advance the empirical study of politics”
(p. 7) , and “to date few theoretical insights derived from rational choice theory have been
subjected to serious empirical scrutiny and survived” (p. 9). Based on the foregoing,
utility theories of choice have limited utility for the study of decision making about policy
and other complex questions.
Empirical analyses of the traditional model using logic games and other well-
structured tasks have shown that it is flawed. Based on heuristics and biases research,
criticism of formal decision models is widespread and well supported. However, there has
been little effort in the literature on judgment and decision making, political science or
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economics to investigate how adults make complex decisions, and whether there is any
evidence of preconscious influences on such decisions. This study addressed this gap in
the literature by examining in an interview study how policymakers and doctoral students
make policy decision, in an effort to challenge the traditional model’s utility in research
on political decision making.
Preconscious Processes
There is considerable evidence that the brain does quite a bit preconsciously or
automatically, including self-regulation, sensory perception and affective evaluation of
environmental stimuli (see Bargh & Chartrand, 1999, for a review of automatic
processes). What is most significant for purposes of this study, however, is not that self-
regulation functions and perception operate outside of conscious awareness, but that
decision making might–that processes assumed to be entirely conscious may be the result
of preconscious processes (Bargh & Chartrand, 1999; Damasio, 1994; Epstein & Pacini,
1999; Evans, 1996; Haidt, 2001; Loewenstein, Weber, Hsee, & Welch, 2001; McGraw &
Steenbergen, 1995; Nisbett & Wilson, 1977; Sears, 1993; Zajonc, 1980). The evidence
from social psychology and neuroscience has important implications for the study of
decision making and reasoning, and it supports the hypothesis that decisions about
complex questions may be influenced by preconscious processes. This section on
concentrates on lines of research that detail the nature of those preconscious processes that
may influence the decision-making process.
It must be noted at the outset that the literature cited in this chapter deals with
complex and difficult questions about how the mind works and there is significant
disagreement about some of the literature reviewed herein. The literature in this chapter is
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not presented as the only or as the definitive work on the processes or questions discussed.
Instead, this literature is presented for what it might reveal about the decision-making
process, since what the literature reveals is not part of the most widely accepted and
applied models of decision making. The literature provides insights and raises issues that
must be addressed if we are to understand how and why we think, decide and act as we do,
though certain of the lines of research discussed are the subject of continuing controversy
and disagreement.
The Absence of Introspective Awareness and a Reliance on a priori Causal Theories
Nisbett and Wilson (1977) sought to find empirical support for the view that
“people have no direct access to higher order mental processes” (p. 232). Following their
review of data from existing studies on cognitive dissonance and attribution processes, for
example, and their own research to find empirical support, Nisbett and Wilson (1977, p.
233) reached three major conclusions:
1. People often cannot report accurately on the effects of particular stimuli on
higher order, inference-based responses. Indeed, sometimes they cannot
report on the existence of critical stimuli, sometimes cannot report on the
existence of their responses, and sometimes cannot even report that an
inferential process of any kind has occurred. The accuracy of subjective
reports is so poor as to suggest that any introspective access that may exist
is not sufficient to produce generally correct or reliable reports.
2. When reporting on the effects of stimuli, people may not interrogate a
memory of the cognitive processes that operated on the stimuli; instead,
they may base their reports on implicit a priori theories about the causal
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connection between stimulus and response. If the stimulus psychologically
implies the response in some way or seems “representative” of the sorts of
stimuli that influence the response in question, the stimulus is reported to
have influenced the response. If the stimulus does not seem to be a
plausible cause of the response, it is reported to be noninfluential.
3. Subjective reports about higher mental processes are sometimes correct,
but even the instances of correct report are not due to direct introspective
awareness. Instead, they are due to the incidentally correct employment of
a priori causal theories.
This section reviews briefly their bases for these conclusions.
In one of the more than 20 studies Nisbett and Wilson (1977) reviewed, Goethals
and Reckman (1973) asked high school students for their opinions on 30 social issues,
including their attitudes towards busing for racial integration. A week or two after the
survey, students were asked to participate in a group discussion about the busing issue.
Each group had three students who were all pro-busing or anti-busing based on their
survey responses, and one student confederate of the investigators who had been “armed
with a number of persuasive opinions and whose job it was to argue persistently against
the opinion held by all other group members” (Nisbett & Wilson, 1977, p. 236). Students
who were originally against busing “had their opinions sharply moderated in the pro-
direction. Most of the pro-busing subjects were actually converted to an anti-busing
position” (Nisbett & Wilson, 1977, p. 236). Investigators then asked students to recall
what their original opinions on the busing issue had been, after reminding the students that
the researchers had the students’ original survey responses and would check for accuracy
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of recall. Control subjects recalled their original opinions accurately. Experimental
subjects, by contrast, did not seem to be aware that their opinions had changed as a result
of the discussion.
[T]he original anti-busing subjects “recalled” their opinions as having been much
more pro-busing than they actually were, while the original pro-busing subjects
actually recalled their opinions as having been, on the average, anti-busing! In fact,
the original pro-busing subjects recalled that they had been more anti-busing than
the original anti-busing subjects recalled that they had been. (Nisbett & Wilson,
1977, p. 236)
It appeared that these students “did not actually experience these enormous shifts as
opinion change” (Nisbett & Wilson, 1977, p. 236). “No subject reported that the
discussion had any effect in changing or modifying his position” (Goethals and Reckman,
1973, p. 499).
Nisbett and Wilson (1977) also describe a study in which Maier (1931) examined
how aware subjects are of their problem-solving processes. Maier asked subjects to tie
together two cords attached to the ceiling of a laboratory that was “strewn with many
objects such as poles, ringstands, clamps, pliers, and extension cords” (Nisbett & Wilson,
1977, p. 240). The two cords were anchored too far apart for subjects to hold on to one
while taking hold of the other. Some solutions, like tying the extension cord to one cord
and then pulling it towards the other, came readily. When one solution was achieved,
Maier asked subjects to try to solve the problem a different way. What happened next and
its implications are worth describing in detail and verbatim:
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One of the solutions was much more difficult than the others, and most subjects
could not discover it on their own. After the subject had been stumped for several
minutes, Maier, who had been wandering around the room, casually put one of the
cords in motion. Then, typically within 45 seconds of this cue, the subject picked
up a weight, tied it to the end of one of the cords, set it to swinging like a
pendulum, ran to the other cord, grabbed it, and waited for the first cord to swing
close enough that it could be seized. Immediately thereafter, Maier asked the
subject to tell about his experience of getting the idea of a pendulum. This question
elicited such answers as “It just dawned on me.” “It was the only thing left.” “I just
realized the cord would swing if I fastened a weight to it.” A psychology professor
was more inventive: “Having exhausted everything else, the next thing was to
swing it. I thought of the situation of swinging across a river. I had imagery of
monkeys swinging from trees. This imagery appeared simultaneously with the
solution. The idea appeared complete.”
Persistent probing after the free report succeeded in eliciting reports of
Maier’s hint and its utilization in the solution of the problem in slightly less than a
third of the subjects. This fact should be quickly qualified, however, by another of
Maier’s findings. Maier was able to establish that one particular cue–twirling a
weight on a cord–was a useless hint, that is, subjects were not aided in solving the
problem by exposure to this cue. For some of the subjects, this useless cue was
presented prior to the genuinely helpful cue. All of these subjects reported that the
useless cue had been helpful and denied that the critical cue had played any role in
their solution. These inaccurate reports cast doubt on any presumption that even
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the third of Maier’s subjects who accurately reported that they had used the helpful
cue were reporting such use on the basis of genuinely insightful introspection,
since when they were offered a false “decoy” cue they preferred it as a explanation
for their solution. (Nisbett & Wilson, 1977, p. 241)
In another line of research recounted by Nisbett and Wilson (1977, p. 241), Latané
and Darley (1970) have shown “in a large number of experiments in a wide variety of
settings that people are less likely to help others in distress as the number of witnesses or
bystanders increases.” Yet, Latané and Darley found that subjects seemed “utterly
unaware” of the influence the presence of other people had on their behavior.
Accordingly, Latané and Darley “systematically asked the subjects in each of their
experiments whether they thought they had been influenced [by] the presence of other
people. ‘We asked this question every way we knew how: subtly, directly, tactfully,
bluntly. Always we got the same answer. Subjects persistently claimed that their behavior
was not influenced by the other people present. This denial occurred in the face of results
showing that the presence of others did inhibit helping’” (Latané & Darley, 1977, p. 124).
In addition to reviewing these and other studies by various researchers, Nisbett and
Wilson (1977) conducted their own experiments and concluded that any introspective
access subjects may have about higher order mental processes “is not sufficient to produce
accurate reports about the role of critical stimuli in response to questions asked a few
minutes or seconds after the stimuli have been processed and a response produced” (1977,
p. 246). For instance, in one study they showed that by manipulating the warmness or
coldness of a person’s personality, in this case someone who was portraying a college
instructor on videotape, they could influence subjects’ ratings of that person’s
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attractiveness, speech and mannerisms, even though subjects concluded the opposite: that
it was their feelings about the individual’s appearance, speech, and mannerisms that had
influenced whether they liked him, not the warmness or coldness of the person’s behavior.
Half the subjects saw a videotape in which the instructor answered questions in a pleasant
and enthusiastic way, the other half saw the same instructor, with the same appearance,
speech and mannerisms, behaving in an intolerant and distrustful way in response to the
same questions. Both groups of subjects were then asked to rate the instructor’s overall
likeability and three specific attributes: appearance, speech and mannerisms. Those who
saw the warm condition liked the instructor much better and a majority rated his attributes
attractive. Those who saw the cold condition disliked the instructor and a majority rated
his attributes irritating. However, when subjects were questioned about whether their
overall liking or disliking of the instructor had influenced their ratings on the three
attributes, they denied any such relationship. Instead, they suggested that their ratings on
the three attributes influenced their overall liking or disliking, even though the instructor’s
three attributes were the same in both experimental conditions. This is only one of several
examples the authors offered to support their conclusion that people typically are not
consciously aware of the reasons for their evaluations and decisions, a finding which has
enormous importance for the present study.
While Nisbett and Wilson (1977) found abundant evidence of subjects’ lack of
introspective awareness, they also noted the fact, “obvious to anyone who has ever
questioned a subject about the reasons for his behavior or evaluations, that people readily
answer such questions. Thus while people usually appear stumped when asked about
perceptual or memorial processes, they are quite fluent when asked why they behaved as
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they did in some social situation or why they like or dislike an object or another person”
(Nisbett & Wilson, 1977, p. 232). Or to put it differently, “If we’ve got questions, then
they’ve got answers” (Fischhoff, 1991, p. 621). To explain this apparent inconsistency,
Nisbett and Wilson
propose that when people are asked to report how a particular stimulus influenced
a particular response, they do so not by consulting a memory of the mediating
process, but by applying or generating causal theories about the effects of that type
of stimulus on that type of response. They simply make judgments . . . about how
plausible it is that the stimulus would have influenced the response. These
plausibility judgments exist prior to, or at least independently of, any actual
contact with the particular stimulus embedded in a particular complex stimulus
configuration. (1977, p. 248)
In other words, when we are asked to explain why we decided or behaved as we did, we
do not actually search our memories for the actual reason for the decision or action in this
specific instance. Furthermore it is not clear that the actual reason, which may be
preconscious, is even available for recall (Damasio, 1994; Epstein & Pacini, 1999).
Instead, when asked to explain a decision we refer to existing or generate new causal
theories about what the reasons for our decision or action could plausibly be given our
experience and understanding of causal relations, or what the reasons should be given the
standards or expectations of the particular subculture or culture of the person asking the
questions.
Nisbett and Wilson found that people have little or no conscious access to the true
reasons for their evaluations, decisions, or actions, but that they could easily provide
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reasons to explain or support their evaluations, decisions, and actions. The reasons
provided were rarely the actual ones underlying their choices or behavior, however.
Instead, articulated reasons were those that were plausible explanations of their choices or
behavior, based on the person’s causal theories about what reasons plausibly explained
certain choices or actions. While the research Nisbett and Wilson cite and conduct does
not directly address adult decision making about complex questions, its implications for
decision making and reasoning are significant for the present study because their work
provides a broad range of evidence that preconscious mental processes have a role in what
we do (and therefore, presumably, in what we decide to do), and that we may not be aware
of or able to report their operation when asked to explain our reasons for doing something.
Affect Independence and Affect Primacy
Zajonc (1980) examined how affect and feelings influence preferences. For Zajonc
(1980, p. 152), preferences include responses to the following questions: “Do you like this
person?” “How do you feel about capital punishment?” “Which do you prefer, Brie or
Camembert?” He concluded “that the form of experience that we came to call feeling
accompanies all cognitions, that it arises early in the process of registration and retrieval,
albeit weakly and vaguely, and that it derives from a parallel, separate, and partly
independent system in the organism” (1980, p. 154). This idea of separate systems for
affective and conscious information processing was also developed by Epstein (1990), as
discussed in a subsequent section.
Zajonc (1980) cited evidence that affect is primary and that conscious thought
comes later. For instance, he cited several studies of the “exposure effect,” wherein
subjects demonstrate an increasing preference for objects (Turkish-like words or Japanese
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Zajonc (1980) also cited evidence that affect and thought are products of two
separate information processing systems. This is very important in investigating the first
research question as it introduces the idea that preconscious processes operate separately
from, and therefore can exert independent influence upon, conscious processes. In one
study, by Hyde and Jenkins (1969), subjects recalled words they were asked to rate for
pleasantness better than words for which they were asked to count the number of letters or
report the presence of the letter “E.” Rogers, Kuiper, and Kirker (1977) found that
adjectives subjects’ examined for self-relevance were recalled with greater accuracy than
adjectives subjects’ examined for structural, phonemic, and semantic qualities. Bower and
Karlin (1974) had subjects rate photographs of faces for gender, honesty, or likeability,
with subjects showing better recognition memory in the latter two conditions. In these and
similar studies, Zajonc found evidence of a separation between affect and cognition so
that an overall affective impression or attitude might exist separately in the brain from the
cognitive components that contributed to the overall impression.
In summary, according to Zajonc (1980) our affective reaction to a stimulus object
precedes and is independent of our conscious deliberation about the same.
“Neuroscientists have confirmed and provided additional detail to Zajonc’s argument that
emotional systems evaluate sensory information before and without the involvement of
conscious awareness. Indeed, these systems perform this task before conscious awareness
gets a crack at even a reduced portion of that same information” (Marcus, Neuman, &
Mackuen, 2000, p. 38). Zajonc recognized that, but did not examine whether, his findings
of affect primacy suggest that decision making is also an automatic or preconscious
process.
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Decisions are another area where thought and affect stand in tension to each other.
It is generally believed that all decisions require some conscious or unconscious
processing of pros and cons. Somehow we have come to believe, tautologically, to
be sure, that if a decision has been made, then a cognitive process must have
preceded it. Yet there is no evidence that this is indeed so. In fact, for most
decisions, it is extremely difficult to demonstrate that there has been any prior
cognitive process whatsoever. . . . We sometimes delude ourselves that we proceed
in a rational manner and weigh all the pros and cons of the various alternatives.
But this is probably seldom the case. (Zajonc, 1980, p. 155)
Although Zajonc (1980) articulated the implications of his findings for the study of
reasoning and decision making over 20 years ago, there appears to be no research about
political decision making, or any other decision making about complex issues, that
extended his findings to test the hypothesis that such decisions are the product of
automatic processes. This may be due in part to the controversy concerning Zajonc’s
surmise that affect precedes cognition. As Carlston and Smith (1996, p. 187) observe,
“Criticisms of Zajonc’s views have also accumulated in the years since his affective
primacy hypothesis was first published . . . [D]espite controversy over more provocative
aspects of the affective primacy hypothesis, there is considerable evidence that some kinds
of affective responses can occur with the rapidity and automaticity that Zajonc suggested.”
The most important issue for the present study is not whether affect or cognition
come first (Clore, 1994; Lazarus, 1994). What is most important is Zajonc’s suggestion
that affective processes might operate independently of conscious processes, and that
affect might influence conscious reasoning. Zajonc’s work is important to the present
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study because his work provides evidence that preconscious processes become active
quickly in response to attitude objects and may operate separately from conscious
processes, two properties of preconscious processes that are necessary to maintain the
central hypothesis.
Also, in noting the primacy and independence of affect, Zajonc (1980) articulated
the following principles about affect: affect is basic, affective reactions are inescapable,
affective judgments tend to be irrevocable, affective judgments implicate the self,
affective reactions are difficult to verbalize, and affective reactions may become separated
from content. For purposes of this study and first research question, the last three of these
principles are the most relevant. The point that affective judgments implicate the self is of
enormous significance, and is likely the reason that one of the most common findings in
studies of reasoning and decision making is that people protect their theories and beliefs,
and are likely to dismiss evidence that challenges them (Klaczynski, 1997; Klaczynski &
Gordon, 1996; Kuhn, 1991). That affective reactions are difficult to verbalize overlaps
with Nisbett and Wilson’s (1977) findings. Put simply, the separation of affect and content
(consciously-available information) means that we can often remember how we feel about
something without being able to recall the reasons for the feeling. This suggests that
decision making is not necessarily a memory-based examination of consciously-available
information. How this separation relates to political decision making will be discussed
further in connection with online models of political decision making.
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Automatic Evaluation Effect
Building on a line of research initiated by Fazio, Sanbonmatsu, Powell, and Kardes
(1986), Bargh, Chaiken, Raymond, and Hymes (1996) investigated the generality of the
“automatic evaluation effect,” which refers to a process in which the mere presence of a
stimuli object causes people to have an automatic affective evaluation response to the
object, without any mediating conscious process. Following the work of Fazio et al.
(1986) and of Bargh, Chaiken, Govender and Pratto (1992), Bargh et al. (1996, p. 120)
conducted three experiments and concluded that “all attitude object stimuli studied were
shown to trigger an immediate, reflexive, and uncontrollable good or bad response.” This
is an important extension of the research by Fazio et al., and what Bargh et al. (1996) find
is consistent with Zajonc’s (1980) affect primacy and independence hypotheses (for an
expanded discussion on automatic evaluations see Tesser & Martin, 1996). Research on
the automatic evaluation effect is relevant here because this effect may refer to a
preconscious process that influences decisions about complex policy questions.
Since the research by Bargh et al. (1996) is based on earlier work by Fazio et al.
(1986), it is appropriate to first describe the automatic evaluation research paradigm
developed by Fazio et al. First, subjects spent several minutes indicating their attitude
(“good” or “bad”) towards 92 attitude objects; “the latency and valence of these
evaluations were used to select the 16 attitude objects for each subject,” so that for each
subject there were equal numbers of strong and weak, as well as good and bad, attitudes
for the priming task phase of the study (Bargh et al., 1992, p. 894). Then, in the priming
task phase, subjects were briefly presented (200-ms) with an attitude object word (e.g.,
“landlords”) on a computer screen, followed by a blank screen for 100-ms. Then the
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subjects were shown an adjective on the screen where the object word had been originally.
Subjects were to evaluate whether the adjective was “good” or “bad” in meaning by
pressing the corresponding button on an input device.
The computer recorded the time that elapsed between the appearance of the
adjective and the pressing of the button. This procedure was repeated for the 16 objects
selected for each subject. Fazio et al. (1986) designed this task, which was repeated by
Bargh et al. (1992), to investigate the hypothesis that if the adjective was of the same
valence as the object word, subjects would respond more quickly than if the adjective and
object were not of the same valence (i.e. one had no valence) or were of opposite
valences. In other words, this experiment was designed to test whether the evaluation task
was primed or facilitated by the brief presence of an object word of similar valence. The
time elapsed between presentation of the object word and the evaluation task (the
“stimulus onset asynchrony” or SOA) was only 300ms, which, according to Bargh et al.
(1996), Fazio et al. intended to be
too brief an interval to permit subjects to develop an active expectancy or response
strategy regarding the target adjective that follows; such conscious and flexible
expectancies require at least 500ms to develop and influence responses in priming
tasks. Given an SOA of 300ms, then, if presentation of an attitude object prime
influences response time to a target adjective, it can only be attributed to an
automatic, unintentional activation of the corresponding attitude. (Bargh et al.,
1992, p. 894)
Fazio et al. found a significant automatic activation effect for those object words for
which subjects presumably (based on the latency of their evaluations for each object) had
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strong, accessible attitudes, but this effect was not strong for objects for which subjects
presumably did not possess strong attitudes.
With this as their starting point, Bargh et al. (1996) decided to investigate the
generality of the automatic evaluation effect, to determine whether the effect depended
upon the presence of a conscious evaluation task like pressing a button for a good or bad
meaning or on attitude strength towards the adjectives. Their first experiment was
identical to the Fazio et al. (1986) experiment, with the exception that Bargh et al.
removed the adjective evaluation task “so that the hypothesis of automatic attitude
activation in the absence of a strategic evaluation processing goal could be tested” (1996,
p. 108). Instead of evaluating the adjectives (that followed presentation of object words)
as good or bad, they were to pronounce them as quickly as they could. The results of this
first experiment indicated that “the automatic attitude evaluation effect is not conditional
on the subject having an explicit, conscious evaluative goal. Removing the evaluative goal
from the paradigm did not eliminate the automaticity effect” (Bargh et al., 1996, p. 112).
Also, removing this feature of the Fazio et al. paradigm resulted in an automatic
evaluation effect that “was equally probable for the subjects idiosyncratically strong and
weak attitudes” (Bargh et al., 1996, p. 112).
In their second experiment, Bargh et al. (1996) eliminated another component of
the original Fazio et al. (1986) paradigm by removing the prior attitude assessment task in
which subjects spent several minutes evaluating each of 92 object words before
commencing the priming task with 16 subject-specific object words. Instead, Bargh et al.
(1996) preselected strong and weak, as well as good and bad, object word primes based on
data from Bargh et al. (1992). As with the first experiment, Bargh et al. (1996, p. 116)
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found that removing another aspect of the original paradigm “that might induce an
evaluative processing strategy . . . does not remove the automatic attitude activation
effect. The case for unconditional automatic evaluation effects, in which environmental
stimuli are classified as good or as bad immediately, efficiently and uncontrollably by the
individual, is strengthened by these results.” Bargh et al. (1996) removed any remaining
evaluative aspects of the Fazio et al. paradigm in their third experiment by replacing the
strongly valenced adjectives of the first two experiments, and the earlier work by Fazio et
al. and Bargh et al. (1992) , with adjectives of “less obvious valence.” “The moderate
quality of the target’s evaluations would make it very unlikely that they would induce an
evaluative processing goal” (Bargh et al., 1996, p. 117). The results of this third
experiment confirmed that the automaticity effect continues even after all evaluative
aspects of the Fazio et al. design are removed.
In light of the results of these three experiments and prior work on the automatic
evaluation effect, Bargh et al. (1996) concluded that people have an automatic and
uncontrollable affective evaluation (i.e. good or bad) in response to all the attitude object
stimuli presented. The first research question in the present study tests whether
participants have this sort of affective or other preconscious evaluation in response to
complex policy questions. The hypothesis in this study is that the automatic evaluation
effect extends beyond the simple words or objects examined by Fazio et al. (1986) and
Bargh et al. (1996), to the educational policy questions presented to participants in this
study. There is evidence that we may “automatically evaluate all stimuli [we] come in
contact with, no matter how mundane,” before conscious reasoning is activated because
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there may be “some adaptive purpose served by screening all objects, people and events in
terms of their valence” (Bargh et al., 1996, p. 123).
Bargh et al. (1996, p.123), note that Lazarus (1991) and LeDoux (1989) “have
concluded that stimuli are automatically and preconsciously evaluated in terms of their
implications for the self.” This would certainly be adaptive if the stimuli were harmful or
threatening. And there is no reason to believe that when responding to political questions
we are able somehow to bypass the basic automatic and adaptive tendencies of our
evolved cognitive system, in which affect and automatic processes might dominate,
operate independently of, and become active ahead of conscious processes. In other
words, it is possible that a preconscious and automatic evaluation process influences the
decision-making process about complex questions.
The Social Intuition Model of Moral Judgment and Moral Reasoning
Haidt’s (2001) work on moral judgment and moral reasoning is closely related to
the present study. The central hypothesis of the present study is similar to Haidt’s
hypothesis that moral judgment (or decisions) may not follow or be caused by moral
reasoning. He offers four reasons for doubting the proposition that moral reasoning causes
moral judgment:
(a) There are two cognitive processes at work–reasoning and intuition–and the
reasoning process has been overemphasized; (b) reasoning is often motivated [by
goals other than accuracy]; (c) the reasoning process constructs post hoc
justifications, yet we experience the illusion of objective reasoning; and (d) moral
action covaries with moral emotion more than with moral reasoning. (Haidt, 2001,
p. 815)
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Accordingly, Haidt proposes a social intuition model of moral judgment, in which
the eliciting situation prompts quick moral intuitions that cause moral judgment, followed
by slow, ex post facto moral reasoning. In the present study, the same process is
hypothesized to operate in connection with political decision making, even though
political decision making is assumed to be qualitatively different than moral judgment
given that political issues are not limited to judging a person’s character or actions, which
is how Haidt defines moral judgments, and given that moral issues are more emotionally
significant or deeply felt than many political questions.
Notwithstanding the fact that Haidt’s work and social intuition model are focused
on a more narrow set of judgments or decisions, his use of the term “intuitive” was
adopted here to describe the initial preconscious decision in the IDMR model in Figure 2.
Although Haidt’s model is highly relevant to the present study, the central hypothesis was
developed in advance of exposure to Haidt’s research. This fact, in addition to Haidt’s
reference to Nisbett and Wilson, Zajonc, Fazio, and Bargh, whose work helps inform
Haidt’s, explains why Haidt appears after these other sources in this chapter.
Haidt’s (2001) social intuition approach is an interpersonal model of moral
judgment, so the judgment and reasoning of person A can influence the intuitions of
person B, not only the judgment and intuitions of person A. However, “[t]he core of the
model gives moral reasoning a causal role in moral judgment but only when the reasoning
runs through other people. It is hypothesized that people rarely override their initial
intuitive judgment just by reasoning privately because reasoning is rarely used to question
one’s own attitudes and beliefs” (Haidt, 2001, p. 819). It is important to make clear that,
unlike Haidt, this study takes no position on whether post-judgment reasoning can change
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judgments and intuitions, and whether this change is rare or frequent if it is possible. This
question is one better left for studies of conceptual change or persuasion. There is no
evidence in the literature that post-judgment reasoning cannot change a judgment already
made, however, or that reasoning cannot over time change the preconscious intuitions that
led to it. Epstein (1998) theorizes that thought can change feelings, since our emotional
response to certain events is the result of how we consciously evaluate the situation. In
sum, showing that judgment precedes reasoning says nothing about the likelihood of
conceptual change or persuasion.
To clarify the distinctions Haidt (2001) makes between intuitions, judgment, and
reasoning, it is appropriate to include his definitions for these terms. Moral judgments are
defined as “evaluations (good vs. bad) of the actions or character of a person that are made
with respect to a set of virtues held to be obligatory by a culture or subculture” (Haidt,
2001, p. 817). In view of this definition, political judgment encompasses moral judgment
as the latter relates to candidate evaluations or evaluations of policies espoused by specific
people. However, political judgment also encompasses more than moral judgment;
political decision making also involves issues, policies, and other abstract ideas or goals
that do not concern the actions or character of a person but rather the actions of a group or
an institution, and the consequences of group and institutional action over time. Moral
reasoning is “conscious mental activity that consists of transforming given information
about people in order to reach a moral judgment” (Haidt, 2001, p. 818). Finally, moral
intuition can be defined as “the sudden appearance in consciousness of a moral judgment,
including an affective valence (good-bad, like-dislike), without any conscious awareness
of having gone through steps of searching, weighing evidence, or inferring a conclusion”
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(Haidt, 2001, p. 818). To use Haidt’s terminology, the present study investigated whether
intuition plays a role in political decision making.
In support of his social intuition model, Haidt (2001) presents evidence from a
number of disciplines. He cites Zajonc (1980), Bargh et al. (1996), and Fazio et al. (1986)
to show that affective evaluations occur automatically, which supports Haidt’s hypothesis
that moral judgments are automatic. Haidt cites dual-process theories from social
psychology (Chaiken & Trope, 1999) as evidence that moral judgments, like certain other
judgments, can be the result of intuitive processes. The literature Haidt considers most
relevant to his model, however, is on attitude formation. Haidt finds guidance in evidence
that indicates that “attitude formation is better described as a set of automatic processes
than as a process of deliberation and reflection about the traits of a person,” or that
“[p]eople form first impressions at first sight, and the impressions that they form from
observing a ‘thin slice’ of behavior (as little as 5 [seconds]) are almost identical to the
impressions they form from much longer and more leisurely observation and deliberation”
(Haidt, 2001, p. 820). Haidt also finds support in the work of Bargh and Chartrand (1999),
Damasio (1994) and Nisbett and Wilson (1977).
Like the present study, Haidt’s (2001, p. 819) hypotheses about moral judgment
“involve more complex social stimuli than the simple words and visual objects used in the
automatic evaluation studies” referred to in the previous section on the automatic
evaluation effect. Notwithstanding this, like Haidt, this study also relied on the evidence
from automatic evaluation studies and studies of attitude formation to support the
investigation of whether even complex decisions about political issues are subject to
preconscious influence. Although unsupported intuitions of the sort Cosmides and Tooby
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(1994) warn against must be avoided, there is no reason to believe that political decision
making is any more sophisticated in its initial stages than attitude formation, impressions
about people, or evaluations of stimuli objects in the environment. It can be argued that
the judgment first, reasoning second model Haidt advances for moral reasoning also
describes political reasoning, even though, unlike the moral questions Haidt investigated,
political questions are not always emotionally salient.
Information Processing May Not Be Motivated by a Search for Accuracy
In light of the foregoing research on introspective awareness and a priori causal
theories, affect primacy, the automatic evaluation effect, and moral judgment, there is
reason to believe that “information processing is not accuracy motivated” (Klaczynski &
Narasimhan, 1998, p. 176), and that “the desire to preserve existing belief systems and
ego investments is stronger than the desire for consistent, objective reasoning”
(Klaczynski & Narasimhan, 1998, p. 185). A hypothesis of this study is that even in
matters of public policy, where it has been assumed that decisions are the product of
deliberation, we may begin the process of making a decision with an intuitive decision
that is available and influential before conscious reasoning has begun to weigh evidence
and evaluate possible decision alternatives.
After reviewing a diversity of findings on automatic mental processes, Bargh and
Chartrand (1999, p. 475) wrote: “[s]o it may be, especially for evaluations and judgments
of novel people and objects, that what we think we are doing while consciously
deliberating in actuality has no effect on the outcome of the judgment, as it has already
been made through relatively immediate, automatic means.” While it remains to be seen
whether the data collected in this study support Bargh and Chartrand’s conjecture, the
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literature reviewed strongly suggests that many basic assumptions in the decision
literature on the nature and quality of the decision-making process may not be sound.
Theories about the Interaction Between Emotion and Reason
“Neuroscience now implicates emotion not only and obviously in what we are
feeling, but also in how and about what we think, and what we do” (Marcus et al., 2000, p.
38). This section addresses two theories that contemplate the interaction between
preconscious processes (e.g., emotion, feelings or affect) and reason, and some of the
evidence that human reasoning is intimately connected with, and directed by,
preconscious processes. The first is Epstein’s (1990) cognitive-experiential self-theory
(CEST), and the second is Damasio’s (1994) somatic marker hypothesis. This study was
initiated because of Epstein’s theory and its implications for decision making, so CEST is
the theoretical basis for the present study. Similarly, although the other research sources
cited in this chapter influenced the research questions and the design of the study,
Damasio’s work may be the single most important source of empirical support for the
proposition that preconscious processes might influence decision making about complex
questions. We turn now to a discussion of each theory and how each relates to the research
questions.
There are a number of dual-process theories of human information processing,
particularly in the social psychology literature (see Chaiken & Trope, 1999, for a
collection of these theories), but also in the literature on rational thought and decision
making (Evans & Over, 1996; Marcus et al., 2000; Sloman, 1996; Stanovich & West,
2000), affect primacy (Zajonc, 1980) and moral judgment (Haidt, 2001). Based on a
review of all of these theories, it was concluded that Epstein’s (1990) cognitive-
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experiential self-theory was the most comprehensive, complete and useful theory, and it is
the theory that provided the overall framework for the present study. It is CEST that led to
the hypotheses that preconscious processes influence complex decisions, which is the first
research question, and that what we know about an issue may determine whether we rely
more heavily on preconscious or conscious processes in making a decision, which is the
second research question. The third research question is closely related to the second, so it
too is a product of Epstein’s theory.
The central premise of Epstein’s CEST is that humans adapt to their environment
by means of two information processing systems: a preconscious experiential system and
a primarily conscious rational system (Morling & Epstein, 1997). While the two systems
operate differently, they also operate interactively and in parallel. The experiential system
is the one responsible for responding quickly and efficiently to life events on the basis of
heuristic principles and schemata that are most often inductively derived from emotionally
significant past experiences (Kirkpatrick & Epstein, 1992). This system has a long
evolutionary history, is present in some form in non-human animals, and is intimately
associated with affect. In contrast, the rational system is deliberative, slower, requires
more effort, and is not associated with affect. It operates through an individual’s
“understanding of logical rules of inference” (Epstein & Pacini, 1999, p. 462), instead of
preconscious schemata, heuristics, and generalizations that are drawn from emotionally
significant experience.
According to Epstein, we all have preconscious constructs that our brains have
generated and refined from the beginning of our lives to make sense of experience,
without our conscious direction, even before we have the cognitive capacity for rational
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direction of action. Because the preconscious system (a) has evolved for outcome- and
action-oriented quick interpretation of and response to experience, (b) operates beneath
and prior to conscious thought with little or no conscious effort, and (c) is associated with
affect and, therefore, inherently compelling, Epstein contends that most everyday behavior
is governed by the preconscious. Through quick interpretations and the associated affect,
our preconscious usually determines our course before the conscious system is activated.
And, even if the conscious system does appear to be involved in decision making, it is
often only to justify or “rubber stamp” the action that feels intuitively most right. The
central hypothesis of this study, about the influence of preconscious processes on decision
making about policy questions, and the first research question are based on these
predictions.
Epstein (1990, pp. 167-68) explains the operation of the experiential system, in
contrast to the rational system, as follows:
Unlike the rational system, which guides behavior by direct assessment of
stimuli, the direction of behavior by the experiential system is mediated by
feelings, or “vibes”; these include vague feelings of which individuals are
normally unaware, as well as full-blown emotions of which they are
usually aware. The experiential system is assumed to operate in the
following manner. When an individual is confronted with a situation that
requires some kind of response, depending on past emotionally similar
experiences, the person experiences certain feelings. The feelings, or vibes,
which can be very subtle, motivate action tendencies to seek to further the
state if the vibes are pleasant and to reduce the state if they are unpleasant.
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The whole process occurs extremely rapidly, so that to all appearances the
behavior is an immediate reaction to the eliciting stimulus. In humans, the
vibes produce not only tendencies to act in certain ways, but also
tendencies to think in certain ways.
The affective operation of the experiential system is inherently compelling, more so than
the reasoning of the rational system. The affective component is the means by which
preconscious processes can bias conscious processes like reasoning. However, the
experiential system has its greatest influence on behavior when the individual is not aware
of its operation, so that rational control cannot be exerted. This is why it is so important to
study decision making and gain a better understanding of how and why we think, decide
and act as we do; so that rational control can be exercised over our decision making and
reasoning when appropriate.
In everyday life, the differences between the two systems manifest themselves as
the perceived struggle between heart and mind. We sometimes feel strongly about one
course of action, but know we ought to take another course. Our instincts, feelings, and
“gut” reactions are often at odds with what we consider the rational and prudent path. The
preconscious processes Epstein (1990) described are depicted in the IDMR model in
Figure 2 as influences on the “intuitive” decision, which is in turn a product of these
processes. The intuitive decision can also be described as an instinct, a gut feeling, or a
snap judgment, for example. In the IDMR model, the intuitive decision then either
influences the conscious reasoning process or bypasses it completely, depending on how
strong one’s preconscious signals or feelings are on a topic, resulting in the reported or
“reasoned” decision.
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Research on CEST has shown that the experiential system can override the rational
system, even when individuals are aware that they are making a decision irrationally on
the basis of what feels like the better choice (Denes-Raj & Epstein, 1994; Epstein, Pacini,
Denes-Raj, & Heier, 1996). This finding has enormous significance for the study of
decision making since subjects chose the decision that felt better, even though rational
thought suggested a different course. Most people in the studies conducted by Epstein and
his collaborators “are aware of two modes of reasoning that correspond to the rational and
experiential systems of CEST, and . . . although people ‘know better’ (from a logical
perspective), they report that they, like others, would behave in everyday life according to
the principles of the experiential system” (Epstein & Pacini, 1999, p. 466).
If CEST correctly describes the operation of an experiential system, and its
interaction with a rational system, it is very useful in explaining why we make decisions
and behave as we do, and fits well with the emotional-rational struggle we seem to face in
making decisions on complex questions. According to Epstein, the preconscious system
can operate invisibly, which is when it has its greatest influence on behavior. Even when
we are aware of affective influences on our conscious behavior, we have a tendency to
justify the behavior without recognizing that what we are feeling, and how that feeling
determines how we act, may not comport with how we would decide to act if we
considered our decision more carefully. In everyday interaction, where efficiency and
effortlessness are valued most, the experiential system is adequate. However, in making
decisions where information and reasoning matter we may be misled, in a manner of
speaking, by the schemata and heuristics that are the data components of the preconscious
system. Information and reasoning matter when we make policy decisions, so it is
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important to learn whether preconscious processes influence these decisions.
Understanding how we make decisions is the first step to improving our decisions.
Viewing the influence of preconscious, affective processes on human decision
making from different perspectives, Epstein and Damasio (1994) arrive at closely related
conclusions. The similarities between CEST and Damasio’s somatic marker hypothesis
lend additional empirical support to Epstein’s theory and the idea that decision making
about complex questions must be influenced by preconscious processes. Damasio (1994)
observes that reasoning and decision making with respect to personal and social matters
may not be possible, or would be severely compromised, without the benefit of emotional
signals, or somatic markers, that narrow the range of possible response alternatives. In
other words, according to Damasio (1994) the brain preconsciously narrows the range of
choices available to conscious reasoning, which makes it possible to make decisions and
to make them quickly.
This conclusion is based on the study of at least twelve patients with damage to
their prefrontal cortices who suffered from decision making defects but no other obvious
mental impairments. Such patients are rare because while they suffered extensive brain
damage, the damage had only a limited impact on cognitive functioning. All of these
patients show a combination of defects in decision making and “flat emotions and
feelings. The powers of reason and the experience of emotion decline together, and their
impairment stands out in a neuropsychological profile within which basic attention,
memory, intelligence, and language appear so intact that they could never be invoked to
explain the patients’ failures in judgment” (Damasio, 1994, p. 54).
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In other words, Damasio found that emotion and decision making were connected
in the “biological machinery of reason” (1994, p. 53), and that the absence of emotion
could lead to very serious difficulties in everyday functioning, even when attention,
working memory, “perceptual ability, past memory, short-term memory, new learning,
language and the ability to do arithmetic were intact” (1994, p. 41).
I see feelings as having a truly privileged status. They are represented at many
neural levels . . . But because of their inextricable ties to the body, they come first
in development and retain a primacy that subtly pervades our mental life. Because
the brain is the body’s captive audience, feelings are winners among equals. And
since what comes first constitutes a frame of reference for what comes after,
feelings have a say on how the rest of the brain and cognition go about their
business. Their influence is immense. (Damasio, 1994, pp. 159-60)
While common wisdom and Western philosophy suggest that emotion interferes with
rational decision making, and that pure reason is the ideal, Damasio’s findings lead to the
conclusion that “[r]eduction in emotion may constitute an equally important source of
irrational behavior” (1994, p. 53).
To Damasio, reasoning and deciding are intertwined, if not coequal. He observes
that when you are faced with any situation that involves a choice, your brain creates many
scenarios of possible response options and related outcomes, so “the mind is not a blank at
the start of the reasoning process” (1994, p. 170). This observation is very suggestive for
the present study, but Damasio spends no more time on it.
Given the diversity of response options and possible outcomes in any situation in
the personal or social sphere, the question for Damasio is how one actually makes a
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decision in a timely fashion. Normative rationality, which involves consideration of all
possible response options and all possible related outcomes, is impossible in all but the
most simple and uninteresting decision-making situations. Recognizing the limitations of
attention and working memory, and the infeasibility of ideal rationality or pure reason,
Damasio postulates that emotional signals, or somatic markers, automatically narrow the
range of possible response options based upon one’s feelings, vibes, or affective responses
to the outcomes related to the various response options. “You do not have to apply
reasoning to the entire field of possible options. A preselection is carried out for you,
sometimes covertly, sometimes not” (Damasio, 1994, p. 189). Those outcomes that
provoke an unpleasant feeling, however fleeting and subtle, are quickly dispatched along
with their associated response options, so that we may choose from the reduced number of
response options or choices that remain. This process happens automatically and almost
imperceptibly, much like the workings of Epstein’s preconscious system. In other words,
somatic markers are a special instance of feelings generated from secondary
emotions. Those emotions have been connected, by learning, to predicted future
outcomes of certain scenarios. When a negative somatic marker is juxtaposed to a
particular future outcome the combination functions as an alarm bell. When a
positive somatic marker is juxtaposed instead, it becomes a beacon of incentive.
(Damasio, 1994, p. 174)
Thus, somatic markers (i.e. emotional signals or weights) function as a “biasing device”
that makes reasoning in the personal and social realm possible. Without this device,
intellectual paralysis would result whenever one was faced with a decision on personal or
social matters. Damasio (1999, p. 42) makes clear however that his somatic marker
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hypothesis does not suggest “that emotions are a substitute for reason or that emotions
decide for us.” This is why Epstein’s dual-process theory is so important; it offers a way
to represent the interactions between automatic and conscious cognitive processes,
without dictating that we are limited to either a normative pure reason model or an
automatic affective model of decision making.
The similarities between CEST and the somatic marker hypothesis are striking.
Both detail the operation of a preconscious process that influences reasoning and decision
making. Both Epstein (1990) and Damasio (1994) hypothesize that the values of the
preconscious system, whether referred to as vibes, instincts, or somatic markers, are
acquired through an individual’s experiences and operate, for the most part, beneath
conscious awareness. As a result, as Nisbett and Wilson (1977) found, we have little or no
introspective access to why we make the decisions we do, and much of the decision-
making process is never consciously available for scrutiny. Nevertheless, as CEST
provides, the rational system can intervene to alter a decision already made.
Affect as a Substitute for Conscious Reasoning in Risk Analysis
Recent research on risk analysis has investigated how affect might bear upon
reasoning about risk. These studies suggest that affect may substitute for conscious
reasoning when the decision maker does not have enough consciously-available
information to make the decision without some heuristic or when the subject matter
provokes an emotional response (Finucane, Alhakami, Slovic, & Johnson, 2000 (college
students rated risk or benefit of various technologies on a 7 or 10 point scale, under time
pressure or after reading 3 short vignettes); Ganzach, 2000 (business school students rated
risk or return of unfamiliar and familiar stock markets on a 9 point scale); Peters & Slovic,
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2000 (in a study of individual differences in affective information processing, college
students completed affective and analytical information processing measures during an
initial session, and in a later session played a card game designed to elicit subjects’
affective responses to gains and losses, after which they rated the various decks of cards
on a 5 point scale); Peters & Slovic, 1996 (as part of a larger national telephone survey
consisting of 155 questions, subjects answered 16 questions designed to elicit (a) images
about nuclear power using word associations rated on a 5 point scale, (b) worldviews, and
(c) an index of nuclear support); Pohl & Hell, 1996).
For instance, Finucane et al. (2000) found that when asked about nuclear power,
subjects’ decisions followed from their affective response to nuclear power, rather than
from a rational analysis of the risks and benefits of nuclear power. Also, Ganzach (2000)
found that when subjects were asked to estimate the risks and returns of investments in
unfamiliar stock exchanges, their estimates of both risk and return originated from a
global evaluation of the stock exchange rather than specific information about the risks
and returns of investments listed on the stock exchange. By contrast, for familiar
investments the analysis of risk was independent of the analysis of returns, and each
proceeded from available information rather than a global preference.
These studies on the “affect heuristic” challenge traditional decision models by
introducing the affect heuristic as a preconscious process that substitutes for and operates
in place of conscious reasoning about decision-specific information.
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Non-Consequential Decision Making
Like Haidt’s work, Evans’s (1996) study of the Wason card-selection task
provides direct support, and has important implications, for the central hypothesis of the
present study of political decision making. Evans’ study is discussed towards the end of
this section, however, because it involves the selection of cards in a commonly used
“game” to test reasoning skills. The decision task in Evans’ study limits its usefulness in
understanding complex real-world questions. Nevertheless, Evans found that we may
make decisions without thinking about their consequences, and this is almost the same as
saying that preconscious processes influence decision making.
Evans (1996) found evidence of non-consequential decision making (decision
making without reasoning about the consequences of each decision alternative as
predicted by traditional models) in a study of subjects asked to solve several versions of
the Wason card-selection task. In the Wason task, subjects are asked to decide which of
four cards they would have to turn over to test the truth of a conditional statement. Evans
concluded that card selection was determined by preconscious cues of relevance, so that
subjects did not look at or think about every card. Instead, they quickly focused on certain
cards and chose from the cards they focused on. Evans’s conclusions about preconscious
cues of relevance are represented in the IDMR model, and even the title of his article
“Deciding before you think” suggests that its implications are identical to several of the
hypotheses of this study. However, as with almost every other study of decision making,
the task is artificial in that it is very difficult to generalize from behavior in response to a
card selection task to decision making about complex political issues, for example.
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Reason-based Analyses of Choice and Why Reasons Are So Important
In those cases where a decision is not the product of conscious reasoning alone,
what purpose do reasons serve? If it is true that reasoning follows intuitions, judgments,
and decisions, then for most tasks or decisions reasoning may be a literal description of
the role of conscious thought: to generate reasons that support, justify, or make sense of
the already-settled judgment or decision, so that thinking can stop and the mind can move
on to other things. Findings from research on informal reasoning (Means & Voss, 1996;
Voss, Perkins, & Segal, 1991) and argument skills (Kuhn, 1991) suggests that in most
cases, most people reason no more than is required to find a plausible reason to stop
thinking and to make a decision.
This section reviews Kuhn’s (1991) reason-based analysis of reasoning about
social issues. Kuhn’s study is important for two reasons here. First, it was the only study
found involving interviews with adults, some of whom might qualify as experts, about
complex social questions, including criminal recidivism and failure in school. Second, the
interview protocol, coding of data, and variables to be measured in the present study,
discussed more fully in Chapter III, are based on Kuhn’s work. As with the preceding
subsections, this discussion of Kuhn’s study also pertains to the second and third research
questions.
Kuhn’s work, and other reason-based analyses of thinking, emphasize the
importance of reasons in understanding our cognitive system. According to Shafir,
Simonson, and Tversky (1993, pp. 617-618) these analyses reveal that “[w]e often search
for a convincing rationale for the decisions we make, whether for inter-personal purposes,
so that we can explain to others the reasons for our decision, or for intra-personal motives,
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so that we may feel confident of having made the ‘right’ choice.” Nisbett and Wilson
(1977, p. 233) make a similar observation, “the central idea of attribution theory is that
people strive to discover the causes of attitudinal, emotional, and behavioral responses
(their own and others), and that the resulting causal attributions are a chief determinant of
a host of additional attitudinal and behavioral effects.” Reasons certainly have a central
role in decision making. The question in the present study is whether there are
circumstances in which reasons alone do not explain how policy decisions are made.
For purposes of this review, the most persistent and relevant findings of reason-
based analyses of conscious thought are as follows: (a) the premature closure of
reasoning, possibly because people’s epistemological beliefs and the low value they place
on justified true beliefs do not motivate them to suspend judgment in circumstances where
sustained inquiry is appropriate, and (b) the protection of the self, including existing
attachments, beliefs and theories (Alford, 2002; Granberg, 1993; Haidt, 2001; Hofer &
Pintrich, 1997; Kahneman & Lovallo,1993; Klaczynski & Gordon, 1996; Kuhn, 2001;
Kuhn, Weinstock, & Flaton, 1994). With this in mind, we now turn to Kuhn’s study of
argument skills and “informal” reasoning. The term informal when used in connection
with reasoning refers to reasoning that does not accord with formal models.
Kuhn’s Study of Argument Skills
In terms of design, Kuhn (1991) recommends that in studying thinking we
conceive of thinking as argument instead of as problem solving, look at the sorts of
thinking people do in their everyday lives, avoid artificial content and instead use real,
meaningful questions, and consider reasoning about ill-structured problems. These were
all goals of the present study.
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Kuhn elicited subjects’ causal theories about three social phenomena using the
following questions: What causes prisoners to return to crime after they’re released? What
causes children to fail in school? What causes unemployment? In the two interviews that
were conducted with all of the subjects in her study, Kuhn asked the following types of
questions for each of the three topics: six questions concerning justification of the causal
theory, eight questions about contradictory positions, two questions on instrumental
reasoning, and nine questions on epistemological reasoning. Kuhn investigated subjects’
justification of their causal theories, their ability to generate alternative theories,
counterarguments, and rebuttals to counterarguments, and their evaluation and use of
evidence.
Although the present study elicited participants’ decisions, rather than their causal
theories as Kuhn (1991) did, the present study was designed based on Kuhn’s work. As
described in greater detail in Chapter III, the post-decision interview in Appendix A that
was used to interview legislators and doctoral students about the content and quality of
their reasoning about educational policy decisions was an abridged version of Kuhn’s
protocol, which is in Appendix B for purposes of comparison.
Briefly, Kuhn’s (1991) findings were as follows. A minority of subjects supported
their causal theories with genuine evidence, as opposed to pseudoevidence or
nonevidence, and only 16 percent of subjects generated genuine evidence to support their
causal theories on all three topics. None of the subjects claimed that they were unable to
provide evidence to support their theories even though the “majority of people do not
appear able to make appraisals of the strength of the evidence they generate” (Kuhn, 1991,
pp. 93-94). Also, “subjects generating nonevidence or pseudoevidence are as certain as
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those generating genuine evidence” (Kuhn, 1991, p. 197). Thirty-three percent of subjects
generated alternative theories and 34 percent of subjects generated counterarguments on
all three topics. When asked to evaluate evidence subjects showed “a prevalent, and
disturbing, tendency to assimilate any new information to [their] existing theories” (Kuhn,
1991, p. 268).
If instead of being firmly differentiated from the theory, [evidence] is simply
assimilated to it, any ability to evaluate the bearing the evidence has on the theory
is lost. Not only does this imply the loss of the ability to ever encounter evidence
contradictory to one’s theories[, w]eak boundaries between theories and evidence
imply a confusion between what follows from a given piece of evidence and what
one in general believes to be true. (Kuhn, 1991, p. 268)
“The single most revealing finding in the epistemological category is the high
level of certainty participants claim to have in offering causal explanations of the
phenomena they are asked about” (Kuhn, 1991, p. 265). “[P]eople confidently ‘know’ the
answers to [Kuhn’s] questions, but in the naive sense of never having contemplated that
the answers could be otherwise” (Kuhn, 1991, p. 265). Kuhn’s findings influenced the
predictions of this study, for example, that the majority of participants would not provide
external evidence in support of their decisions and would have difficulty generating
arguments that undermined their decisions. Also, the content analysis Kuhn conducted is
similar to the analysis conducted on the data collected in this study.
Causal Theories and Policy Decisions
Throughout this proposal there are references to the influence Kuhn’s work had on
the present study. However, as explained in this subsection, this study examined
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participants’ decisions about specific educational policies instead of surveying their causal
theories about what causes children to fail in school, for instance, as Kuhn did.
Why Study Policy Decisions Instead of Causal Theories
While Kuhn asked participants to think about the causes of certain social problems
(e.g., “What causes prisoners to return to crime after they’re released”), this study asked
participants whether they would support or oppose specific legislation to increase
academic achievement in public schools. There are three relevant differences for our
purposes between asking for a decision about specific legislation and asking for a theory
about why some social problem happens or asking in general terms how that problem
should be addressed. The first difference is that asking for a decision about a specific
policy question is a more demanding task because a decision maker must not only recall
and report information about the decision topic and the decision maker’s understanding of
the causes of the social phenomena at issue, he or she must also evaluate the quality and
implications of that information with a view towards making the better choice from two
policy alternatives. In other words, making a policy decision in response to a social
problem should be a more difficult and time-consuming task than explaining why the
social problem happens, as required in Kuhn’s (1991) study, because making a policy
decision requires additional steps beyond explaining the causes of the problem. Therefore,
making an educational policy decision is not something participants in the present study
should have been able to do quickly and without conscious reflection on the decision
alternatives’ consequences.
Second, asking for a decision made it possible to compare the present study to the
existing decision-making literature in various disciplines and to challenge the assumptions
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of the traditional model by providing evidence that it does not accurately describe how
participants make political decisions. Finally, how people make complex decisions shapes
the world in a more direct way than how they explain social phenomena. Decisions about
specific legislation are one step closer to actions than reasoning generally about the causes
of social problems; decisions have a more direct influence on the world. They are,
therefore, more important and interesting.
Selecting Decision Questions
The two decisions participants made in the present study were selected following
pilot testing of the following four questions about educational policy issues: (a) Would
you oppose or support legislation to enable [name of state] to provide computers for use in
religious primary or secondary schools as a means to improve academic achievement?; (b)
Would you support or oppose legislation to limit class size to 25 students in all [name of
state] public schools as a means to improve academic achievement?; (c) Would you
support or oppose legislation to transfer management and control of public schools in your
county or legislative district from the local school board to a private company as a means
to improve academic achievement?; (d) Would you support or oppose legislation to
change how public schools are financed in [name of state] so that the existing system, in
which local property tax assessments provide a major source of funding, would be
replaced by a statewide increase in the sales tax, as a means to reduce the disparities in
financial resources among the various counties? Questions (a) and (d) were eliminated
following pilot testing, as explained in Chapter III.
Decisions about educational policy were selected because they are complex and
important questions, they should be meaningful for legislators and doctoral students in
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education, polls consistently show that education is one of the most important political
issues in the United States, and they are the author’s primary academic interest. In
particular, these educational policy decisions are the sorts of decisions legislators make
every day during a legislative session. Though these questions are similar to actual
political questions participants might consider or have considered, they are different from
the questions that typically appear in the decision-making literature.
Except for the articles cited in the section on the affect heuristic in this chapter,
there appeared to be no decision research that asked for a decision about a problem adult
decision makers would actually face as voters or elected officials. Instead, decision
researchers regularly use logic games, card selection tasks, or hypothetical scenarios that
are apparently dissimilar but logically identical to show how decision makers diverge
from normative theories of choice (e.g., Denes-Raj & Epstein, 1994; Evans, 1996;
Kahneman & Tversky 2000). Even including the literature on the affect heuristic, there
was no research that investigated legislators’ decision making as part of a research study
or through interviews, although political scientists do sometimes evaluate legislators
decisions retrospectively (e.g., Green & Shapiro, 1994; Tetlock, 1994). Accordingly, the
decision tasks in the present study were designed to be more realistic and meaningful for
participants than the logic games used in the literature on adult decision making.
Asking two questions, one that was drafted to be more familiar to participants and
one to be less familiar or unfamiliar may help reveal whether preconscious processes
influence decision making about complex questions. For instance, as explained more fully
in Chapter III, if participants made a decision in response to the less familiar question
more quickly or with more certainty than they did for the more familiar question it would
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suggest that their decision was not the product of conscious reasoning alone. After all, if
they were actually reasoning through decision alternatives and they could not recall
sufficient decision-specific information participants should not be certain about their
decision and they should not be able to make a decision quickly, if they could or should
make one at all. I hypothesized that using two decisions would produce results that
showed a difference in levels of prior knowledge for each question and for each sample
group, and differences in how participants decide and reason about the two decision
topics. Thus, using two questions and two sample groups also made it possible to
investigate intra- and inter-individual differences in decision making and reasoning about
the two decisions, including how decision making and reasoning differs between
legislators and doctoral students for each of the questions.
Political Decision Making
To this point, the theories and findings discussed in this chapter have concerned
decision making and preconscious processes generally. In this section we turn to evidence
that relates specifically to theories and research about political decision making, beginning
with the state of political knowledge generally.
Political Ignorance and the Construction of Preferences (and Decisions)
In this study participants made two decisions, and one of these decisions was
designed to be new to participants. The study was designed this way for a number of
reasons, as evidenced by the three research questions. The first research question
examines, among other things, whether participants made decisions about complex
questions without the quantity or quality of consciously-available information
hypothesized by the traditional model of decision making. The second and third research
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questions investigate how knowledge, experience, education and other characteristics of
the decision maker bear upon their decision making about policy questions that do not
lend themselves to simple conclusions and quick decisions. Yet another reason for asking
participants one political decision about a topic for which they are not likely to have
considerable existing information is that most people vote and make policy decisions with
little or no policy-specific information.
“The widespread ignorance of the general public about all but the most salient
political events and actors is one of the best documented facts in all of the social sciences”
(Lau & Redlawsk, 2001, p. 951). More significantly for this study, “[e]ven Americans
who are politically well-informed in general may be well be ignorant of highly relevant
policy specific knowledge” (Gilens, 2001, p. 380). “The political ignorance of the
American voter is one of the best-documented features of contemporary politics, but the
political significance of this political ignorance is far from clear” (Bartels, 1996, p. 194),
and the two-question design of the present study explored how varying levels of
knowledge affect decision making (Bartels, 1996; Gilens, 2001; Lau & Redlawsk, 2001;
Lupia, 1994).
So, although the sample consisted of people with some experience with and
interest in matters of educational policy, for the less familiar decision topic it is possible
that how they decided was similar to how novice adults make political decisions. It is
possible that the “experts” in the present study behaved in a manner consistent with
Hogarth and Kunreuther’s (1995, p. 32) findings in a study of decision making about real-
world tasks, albeit in an experimental setting, “that under ignorance, when people should
probably think harder when making decisions, they do not. In fact, they may be swayed by
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the availability of simple arguments that serve to resolve the conflicts of choice.” In other
words, once some threshold is reached, whether it be a threshold of certainty, impatience,
sufficient evidence, or something else, the decision-making process may terminate, even
for experts, whether the decision is well-supported or not. The concept of a decision
threshold is very important and it receives additional attention in connection with the
discussion of Geva et al.’s (2000) model.
A separate but related point is that when we are asked for our political preferences,
it is not likely that we always consult our memory to find pre-existing preferences.
Instead, it is much more likely that in many cases we construct our preferences on the spot
(Boynton, 1995; Feldman, 1995; Fischhoff, 1991; Lodge, 1995; Sears, 1993; Slovic,
1991). The political theories described in the next section attempt to explain, among other
things, the origin of political preferences and how poorly informed voters make complex
decisions that are consistent with the decisions they might make given better information
and more time for deliberation.
Theories of Political Decision Making and Preconscious Processes
There are several theories in the political science and political psychology
literature that are consistent with or contributed to this study’s hypotheses about the
influence of preconscious processes on decision making. These are descriptive, not
normative or formal, theories of political choice or reasoning, so they do not make claims
or rely on assumptions that are at odds with what people do or can do when faced with
political decisions. Also, they constitute the political science response to certain of the
theories and findings discussed thus far in support of the hypothesis that political decision
making is not a purely conscious process. The theories reviewed in this subsection offer
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several explanations of how people actually make political decisions, and they provide
insight into how people make political decisions in the absence of sufficient and sound
policy-specific information. As such, these theories informed the data analysis for each of
the research questions. It is worth noting, however, that these theories do not appear to be
derived from research on the decision making of legislators and policy experts, which is a
significant gap in the existing political science literature on decision making.
Affective Intelligence
Marcus et al. (2000, p. 1) advance a theory called Affective Intelligence, which is
about “how emotion and reason interact to produce a thoughtful and attentive citizenry.”
Marcus et al. are particularly interested in how we attend and respond to political matters,
given that few of us are professionally involved in politics and there are so many other
more pressing demands on our attention and our time. “Most of the time, most of us
literally do not think about our political options but instead rely on our political habits.
Reliance on habit is deeply ingrained in our evolution to humanity. So when do we think
about politics? When our emotions tell us to” (Marcus et al., 2000, p. 1).
Affective Intelligence is a dual-process theory composed of two emotional
subsystems: the disposition system and the surveillance system. Both systems in this
theory are subconscious and emotional, which is one way to distinguish this theory from
cognitive-experiential self-theory, in which one system is not subconscious or emotional
(the incorporation of conscious processes is one reason to consider Epstein’ theory the
most complete and useful of the various dual-process theories). The disposition system is
a “comparing system” that monitors three sources of information: somatosensory
information about the body, sensory information about the environment and information
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about our plans to determine whether an ongoing sequence of action, or plan, is
succeeding or failing (Marcus et al., 2000, p. 47). “As it continuously performs these
comparisons [about the success or failure of our plan], the disposition system influences
emotional outputs, in this case the degree of enthusiasm that in turn is related to the
conscious mood of enthusiasm, attention to task and behavior–the completion of the
ongoing plan” (Marcus et al., 2000, p. 47).
In other words, the emotions of the disposition system provide an ongoing
evaluation of “effort, the prospects of success, the current stock of physical and psychic
resources, and . . . the success and failure of the sequence of actions” we initiate, and this
ongoing evaluation, according to Marcus et al. (2000, p. 9), is what makes strategic action
possible. The disposition system provides the executive functions that direct habitual
thought and behavior. Or, more specifically, “the disposition system relies on emotional
assessment to control the execution of habits: we sustain those habits about which we feel
enthusiastic and we abandon those that cause us despair” (Marcus et al., 2000, p. 10). By
contrast, the surveillance system is not concerned with enthusiasm but with anxiety as it
“monitors the environment for novel and threatening stimuli. It serves to interrupt habitual
routine and engage thought” (Marcus et al., 2000, p. 53) when anxiety is felt. Whereas the
disposition system is dedicated to those “actions that are already in [the] repertoire of
habits and learned behaviors,” the surveillance system serves to warn us by increasing
anxiety “when we cannot rely on past learning to handle what now confronts us and to
warn us that some things and some people are powerful and dangerous” (Marcus et al.,
2000, p. 10).
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Marcus et al. (2000, pp. 63-64) summarize the implications of Affective
Intelligence
regarding political habit and reasoned consideration as follows:
- Unless anxious, people will rely on their political habits to make voting
decisions. Anxiety will undermine the propensity to rely on political habit.
- The absence of anxiety, however, does not automatically mean that reliance on
habits will favor the habitual candidate, party, or program. [There must also be
enthusiasm for the habitual choice.]
- What makes people anxious depends on the habits they have acquired. . . .
- When anxious about candidates, issues, or the times they live in, people will rely
far less on their political habits to guide contemporary choices, will be motivated
to learn, will pay far more attention to contemporary affairs, and will be far more
influenced in the choices they make by the careful consideration of alternative
outcomes. Anxious voters will, in most instances, act very much like the rational
voters as [ sic] depicted by theories of public choice. However, when complacent,
voters will in most instances look very much like the value protecting voters
depicted by [ sic] theory of symbolic politics.
Using the terms relied on thus far in this document, Marcus et al. predict and offer
empirical support for the prediction that political decision making will be the result of
preconscious processes unless anxiety provokes reasoning. Marcus et al. (2000, p. 124)
found evidence that “people use emotions, particularly anxiety, to stimulate active
reconsideration of their political views.” In other words, we use schema or automatic
processes until we feel threatened, at which point we focus our attention and use
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deliberate thinking to choose the alternative that seems most appropriate under the new
circumstances. If one had to make a case for what makes preconscious and conscious
processes adaptive, to explain why conscious systems may have evolved, or to describe
how these processes interact, there may be no clearer way to do it.
Symbolic Politics
As Marcus et al. (2000) noted in their discussion of the implications of Affective
Intelligence, Sears’s theory of symbolic politics concerns the impact of long-standing
dispositions or habits on political decision making and behavior (Sears, 1993). In simple
terms the theory of symbolic politics predicts that long-standing dispositions “provide
stable affective responses to particular symbols” (Sears, 1993, p. 120) that have
considerably more influence over policy and candidate preferences than reasoning or cost-
benefit analyses. Sears hypothesizes that people acquire these dispositions “through a
process of classical conditioning, which occurs most crucially at a relatively early age”
(1993, p. 120). Epstein (1990) hypothesizes that the preconscious experiential system is
directed by emotional responses and feelings that accrue from a very young age in a
similar manner. The operation of symbolic processing is not conscious and is in response
to certain political symbols in the decision maker’s environment; the operation of and
reliance upon these stable dispositions provides cognitive consistency in the face of the
enormous diversity of political attitude objects and the enormous complexity of political
issues (Sears, 1993, pp. 120-22). Sears’s theory fits well with the other theories and data
discussed in this chapter, and it provides yet another account of how we operate with a
limited cognitive system in a complex, uncertain, and always changing environment.
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Heuristic and Online Models of Political Decision Making
The theories of affective intelligence and of symbolic politics provide models for
thinking about the interaction between conscious and affective processes in matters of
political preferences, decisions, and voting behavior. These theories also offer
explanations of how voters make apparently reasonable choices without sufficient
decision-specific information. Both affective intelligence and symbolic politics predict
that people make political decisions on the basis of habits and predispositions they have
formed over time, which is the same as saying that preconscious processes influence
political decisions. Therefore, without reviewing current information about a particular
candidate or policy question voters are still likely to make decisions consistent with their
goals because they vote for the same party or candidate and respond in the same way to
certain important political issues. There are also other theoretical approaches to the
question of how people make decisions with little or no candidate- or policy-specific
information available in memory or acquired through goal-directed search. This section
describes two of these approaches, referred to broadly as (a) political cue or heuristic
models and (b) online or impression-driven models of decision making.
Political cue or political heuristic models account for decision making with little
information by hypothesizing that people can make reasonable decisions by relying on
useful cues instead of conducting an independent and comprehensive information search
and evaluation of each candidate or issue (Bartels, 1996; Lau & Redlawsk, 2001; Lupia,
1994; Sniderman, Brody, & Tetlock, 1991). The most common cues or heuristics used by
voters are party affiliation, candidate’s ideology, endorsements of candidates or issues by
third persons or entities the voter trusts, poll results and candidate appearance (Lau &
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Redlawsk, 2001). For example, instead of researching each candidate in-depth over the
course of a campaign before primaries and general elections, voters can just vote for the
candidate selected by their preferred political party, recommended by the voter’s friends,
or leading in the most recent polls. There is evidence that participants in the present study
rely on such cues in making policy decisions.
Whereas cue or heuristic models of political judgment posit that political decisions
are made with little candidate- or policy-specific information, online models propose that
we base our evaluations on more information than we can recall when making the
decision. In other words, instead of being able to recall precisely the information that led
to a political decision we can only remember the overall evaluative impression or
judgment, referred to herein as the “overall tally” or “overall evaluative tally,” that results
from the exposure to consciously evaluated information over time. This online model
(Lavine, 2002; Lodge, 1995; Rahn, 1995) stand in contrast to memory-based models like
the traditional model. Memory-based models suggest that the abstract information recalled
from memory or collected through research causes political judgment. This memory-based
approach finds support in the strong correlation between memory and judgment (Lodge,
1995).
However, Lodge argues that memory-based models are flawed since, as discussed
in a previous section, voters have very little political information or knowledge, or at least
they recall very little information when asked to explain a political choice. Thus, what
voters can remember provides a weak explanation for their decisions (Lodge, 1995; Lodge
& Stroh, 1993). In response, Lodge (1995, p. 113) offers the online, impression-based
model of candidate evaluation, which is based on the hypothesis that “the information
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from which conclusions are drawn may be forgotten, while the conclusions are still
retained.”
Under this model, even though a voter cannot recall the specific information or
evidence that led to a preference for a candidate (or, for our purposes, a decision about a
political issue), the specific information and evidence were incorporated into the voter’s
overall evaluative tally concerning the candidate or issue at the moment of exposure to the
information. When we think about a person or policy, we remember our overall tally or
global assessment, not the specific reasons that produced the assessment, which is why,
according to this model, voters seem to lack relevant information but still manage to make
reasonable decisions. “ At best , the citizen’s recollection will represent a biased sampling
of the actual causal determinants of the candidate evaluation. At worst , the correlation
between recall and judgment is spurious” (Lodge, 1995, p. 114). This latter point is
consistent with Nisbett and Wilson’s (1977) findings.
Lodge notes that the online model is likely to operate when one’s task is
impression formation, and not when the task requires the recall of specific information, so
extant online models may not apply to policy decisions about complex questions.
Notwithstanding this possible limitation, the idea of an overall tally that we can recall
based on once-considered information that we cannot may prove very useful in explaining
how people make quick decisions about policy questions they have been exposed to in
some form in the past. The overall tally cannot fully explain decisions of first impression,
since the decision maker has not, by definition, been exposed to policy-specific
information. In a way, the online model of political decision making both supports and
challenges the central hypothesis of the present study. The online model suggests that
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even if we cannot recall specific evidence in support of a decision, our global assessment
of a candidate or a policy is the result of earlier conscious processing of relevant
information about the candidate or policy.
By contrast, this study is based on the hypothesis that political decisions can be
made without any decision-specific information or conscious information processing. A
second important difference between the present study and Lodge’s (1995) approach
concerns research design. At least for the less familiar topic, this study likely did not
involve impression formation following from exposure to decision-specific information
over time. In other words, if one decision topic is novel then participants will not have
already formed or stored an impression about the issue since they will not have been
exposed to information about that issue.
Nevertheless, because affect is central to the online approach (Lodge, 1995), and
the overall evaluative assessment that results from information processing is stored as an
“affective tag” (Marcus et al., 2000, p. 26) rather than as a memory of abstract
information, the online models fits well with the hypotheses that political decisions might
precede reasoning and that reasons offered to support a decision will appear inadequate.
Another feature of the online model that fits well with the theoretical foundations of the
present study is the recognition that the human cognitive system has certain important
limits on what, how quickly, and how much it can process (Lodge & Stroh, 1993).
The most important contribution of the online model (as described by Lodge,
1995) is that it raises a question that cannot be answered by the theories and studies cited
in this chapter: Are policy decisions the product of (a) explicit information we processed
once through conscious processes but for which we now have only an overall affective
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evaluation or “tag” (Lodge, 1995), (b) schemata or procedures that are based on a once-
thoughtful and deliberate consideration of explicit information but that are now
preconscious (Bargh & Chartrand, 1999), (c) preconscious feelings, somatic markers,
political intuitions, long-standing dispositions or other affective generalizations, drawn
from emotionally significant experiences, that direct thinking with general principles or
theories about the world rather than decision-specific abstract information (Damasio,
1994; Epstein, 1994; Haidt, 2001; Sears, 1993), or (d) automatic responses to stimuli
objects that are rationalized by subsequent reasoning, whether or not the responses are
based on explicit information or an affective generalization based on our experiences
(Zajonc, 1980)? The present study collected evidence to address this question, since the
soundness of the central hypothesis depends upon evidence that explanations (c) and (d)
are tenable.
Before concluding this section it is worth mentioning Geva, Mayhar, & Skorick’s
(2000) implicit theory of international relations, which is a particularly well-developed
model of political decision making that expands upon existing online models by adding
several useful concepts. While Lodge’s (1995) model addresses candidate evaluation,
Geva et al.’s model aims at decision making. To the online model described by Lodge,
which proposes that (a) people process the political information they receive sequentially,
(b) this information contributes to an overall and continuously evolving impression about
a person or issue, and (c) there may be a discounting of later information or at least
anchoring and adjustment from the reference point of the overall evaluation already
established, Geva et al. add the concepts of (d) decision threshold and (e) intercept.
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When we reach a decision threshold, for example when a decision feels right,
decision makers stop thinking about the decision to be made because they have made a
decision. In Haidt’s (2001, p. 829) terms, “We use conscious reflection to mull over a
problem until one side feels right. Then we stop.” “Similarly, we tend to think of decision-
making as positive. Yet the act of decision, which we often describe as an ‘act’ of free
will, is more of a [negative act] by nature, because what seems consciously to be the
moment of ‘making’ the decision is actually the moment of terminating the process of
considering alternatives” (Minsky, 1997, 520). Conscious reflection likely ranges from
reasoning that serves only to terminate additional investments of decision making time
and resources so that a decision can be made to reasoning that initiates and sustains
information search and analysis to maximize utility, with closure of the process occurring
only once certain criteria for quality are met. Intercept refers to the point where the
decision maker begins the decision-making process, in terms of the individual’s existing
knowledge, values, and goals, for example. The concept of an intercept point where you
enter the decision space is very useful as a means to represent what we bring to a decision
task, given the evidence that decision making is a contingent, constructivist process
(Lodge, 1995).
Critique of Research on Preconscious Influences
The literature presented in this chapter is one-sided in that all of the studies and
theories in this chapter point toward the influence of preconscious processes on conscious
ones, and suggest that decision making about complex questions is not an entirely
conscious process. The reviewed literature does not represent all sides of the debate on
decision making and reasoning, or on whether preconscious processes invariably precede
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conscious processes when people evaluate objects in the environment. As shown in the
traditional model, there are other widely accepted ways of representing and thinking about
cognition and consciousness.
It would appear that the reviewed literature points in a similar direction because
the possible influence of preconscious processes on decision making and reasoning about
complex questions has been neglected, at least in the domains of economics and political
science. Whether any or every decision is made automatically or preconsciously is an
open question. Because this question was not being asked in connection with political
decisions, this study was designed to test the possibility of preconscious influence.
However, nothing in this document should be interpreted as a representation that the
current state of knowledge on human cognition is that decision making is the product of
preconscious or automatic processes.
Intuitive Decision Making and Reasoning (IDMR) Model
The Intuitive Decision Making and Reasoning model in Figure 2 is a device to
summarize the literature in the prior sections on preconscious processes and political
decision making in the form of a diagram. This visual representation of the IDMR model
serves three purposes: it is an efficient way to bring together the theories and findings in
this chapter and their implications for how the decision-making process could be
conceptualized; the diagrams of the traditional model and the IDMR model help make
clear how the models differ; and creating these visual representations made it possible to
ask participants, as part of the interview, to consider both diagrams and decide which
model more accurately described how most people and how they themselves made
political decisions. In other words, the IDMR model serves as a counterpoint to the
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traditional model. A discussion of how the IDMR model represents the findings presented
in this chapter follows.
The IDMR model adds preconscious processes to the traditional model discussed
at the beginning of this chapter in the form of an intuitive decision that precedes conscious
reasoning. The traditional model consisted of a decision task, the conscious reasoning
process and the reasoned decision. The IDMR model consists of the decision task, an
intuitive decision, the conscious reasoning process, and the reasoned decision, with the
intuitive decision representing the outcome of preconscious processes. At the outset, the
IDMR model assumes that decision tasks vary in terms of their complexity, the time and
resources available to the decision maker (including the availability of additional relevant
and useful information), and how the task intersects with the decision maker’s
characteristics (e.g., task- or domain-specific knowledge, motivation or interest, habits or
dispositions, and the importance or consequences of the task for the decision maker).
In its present form, the IDMR model posits that after the decision maker is
exposed to the decision task, an intuitive decision is generated, and that decision (which
may present itself as a feeling, instinct, or preference) precedes conscious reasoning about
the decision task. The idea of the preconscious decision and its place in the process are
based on the theories and research on affect primacy, affect independence, the automatic
evaluation effect, the social intuition model, cognitive-experiential self-theory, and the
somatic marker hypothesis. This representation does not exclude the possibility that
preconscious processes and conscious reasoning occur concurrently and interactively.
So, the IDMR model could have been drawn to show the intuitive decision and the
conscious reasoning process aligned vertically and operating in parallel, with arrows
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consequences, and their expected utilities. Thus, the nature of the conscious reasoning
process will vary by the decision task, the decision maker’s characteristics, and the
operation of preconscious processes, ranging in terms of effort from a quick search for
plausible reasons to support and explain the intuitive decision already made to an
intentional, effortful, and deliberate search for additional information to be used in a
reason-based, expected utility, cost-benefit or probability analysis prior to reaching a
reasoned decision. Finally, conscious reasoning may be an iterative process (correcting or
adjusting the initial reasoned decision with additional reasoning, reaching a second
reasoned decision, and so on), again depending upon the decision task and decision
maker’s characteristics, and this possibility is depicted by the dotted arrow from the
reasoned decision back to the conscious reasoning process.
As part of the interview procedure, participants were shown the two model
diagrams in their present form (Figures 1 and 2). This made it possible for participants to
consider and compare the essential differences between the two approaches to decision
making, and to consider possible shortcomings in the traditional model..
Knowledge, Experience, and Expertise
While terms like decision making and reasoning are often used in this dissertation
to describe a broad range of processes as though individual or contextual differences were
not present or were not relevant, there is evidence of significant differences in how people
reason about and decide identical questions or issues (Kuhn, 1991; Stanovich & West,
2000). “[A]nthropology’s great truth is that we underestimate how and by how much
others see the world differently than we do” (Fischhoff, 1991, p. 637). Decision making is
not something everyone does in the same way.
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At the same time, there are also important differences in the decisions we make.
Decisions about logic games are different than decisions about current policy issues.
Decisions about which heart surgeon, microwave popcorn, chocolate, or political
candidate to select differ in terms of their difficulty, complexity, and significance in
emotional, social, political, or economic terms. “Behavioral studies of decision making
indicate that people use different kinds of strategies for making different kinds of
decisions” (Fischer & Johnson, 1986, p. 59).
Yet the first research question and the related analyses of data were not designed
to explore evidence of individual differences in decision making. The first research
question concerns whether there was evidence of the influence of preconscious processes
on participants’ decision making about complex policy questions, but does not concern
how participants’ decision making differed, or why their decisions or reasoning might
differ. This is why it became necessary to add the second and third research questions: to
explore the nature of the differences within and between participants and possible sources
of these differences. Accordingly, the study was designed to ask two decision questions
(one about a topic that should be familiar and one about a topic that should be less
familiar) of two groups of participants. This design aimed to produce evidence about
differences in how participants responded to the more and less familiar decision questions
and in how legislators and graduate students responded to the questions.
The two-question design was based on the author’s predictions and evidence in the
expertise literature that participants would decide and reason differently if they had
different levels of prior knowledge and experience on the decision topics (Sternberg,
1997). “A commonsense notion about expertise is that experts differ from novices due to
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the number of experiences they have had within a particular domain” (Seifert, Patalano,
Hammond, & Converse, 1997, p. 101; Feltovich, Spiro, & Coulson, 1997). Accordingly,
this section cites literature relevant to the second and third research questions to support
the prediction that participants’ decision making on the two topics might differ and that
legislators’ decision making might differ from graduate students’.
For instance, the literature suggests possible differences in how each participant
represents the problem to be answered or the decision to be made for each policy question,
and how legislators and graduate students might compare in the way they represent the
problems in their decision-making process (Voss, Lawrence, & Engle, 1991; Voss & Post,
1988). Similarly, it is important to consider how participants’ response times and certainty
in their decisions related to the content and quality of the evidence and justifications they
offered in support of their decisions, as well as how legislators and graduate students
compared in how they explained their own decision-making processes (see Bereiter &
Scardamalia (1993) for a general discussion of knowledge and expertise).
While Kuhn’s (1991) work revealed that experts in her study often did not use
more sophisticated reasoning than non-experts, she found that all members of one group
of experts, five graduate students in philosophy, reasoned at the highest levels for all three
social phenomena she investigated. On the question of how experts differ from
experienced non-experts (Bereiter & Scardamalia, 1993; Shanteau, 1992), if either
legislators or graduate students can be characterized as experts in educational policy,
Kuhn’s study is of limited use because she did not compare experts and experienced non-
experts and because the individuals she labeled as experts would not satisfy the more strict
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criteria for expertise applied by other authors (Alexander, 1997; Chase & Simon, 1973;
Chi, Feltovich, & Glaser, 1981).
Homel and Lawrence (1992) did not compare different groups of decision makers,
but their study of two sets of magistrates’ sentencing orientations is relevant to the present
study since they found evidence that magistrates’ decisions were influenced both by their
own beliefs and orientations as well as by court context, which can be interpreted as
evidence that that there is reason to expect important differences in how legislators and
graduate students make policy decisions. The authors found evidence that “confirmed
beyond reasonable doubt the substantial contributions of both court context and individual
sentencing style to the determination of penalties” in drunk driving cases (Homel &
Lawrence, 1992, pp. 530-531). Specifically with regard to differences in individual
sentencing style (sentencing is a form of decision making about complex questions), they
found evidence that magistrates relied on idiosyncratic schema when interpreting and
applying data relevant to their decisions (Homel & Lawrence, 1992).
The literature on expertise discusses many dimensions along which legislators and
graduate students might differ, whether or not either group can be characterized as expert.
For example, participants might have varying levels of decision-specific information (also
referred to as “domain knowledge,” Ackerman & Beier, 2003), whether from formal
education or from professional experience in a relevant field. Grigorenko (2003, p. 157)
links expertise to “the relevant knowledge base” and the “amount of training needed for
the construction of the knowledge base.” Again, based on the expertise literature,
participants can be expected to differ in terms of relevant information and experience.
This is why it seemed appropriate to ask two decision questions: to determine whether
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differences in participants’ decision-specific information influenced their decisions and
decision-making processes.
Along the same lines, some participants in the present study might be superior in
“the relevant abilities or necessary resources” associated with making complex decisions
of educational policy, some might benefit from “long-term expertise development” in
educational matters, and some might have, through practice and experience, “acquired
mechanisms that permit them to circumvent the specific limitations in general processing
resources in those tasks or activities relevant to their domains” (Krampe & Baltes, 2003,
p. 51). Thus, the expertise literature offers many dimensions along which people can
differ when reasoning and deciding.
At the same time, greater domain knowledge and relevant experience may not
necessarily result in more sophisticated reasoning or improved decision making
(Eriscsson, 2003). “[E]xperts in many domains, such as investing, auditing, and clinical
therapy, have not been found to perform at a level superior to other experienced
individuals on representative tasks in their domains” (Eriscsson, 2003, p. 105). Johnson
(1988, p. 211) makes clear that while experts in some domains outperform novices,
“[r]esearch in decision and judgment provides a marked contrast. . . . The results in this
literature present a rather pessimistic appraisal of experts.” In the behavioral decision
literature, compared to novices and linear models, “[t]he superiority of experts to novices
is often surprisingly small, or, in some cases, nonexistent; more disturbing may be the
superiority of trivial linear representations to the performance of carefully trained human
judges” (Johnson, 1988, p. 212).
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Kuhn’s (1991) findings were consistent with Ericsson’s and Johnson’s
observations, except that the graduate students in her study did outperform the other
participants, both novice and expert. Part of Ericsson’s point in citing numerous studies in
which experts did not outperform other experienced individuals is to emphasize that “the
scientific study of expert and exceptional performance must be restricted to individuals
with reliably superior performance characteristics” (Ericsson, 2003, p. 105) (emphasis
supplied). While the present study does not investigate legislators’ or graduate students’
performance from the standpoint that they are experts in education or in decision making,
or with a view toward characterizing them as experts, Ericsson’s admonition is a reminder
that simply because someone performs tasks regularly or occupies a position that
predisposes others to classify them as experts, judgment of their expertise must await
evidence of reliably superior performance.
Finally, in terms of where the present study fits in the evolution of theories of
expertise, using Holyoak’s (1991) scheme the present study is in the third generation. This
is so because, unlike first-generation theories this study is based on the hypothesis that
expertise in political decision making depends upon considerable domain-specific
knowledge. And unlike second-generation theories which, “with their emphasis on the
acquisition of more specialized production rules through knowledge compilation, can be
characterized as attempts to explain routine expertise” (Holyoak, 1991, p. 311), this study
is based on the assumption that adaptive expertise is an essential element of what can
properly labeled expertise. The present study evaluated participants “capacity to handle
novel situations, to reconsider and explain the validity of rules, and to reason about the
[relevant] domain from first principles” (Wenger, 1987, p. 302). Finally, the present study
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falls into the third generation of theories of expertise because it seeks to examine and
provide an account for “the most striking aspect of human expert performance: Experts
tend to arrive quickly at a small number (sometimes one) of the best solutions to a
problem, without serial search through alternative possibilities” (Holyoak, 1991, pp. 313-
314). This is another way of saying that the traditional model of reasoning and decision
making does not accurately describe how experts make decisions about complex policy
questions.
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CHAPTER III
METHODOLOGY
The previous chapter outlined the literature that inspired the research questions and
informed the design of the present study. This chapter provides a more detailed discussion
of that design and the data collected.
Two principal objectives shaped the design and methods of this study. The first
was to seek evidence of preconscious influences on decision making about complex
policy questions and the second was to include legislators in the study sample. The first
objective has been discussed in depth in Chapters I and II. The second objective, to
include legislators, was the result of revisions to earlier designs that proved inadequate
because policy decisions may not be meaningful and important for college students, for
example. After considering college undergraduates, faculty members, legislative
committee staff, doctors, lawyers, and other sample groups, it became apparent that
legislators would be the ideal participants in a study of decision making about complex
policy questions because elected officials are individuals who make such decisions on a
regular basis, adding to the meaningfulness of findings.
The decision to include legislators shaped the interview protocol, interview
procedures and settings, the ways in which data were collected and what could be
measured. The legislative participants were essential to this study, but at the same time
these participants were limiting in terms of what could be done to collect evidence of
preconscious processes. Specifically, the interview could not be too long because only a
reasonable amount of time could be requested from legislators. The interview questions
could not seem intrusive, redundant, or otherwise inappropriate because there might be
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significant consequences. Legislators had to be interviewed in their offices or in some
other location of their choosing as a courtesy to them for agreeing to participate and
because of their time constraints. The interview could be tape recorded, but legislators
could not be connected to any electronic apparatus to measure vital signs or skin response
or subjected to brain imaging scans in a hospital or other medical imaging facility.
Similarly, it would be unseemly and distracting to ask legislators to press a button every
time they made a decision. In sum, this study was designed to be as unobtrusive and
professional as possible, so that legislators would agree to participate and would complete
the interview with a positive impression of the process.
As a specific example of how participant choice shaped study design, consider the
variables “decision latency” and “analysis time.” In addition to the self-report data
collected by interview questions, it was necessary to collect some objective, visible data of
preconscious influences on decision making. One way to do this was to measure how
quickly participants made decisions (decision latency) and offered reasons to support their
decisions (analysis time), because how quickly decisions were made and reasons were
offered, and how decision latency compared to analysis time, might provide important
evidence that decision making about complex questions is not an entirely conscious
process, when these response time data were analyzed in connection with the nature and
quality of participants’ evidence, their choice of decision model, and the other data
collected.
Decision latency and analysis time were measured using the interview recordings
and a stopwatch, months after the interviews were completed. A more reliable way to
measure response times in this sort of cognitive task analysis would be to measure them
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mechanically or electronically, by having participants press a button when they made a
decision, for example. Similarly, galvanic skin response could be measured with skin
sensors, or neurological responses could be measured using real-time brain imaging.
Unfortunately, none of these alternatives were suitable for a legislative sample, so it
became necessary to do what was possible to collect evidence of preconscious processes.
As discussed further, this included (a) measuring response times with a stopwatch; (b)
asking questions to measure the nature and quality of participants’ information about the
policy questions, their certainty in the accuracy of their decisions, and their affective
response to the policy questions; and, (c) asking them to think about their own decision
making processes using the model diagrams in Figures 1 and 2. In the end, a variety of
measures were employed to triangulate whether or not preconscious processes were
operating on participants’ decisions. There were self-report measures of certainty, affect,
and decision making processes, as well as objective measures of response times and
sources of evidence, for example. Together, these measures were designed to elicit
evidence no single measure could produce.
Pilot Study
The purpose of the pilot study was to help select two decision questions for
interviews with legislators and doctoral students, from the four decision questions
introduced in Chapter II. In particular, the goal was to select the most familiar and the
least familiar decision questions from the four alternatives: Would you oppose or support
legislation to enable [name of state] to provide computers for use in religious primary or
secondary schools as a means to improve academic achievement?; Would you support or
oppose legislation to limit class size to 25 students in all [name of state] public schools as
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a means to improve academic achievement?; Would you support or oppose legislation to
transfer management and control of public schools in your county or legislative district
from the local school board to a private company as a means to improve academic
achievement?; and, Would you support or oppose legislation to change how public
schools are financed in [name of state] so that the existing system, in which local property
tax assessments provide a major source of funding, would be replaced by a statewide
increase in the sales tax, as a means to reduce the disparities in financial resources among
the various counties?
A second objective of the pilot study was to evaluate the revised interview
protocol that was based on Kuhn’s (1991) work. Because the interview protocol in
Appendix A was prepared for this study, it had not been evaluated in terms of how clear
the questions would be for the intended participants or how long the interview would take
to administer. Specifically, legislators were asked to allot one hour for their participation
in the study so it was necessary to make certain the interview would be completed in that
amount of time.
Participants
The pilot sample was composed of five adults, two doctors, two lawyers, and one
doctoral student. The pilot participants ranged in age from 32 to 34, with three males and
two females.
Materials
The pilot study interviews were conducted with the interview protocol in
Appendix A. This protocol is discussed in greater detail in connection with the final study.
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public school finance, but it evoked a stronger reaction from participants than the finance
question. Therefore, the question about privatization was selected for the final study
Second, the pilot study confirmed that the interview could be completed within the
amount of time requested from legislators. No pilot participant took longer than 20
minutes to complete the entire interview (Parts 1 and 2). Finally, pilot participants were
able to understand and answer all of the interview questions, which suggested that the
questions would be appropriate for legislators and doctoral students.
Final Study
Participants
The study sample was composed of two groups of adults, with a total of 59
participants. The first group consisted of 41 state legislators from two states in the eastern
United States, with 27 male and 14 female legislators, as one of the principal objectives of
this study was to interview legislators about their decision making processes. Letters were
sent to all the state legislators in various counties in the two states, for a total of about 120
requests. The sample was composed of all the legislators from this group who agreed to
participate in the study. Of these 41 legislators, 5 did not complete college, 16 completed
college without completing graduate level or professional education, 19 completed a
masters degree or a law degree, and 1 legislator completed an L.L.M., which is a one-year
legal masters degree following completion of law school. The mean age of legislators was
49.7 years ( N = 37, SD = 12.9), and the mean number of years as a legislator was 8.3 years
(SD = 7.3).
The second group in this study consisted of 18 doctoral students in a college of
education at a large public university, all female but one. Participants from this group
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were enlisted through electronic mail requests. One student had recently completed her
Ph.D. in education, while the other students were working towards this degree. The mean
age of the graduate students was 32.7 years (N = 14, SD = 7.7).
Legislators and doctoral students were included in the sample to increase the
likelihood that the decision questions, which ask about educational policy, were
interesting and meaningful for study participants. Although almost all adults in the United
States are likely to encounter and are entitled to make political decisions that shape public
policy, not all political decisions are meaningful for or available to all adults given the
wide range of issues. In a representative democracy like the United States citizens
generally only vote on candidates, while elected officials make decisions on specific
policy issues. Referenda are an exception to this general rule since they enable voters to
vote directly on specific policy questions, but in any election voters face only a small
number of referenda, if there are any. Further, not all adults are registered to vote and not
all registered adults vote.
Since all adults are not well-informed about political issues (Bartels, 1996; Lau &
Redlawsk, 2001) and many political questions are likely not relevant or meaningful for all
adults, a sample drawn from the general adult population would not have been appropriate
for this study of how policy decisions are made, simply because not all adults make
political decisions and few adults make specific policy decisions on a regular basis. To
ensure that the policy questions studied were important to study participants, state
legislators and doctoral students in a college of education were selected for the study
sample.
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Legislators are part of the sample for another reason. They are political decision
makers who face and make decisions on thousands of policy issues annually. Educational
policy is also very important to voters and interest groups at the state level, so these
decisions have political consequences for legislators. As a result, it was assumed they
would have the knowledge, motivation, and skills necessary to answer questions about
educational policies and to treat the decision questions in the study as they would treat the
same questions in the legislature. There are at least two additional reasons for
interviewing legislators about their decision making, although these reasons are less
relevant to the research questions in this study. First, state legislators have considerable
influence over public education. It can be argued that state legislators have greater
influence over public education than any other group, so it is important to study how they
make educational policy decisions and what they think about certain policy issues.
Second, there does not appear to be any study that interviewed legislators about their
decision-making processes. Thus, the literature on political decision making, and decision
making more generally, would be enhanced by the direct study of this relevant and
important population.
Doctoral students in education are among the participants because their inclusion
allowed an initial investigation into how prior knowledge and experience in matters of
public policy generally and educational policy in particular bear upon decision-making
and reasoning processes (Kuhn, 1991). Few sample groups are likely to have their
decision-specific information on educational issues. So while legislators have experience
with the political process, they are not necessarily well-informed about educational
matters given the diversity of issues they face each legislative session. In other words,
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legislators must be generalists in matters of policy, except in those areas where committee
membership or personal experience informs them on specific issues. Doctoral students in
education, by comparison, have made a professional commitment to study educational
issues, and it stands to reason that they would have considerable background knowledge
of educational policy questions.
In sum, comparing the decisions and interview responses of the two groups could
provide evidence of how knowledge shapes the decision-making process about complex
questions, and the ways in which the decision-making process varies within individuals,
between individuals, and between groups. Comparing legislators and doctoral students
made it possible to go beyond the first research question about preconscious influences
and to investigate the role of knowledge and experience in decision making.
Materials
Decision Questions
All legislators and doctoral students were asked to decide whether they would
support or oppose a legislative proposal to limit class size in all public schools to 25
students and a legislative proposal to transfer control of public schools to a private
company. These two decision questions were selected following the pilot study. The
precise language of both decision questions follows:
1. Would you support or oppose legislation to limit class size to 25 students in all
[name of state] public schools as a means to improve academic achievement?
2. Would you support or oppose legislation to transfer management and control of
public schools in your county or legislative district from the local school board to a
private company as a means to improve academic achievement?
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Interview Protocol
The interview protocol used in this study (Appendix A) was based on the protocol
developed by Kuhn (1991; Appendix B). The protocol used here was derived from Kuhn’s
protocol because her study is the only one that has investigated adults’ theories and
reasoning about complex social problems with an in-depth interview, which made her
work a model for the present study. While the interview protocol was based on Kuhn’s,
changes were necessary to make the protocol more suitable to the specific research
questions and participants in this investigation. These changes were guided by the
research questions, conversations with dissertation committee members, and
correspondence with a researcher who had considerable experience studying informal
reasoning.
For example, after reading Kuhn’s (1991) protocol to several adults and receiving
feedback on the number and tone of the questions, it did not seem appropriate to ask
legislators Kuhn’s 24 questions about the first decision question, repeat the process for the
second decision question, and then ask about their choice of decision model. Additionally,
this study concentrated on preconscious influences on participants’ decisions and none of
Kuhn’s questions were designed to investigate these influences.
Ultimately, some of Kuhn’s questions were retained and others added to test the
central hypothesis of this study about the influence of preconscious processes on decision
making. The eight questions and related probes in Part 1 of the interview protocol were
drafted to collect data on participants’ response times, evidence, counterarguments,
certainty, epistemological understanding, self-assessed knowledge, affective response, and
reported speed to decision. Each of the variables is discussed in the variables section.
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The language of the questions drawn from Kuhn’s protocol were also revised
because the original questions were drafted to elicit participants’ causal theories, not
decisions about specific policies, and because it was important that participants in the
present study feel less like subjects in an experiment and more like participants in a
conversation about educational policy. So, for example, Kuhn’s (1991, p. 299) first
question on the issue of recidivism asked, “What causes prisoner’s to return to crime after
they’re released?” Since this study did not investigate causal theories, this question was
not appropriate for the present study, even if the topic of the question was changed to ask,
for instance, “What causes people to propose that class size be limited to 25 students?”
Instead, the decision question in this study asked whether participants would support or
oppose proposed legislation to limit class size and the first interview question was, “Why
would you [support/oppose] such legislation?”
Variables
This section describes the variables measured in this study. Table 1 summarizes
these variables with brief descriptions, coding details, data analyses conducted and
whether the variable was based on Kuhn’s (1991) work. Some of the variables
(justification, decision latency, analysis time, counterargument latency, partisan latency,
and reported speed to decision) measure participants’ response time or perception of
response time. Other variables measure the content and quality of the information
participants offer in connection with their decisions. These variables (i.e., citing evidence,
justificatory rationale, counterarguments, expert knowledge, and argument repertoire)
index how and how well respondents explain and support their public policy decisions to
help determine, among other things, the extent to which participants’ decisions are
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products of their conscious reasoning or their conscious reasoning is a product of their
decisions. The remaining variables measure participants’ certainty in their decision
(certainty), affective response to the decision question (affect), rating of how much they
know about the decision topic (self-assessed knowledge), and choice of decision making
model. The development of the coding schemes for these variables is discussed in
Appendix C.
Response Time: Decision Latency, Analysis Time, Counterargument Latency, and
Partisan Latency
“Decision latency” measured (in seconds) the amount of time from the end of the
decision question posed by the interviewer to the statement of the decision to support or
oppose the proposed legislation by the participant (e.g., a decision was made when the
participant said “oppose,” “support,” “yes,” or “no”), or a statement that made clear that
the participant had decided to support or oppose the legislation even though the words
“support” or “oppose” were offered subsequently. So, for example, Legislator 4 responded
to the decision question about whether he would support or oppose a proposal to limit
class size to 25 students as follows: “[ pause] you know [ pause] I would likely at the state
level oppose it . . .” Listening to the interview, it was decided that this legislator’s
deliberation ended before he began the phrase “I would likely at the state level oppose it.”
Therefore, decision latency was measured from the end of the interviewer’s decision
question to the beginning of that phrase. The stopwatch began when the interviewer
finished his question and stopped it before the participant said “I.”
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Table 1
Descriptions of Variables, Coding Details, Data Analyses, and Identification of Variables Influenced by Kuhn (1991)
Variable and Subcategories Variable Description Coding Details Data Analysis Kuhn’s (1991)
Original Variableand Subcategories
Decision Latency The amount of time (in seconds)
that elapsed from the end of the
decision question to the
beginning of participant’s
statement of a decision
Time measured in whole
seconds (e.g., decision
latency was coded as 2
seconds for any measured
elapsed time between 2.00
to 2.99 seconds)
Mean, Standard
Deviation, Paired
Sample t-test,
Correlation
None
Analysis Time The amount of time (in seconds)
that elapsed from the end of
Question 1 (of Part 1 of the
interview protocol in Appendix
A, unless otherwise specified) to
the beginning of participant’sstatement of the first reason for
the decision
Time measured in whole
seconds (e.g., analysis time
was coded as 2 seconds for
any measured elapsed time
between 2.00 to 2.99
seconds)
Mean, Standard
Deviation, Paired
Sample t-test,
Correlation
None
Counterargument Latency The amount of time (in seconds)
that elapsed from the end of
Question 2 to the beginning of
participant’s statement of a
counterargument
Time measured in whole
seconds (e.g.,
counterargument latency
was coded as 2 seconds for
any measured elapsed time
between 2.00 to 2.99
seconds)
Mean, Standard
Deviation, Paired
Sample t-test,
Correlation
None
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Table 1 continued
Variable and Subcategories Variable Description Coding Details Data Analysis Kuhn’s (1991)
Original Variable
and Subcategories
Partisan Latency The amount of time (in seconds)that elapsed from the end of
Question 7 to the beginning of
participant’s statement of a
decision about whether the
proposed legislation was a liberal
or conservative position
Time measured in wholeseconds (e.g., partisan
latency was coded as 2
seconds for any measured
elapsed time between 2.00
to 2.99 seconds)
Mean, StandardDeviation, Paired
Sample t-test,
Correlation
None
Justifications The number of justifications
participant offered in response to
Question 1 and the follow-up
probe; also referred to as
“reasons”
Counted the number of
discrete justifications
participant offered
Mean, Standard
Deviation, Paired
Sample t-test,
Correlation
None
Citing Evidence
External Evidence
Personal Evidence
Nonevidence
Classified the source of the
evidence participant offered
(Question 1 and the follow-up
probe)
None Frequency,
Percentage
Evidence (genuine
evidence,
pseudoevidence,
nonevidence)
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Table 1 continued
Variable and Subcategories Variable Description Coding Details Data Analysis Kuhn’s (1991)
Original Variable
and Subcategories
Justificatory RationaleControlling Law
Professional Publication
General Publication
Data
Professional Experience
Personal Experience
Vague
If the evidence offered inresponse to Question 1 and the
follow-up probe was classified as
external or personal, it was
classified more narrowly into one
of the categories of this variable
None Frequency,Percentage
Evidence (genuineevidence,
pseudoevidence,
nonevidence)
Counterarguments
Specific
Relevant
Unsuccessful
Nonattempt
Classified the counterarguments
participants generated against
their policy decision (Question 2)
None Frequency,
Percentage
Counterarguments
(successful,
alternative theory,
unsuccessful,
nonattempt)
Certainty
Certain
Somewhat Certain
Somewhat Uncertain
Not Certain
Measured participant’s certainty
about their policy decision
(Question 3)
Coded as follows: 0 (not
certain), 1 (somewhat
uncertain), 2 (somewhat
certain), 3 (certain)
Mean, Standard
Deviation, Paired
Sample t-test,
Correlation
Certainty (low,
medium, high,
very high)
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Table 1 continued
Variable and Subcategories Variable Description Coding Details Data Analysis Kuhn’s (1991)
Original Variable
and Subcategories
Expert KnowledgeEvaluative
Multiplist
Absolutist
Classified participant’s view of expert knowledge (Question 4
and the follow-up probe)
The coding scheme wasidentical to Kuhn’s (1991)
Not analyzed Epistemologicalunderstanding
(evaluative,
multiplist,
absolutist)
Self-Assessed Knowledge Measured how much
participants’ said they knew
about the decision topic on a
scale from 0 to 4, 4 being highest
(Question 5)
If participant had not
thought about or discussed
the decision topic
previously, self-assessed
knowledge was coded as 0;
otherwise, it was coded as
the number participant
offered to rate knowledge
Mean, Standard
Deviation, Paired
Sample t-test,
Correlation
Knowledge
compared to the
average person
(more, same, less)
Affect Measured whether participant
reported any feelings, ideas or
images in response to the
proposed legislation (Question 6)
Coded as “yes” or “no” Frequency,
Percentage
None
Reported Speed to Decision
Instantaneously
Quickly
Deliberately
Slowly
Measured how quickly
participant reported making their
policy decision (Question 8)
Coded as follows: 0
(slowly), 1 (deliberately),
2 (quickly), and 3
(instantaneously)
Mean, Standard
Deviation, Paired
Sample t-test,
Correlation
None
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Table 1 continued
Variable and Subcategories Variable Description Coding Details Data Analysis Kuhn’s (1991)
Original Variable
and Subcategories
Argument Repertoire Total number of justificationsand counterarguments a
participant generated in response
to Questions 1 and 2
None Mean, StandardDeviation, Paired
Sample t-test,
Correlation
None, thisvariable was
drawn from
Cappella, Price
and Nir (2002)
Choice of Decision Model
Traditional
IDMR
Measured participants’ choice of
decision model to describe how
most people and how they
themselves made political
decisions (Questions 2 and 3 of
Part 2 of the interview)
Participants viewed the
model diagrams in Figure 1
and Figure 2 before
answering questions about
the models
Frequency,
Percentage
None
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As with analysis time, “counterargument latency” and “partisan latency”
measured (in seconds) the amount of time from the end of the relevant interview question
to the beginning of the first phrase or sentence in which participant offered his or her
response to the interview question. Because stating a decision (decision latency) with one
word, say “oppose,” inevitably takes less time than stating the reason or reasons (analysis
time) to explain or justify that decision, given that expressing a reason or reasons involve
saying more words than a decision to support or oppose, it was necessary to measure
analysis time, as well as counterargument latency and partisan latency, from the
beginning of the sentence or phrase in which the participant’s first reason was expressed.
There is no reason to believe that converting thoughts to language takes longer for the
decision than for the reasons, but it was critical that decision latency and analysis time be
comparable. As explained earlier, the method for measuring response times was
imperfect, in large part because it was not possible to connect legislators to a measuring
device, but the method employed to measure response times was a valid way to compare
how long it took participants to make a decision and then to offer reasons for that
decision.
It was hypothesized that for one or both decision topics the decision would come
significantly more quickly than the reasons. If this pattern arose it would suggest that
reasoning followed decision making and would support the hypothesis that the decision
and the supporting reasons were products of separate cognitive processes, one
preconscious and one deliberate, as proposed by Epstein (1990) and Zajonc (1980),
contrary to existing models of political decision making. If reasoning caused and
preceded decisions in all cases, then reporting a decision should take longer than
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reporting the reasons that led to that decision, since the time it would take to report a
decision would include the time it takes to generate reasons, evaluate reasons, and make
a decision. If, on the other hand, a decision was intuitive the decision would take less
time than the conscious process of generating reasons to explain it.
Justifications
This variable measured the number of discrete justifications participants offered
in response to Question 1 and the follow-up probe to explain their policy decisions.
Justifications are also referred to as “reasons.” The justifications measured were very
similar to what Kuhn (1991) referred to as arguments in recommending that thinking
should not be conceptualized as problem solving but rather as argument. In other words,
“much of the thinking we do, certainly about issues that are important to us, involves
silently arguing with ourselves–formulating and weighing the arguments for and against
a course of action, a point of view, or a solution to a problem” (Kuhn, 1991, 2).
Participants’ justifications were the reasons or arguments they gave to explain their
decisions. Often, participants repeated the same argument in different words, so the
challenge in coding justifications was to distinguish between a new argument and a
redundant one.
Once participants made their decision, unless they had independently offered their
justifications or reasons for their decision, they were asked why they would support or
oppose (depending on their decision) the proposed legislation (Question 1). If they did
not offer specific grounds for their decision, they were then asked the follow-up probe. In
response to these two questions, participants explained their decisions with justifications
(or reasons). The evidence (see “citing evidence” and “justificatory rationale”) they
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offered in support of the decision or their justification of the decision is discussed in
subsequent sections.
As an example of how “justification” was coded, Legislator 2 said the following
in response to the follow-up probe:
[M]y reading of literature which I have to admit is largely confined on this issue
to newspapers like the New York Times, the Washington Post, Wall Street
Journal, things like that Christian Science Monitor tends to lead me to believe that
lower class size creates an intimacy between the teacher and the student, creates a
better learning environment, a significantly better learning environment and I
think there have been some studies that have correlated lower class size with
better productivity on the standardized test and things like that. Could there be
other studies going the other way there always are, [ pause] but at this point my
sense of the data is that its significantly assists in the matriculation process and
think it would be a good idea.
There are three discrete justifications in this response. The first was that lower
class size “creates an intimacy between the teacher and the student” (L2). The second
was that lower class size “creates a better learning environment,” and the third was that
“there have been some studies that have correlated lower class size with better
productivity on the standardized test[s]” (L2). The first and second justifications were
coded separately, even though they are almost redundant, because the second justification
could be interpreted as Legislator 2 saying that lower class size creates a better learning
environment for reasons other than creating an intimacy between the teacher and the
student. For example, the student could feel more comfortable around peers because of
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lower class size. Because Legislator 2 mentioned specific newspapers as the sources of
his evidence, “citing evidence” was coded as “external evidence” and “justificatory
rationale” was coded as “general publication.”
Citing Evidence
This variable was designed to measure whether participants relied on external or
personal evidence in making or in supporting their decisions. Interview Question 1
(“Why would you [support/oppose] such legislation?”) and the follow-up probe (asking
whether participant’s decision was based on any specific studies, committee reports, or
personal experience) elicited participants’ evidence for their decisions. The evidence
participants cited was coded into one of the following categories: external evidence,
personal evidence, or nonevidence. The type of evidence offered in response to
Question 1 was measured separately from the type of evidence offered in response to the
probe, since the follow-up probe prompted participants to offer specific types of
evidence. For purposes of calculating “argument repertoire,” the total number of
justifications a participant offered in support of her decision is based on the number of
reasons offered both in response to both Question 1 and the follow-up probe.
“External evidence” is defined as evidence in support of a policy decision that
was relevant to the decision, could lead to or cause the decision, and was based on
something more than personal experience alone, for instance, citing as evidence an
empirical study, a published article, testimony in committee, committee reports, position
statements from interested parties, or course work on the decision topic. For instance, in
explaining why he would oppose the proposal to privatize public schools in his
legislative district, Legislator 12 said, “I have read lots of information regarding the most
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effective way to control a local public school system.” This is external evidence. In terms
of justificatory rationale, this would be coded as “data” because he did not cite the
specific source of this external information.
“Personal evidence” is defined as a reason or as evidence in support of a policy
decision that was relevant to the decision, could lead to or cause the decision, and
was based on personal experience, values, principles, or beliefs without mention of an
external source of support or confirmation that would qualify under the definition of
external evidence. Again using Legislator 12 as an example, in opposing privatization he
explained, “I am convinced that local control of the delivery of public education is an
essential component of the success of the local school system.” This argument is based
on “personal evidence” because it is a statement of the legislator’s belief without any
reference to an external source of support for the belief. Legislator 12 offered this
personal evidence in response to Question 1 and then he offered the external evidence
cited in the prior paragraph after he was asked the follow-up probe for specific evidence
to support his decision.
Finally, “nonevidence” is defined as any answer offered by a respondent that did
not provide any coherent evidence or reasons to support the policy decision, implied that
evidence is unnecessary or irrelevant, or offered a response that did not qualify as
external evidence or personal evidence.
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Justificatory Rationale
If a participant offered external or personal evidence in response to Question 1 or
the follow-up probe, the variable “justificatory rationale” served to further classify the
sources of participant’s evidence. The evidence offered in response to Question 1 was
measured separately from the evidence offered in response to the follow-up probe,
because legislators often offered different types of evidence in response to Question 1
and the subsequent probe. For example, as described in the discussion of “citing
evidence,” for the same decision Legislator 12 offered personal evidence in response to
Question 1and external evidence in response to the subsequent probe. Justificatory
rationale consists of the following seven categories or sources of support to classify the
external and personal evidence participants offered in support of their decisions and
reasons for the decision.
“Controlling law” encompasses a relevant law or regulation that governs the
decision. For example, Legislator 5 cited his state’s “constitutional mandate to fund an
adequate and equitable education” in opposing the proposal to privatize public schools.
“Professional publication” includes a peer-reviewed study, a report by legislative services
or committee staff, or a published article in an education-specific publication (e.g.,
Education Week ). “General publication” refers to an article in a newspaper, magazine or
other general publication or a position statement by an interested party. “Data”
encompasses statements by a participant that refer to an external source of support for his
or her decision without offering specific information about that source, so that the source
cannot be classified as controlling law, professional publication or general publication.
So, for instance, if a participant says that she has read studies in support of smaller class
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sizes, but does not cite where she read about the studies, that source of support is
classified as “data.”
Controlling law, professional publication, general publication and data are
classified as external evidence. “Professional experience” covers participant’s experience
in public education as a teacher, school board member, member of an education
committee, education lobbyist, post-graduate coursework in education, or any other
professional experience focusing on issues of public education. Professional experience
is coded as external evidence if a legislator reports that the decision to support smaller
class sizes, for example, is based on testimony she heard in a committee hearing on the
issue, but is coded as personal evidence (along with the next category of personal
experience) if the legislator reported supporting smaller class sizes because when she
worked as a teacher it was easier to manage a smaller class. “Personal experience” refers
to support or explanations that a participant offers for his or her decision based on
experience that does not qualify as professional experience, including personal
principles, personal values or beliefs, which include partisan ideological positions,
feelings, and heuristics (i.e., generally accepted beliefs, truisms, catch-phrases). The last
category of justificatory rationale covers “vague” sources of support or reasons,
including imprecise statements.
Counterarguments
Question 2 of the interview protocol (“Suppose now that one or more colleagues
disagreed with your decision regarding this legislation. What evidence might they give or
what arguments might they make in [opposing/supporting] the legislation?”) elicited
participants’ counterarguments. A counterargument would consist of evidence or
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arguments that a colleague who disagreed with participant would offer in support of the
position opposing participant’s position on the proposed legislation. In other words, a
counterargument is an argument or evidence offered to oppose participant’s decision.
Counterarguments were coded into one of four categories: specific, relevant,
unsuccessful, or nonattempt. “Specific” counterarguments were those directed at whether
or how participant’s or opponents’ policy decision would improve academic achievement
in public schools. For example, Legislator 22 supported the proposal to limit class size to
25 students in all public schools. When asked what evidence or arguments a colleague
who disagreed might offer, Legislator 22 said they might argue that there is no proof that
the number should be 25 instead of 28 or 30. This counterargument was coded “specific”
because it is directed at the issue of whether a 25-student limit would actually increase
academic achievement.
“Relevant” counterarguments concern the fiscal or political feasibility or
consequences of the participant’s or opponents’ policy decision about the proposed
legislation, but with no reference to whether or how the decision would improve
academic achievement in public schools. Legislator 22 also offered an example of a
relevant counterargument by citing budgetary constraints as evidence against his decision
to support the class size limit.
“Unsuccessful” attempts to generate counterarguments were those where
participant tried to offer a counterargument but failed to offer a specific or relevant
counterargument. A “nonattempt” occurred when a participant was unwilling or unable to
offer a counterargument. For purposes of calculating “argument repertoire,” the total
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number of counterarguments a participant generated was based on the number of specific
and relevant counterarguments.
Certainty
Certainty measured how sure participants were of their decisions. Participant
certainty was coded on a scale from 0 to 3–0 (not certain), 1 (somewhat uncertain), 2
(somewhat certain), and 3 (certain)–based on participants’ response to interview
Question 3 (“How sure are you that your decision regarding the legislation is correct?
Not certain, Somewhat uncertain, Somewhat certain, or Certain?”). The answer to this
question was hypothesized to be the product of an affective signal in some instances. In
other words, participants would not assess how certain they were about a decision based
on the quantity and quality of information they could recall or had collected to support
their decision. Instead, they would assess how certain they were about their decision
based on how certain they felt . This hypothesis would be supported if a participant was
certain about a decision without being able to cite decision-specific information to
support the decision.
Expert Knowledge
This study adopted Kuhn’s (1991) three-category scheme for evaluating
participants’ epistemological understanding. Based on their responses to Questions 3
(concerning certainty) and 4 (“Do you think policy experts know for sure what the
correct decision about the legislation is? If no Would it be possible for experts to find out
for sure if they studied this problem long and carefully enough?”), participants were
classified in one of three categories: absolutist, multiplist, and evaluative. Absolutists
claim that “experts either do, or can with sufficient study, know with certainty the
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causes” (Kuhn, 1991, pp. 173-174) of the complex real-world phenomena Kuhn
investigated. Multiplists deny the possibility of expert certainty and deny the existence of
certain knowledge, embracing instead radical subjectivity. Finally, those with an
evaluative stance, which is the highest level in Kuhn’s scheme, also “deny the possibility
of certain knowledge . . . however, they regard themselves as having less certainty with
respect to the question than would an expert on the topic” (Kuhn, 1991, p. 187). For
present purposes, since participants were not asked for their certainty relative to experts,
participants were ranked “evaluative” if they denied the possibility of certain knowledge
but acknowledged in some way that experts could know more or be more certain than
those with less information, in other words, that knowledge on the topic mattered.
Self-Assessed Knowledge
This variable measured how participants rated their knowledge about the decision
topic, based on their response to Question 5 (“Have you ever considered or discussed this
proposal with anyone before today? If yes How knowledgeable would you say you are
about this proposal, on a scale from 0 to 4, with 0 representing no prior knowledge and 4
representing expertise?”). If participants had not considered or discussed the proposal
previously, their self-assessed knowledge was coded as 0. If they had, their self-assessed
knowledge was the number they used to score their knowledge about the decision topic.
Affect
“Affect” recorded as a “yes” or “no” whether participants reported an affective
response to the decision question in their answer to interview Question 6 (“When I first
asked you this question about this legislation, did it bring to mind any positive or
negative feelings, ideas or images? If yes What were those feelings, ideas or images?”)
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and what the nature of the response was. Self-report measures like certainty and affect
were analyzed in connection with other self-report measures and with objective measures
of response time and the sources and quality of evidence to reach conclusions about
whether or not preconscious processes influenced participants’ decision making.
Reported Speed to Decision
In addition to measuring response times, participants were asked to rate how
quickly they made their policy decision, at the end of the interview following the
decision. Question 8 (“Looking back, how quickly did you make your decision?
Instantaneously, Quickly, Deliberately, or Slowly?”) was drafted to allow a comparison
between measured latencies and participants’ reports. Reported speed was coded from 0
(slowly) to 3 (instantaneously). If participant’s response suggested the operation of an
overall evaluative tally, that response was not coded on this scale. Therefore, when a
participant answered Question 8 by saying that the decision as part of the interview was
quick or instantaneous but that the decision was the result of deliberation over time prior
to the interview, for example, it was recorded as evidence of the operation of an overall
evaluative tally and was not coded on the 0 to 3 scale.
Argument Repertoire
“Argument repertoire” is a measure of opinion quality that Cappella, Price, and
Nir (2002) created, based on Kuhn (1991), for use in political survey research. Argument
repertoire was a total score for each individual consisting of the number of justifications
offered, plus the number of counterarguments offered.
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Choice of Decision Model
Participants were shown the traditional model of reasoning and decision making
(Figure 1) and the intuitive model of decision making and reasoning (Figure 2) and were
asked to decide which model more accurately described how most people made political
decisions and then how they personally made political decisions. In addition to their
choice of model, what they said in connection with their choices revealed how they
thought about their decision making and the decision making of others.
Procedure
The author interviewed all participants individually and in-person using the
instructions and interview protocol in Appendix A. The interview was recorded using a
digital voice recorder. Legislative interviews were conducted in legislators’ state or
district offices, their homes, or in some other mutually-convenient location. This
procedure permitted the interviewer to ask legislators educational policy questions of the
sort they make in the legislature in the settings in which they actually make such
decisions. By asking the questions in person, it was possible to hold participants’
attention for the duration of the interview and to record the interview. Also, lobbyists and
other interested parties often solicit legislators’ support on specific legislation in face-to-
face meetings. This procedure of this study attempted to approximate those conditions,
with the obvious exclusion of any efforts by the interviewer to persuade the legislators of
any particular position. Doctoral students were interviewed in offices in a college of
education. Since students do not make political decisions on a regular basis in a specific
place, the location of student interviews was not as important as it was for legislators.
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The interviews proceeded as follows. After the opening instructions participants
were asked to make a decision on one of the two policy questions. After the participant
made a decision, they were asked the questions in Part 1 of the protocol in Appendix A
concerning their evidence, counterarguments, and certainty among other things. This
procedure was repeated for the second decision question. Decision order was
counterbalanced so that some participants answered the class size question first, while
others answered it second. After the interview relating to the two policy decisions was
completed, participants were asked the questions in Part 2 of Appendix A. They were
first asked a general question about educational policy. Then they were asked to review a
diagram of the traditional model of reasoning and decision making (Figure 1) and of the
intuitive decision making and reasoning model (Figure 2) while the interviewer described
the differences between the two models. Participants were then asked to select which
model more accurately described how most people make political decisions and then how
they themselves made political decisions.
Measuring Response Times
Measuring how long it took participants to make a decision and to offer support
for that decision was a critical element of the data analysis in this study. While listening
to and coding legislative interviews, it became obvious it was also worth measuring how
long it took legislators to generate counterarguments and to decide whether the proposed
legislation was liberal or conservative, because it seemed to take legislators longer to
answer these questions than it took to make the initial policy decision. However,
measuring decision latency and analysis time turned out to be much more difficult than
expected.
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The procedure for timing was as follows. With headphones on, the author listened
to the interview recording. When the interviewer finished asking the decision question,
the stopwatch was started and it was stopped when a participant said yes, no, support, or
oppose for example. This was decision latency. For analysis time, the stopwatch started
when the interviewer finished asking Question 1 and stopped when the participant began
the first phrase or sentence in which participant offered a reason to explain his or her
decision. Of course, knowing when that phrase or sentence began required repeated
listening. The watch was stopped at the beginning of the phrase or sentence in which the
reasons was reported because to measure any more time would make it inappropriate to
compare decision latency and analysis time. Given that more words are required to
explain a decision than to state a decision to support or oppose, it takes longer to actually
voice a justification than to voice the words “yes,” “no,” “support” or “oppose.” Unless
analysis time was measured to the beginning of a statement of justification, analysis time
would be exaggerated and any differences between decision latency and analysis time
would be meaningless. The same was true for counterargument latency and partisan
latency which were measured in the same way, starting the watch at the end of the
interview question and stopping it at the beginning of the word or phrase that answered
the question.
To make sure time was measured correctly, this procedure was repeated at least
twice for each participant and for each variable. Time gaps were measured in whole
seconds. In those instances where a response came during or immediately after the
interviewer’s question, the gap (if there was one) was coded as zero seconds. A gap
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deliberation on the question, the participants settled upon their decision. Since the
decision followed reasoning about the question, and it was not possible to ask Question 1
separately from the decision question, an identical time was recorded for both decision
latency and analysis time.
The fourth scenario involved those participants who asked the interviewer
questions about the decision question after it was asked. Because they did not make a
decision until they had asked the interviewer one or more questions about the decision, it
was not possible to measure decision latency in this case because it was not clear when to
start and stop the stopwatch. As a result of this fourth scenario, there were no data for
certain participants on decision latency or analysis time.
After listening to the interviews, another issue became clear regarding decision
latency. Given how quickly legislators made their decisions, it is likely they began to
make a decision about each proposal once the interviewer spoke the phrase “class size”
or “private company,” but because the question continued beyond these phrases, the
beginning of decision latency was measured from a later point in time, when the question
was completed. As a result, the amount of time it took participants to make a decision
may actually be longer than measured by decision latency.
Interrater Agreement
To evaluate the coding schemes for the variables measured in this study, another
rater, an advanced doctoral student in Human Development, coded the data from selected
participants. Training consisted of an explanation of the variables to be measured,
presentation of relevant and prototypical examples, and the illustration of the coding
scheme for each variable. As part of the training, the second rater used the coding scheme
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to code the data for one randomly selected participant. Codings were then compared for
agreement and any differences.
After training was completed, the second reviewer coded the data for six
randomly selected legislators, so that interrater agreement could be calculated based on
10 percent of the participants. Given two decisions for each participant and the number of
variables measured, there were 194 points of possible agreement. Interrater agreement
was calculated by dividing the total number of points on which we agreed (164) by this
total amount, which resulted in interrater agreement of 85 percent.
Once the second rater had completed all codings and interrater agreement was
calculated, we sat down to go through each of the six transcripts. We discussed the bases
for our respective coding decisions until all disagreements were resolved.
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CHAPTER IV
RESULTS AND DISCUSSION CONCERNING
PRECONSCIOUS INFLUENCES ON DECISION MAKING
This chapter presents the data most relevant to answering the first research
question: “Do the decisions of state legislators and doctoral students in a college of
education about two educational policy issues, and their responses to interview questions
about their reasoning on those issues, provide evidence of the influence of preconscious
processes on decision-making and reasoning about policy issues?”
Evidence to respond to the first research question came from four primary
sources. The first of these was participants’ response times: how much time did they take
to make a decision (decision latency) and to report the reasons for that decision (analysis
time)? How did decision latency compare with counterargument latency and partisan
latency? The second source of evidence of preconscious processes was participants’ self-
assessed knowledge and certainty about, and affective response to, the decision
questions. How certain were participants about their decisions and how did their certainty
relate to their self-assessed knowledge? Did the decision topic evoke an affective
response? The third source of evidence was the nature and quality of participants’
reasoning about each decision and about their own decision-making process. In other
words, what type of evidence did participants offer in support of their decisions and what
was the source and quality of their rationale? The final source of evidence of
preconscious influences on decision making was participants’ choice of decision models
and their comments about these models and their own decision-making processes. A
second analysis of this final piece of evidence, what participants said about the decision
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models and how they elaborated upon the models, will be treated separately in Chapter
VI.
The variables discussed in this chapter, along with the relation among them,
include: response time (i.e., decision latency, analysis time, counterargument latency, and
partisan latency), reported speed to decision, citing evidence, justificatory rationale,
justifications, certainty, affect, self-assessed knowledge, and choice of decision model.
Throughout this document, comparisons between the results for legislators and graduate
students are made descriptively and not statistically.
Table 2 presents the results for all the quantitative variables measured in this
study. The table includes the data for both decisions and for both sample groups, which
makes it possible to compare how legislators' responses for the class size decision
compared to their responses for the privatization decision, how graduate students'
responses for the class size decision compared to their responses for the privatization
decision, and how legislators' responses for one or both decisions compared to graduate
students' responses. The table also shows where there were significant differences
between the mean value of a variable for the class size decision and the mean value of
that same variable for the privatization decision based on paired samples t-test analyses.
So, for example, as shown in Table 2 the difference between legislators' analysis time for
the class size decision and the privatization decision was significant, t (37) = -2.40, p =
.02 (two-tailed).
There were missing data points for certain individuals on certain variables. In
those cases where there were missing data points, a question may not have been asked or
a participant’s answer may have been unresponsive or unclear. Means, standard
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deviations and significance were calculated based on available data points. It is also
worth noting that for graduate students Table 2 presents unadjusted and adjusted decision
latencies and analysis times. The unadjusted values were based on the data from all the
graduate students for whom it was possible to measure decision latencies and analysis
times. Adjusted values were calculated after the data from several students with
especially lengthy response times were excluded from the calculation of means. Unless
otherwise noted, the analysis of the graduate student data is based on the unadjusted
values.
Response Times and Reported Speed to Decision
Legislators made complex and in some cases novel educational policy decisions
almost instantaneously. They offered explanations for their decisions almost as quickly.
Table 2 shows that for legislators mean decision latency for the class size decision was
1.36 (SD = 2.24) seconds and mean analysis time was 1.84 (SD = 2.75) seconds while
decision latency for the privatization decision was 1.87 (SD = 2.67) seconds and analysis
time was 3.55 seconds (SD = 4.58). For both decisions mean decision latency was shorter
than mean analysis time. The difference between decision latency and analysis time for
the privatization decision was significant for legislators, t (37) = -2.40, p = .02. These
results run counter to existing models of decision making, which posit that decisions are
produced by and come later-in-time than conscious reasoning about the decision
question. If this were the case, mean analysis time for both decisions should be shorter
than mean decision latency.
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Table 2
Legislator (Leg.) and Graduate Student (Grad.) Data for Quantitative Variables
Variable N Min Max M SD
CS P CS P CS P CS P CS P
Response times
Leg. Decision Latency 38 41 0 0 9 8 1.36a 1.87 b 2.24 2.67
Grad. Decision Latency 18 16 0 0 93 82 11.33 8.50 22.95 20.57
Grad. Decision Latency (Adjusted) 15 14 0 0 10 6 2.86 2.00 3.41 1.92
Leg. Analysis Time* 39 40 0 0 9 25 1.84c 3.55 b 2.75 4.58
Grad. Analysis Time 17 17 0 1 93 82 11.00 10.47 23.79 19.60
Grad. Analysis Time (Adjusted)* 14 15 0 1 9 17 1.85 4.66 2.56 4.51
Leg. Counterargument Latency 35 39 0 0 12 18 2.17 2.97 2.95 3.83
Grad. Counterargument Latency 18 18 0 0 17 19 2.61 3.38 4.67 5.07
Leg. Partisan Latency 41 40 0 0 18 11 4.73a,c 2.65 4.66 3.10
Grad. Partisan Latency 17 18 0 0 11 8 3.64 2.72 3.21 2.73
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Variable N Min Max M SD
CS P CS P CS P CS P CS P
Leg. Self-Assessed Knowledge*** 36 38 0 0 4 4 1.90 0.73 1.55 1.31
Grad. Self-Assessed Knowledge** 18 17 0 0 4 2 1.86 0.41 1.47 0.79
Leg. Reported Speed to Decision 31 35 0 0 3 3 2.25 1.91 0.96 1.09
Grad. Reported Speed to Decision 17 18 0 0 3 3 1.88 1.66 1.16 1.08
Note. Response times measured in seconds; evidence, reasoning, and counterarguments measured by number of reasons, words, and
counterarguments, respectively. Self-report variables measured on variable-specific scales: certainty measured on a scale from 0 (not
certain) to 3 (certain); self-assessed knowledge on a scale from 0 (no knowledge) to 4 (expertise); and reported speed to decision on a
scale from 0 (slowly) to 3 (instantaneously). CS = class size decision; P = privatization decision.
For certain variables, the differences between the mean values for the two decisions on that variable were statistically significant:*p <
.05. **p < .01. ***p < .001. For legislators: a The difference between decision latency and partisan latency for CS was significant at
the .001 level. b The difference between decision latency and analysis time for P was significant at the .05 level. c The difference
between analysis time and partisan latency for CS was significant at the .001 level.
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When asked to describe how quickly they had made their policy decision, 18
legislators (43%) said “instantaneously” for the class size decision and 14 (34%) said
instantaneously for the privatization question. In total, more than half of the legislators
said that they had made their policy decisions quickly or instantaneously (60% for class
size, 56% for privatization). This in itself is not evidence of preconscious influences but
it sustains the hypothesis that decision making about complex questions is influenced by
preconscious processes, since such processes operate more quickly than conscious
reasoning (Bargh et al., 1996; Epstein & Pacini, 1999; Zajonc, 1980).
Listening to the legislators’ responses during interviews revealed that legislators
did not immediately answer the question of whether the class size issue was better
described as a liberal or a conservative position. It seemed as though legislators were
thinking more deliberately about the question of conservative and liberal than they were
about the policy decision itself, which was surprising given that the policy decisions were
more complex and should have taken longer to decide if the traditional model held. “Will
reducing class size to 25 students in all public schools improve academic achievement?”
appears to be a more complex question than “Is a proposal to reduce class size to 25
students in all public schools better characterized as a liberal or conservative position?”
because deciding whether the proposal will improve academic achievement requires the
evaluation of many more variables, processes and consequences, and how these would
interact over time.
Considering partisan latency and counterargument latency, it took legislators less
time on average to decide whether to support or oppose the proposed legislation ( M =
1.36 seconds, SD = 2.24 for class size and M = 1.87 seconds, SD = 2.67 for privatization)
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than it took them to decide whether the proposed legislation was liberal or conservative
( M = 4.73 seconds, SD = 4.66 for class size and M = 2.65 seconds, SD = 3.10 for
privatization). The difference between partisan latency and decision latency for the class
size issue was significant, t (37) = -4.35, p = .000. Counterargument latency was also
longer than decision latency for both topics ( M = 2.17 seconds, SD = 2.95 for class size
and M = 2.97 seconds, SD = 3.83 for privatization).
There is no obvious hypothesis to explain why mean partisan latency would be
longer than mean decision latency. During the interviews, it was apparent that that the
only question from Part 1 of the interview protocol that legislators regularly answered by
deliberating first and then deciding was the question of whether the class size proposal
was liberal or conservative, which is why partisan latency was included as a variable in
this study. For the other interview questions, the legislators’ answers seemed to come
right after the questions were finished. Based on how legislators responded to the various
interview questions, there is reason to believe that mean decision latency would have to
be at least 5 seconds for both decision topics if legislators were actually thinking
consciously about the decision questions before making a decision (the manner suggested
by the traditional model). Therefore, mean decision latencies of 1.36 and 1.87 seconds
can be taken as evidence that legislators did not make their decisions in the manner
suggested by the traditional, purely conscious model of decision making.
This appears to be too little time to bring to mind the consequences that would
follow from support of and from opposition to the proposal, to evaluate these
consequences, including how well they would advance the goal of improving academic
achievement, what their costs would be, and how likely the consequences are to occur, all
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of which are required by expected utility models, and then to report the decision that
offered the best trade-off between costs and benefits. This doubt was reinforced by the
fact that the class size proposal was novel for almost half of the legislators (41%) and the
privatization proposal was novel for 3 out of 4 legislators.
Graduate students’ mean decision latencies and analysis times for both decisions
were considerably longer than legislators’ times (see Table 2). Mean decision latencies
were 11.33 seconds (SD = 22.95) for the class size question and 8.50 seconds (SD =
20.57) for the privatization question. Mean analysis times were 11 seconds (SD = 23.79)
for the class size question and 10.47 seconds (SD = 19.60) for the privatization questions.
These are the unadjusted values for graduate student decision latency and analysis time in
Table 2.
One of the reasons for the large difference between legislators’ and students’
response times is that four graduate students deliberated for an extended amount of time
before making a decision or offering reasons to explain their decision. On the class size
decision there were three students for whom decision latency was coded as 31, 37 and 93
seconds respectively. There were two students for decision latency was coded as 26 and
82 seconds respectively on the privatization decision; one of these students was also in
the first group of three. As explained in Chapter III, because these students reasoned
about the legislative proposals and then made a decision, without the interviewer
prompting them to provide the reasons for their decision, decision latency and analysis
time are identical. These lengthy response times had a great impact on mean decision
latencies and analysis times for graduate students.
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If you remove these four students’ decision latencies and analysis times from the
calculation of means, mean decision latency for graduate students drops to 2.86 seconds
(SD = 3.41) and 2 seconds (SD = 1.92) for the two decisions, while mean analysis time
drops to 1.85 (SD = 2.56) and 4.66 seconds (SD = 4.51). These results are shown in Table
2 as “adjusted” values for graduate student decision latency and analysis time. The
difference between adjusted analysis time for the two decisions was statistically
significant, t (11) = -2.78, p = .01 (two-tailed). These adjusted values are much closer to
legislators’ mean decision latency values of 1.36 seconds (SD = 2.24) and 1.87 seconds
(SD = 2.67) and mean analysis time values of 1.84 seconds (SD = 2.75) and 3.55 seconds
(SD = 4.58). Even when compared to the adjusted graduate student values, legislators
made their decisions and offered their rationales more quickly, but now the differences
are not measured in tens of seconds but in hundredths. Chapter V returns to the question
of how to treat the extreme values measured for several graduate students. For purposes
of this chapter, however, the analyses are based on the unadjusted graduate student data
because there is reason to believe that these four students were representative of some
portion of the graduate student population.
Decision latency and analysis time were longer for graduate students than for
legislators, as was their reported speed to decision. Graduates students reported taking
longer to make each decision than legislators did. On a scale from 0 (slowly) to 3
(instantaneously), graduate students’ mean reported speed to decision for the class size
decision was 1.88 (SD = 1.16) and 1.66 (SD = 1.08) for the privatization decision,
compared with 2.25 (SD = .96) and 1.91 (SD = 1.09) for legislators (higher numbers
mean a faster decision). Legislators and graduate students reported taking longer to make
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a decision on privatization, and while the mean values are greater for legislators, for both
groups the reported speed to decision falls on either side of “quickly” (coded as 2).
Levels of Certainty, Self-Assessed Knowledge, and Affective Response
On a certainty scale from 0 (not certain) to 3 (certain), legislators averaged
certainty of 2.47 (SD = .91) for the class size decision and 2.40 (SD = .95) for the
privatization decision. For both decisions, more than 63 percent of legislators were
certain they were correct and more than 85 percent were either somewhat certain (coded
as a 2) or certain. For the two decisions, self-assessed knowledge on a scale from 0 to 4
was 1.90 (SD = 1.55) and 0.73 (SD = .73). This difference between self-assessed
knowledge for the two decisions was significant, t (34) = 4.73, p = .000 (two-tailed).
The mean number of justifications legislators offered in support of the class size
decision was 1.93 (SD = 1.03) and for the privatization decision was 2.20 (SD = 1.14).
For the class size issue, the correlations among certainty, self-assessed knowledge, and
number of justifications were not significant. For privatization, however, the correlation
between self-assessed knowledge and number of justifications (r = 0.33, p = .04) and the
correlation between certainty and number of justifications (r = 0.32, p = .04) were
significant.
That certainty for both issues was almost identical while self-assessed knowledge
was significantly different for the two issues suggests that certainty and amount of
information were not related, supporting the hypothesis that how certain we are about a
position can be the product of a feeling of knowing rather than a conscious assessment of
how much we know. There is further support for this hypothesis in the mean number of
justifications which was approximately two justifications for each decision topic. It can
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be argued that if certainty is based on a conscious evaluation on the amount of
information one has for a topic, then two justifications does not constitute sufficient
decision-specific information to support the high level of certainty legislators report for
both decisions. Given the data for the class size decision, these hypotheses and
justifications hold.
The data for legislators on the less familiar privatization decision cannot be
interpreted in this way, however. For this second issue certainty and self-assessed
knowledge were not correlated (r = .22, p = .19 [two-tailed]), but self-assessed
knowledge and number of justifications (r = .33, p = .04 [two-tailed]), and certainty and
number of justifications (r = .31, p = .04 [two-tailed]), were. The significant correlation
between certainty and number of justifications undermines the hypothesis that certainty is
an affective signal unrelated to how much information one has. One possible explanation
is that because the privatization issue was novel for 3 out of 4 legislators, and because
they were conscious of how little they know about this topic, as reflected in low self-
assessed knowledge, their reported certainty was potentially the product of a conscious
evaluation of how much they know about the issue of transferring control of public
schools to a private company.
For the class size issue legislators reported fewer justifications than for the
privatization issue but a higher level of self-assessed knowledge and certainty, suggesting
that for the class size issue legislators may not have been consciously aware of how little
they knew. This could explain why certainty was not significantly related to the number
of justifications (r = .05, p = .75 [two-tailed]), just as self-assessed knowledge was not
significantly related to the number of justifications (r = .18, p = .27 [two-tailed]). In sum,
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these data suggest that in some cases certainty may have been based on a conscious
evaluation by participants of their state of knowledge on an issue, and in others it may
have been based on an affective sense of how much participants felt they knew.
Finally, on the subject of affective response, for both topics 73 percent of
legislators reported that the decision question brought to mind positive or negative
feelings, ideas, or images. That the same number of legislators reported an affective
response to both decision questions was unexpected given that the privatization topic was
less familiar and appeared to be more emotionally salient than the class size topic. At the
same time, if the studies cited in Chapter II are correct, then participants should have had
an affective response to every policy question they encountered, whether or not the topic
was provocative, which is consistent with the data collected to measure affect in the
present study.
In response to interview Question 6 (“When I first asked you this question about
this legislation, did it bring to mind any positive or negative feelings, ideas or images?”)
many of the legislators described positive or negative feelings or images the decision
question brought to mind. As explained in the previous paragraph, the same number of
legislators answered this question in the affirmative for both decisions. However, in
responding to Question 6, more legislators specifically described these feelings or images
in response to the proposal to privatize.
When faced with this proposal, one legislator had an image of Robocop, the
movie in which municipal police officers were replaced by private contractors and
cyborgs (L2). Similarly, another legislator observed, “If talking about images, when we
started talking about private companies running the schools [ pause] I had this picture of a
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really clean and well-operated schools like a corporation you know all the grass is cut
perfectly, the buses are on time you know and yes, exactly it looks like [name of local
conference center and resort] or [ pause] one of these nice corporate you know [name of
local planned community] or something like that. But then when I thought about the
initial image that came to me about corporate teaching was kind of the feeling of like you
know like former Soviet Union automatons just sitting there and them you know telling
them stuff, everything they wanted to tell them and not telling them the whole story”
(L27).
Also on the privatization question, one legislator described how vigorous the
opposition of teacher’s unions would be, and how serious the consequences would be for
any Democratic legislator who supported privatization, “So I mean from a sheer political
self-interest standpoint it’s like Oh My God!” (L3). Another legislator was surprised by
the proposal to privatize schools in her school district, and she reported “a few negatives
and I think the reason is, is because it was something that I had never even in my wildest
dreams contemplated before so it was like Oh!” (L9).
Several legislators reported a basic opposition to privatization: “That whole idea
of privatization of that function brings about in my mind a negative feeling” (L4); “I
think it’s just an overall negative response” (L24); “I have a visceral negative response”
(L26); “its just an idea that is abhorrent to me” (L33); “some negative images of the
continued onslaught against public education” (L29); “immediately [the] code word of
privatization shot my tentacles up to say ‘Oh God, I’m probably not going to like this’”
(L34); and “a bad gut feeling” (L40).
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On the class size issue, such comments were less frequent and more benign: “my
first image is the trailers” (L38), or “a mental image of a temporary classroom otherwise
known as a trailer” (L41). In response to Question 6 one legislator explained, “I mean the
only thing that happened to me is like what happens with so many other policy cases of
Oh God it sounds good but what else should I be thinking about or Oh, it sounds good
but there are drawbacks in the moment, and you know you feel, just how torn I often feel
that we often have to say no to good policies because of the fiscal situation” (L34). This
is the sort of conflict Epstein (1990) described in connection with his cognitive-
experiential self-theory.
Like legislators, graduate students were almost certain of their decision on the
proposal to limit class size, but they generated even fewer justifications to support their
decision than legislators did. For the class size decision, the relation among graduate
students’ certainty, self-assessed knowledge, and the number of justifications was similar
to the corresponding data for legislators, in terms of there being a high level of certainty
in the absence of abundant decision-specific information to justify it. Where graduate
students and legislators diverged was in their certainty about the privatization issue. So,
while the data collected from graduate students regarding certainty, self-assessed
knowledge and number of justifications supported the conclusion that preconscious
processes were at work in the class size decision, graduate students responded differently
to the privatization proposal and the follow-up questions. Preconscious processes may
still have shaped how the students’ made their decisions about whether or not to
privatize, but there was stronger evidence of conscious monitoring by graduate students
in connection with the privatization decision.
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The difference between graduate students’ mean certainty in their class size
decision ( M = 2.46, SD = .63) and in their privatization decision ( M = 1.72, SD = 1.12)
was significant, t (14) = 2.30, p = .04 (two-tailed). The difference between the average
number of justifications graduate students offer for the two decisions ( M = 1.22, SD = .42
for class size and M = 1.66, SD = .68 for privatization) was also significant, t (17) = -2.20,
p = .04 (two-tailed). Contrary to the data on number of justifications, graduate students’
mean self-assessed knowledge was lower for the privatization decision ( M = 1.86, SD =
1.47 for class size and M = .04, SD = .79 for privatization) and the difference between
these means was significant, t (16) = 3.33, p = .004 (two-tailed). By comparison, the
differences in certainty and number of justifications for the two decisions were not
significant for legislators. So while legislators’ response times for both decisions, and the
absence of a significant correlation between certainty and self-assessed knowledge, point
to the operation of preconscious processes with little evidence of conscious monitoring,
graduate students responded quite differently to the two decisions in terms of how much
they thought they knew and how certain they were.
However, what legislators and graduate students had in common was that on
average both groups reported more justifications for the privatization decision than for
the class size decision, even though both groups reported lower levels of certainty and
self-assessed knowledge for the privatization decision. This may be evidence that
certainty is the product of a feeling of knowing rather than a conscious assessment of
what one knows. At the same time, it may be evidence that both legislators and graduate
students deliberated about the privatization decision, which would have made them more
aware of how limited their information about the topic was but would also enable them to
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legislators justified their decisions with personal or professional experience or by
reference to information without reference to its source (i.e., data).
In most cases, legislators’ decisions appeared to issue from their existing beliefs
or principles rather from conscious deliberation about the legislative proposals presented
in this study, as evidenced by their quick response times and the limited number of
justifications legislators offered to justify their decisions. Based on the passages that
follow, it appeared that many legislators’ beliefs, principles, catch-phrases and world
views served as heuristics that substituted for conscious reasoning about the proposed
legislation and its consequences, or the various alternatives to the proposed legislation
and their respective expected utilities.
The best way to present evidence of legislators’ reliance on something other than
decision-specific evidence in making decisions is to present excerpts from interviews.
For instance, to explain his opposition to the proposal to limit class size, one legislator
observed that we “already spend too much money on public ed” (L38). The same
legislator explained why this proposal brought to mind negative feelings, “I have the
same reaction to a slightly lesser extent when I hear a proposal to mandate anything to
anyone for any reason” and “I’m very reluctant to impose a one-size-fits-all mandate like
you describe” (L38).
In opposing privatization, another legislator explained, “I trust their [the school
board’s] judgment. I think they are up front with me” (L39). Another legislator noted, “I
have confidence that my school board has the knowledge of the details and the needs,”
but the legislator “can’t cite any specific” information (L15).
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Similarly, a different legislator did not support a state-wide mandate on class
sizes because “the closer you get to the situation the more accurate shall we say the
decision” (L9). On a related note, “the negative aspect of forcing people, putting mandate
on people it was sort of an instant a negative feeling about doing something like this”
(L11). Yet another legislator opposed the class size issue with “I don’t support unfunded
mandates” (L16).
Highlighting how differently participants answered these questions, a legislator
who supported the class size limit did not think data were necessary to explain or support
the decision: “class size is something we can kind of again turn to common sense, yes we
like to see reports you know however fancy they may be but you know it’s a common
sense decision” (L22).
Some legislators spoke in terms of larger philosophical principles. The same
legislator who opposed the class size proposal because it was an unfunded mandate
opposed the privatization proposal, “because I believe that it’s government[’s]
responsibility to provide education and public safety for our citizens” (L16). Similarly, “I
look at it more from a philosophical standpoint. You know I’m not sure what data is [sic]
out there” (L18). A third legislator, in opposing privatization, offered “a little philosophy
I guess” (L21). Passages from more legislators in opposition: “I think it’s just my
philosophy about it” (L24); “Because I am philosophically opposed to privatization of
public services” (L26).
As one of only two legislators willing to support the proposal to privatize, a
legislator explained, “I believe we need to we need to do the best for our children that we
possibly can” (L23). She continued, “I think that we as, as a government have a
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responsibility to all the students, regardless of wealth” (L23). A legislator who supported
privatization opposed the proposal to privatize as it was presented because “this
particular proposal isn’t how I normally think of things. You are doing it at the top my
preference [being] bringing in the private I would rather institute school choice” (L38).
For some, no variation of privatization was an option: “I believe in the public school
system” (L34). Also, “I don’t want any for-profit group running my school system,” and
“basically I am a non-believer” (L40).
To explain how she made her decision on class size in terms of her pre-existing
dispositions or tendencies, one legislator acknowledged, “I had some filters already that
it was filtering through rather rapidly” (L9). Similarly, another observed, “You come in
with some natural tendencies in favor or not in favor of certain facts” (L10). One former
teacher revealed how such tendencies or allegiances influenced his policy decisions,
“I’ve also never been real big on privatizing. Being a labor supporter, a labor person
[ pause] I like to keep the jobs within the public sector I guess I would say” (L37).
To complete the discussion of evidence and rationale for legislators, and to
highlight why there is evidence to support the conclusion that in many instances
legislators were not consciously generating and weighing decision-specific evidence in
making their decisions, we turn to two passages that show how decisions seemed to
precede reasoning about the decision. Both of these passages are from legislators that
could be considered good, self-aware reasoners based on how much they knew about the
decision topic and how they reasoned about the issues in their think-aloud explanations
of their decisions. First, in response to the question about whether she would support or
oppose transferring control over public schools to a private company, one legislator who
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was a trained statistician responded as follows: “I would oppose it [long pause] because
why? I have to think about that one really” (L9). A second legislator who had a masters
in educational studies answered the class size decision question as follows: “my initial
thought is to support it but I’m already seeing some of the problems with that” (L33).
When asked to offer specific evidence in support of her decision, she did not provide any
specific evidence and concluded, “I mean just intuitively it makes sense” (L33).
Turning to the evidence and rationale graduate students offered in support of their
decisions, contrary to my hypothesis, proportionately fewer students offered external
evidence in response to Question 1 of the protocol than did legislators (Table A3). This
was unexpected given that the graduate students were all working on or had recently
completed doctorates in education. Also surprising was the fact that a greater proportion
of graduate students relied only on personal experience (i.e., personal beliefs, principles,
or experience) in making both decisions (Table A4). On average, for both decision topics
graduate students generated fewer justifications in support of their decisions, which
resulted in lower mean values of argument repertoire, even though they surpassed
slightly the average number of counterarguments generated by legislators. Although the
proportions were roughly similar, a greater percentage of graduate students reported that
they had not considered or discussed either decision topic previously.
These results were not hypothesized, but these data are evidence that graduate
students, like legislators, were making complex policy decisions without abundant and
arguably without sufficient decision-specific prior information. So, even though some
graduate students considered the decision questions for an extended period of time before
making a decision, that alone did not mean that graduate students’ decisions were the
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product of conscious reasoning alone. After all, notwithstanding longer decision latencies
and analysis times, graduate students still produced fewer and less sound justifications
for their decisions than legislators. And graduate students made their decisions in many
cases on the basis of a preference toward supporting or opposing legislation that may not
have been the product of conscious reasoning about prior decision-specific information.
Choice of Decision Model to Describe Decision-Making Processes
Because participants spoke at length about the two decision models and discussed
their decision-making processes while thinking about the model diagrams, these
comments are presented in a separate chapter. Twenty-four legislators (58%) thought that
the intuitive model better described how most people make political decisions, and
another six legislators (14%) believed that the intuitive model better described how some
decisions were made, while the traditional model better described how other decisions
were made (Table A7). Of the remaining 11 legislators, one picked the traditional model,
eight legislators’ responses indicated confusion about the models, and there were no data
for two legislators.
On the question of whether the intuitive or traditional model better described their
own decision making, more legislators reported that the traditional model alone (five
legislators or 12%) or both the traditional and intuitive models (11 legislators or 26%)
described how they made decisions (Table A8), possibly because of social desirability
pressures. Sixteen legislators (39%) reported that the intuitive model better described
their decision-making process, while nine (21%) legislators provided unclear responses.
As discussed in Chapter VI, legislators openly acknowledged the influence of
preconscious factors in their policy decisions. Their reflections upon their own decision
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making may be the best evidence collected in this study to justify an affirmative answer
to the first research question.
However, approximately one in five legislators did not appreciate the differences
between the two models and, as a result, offered responses that were not clear. By
comparison, no graduate student was confused about the two models or unclear in their
response to questions about the models. One possible explanation for this finding is that
graduates students studied the diagrams and listened to the questions more patiently and
diligently than certain of the legislators. Another possible explanation is that some
legislators offered unclear responses when asked to select decision models because they
were not used to assessing theoretical models, so they were not able to quickly evaluate
the models presented. Graduate students by comparison may be more likely to encounter
and evaluate such models. As a result of their prior experience with theoretical models,
graduate students may have been in a better position to quickly evaluate the models in
Figure 1 and Figure 2 and to select between them.
There were other questions for which legislators’ answers were not responsive or
not clear, however. For example, seven legislators were coded as not responsive to the
question about expert knowledge on the privatization issue. On the same issue, nine
legislators were unsuccessful in generating a counterargument. Three legislators were not
responsive in answering Question 6 for the class size decision. One hypothesis about why
legislators did not always answer the question asked is that there may have been some
internal compulsion or perceived external pressure to make decisions and offer responses
quickly, whether or not the decisions were sound or the responses were clear. However, it
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could be that the language of the questions was less clear to those not immersed in these
issues and exercises in the way graduate students are.
We now consider graduate students’ selection of decision models. Like
legislators, a large majority of graduate students believed that the intuitive decision
making and reasoning model described how most people made political decisions and
how they themselves made political decisions better than the traditional, purely conscious
decision model. Also like some legislators, some graduate students seemed to have a
lower opinion of how most people made decisions than they did of how they themselves
made decisions. Sixteen graduate students (88%) selected the IDMR to describe how
most people made decisions and two (11%) said most people use a combination of both
models. When asked about themselves, one graduate student (5% ) selected the
traditional model, 11 (61%) selected the IDMR, and six (33%) selected a combination of
both.
Discussion
The evidence presented in this chapter questions the accuracy of the traditional
model of reasoning and decision making and lends supports to the hypothesis that
preconscious processes influence decision making and reasoning about policy questions.
For example, legislators’ decisions to oppose the proposal to transfer management and
control of their public schools from the local school board to a private company appeared
to be based on a gut-level response. Given that only two legislators supported the
proposal, opposition was widespread. At some basic level, legislators seemed to be either
open to the involvement of for-profit companies in public education or somehow
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uncomfortable with it. Those in the second group did not seem to consider the proposal in
a way that left much room for persuasion.
For instance, several legislators who opposed the proposal justified their decision
by explaining that private schools do not have to admit all students, while public schools
do. In other words, the legislators were saying that if the proposal to transfer control of
public schools to a private company becomes law, students with special needs would not
be admitted. This is a surprising thing for a lawmaker to say, given that they were aware
that the proposed legislation could be drafted to negate this concern. It seemed that few
legislators thought past their initial negative response. In other words, few legislators
seemed willing to modify the legislation proposed in a way that made it more acceptable.
If they had, it would suggest their opposition was based on the specific proposal they
were asked to consider, rather than on the larger issue of private enterprise and public
education. For instance, of those legislators who were concerned that private schools
might refuse to admit certain students, not one volunteered that he or she would be open
to private enterprise in public education if the privately-run schools were required to
admit all students.
By comparison, a legislator who opposed the legislation presented, but who was
open to private involvement in public education, suggested a different approach without
prompting:
I just don’t trust a private company to answer to the taxpayer when it comes to
things like curriculum and policy. Now, when you, when I originally thought you
said that I was thinking well gosh, I think that would be a great idea to contract all
the things out to the private sector that private sector people are great at doing it
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which is running a bus service, making sure the heating and air conditioning are
working, making [sure] the grounds are kept well, providing payroll services
[ pause] taking you know taxes out [ pause] doing human resource management.
All those kinds of things that companies do all the time and are really good at
would be a great idea to outsource because then the school system can
concentrate on one thing and that’s teaching kids. (L27)
This legislator’s response raises an important question for the study of political decision
making: why did one legislator propose a hybrid approach that retained public control of
curriculum while privatizing more routine services like facilities maintenance and human
resource management, while the vast majority of educators opposed the proposal without
any discussion of acceptable alternatives, or even a willingness to consider alternatives?
This question becomes even more pressing when you consider:
how certain legislators were on this issue ( M = 2.4 on a scale from 0 to 3); how
low their self-assessed knowledge was ( M = .73 on a scale from 0 to 4); that
almost half (43%) of the legislators reported basing their decision on nothing
more than personal beliefs, principles, or experience; and, that 3 out of 4
legislators (77%) acknowledged that they had never even considered or discussed
the proposal before the interview began.
If legislators’ opposition was not based on what they knew or reported and they had not
considered the proposal before, where did their opposition, of which they were certain,
come from? It can be argued that this opposition comes in the form of an affective (i.e.,
preconscious) response to the idea, which is then rationalized or justified through
subsequent conscious processes.
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If, on the other hand, the traditional model of reasoning and decision making is an
accurate and complete description of how people make complex political decisions,
including the decision to support or oppose the transfer of control of public schools to a
private company, one could expect low self-assessed knowledge to result in low
certainty. If certainty was high, as in the present case, it is reasonable to expect more
decision-specific external evidence or justifications, as well as prior experience with the
decision topic. There is reason to argue that if the traditional model accurately describes
how legislators made their decisions, decision latency and analysis time should be at least
5 seconds (based on how long it took on average for legislators to make a decision about
Question 7, the one question they obviously paused to think about before deciding).
Further, if the traditional model held in all cases, legislators should have selected it as the
better description of how they made policy decisions.
In terms of evidence of the operation of preconscious influences on decision
making about complex questions, graduate students’ data led to the same conclusions as
the legislators’ data. A subsequent chapter offers a dedicated discussion of how
legislators’ and graduate students’ results compared (Chapter V) and of what graduate
students revealed about their own decision-making processes in connection with their
discussion of the decision models (Chapter VI).
For the purposes of the first research question, there was little evidence that
graduate students’ decision-making processes were different than legislators’ processes,
since the decisions and responses of both groups supported the hypothesis that
preconscious processes influenced their decisions in this study. This conclusion is based
on the following results:
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3 out of 4 graduate students made their decisions on both topics in 2 to 3 seconds;
for both decisions students on average generated fewer than two justifications to
explain or support their decisions; roughly 4 out of 10 students offered no basis
for their decisions other than personal beliefs, principles, or experience;
notwithstanding the limited information they had for the class size proposal,
graduate students reported a high level of certainty that their decision was correct;
a large majority of students reported that the decision questions brought to mind
feelings, ideas or images; and, all but one graduate student selected the intuitive
model or a combination of both models to describe their decision-making process,
reporting that intuitive processes influenced their political decisions.
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Chapter V
COMPARISON OF LEGISLATORS’ AND GRADUATE STUDENTS’ DECISIONS
AND RESPONSES FOR TWO DECISION TOPICS
This chapter addresses the second and third research questions, which are closely
related. The second research questions asks, “Do the decision-making and reasoning
processes of state legislators and doctoral students differ for more familiar and less
familiar policy issues?” The third research questions asks, “Do state legislators and
doctoral students in a college of education decide and reason differently about
educational policy issues?” This chapter expands upon what has been discussed in
Chapter IV about how the results for the two decisions compared and how the results for
legislators and graduate students compared.
Comparative Analyses
The results in this section are presented separately for the second and third
research questions, even though there is considerable overlap between the two research
questions in terms of the data that are relevant to each. A portion of these data are
presented in Table 2 and Table A9 (Appendix D). Table 2 set forth data concerning the
central tendencies and standard deviations for each decision and sample group on a
number of variables (Table A9 presents data on many of the same variables for each
participant interviewed in this study), although the most significant finding of this study
may be that participants made decisions idiosyncratically.
In connection with the second and third research questions, this chapter presents
results for the following variables: decisions, decision latencies, analysis times, number
of justifications, the evidence cited in response to Question 1 of the interview protocol
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and the word count of the response to Question 1, justificatory rationale, argument
repertoire, rebuttals, certainty, self-assessed knowledge, and reported speed to decision.
These results are presented in an abbreviated form in those cases where they were
discussed previously in Chapter IV.
Comparison of Participants’ Decision-Making Processes for Two Decisions
Participants’ Decisions about Class Size Limits and Privatization
In the overwhelming majority of cases, participants supported the proposal to
limit class size in all public schools to 25 students (71% of participants) and opposed the
proposal to transfer management and control of public schools from the local school
board to a private company (89% of participants; Table A1). For chi-square analyses of
these data for legislators and graduate students, see table A10. While the class size
proposal was more familiar and the privatization proposal was less familiar, a conclusion
based on the fact that more participants described the second issue as novel (seventeen
legislators (41%) said that the class size proposal was novel, while 31 (75%) said the
privatization proposal was novel, while nine of the graduate students (50%) said the class
size proposal was novel and 14 (77%) said the privatization proposal was novel) and that
self-assessed knowledge for class size was significantly higher than for privatization
(Table 2), it is possible that more participants supported the class size proposal for
reasons other than because the proposal was more familiar. For instance, participants
may have opposed the privatization proposal because for most participants it may have
evoked a negative feeling or other preconscious response before they deliberated upon
the question consciously. Evidence consistent with this possibility was presented in
Chapter IV.
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The primary purpose of this section is to describe how results for the two
decisions compared. That most participants supported class size limits and most opposed
private enterprise in public education may help explain how and why participants’
decisions on the two topics differed. If the central hypothesis is correct and preconscious
processes do influence decision making, that would mean that most participants began
reasoning about the class size decision while supporting the proposal and most
participants began reasoning about privatization while opposing it.
Ideological Explanations Offered in Support of Decisions
As discussed in Chapter IV, legislators and graduate students often explained
their decisions in terms of ideology, beliefs, or principles. Comparing how participants
explained each decision, the decision on privatization was more often explained in terms
of personal philosophy or principles. Participants did not speak as often in these
ideological terms about the decision to limit class size to 25 students. Instead, the
decision to support class size limits was based on personal experience in education,
common sense, or empirical data, for example. This was true for both legislators and
graduate students.
So, for instance, in opposing privatization one student explained that “as a
fundamental principle, I don’t see how making a profit could help [ pause] education, and
I, I think that [ pause] that’s a way of increasing the disparity that already exists” (GS2).
The same graduate student explained that she supported class size limits because she
learned as a teacher that individual time with students was essential to helping them
learn. Another graduate student who opposed privatization said, “They [schools] might
become more efficient, just, but I’m not sure that I like the idea of the, the dollar being,
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which I’m sure it would be with privatization, with the dollar being kind of the goal”
(GS4). Again, on the class size issue this graduate student based her support on personal
experience and comments from teachers, not on a philosophical position about class
sizes.
These passages suggest that the nature of support for the two decisions varied.
While the class size decision was based on educational experience, legislative
experience, or external data, the privatization decision often appeared to proceed from a
principled opposition to private enterprise in public education. In opposing privatization,
one student said, “I think education by its very nature requires a non-profit orientation”
(GS9). In supporting the class size limit she explained, “I have yet to see a negative study
on reduced class size” (GS9). Another student sustained her support for a class size limit
as follows, “I think we all know that better learning takes place in a, in smaller groups”
(GS12). By comparison,
a private company doesn’t necessarily need to enlist the feedback from their
constituents and, you know, you have to look at, just like with private schools,
you have to look at, you know, what their motives are and [ pause] you know,
who’s feeding them money, and different things like that, and will they really,
will you really have as much say in the education of the students as you would
like, so I’d rather have it still public. (GS12)
As one last example of the difference in how each decision was justified by many
participants, the sole male graduate student opposed privatization because, “I have a real
concern about the efficiency model of most business where, you know, progress is
measured either on return on investment or in terms of greater efficiency over time,
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leading to lower costs, whereas, you know, efficiency in that kind of definition for an
academic model simply doesn’t make any sense” (GS14). He also opposed the class size
limit, because limiting class size without also providing more resources for schools and
teachers did not make sense.
The data from legislators on citing evidence (Table A2) and justificatory rationale
(Table A4) supported the observation that privatization was often opposed on the basis of
an ideological opposition to the idea. For instance, for the class size decision 16 (39%)
legislators offered some form of external evidence in response to Question 1, while only
10 (24%) did so for the privatization question. Similarly, when reviewing the results for
justificatory rationale, more legislators (18 or 43%) relied exclusively on personal
evidence to support their decision on privatization than for the class size decision (11 or
26%). These differences did not hold for graduate students (Tables A3 and A4). The
same number of students (three or 11%) offered external evidence in response to
Question 1 for both students. By comparison, seven students (38%) offered only personal
evidence to support their class size decision while eight (44%) did so for the privatization
question. As explained in connection with the third research question, it was not
hypothesized that a smaller proportion of graduate students would offer external support
for their decisions as compared to legislators because it was expected doctoral students in
education would have more decision-specific information for both policy questions.
On average, participants offered more justifications to support their decisions on
privatization and more counterarguments to oppose their class size decisions (Table 2).
Mean argument repertoire, which is the total number of justifications and
counterarguments offered, was greater for the privatization decision for legislators and
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greater for the class size decision for graduate students. In terms of the differences in
number of reasons and counterarguments, and argument repertoire for the two decisions,
only the difference in the number of reasons graduate students offered for the two
decisions was significant, t (17) = -2.20, p = .04 (two-tailed).
Participants’ Appraisals of the Partisan Characteristics of Legislative Proposals
As with the policy decisions themselves, there was considerable agreement
among participants concerning the partisan characteristics of the legislation proposed in
each of the two decision questions (Table A6). Most participants viewed the proposal to
limit class size as a liberal position, while the privatization proposal was viewed by most
as a conservative position.
Comparing Response Times for the Two Decisions
Moving from decision frequencies, evidence and partisan topic to response times,
Table 2 shows that legislators decided and reasoned about the class size issue more
quickly than for the privatization issue, while graduate students decided and reasoned
about class size more slowly. However, only the difference between legislators’ mean
analysis time for the two decisions was significant, t (37) = -2.40, p = .02 (two-tailed).
The patterns in Table 2 for response times for the two decisions and the two
groups become less clear when you consider the diversity in participants’ response times
(Table A9). In light of this diversity, the patterns apparent in Table 2 for mean decision
latencies and analysis times for the two decisions and two groups become more difficult
to support. For instance, decision latency for Legislator 1 for the class size question was
longer than decision latency for the privatization question, and for both decision
questions decision latency was longer than analysis time. Yet, the mean decision latency
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and analysis time values for legislators in Table 2 reveal that the class size decision was
made more quickly than the privatization decision and that decisions latencies were
shorter than analysis times for both decisions. The important point is that mean values for
each group or each decision may reveal little about each individual’s results and about
how knowledge and experience bear upon each participant’s decision making about the
two decision questions.
It is worth considering whether central tendency data are of more than passing
utility in evaluating how individuals make complex decisions. In this study, response
time is one of several quantitative and descriptive variables used to answer the research
questions. In this chapter, for example, this examination of how the two decisions
compare and how the two groups compare is based on the central tendency data in Table
2, as well as a descriptive analysis of participants’ evidence, rationale, affective response,
choice of decision models and comments about these models. The limitations on central
tendency data are noted, however, to emphasize the differences among individuals and to
recommend that these data be considered in light of the data for each individual (see
Table A9).
Self-Assessed Knowledge and Certainty for the Two Decision Questions
Having discussed the limitations of central tendency data, the discussion turns to
an interesting and important difference in mean values between the two decisions: the
difference in self-assessed knowledge, which was significant for both legislators, t (34) =
4.73, p = .000 (two-tailed), and graduate students, t (16) = 3.33, p = .004 (two-tailed).
Both groups reported knowing significantly less about the privatization decision. This
lower knowledge did not significantly reduce legislators’ certainty that their decision on
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this decision was correct, but graduate students did show significantly lower certainty in
their decision about privatization, t (14) = 2.30, p = .04 (two-tailed).
Participants’ Comments about Decision-Specific Decision-Making Processes
Although decision model data were not collected separately for each decision
question, participants’ choices of decision models are discussed here in connection with
the second research question (about how the two decisions differ) because many
participants offered their own theories about how decision making varies by the type of
decision to be made. That a participant offered a personal theory is the only evidence
collected in this study concerning whether his or her theory accurately described how that
individual made one or both decisions in the present study. At a more general level,
however, these theories were consistent with the data presented in Chapter IV that
preconscious processes influenced policy decisions and the data in this chapter that the
decision-making and reasoning processes of state legislators and doctoral students
differed for the two policy issues.
In brief, various participants offered one of three hypotheses about how the
process of decision making might vary depending on the type of decision to be made.
The first hypothesis was that the intuitive decision making and reasoning (IDMR) model
applies to decisions on so-called “hot button” issues, like gun control and abortion in
which people are emotionally invested, while the traditional model applies to decisions
about less-sensitive questions like banking regulation. The second hypothesis was that
the IDMR model applies to questions for which decision makers have little prior
knowledge, while the traditional model applies when there is an existing decision-
specific information base. Finally, the third hypothesis was that if one had information
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about a topic the intuitive model would apply, but if the decision topic was novel then the
decision maker would decide in accordance with the traditional model. These models are
discussed in greater detail in Chapter VI in the section on “Decision Models May Be
Decision-Specific.” Although it is not possible to determine in this study whether one or
more of these hypotheses are correct, that participants volunteered these alternative
models suggests that they may represent what the participants who volunteered them are
actually doing. In other words, that participants offered these hypotheses is evidence that
decision-making and reasoning processes differ for more familiar and for less familiar
policy questions.
Differences in How Legislators and Graduate Students Made Policy Decisions
Having proceeded through a discussion of how the results varied by decision
topic, this section addresses the third research question on how results compared for
legislators and graduate students. The comparisons between legislators and graduate
students were made descriptively and not statistically. There were more similarities than
differences in legislators’ and graduate students’ responses to the policy and follow-up
interview questions. To begin with, most legislators and graduate students supported
class size limits and opposed privatization. This chapter focuses on two similarities and
one difference, and one set of data that serves as evidence of both the similarities and the
differences between the two sample groups. Response times were at once a similarity and
a difference, as explained in the next paragraph. The other similarities were in evidence
and rationale and in choice of decision models. The difference was in certainty. Each of
these is addressed in turn.
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Comparing Legislators’ and Graduate Students’ Response Times
The data on response times from legislators and students provide evidence of
group differences and similarities. Looking at the unadjusted mean values for decision
latency and analysis time for the two groups in Table 2, there appeared to be a major
difference in how much time members of the respective groups took to make a decision
(decision latency) and to offer support for that decision (analysis time). Legislators rarely
stopped to think about their decision before deciding to support or oppose the legislation
proposed in each decision question, as evidenced by mean decision latencies of 1.36
seconds and 1.87 seconds for the two decisions (Table A9 also shows how quickly most
legislators made each decision). Analysis time was also very quick, although on average
it was longer for each decision topic than decision latency.
Comparing these results to the unadjusted decision latency and analysis time
results for graduate students, as was done in Chapter IV, revealed that mean decision
latency for the class size decision was over 11 seconds and for the privatization decision
was over 8 seconds for graduate students. Similarly, analysis times for the two decisions
were 11 seconds and over 10 seconds for graduate students. These differences are largely
attributable to the responses of four graduate students (see student numbers 3, 4, 6, and
18 in Table A9). These four students spoke at length and reasoned about one or both of
their decisions before coming to a conclusion about their response to the decision
question–an atypical pattern. For example, Graduate Student 4 responded as follows to
the question about whether she would support or oppose legislation to transfer control of
public schools to a private company:
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Ho, good question [ pause] I don’t really keep track of what the school board’s
been doing [ pause] I am not generally impressed with the way public schools
have been functioning. Do I think privatization is the answer? They might
become more efficient, just, but I’m also not sure that I like the idea of the, the
dollar being, which I’m sure it would be with privatization, with the dollar being
kind of the goal [ pause] and I don’t know if more or fewer corners would be cut,
with privatization [ pause] on the surface it sounds like a good idea [ pause] I, but
I, I think it’s a dangerous route to go down for schools [ pause] there’s a reason
that they’re public schools, it’s supposed to be for everybody, and I would be
concerned that somehow down the road, it wouldn’t be as accessible to lower SES
kids, even though in theory they should still all be free, once you start worrying
more about the finances than the education [ pause] I don’t know. I don’t think it
would be a good idea.
From the end of the policy question to the beginning of the last sentence took 82 seconds.
Decision latency and analysis time were coded for this student as 82 seconds because that
is how long it took her to reason about the question before reaching a decision.
Another example is from Graduate Student 3. In response to the question on
whether she would support or oppose legislation to limit class size to 25 students in all
public schools, she responded as follows:
I, I think it would depend on a lot of things, like how affordable that is, how
feasible that is in a severely overcrowded school where kids would have to be put
in trailers, I’m just not sure, you know, where those trade-offs fall. I think the
Kentucky class size research is, is pretty clear on the benefits of smaller classes,
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but I, if I’m not mistaken, that’s mostly, that research is done with, with
elementary school kids. And I’m not really clear on, with older kids, across the
grades, across subject areas, how much of a difference class size makes [ pause] I
could imagine, you know, high-performing high school biology students who
could do perfectly fine in larger classrooms. And low-performing first-grade
students for whom 25 would be much too large of a class [ pause] it would also
depend to me a lot of ways on who else was in the classroom and was available
[ pause] you know, there are places where there are very large classes jointly
taught by two teachers, I think that’s been a pretty miserable failure [ pause] so it
seems to me that there are a lot of [ pause] I would want to have a lot more
information before I felt definitive on that question, and also [ pause] again, it
seems to me it might make a huge difference across what academic subject, what
grade [ pause] I’d want to see research that was very specific to those issue.
This response took 93 seconds from the end of the policy question to the beginning of the
final sentence. Her decision was coded as “support” because she later expressed that she
leaned towards supporting.
The question throughout my analysis has been how to calculate graduate student
response times because four students’ results may distort the data from the other fourteen
students. To this point, this discussion focused on unadjusted response times because
four graduate students reasoned at length before deciding, while no legislators did, which
suggested that there may be an important difference between the decision- making
processes of students and legislators. In conclusion, it is fair to treat response times as an
important difference between the two sample groups and an important similarity. If you
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look at all the graduate students together through mean values, graduate students did
reason in greater depth than legislators before deciding. If you exclude the four students
from the central tendency data then the adjusted response times for graduate students
look very much like those for legislators, as shown in Table 2. As a result, most graduate
students may not have deliberated before deciding, which makes them like the legislators
in this study. The next section covers similarities between the two groups.
Comparing Evidence and Rationale for Legislators and Graduate Students
In terms of the number of justifications and the quality of evidence they relied
upon, legislators and graduate students as groups did not diverge to a meaningful extent.
It was hypothesized that doctoral students in education would offer more justifications
for both decision topics and use more external evidence in explaining their decisions.
Although there were only minor differences in the results, as discussed in this and
previous chapters, on average legislators offered more reasons to support their decisions
than graduate students (Table 2). Furthermore, for both decisions, a smaller proportion of
legislators offered only personal evidence in support of their decisions than graduate
students. In other words, to a small extent, legislators, more often than doctoral students,
offered external evidence to justify their decisions (Table A4).
The only large difference in terms of evidence and rationale between the two
groups was in terms of word count in response to Question 1. On average, legislators said
approximately 50 percent more when explaining their decisions in response to Question 1
than graduate students (Tables 2 and A9). Of course more is not necessarily better, but
this difference does reveal that legislators and graduate students are delivering, possibly
even thinking about, their responses differently. It is not clear whether the differences in
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how much legislators and graduate students said in response to Question 1 are
meaningful, however the differences are sufficiently large to merit attention. One
possible explanation for this difference is that legislators are more likely to explain
themselves and defend their decisions to others, so when asked to support their decisions
in this study they proceeded from habit. Additional evidence of how legislators’
professional experience might influence their responses in this study is that they were
more likely than graduate students to spontaneously offer rebuttals to the
counterarguments they generated in response to Question 2 of the interview protocol.
Legislators’ and Graduate Students’ Comments about the Decision Models
Since the choice of decision models was discussed in connection with the second
research question and will be discussed again in Chapter VI, for purposes of the third
research question it seems sufficient to say that a large majority of legislators and
graduate students selected the intuitive model as the more accurate description of how
most people make some, if not all, political decisions (Tables A7 and A8). This similarity
between the two sample groups on this variable suggests that at least in terms of their
own assessment of their decision-making processes, legislators and graduate students did
not differ greatly.
Legislators’ and Graduate Students’ Certainty about Their Decisions
Aside from the differences in response times, the only other important measured
difference between graduate students and legislators was in certainty. For the class size
decision, legislators reported certainty of 2.47 (SD = .91) and self-assessed knowledge of
1.90 (SD = 1.55). The results for graduate students were remarkably similar at 2.46 (SD =
.63) for certainty and 1.86 (SD = 1.47) for self-assessed knowledge. On the privatization
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decision, both groups reported knowing less, with legislators’ mean self-assessed
knowledge at 0.73 (SD = 1.31) and graduate students’ self-assessed knowledge at 0.41
(SD = .79). The differences between self-assessed knowledge for the two decision topics
was significant for legislators (t (34) = 4.73, p = .000 [two-tailed]) and for graduate
students (t (16) = 3.33, p = .004 [two-tailed]). Where the groups diverged was in the
certainty they reported that their decision on the privatization question was correct. While
legislators reported certainty of 2.40 (SD = .95) on the privatization decision, which was
not significantly different from the certainty they reported for the class size decision
(t (39) = .48, p = .63 [two-tailed]), graduate students reported certainty of 1.72 (SD =
1.12) which was significantly different from their certainty on the class size decision,
t (14) = 2.30, p = .04 (two-tailed).
In other words, even though they reported knowing less about the privatization
question than the class size question, legislators were not significantly less certain they
were correct in their decision about it. Graduate students reported knowing less about
privatization and they were significantly less certain about their decisions about the
proposed legislation, possibly as a result of their awareness of their limited knowledge on
the topic. This difference between the two groups is important because legislators should
have been less certain that their privatization decision was correct, given that they
reported significantly lower knowledge on this issue. That legislators were not
significantly less certain suggests that there may be a problem in the way they measure
their own certainty, or that they operate in a professional culture that rewards certainty.
Still, it stands to reason that if you think you know less about decision topic A compared
to decision topic B you should also be less certain that your decision on A is correct than
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your decision on B. Graduate students’ responses followed this rule, but legislators’
responses did not.
That legislators were equally certain could be evidence that for legislators
certainty was an affective signal that was unrelated to how much information they had on
a topic or how much information they thought they had on a topic. Another explanation is
that as trained researchers, graduate students were more disciplined about avoiding
unsubstantiated certainty. Thus, when they knew less about a proposal, graduate students
knew to be less certain that they were making the correct decision on that proposal. In
contrast, legislators’ professional experience may have led them to conclude that
certainty was important, whether or not it was justified by the amount or quality of
information they have available.
In proportional terms, almost three times as many graduate students as legislators
reported knowing less about privatization and reported less certainty about their decision
concerning privatization. Seven graduate students (38%) who reported lower self-
assessed knowledge and lower certainty for the privatization decision, while only five
legislators (12%) did the same. This could be evidence that graduate students were more
likely to lower their certainty judgments when they had less decision-specific
information. Seven legislators (17%) also reported that they were more certain that their
decision on the privatization question was correct than they were that their class size
decision was correct, even though these seven they reported having no more (and in some
cases less) information about the privatization issue. Almost the same proportion of
graduate students (three or 16%) did the same thing, which suggests that graduate
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students may not be more likely to lower certainty judgments in the face of less decision-
specific information.
Discussion
This discussion section examines the second and third research questions. The
data collected in this study provided evidence of the influence of preconscious processes
on decision-making and reasoning about policy issues. With regard to the second
research question, participants’ decision making and reasoning about class size and
privatization differed in important ways, although the source of those differences are less
evident. Similarly, there was evidence that legislators and graduate students decided and
reasoned differently, but it is unclear how important these differences are or how
legislators’ and graduate students’ experiences and knowledge might have led to these
differences.
Differences in Decision Making about Class Size Limits and Privatization
There was evidence that participants made and reasoned about the two decisions
differently. What is not clear is whether these differences flow from how familiar or
unfamiliar the topics were to the decision makers. How much information participants
had for each decision topic may have shaped how they made their decisions about each
proposal, but there are other processes to consider. For instance, both legislators and
graduate students offered more justifications to support their decision on privatization
than they did for the class size decision, even though both sample groups reported
knowing less about the privatization decision than the class size decision and more
participants from both sample groups reported that the privatization proposal was novel
than did so for the class size proposal. Based on self-assessed knowledge, novelty, citing
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evidence, justificatory rationale, and participants’ comments, it appeared that the
privatization proposal was less familiar. The question then becomes why the mean
number of justifications supplied were higher for the privatization decision than for the
class size decision for both groups.
One response to this question may be that because the privatization issue was
novel for most participants, most thought consciously about the decision question and
relevant considerations while reaching a decision, whereas they simply responded with
their overall evaluative tally for the more familiar class size decision. This explanation
would be consistent with shorter decision latencies and analysis times for the class size
decision and with several participants’ theories that decision makers decided in
accordance with the traditional model for new issues and the intuitive model for familiar
issues.
Another interpretation of these data is that, consistent with the original design of
the study, the privatization question was novel for the vast majority of participants and it
was an emotionally provocative issue for many because it aimed to replace a core
function of government with private enterprise. Particularly for legislators, as many of
them noted, supporting the proposal would have considerable political costs, which some
of them felt viscerally. The excerpts cited in Chapters IV and VI suggest that legislators
often conveyed general negative feelings about the proposal. Their decisions may reflect
these feelings. This was not true in all cases, especially for those few inclined to support
privatization, but the evidence suggested that a negative affective response influenced
many legislators’ and graduates students’ decisions.
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With regard to the class size decision also there was evidence of preconscious
influences. The decision was made so quickly that conscious reasoning and deliberation
prior to deciding, given that decisions were offered almost instantaneously by the vast
majority of participants, was unlikely. It is possible that many participants had a positive
affective response to smaller and more disciplined classes, and this may have led them to
support the proposal. At the same time, many participants could have had a negative
response to the added costs and what some described as a misguided reliance on smaller
class size as the means to improve academic achievement.
An alternative explanation was offered by those participants who theorized that
people made policy decisions in accordance with the traditional model when they had
prior information about the decision topic, and operated in accordance with the intuitive
model for novel decisions. Under this theory, as with its counterpart discussed in the
prior paragraph, quick decision making was hypothesized to potentially be the product of
an overall evaluative tally that was based on conscious reasoning about the class size
decision on prior occasions, the product of which could be reported almost
instantaneously in the present study.
When asked how quickly they made their policy decisions (reported speed to
decision) some legislators, but no graduate students, said quickly or instantaneously but
qualified their answers by explaining that they were able to answer so quickly because
they had deliberated upon the topic previously. This explanation is an important one for
the decision-making processes under consideration, and the operation of the overall
evaluative tally must be given special attention, however this explanation does not
withstand scrutiny here because legislators also made the privatization decision very
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quickly, even though 3 out 4 said they had never thought about or discussed the topic
previously. The difference in mean decision latency between the two decisions was not
significant for legislators. As a result, the contention that decisions were made quickly
only when the decision maker was familiar with the decision topic did not appear to hold.
There was strong evidence that legislators and many graduate students made both
decisions before reasoning about the decision questions, which is inconsistent with the
traditional model. This evidence undermines the descriptive accuracy of the traditional
model. As to the second research question and how decision making and reasoning
differed for the more and less familiar issues, the results were not as clear. There was
evidence in legislators’ comments that the privatization decision was more often the
product of a visceral reaction to the proposed legislation, but at the same time decision
latencies for legislators and most graduate students on the class size decision were too
quick to accommodate conscious reasoning prior to decision making. Based on the
research reviewed in Chapter II, there is reason to believe that decision making on both
of these questions was influenced by preconscious processes or signals. As one legislator
noted, she used the traditional model in most instances, but the intuitive model for both
of the decisions in this study.
[I use] the first model in, in most of what I do but on these two questions its very,
its just a core issue, so it’s not, while I will continue to gather information, my
gathering of the information is tends to be more in terms of trying to be more
effective in the debate rather than assuming that I’m going to take a major change
of direction. (L36)
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This was so, she continued,
[b]ecause it really is [ pause] to me a absolute cornerstone of [ pause] American
society is the concept of public education, being available to everybody and that
we have a duty to [ pause] educate the young people and not only do we have that
duty, but its also in everyone’s vested interest that we have that kind of strength
in this country. (L36)
Based on the data collected, this legislator may have been correct in her
assessment that these two questions were more likely to provoke an affective response. If
the study had asked one educational policy question and one question about a less salient
issue, it is possible there would have been greater differences in how participants
answered the two questions. In that case, the second research question could have been
revised to ask how decision making differed based on the emotional salience of the
decision topic, rather than on the topic’s familiarity. However, as another legislator
observed, finding an issue about which decision makers were neutral might be difficult.
He began by giving an example of such an issue, but then he concluded that a decision on
that issue also would likely be the product of intuitive feelings.
[T]here are areas where we have no intuitive feelings about it, you occasionally
come up with an issue like whether optometrists should be permitted to put eye
drops in someone’s eye or whether only ophthalmologist should be permitted. I
doubt many people have intuitive feelings about that, on the other hand [ pause]
the intuitive feeling could be “I like doctors and I don’t like optometrists.” “I
believe in the MDs” you know people have intuitive feelings about doctors versus
chiropractors. So maybe there are some and in a situation like that actually
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[ pause] really I guess intuitive feelings would govern because you wouldn’t really
know anything about the eye drops one way or the other but if you are kind of
like pro-doctor you are going to go with the doctors on it. (L2)
Differences in How Legislators and Doctoral Students Made Decisions
The differences between legislators and doctoral students were more obvious than
the differences between participants’ decisions on the class size and privatization
proposals. In brief, legislators decided more quickly, offered reasons more quickly,
offered more decision-specific information, had more to say in response to interview
questions, were more certain in their responses, and were more likely to offer unclear or
confusing responses. It was not hypothesized that legislators would have more decision-
specific information, a conclusion that was based on the number of reasons they offered,
how much they said in response to Question 1 (word count; Table A9), citing evidence
and justificatory rationale. Again, contrary to expectations, it seemed apparent that
legislators had more direct experience with the costs and other consequences of limiting
class size to 25 students and transferring control of public schools to a private company.
It makes sense that state legislators would be reasonably well informed about
public education issues, but there was reason to believe that doctoral students in
education would have more decision-specific information, would cite more external
information, and would have a greater understanding of the considerations and
consequences of each decision given that doctoral students’ professional work is to study
education. In the end, neither group offered much decision-specific information about
either proposal. One legislator explained that legislators had more time and opportunity
to consider political issues than citizens who were not elected officials: “I think
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legislators [ pause] by definition have much more time to spend filtering the information
[on policy questions] than the non-legislator does who might only have 5 minutes per day
to think about these things” (L41).
Because of their status as elected officials, it stands to reason that not only do
legislators have more time to spend on policy questions but they also receive more
information about policy questions from interested parties. Further, if enacted, the
specific proposals presented could have had direct political consequences for the
legislators, which was not the case for doctoral students. Based on legislators’ comments,
it appeared they treated the proposed legislation in the study as actual legislative
proposals, so they could have been influenced (preconsciously or consciously) by the
possible political consequences of supporting or opposing either proposal.
In explaining their decisions or in discussing the decision models legislators
mentioned a number of considerations, influences or pressures (referred together as
“factors”) on their decision making that graduate students did not. For example, these
factors included: the cost of administrative oversight of schools if control is transferred to
a private company; voting with the majority of your constituents on those issues where
the legislator knows what the majority wants (e.g., class size limits); voting with a
committee chairman or with party leadership to improve your prospects in the legislature;
the local school board spends more than half of county funds so privatizing it would be
like privatizing the county council or the legislature; setting local policy at the state level
without providing the funding to enable it is an unacceptable and unfunded mandate;
voting to privatize public schools as a Democrat could end any hope of re-election; and
how your policy decisions would look on an opponent’s mailing during an election
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campaign, and how your decisions could be cast in an unfavorable light by opponents.
Based on this list, there is reason to believe legislators were considering factors that were
outside of the graduate students’ experience.
This section concludes by returning to the most obvious difference in how
legislators and students made their decisions, the difference in mean decision latency and
mean analysis time. Four graduate students reasoned for 26 to 93 seconds about the
decision question before reporting their decision while no legislator took more than 9
seconds to make a decision. It was hypothesized that graduate students would be more
deliberate in making their decisions, but it is not clear why only four graduate students
spent more than 20 seconds on one or both decisions or why no legislator did. It may be
that the conditions under which legislators make policy decisions require quick and
certain decisions, while graduate students more often decide without similar time
pressures. If this is the case then it is ironic, given that legislators are the ones charged
with making policy decisions.
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Chapter VI
PARTICIPANTS’ SELECTION AND DISCUSSION OF DECISION MODELS
This chapter presents participants’ comments about the traditional reasoning and
decision making model in Figure 1 and the intuitive decision making and reasoning
(IDMR) model in Figure 2. These results are presented in this chapter in two sections, the
first concerns what participants said when they were asked to select the decision model
that more accurately described how most people made political decisions and how they
themselves made political decisions. The second section outlines the responses of those
participants who said that the two decision models applied to different types of decisions.
Participants Responses about Decision Models
After Part 1 of the follow-up interview for each decision question (concerning
class size and privatization) was completed, participants were shown the decision models
in Figure 1 (traditional model) and Figure 2 (IDMR model). As they looked at each
diagram, the interviewer described the models, highlighted the differences between them,
and defined key terms. They were then asked which model more accurately described
how most people made political decisions, after they responded to that question they
were asked which model more accurately described how they themselves made political
decisions. If their responses suggested that they had more to say on the topic they were
asked follow-up questions. What participants said in response to the questions about the
decision models led to four conclusions about participants decision making and
reasoning.
The first conclusion was that decision makers’ thinking about their own decision
making is the product of an idiosyncratic process. In other words, while there were
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explanations and observations that several participants shared about the decision models
and their own decision-making processes, each person responded in a unique way about
how he or she decided and reasoned or why they decided as they did. This was the same
conclusion reached in Chapter V about each participant’s decision-making processes in
response to the decision questions.
Second, the traditional model of reasoning and decision making is inadequate to
describe how participants make complex policy decisions. For instance, in describing
their decisions and decision-making processes, it appeared participants were constructing
their responses on the spot, as evidenced by the halting, disorganized way in which they
explained themselves. There were countless pauses, redirections, and corrections. One
view of participants’ meandering responses is that they are evidence that decision making
about complex questions was not as premeditated and deliberate as the traditional model
requires. As such, these responses could also be construed as evidence that preconscious
processes influenced decision making about complex questions. This conclusion is based
on both what participants said and the manner in which they constructed and
reconstructed their ideas as they said them.
That participants were apparently constructing their reasons after making a
decision is evidence against the traditional model because that model posits that
decisions and choices of the sort participants made in this study are products of conscious
reasoning. That participants offered disorganized responses about the justifications for
their decisions reveals something about the decision making process separate from what
it reveals about the process of verbalizing justifications. If the traditional model is
accurate, the questions asked in this study would have caused participants to reason in a
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systematic and goal-oriented way about their response alternatives before they verbalized
their responses to the questions. If the traditional model is accurate, what participants
actually verbalized would, therefore, reflect the systematic and goal-oriented process
they followed in making a choice. Because participants’ explanations did not appear
organized based on the objective of selecting the optimal response alternative (i.e.,
maximizing utility), there is no reason to believe that their decisions were products of
that objective.
Finally, certain participants’ observations suggested that the decision models may
be decision-specific. The next section presents passages to support the second and third
conclusions.
Participants’ Decision Making Was Subject to Preconscious Influences
In reviewing the two decision models in Figure 1 and Figure 2, a large majority of
participants reported that intuitive processes influenced their own decision making and
the decision making of most people. Tables A7 and A8 showed that 24 legislators (58%)
and 16 graduate students (88%) reported that the IDMR model more accurately described
how most people made political decisions (for chi-square analyses of these data, see
Table A10). Another six legislators, for a total of 30 legislators (73%), and another two
graduate students, for a total of 18 (100%), believed that the intuitive model was more
accurate for some, if not all, political decisions. This distinction between types of
decisions is discussed more fully in the next section. However, to summarize, some
participants offered responses that indicated that the IDMR model more accurately
described how people responded to “hot button” issues like abortion and gun control,
while the traditional model described decision making about other, less emotionally
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salient issues. Others hypothesized that the IDMR model might apply to new issues,
while the traditional model applied to questions for which we had background
knowledge. Some hypothesized the opposite, that the IDMR model depicted how we
decided familiar issues while the traditional applied to new issues.
The number of legislators choosing the IDMR model may have been higher if
more legislators took time to consider the two models and to compare them.
Approximately 1 out of 5 legislators’ responses were unclear, indicating that they did not
understand the models or did not understand the differences between them. By
comparison, all graduate students appeared to understand the models and all of them
reported that the intuitive model was more accurate for some, if not all, political
decisions. This difference between legislators and graduate students may also be the
result of their relative experience with theoretical models. Legislators may not often
encounter such models and therefore may be less adept at quickly evaluating and
discussing the models.
The following is an example of a legislator’s confusing response about the
decision models. The question asked which model more accurately described how most
people and how Legislator 5 made political decisions, and he responded as follows:
I mean, there kind of you know two unique situations, I think in a political
situation, I think the vast majority of people given the proper information would
use number 1 [Traditional] however the second format is giving the proper
information and then trying to measure that against the political climate, in other
words what’s favorable in supporting or not supporting.
[My question: So it may be situation-specific then?]
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So in other words you may have the best theory and it may make all the sense in
the world, but politically you can’t explain it [ pause] in a small [ pause] context or
in a soundbite, the it might not be feasible for you so you have to find another
way to do it. It’s like to say we can have the best educational system but it is
going to cost us X number of dollars and we need to raise taxes and this is why.
Could be the great argument, it takes you 30 minutes to explain it and the guy
next to you says I am against taxes, no new taxes you know the schools are bad,
the teachers are bad, everything is bad, no new taxes, they have enough money,
they don’t use it property. If that seems to be the commodity that’s selling you
you’re not going to use the first model. You’re going to try to figure out a second
model. (L5)
Another response about the decision models coded as unclear came from
Legislator 6:
[My question: Which model more accurately describes how most people make
political decisions?]
I would have to say yours, [the intuitive model] it is very, very good because most
of the legislators, in spite of what the press and what a lot of people say are very
conscientious about what we do and how its going to affect down the road more
or less not just, gee I’m here and I want this to happen.
[My question: Do you think then also for your own decisions, this is a better
model?]
Yes, much better.
[My question:You do have this sort of holistic feeling or intuitive decision first?]
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differences between the two models, and particularly those participants who mentioned
having thought about their own decision-making processes independently prior to the
interview, showed remarkable insight in discussing the models and how preconscious
influences might shape political decisions. Some comments were entirely consistent with
the literature reviewed in Chapter II.
Only as many excerpts from participants’ responses as are necessary to give a
sense of the range and depth of their thinking about their own decision making are
included here, and they are cited in their entirety when appropriate. As a result, this
section is comprised primarily of excerpts from interview transcripts.
The clearest comments about the possible influence of preconscious processes on
decision making and about the shortcomings of the traditional model were in a graduate
student’s response to questions about the two models. After the two models were
described to her and their predictions about the decision-making process explained, this
student selected the intuitive model as the more accurate representation of how most
people made political decisions. She continued as follows:
I mean, even just having gone through those two cases [the two decision topics], I
definitely did that [felt an intuitive decision]. Maybe not [ pause] equally [ pause]
wasn’t equally strong in both, but I definitely did that.
[My follow-up question: Okay. The follow-up question to most people is how do
you make (political decisions), but you answered both, sort of, you know, at the
same time.]
Yeah, and I’m trying to think of a case, actually, where I don’t do that [feel an
intuitive decision first]. And I, I don’t know that I can. It’s not something I’ve
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thought about. But now, reflecting on some of the decisions that I make, I think I
definitely make them at a gut level. And then I rationalize my way through that
[ pause] and I’m not even always sure why I have that gut feeling, and couldn’t
even probably tell you why I always have it, but I have it. (GS16)
Her description of the decision-making process consisting of an initial intuitive decision
followed by post hoc rationalization is consistent with the studies cited in Chapter II
indicating that people rarely know why they make the decisions they do because the
processes that caused the decisions are often not available to conscious reflection (e.g.,
Damasio, 1994; Epstein, 1990; Nisbett & Wilson, 1977).
Not all participants offered this sort of extended explanation of their own
reasoning processes. Some answered the questions about the models in a couple of
sentences. For example, one legislator answered the question asking which model better
described political decision making as follows: “Interesting. I actually think most people
probably make use [of] this model [Intuitive]. I actually think I tend to use the that model
[Traditional]” (L1). This legislator seemed to understand both models and the differences
between them, but she did not feel it necessary to explain her choices. It is not possible to
determine how well this legislator or other participants who responded without
elaboration understood the models.
By comparison, in response to the same question and without prompting, the next
legislator interviewed responded as follows to questions about the decision-making
process:
Well, if you are just talking about the reasoning process [ pause] Devoid of
politics then the one about the preconscious influences certainly but you gotta
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keep in mind that because obviously all of us have memories and experiences and
[ pause] predilections that we, either guide us or we have to overcome in order to
do what we think is the right thing to make the reasoned decision as your box says
but you gotta keep in mind which and I know if, if this is simply the reasoning
process then that is fine but if there’s the issue simply of money [ pause] who is
donating money and I think that I have come to the conclusion trying to work
what I just said into your model that most legislators that who receive political
donations for a variety of reasons don’t allow themselves to think that they have
been influenced by this because you know obviously that’s you know we don’t
want to be viewed as having been bought, so what happens is you know you get
the donation and that becomes part of your preconscious. In other words, it
becomes part of that good feeling or bad feeling you have and I do think that it
but it gets kind of blurred in that feeling you know you just have a good feeling
about the teachers or you have a bad feeling about the teachers you have a good
feeling about the horse racing people or you have a bad feeling and so there are
many, many things that are obviously going to go into that preconscious feeling
as well as do you have a lot of teachers in your district, or a lot of horse racing
farms in your district but you’re diagram I think would be you know the
preconscious is the thing that governs most of us. (L2) (emphasis added)
This legislator’s comments about the influence of donations on legislators’ decisions, and
how donations might unconsciously sway even a scrupulous and self-aware legislator, are
enormously important to the study of legislators’ decision making, campaign finance and
public policy.
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In response to the same question about which model better described how most
people made political decisions, another legislator offered an assessment of how intuitive
processes shaped his decisions, and how he consciously tried to understand and limit the
influence of such processes.
Let me say that one of the things that I have thought about in this process and I
have given some thought as to how I make decisions. I came to this office with a
frame of reference that was the result of my life experiences and that is the frame
through which I see legislation as it comes before me and I’ve had to understand
that that frame of reference may have brought with it some biases and so when I
go through this process of conscious reasoning because I understand that I have
got an intuitive sense given my life experiences that I have to ask myself some
questions to be sure that I am not projecting my bias into decisions. (L4)
The idea of a frame of reference that filters or colors information and orients or
directs one’s decision making was echoed by other legislators. For instance, “Yeah, I
think that’s how most people make a [decision]. First they make a decision based on
whatever their frame of reference is, then the question is will they be willing to change
their decisions, I guess if data is [ sic] presented that contradicts what their intuition told
them” (L26). In terms of preconscious processes, a frame of reference could be described
as a cue, heuristic, schema, or affective signal. Or a frame of reference could be
described as a mental model or mental representation of the decision question that is the
product of preconscious processes.
After selecting the intuitive model to describe how most people and how he made
political decisions in eight words, another legislator offered the following candid
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explanation of how unsystematic the legislative decision-making process could be, after
being asked if there was anything he would add to either decision model to make it more
complete.
I think that in, well part of the intuitive decision I think is [ pause] personal
ideologies, I mean a legislator chooses a political affiliation because of personal
ideologies and I think that is a big [ pause] intuitive part of his decision-making
process and, and the main reason I say that is because in the session we you know
we have committee system here in [name of state] and there is a lot of bills and
legislation that come through that we are required to vote on that we absolutely
just don’t read so based on the title of the bill or [ pause] if we do get a chance or
who is sitting around us that we can look to for help [ pause] it’s a gut feeling and
based on your personal ideologies because you know I am on a health committee
so I focus personally just on health issues. I don’t focus on budget issues, I don’t
focus on economic issues or anything, I am staying focused on health issues.
[My follow-up question: So you’re saying when it comes out of committee and it
is on the floor for a second, third vote. And then you, let’s say its an economic
issue or it’s an education issue and you haven’t been briefed on it as you, then
you are sort of using these sort of cues, you know who brought in the legislation,
who is supporting it?]
I would say probably 80%, 85% of legislators do the same thing because I mean,
it’s, there is a lot of legislation that goes through here. I have 3,000 bills in a
course of a session, 90 day session [ pause] and I think that a lot of people when
they bring in an idea for a bill they need to consider that and whether how they
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title the bill or what subject matter is, because a lot times you just don’t have
time, especially towards the last 30 days some more pretentious [ sic] bills are you
know will get some pretty good debate on the floor which tend to [ pause] educate
a lot of people right then and there so you have an idea of what it is about [ pause]
you know we have a copy of the bill in front of us and a lot of times we will be
able to scan through what it is about but not the details of it [ pause] but you know
a lot of times you just look around to someone that was on that committee that
heard the hearing and you go, “up or down?” you know and [ pause] they usually
would tell you. A lot of times you learn to respect the opinions of like-minded
individuals [ pause] and those are the people you look to, so you [ pause] and a lot
of times that’s not by party affiliation either, I mean I sit with a very like-minded
individual right to my right on the floor and [ pause] we are in opposite parties.
We are almost identical in our ideology you know in our personal beliefs so we
trust each other’s opinion on a lot of legislation. And then there is the politics of it
over and above that. Sometimes politics rule the decision. (L16)
Instead of explaining that his decisions were based on reasoning about decision-specific
information on each piece of proposed legislation, weighing evidence and considering the
consequences of various alternatives before selecting the alternative with the highest
expected utility, this legislator talked about basing his decisions on personal ideologies,
gut feelings, the title of the bill, or who was supporting it.
Another legislator from a different state that has an even shorter legislative
session offered a similarly persuasive challenge to the traditional view that political
decisions are the products of conscious reasoning about the subjective expected utility of
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the range of possible decision alternatives. First he answered which model was more
accurate.
Well, I mean it’s got to be this one.
[My question: The intuitive model?]
When something is thrown at you [ pause] like a bill, an easy way to think of it
[ pause] I can't, this model [the traditional model] suggests say OK we’ve got this
bill, let’s research the bill and all 140 people in the [name of state] general
assembly and however many, they got some crazy number in [name of
neighboring state] are going to research it because it’s before them. Well, that just
isn't the way it works [ pause] the bill comes in, say I have it in a committee the
next day and I read it and I run it through my filter, my philosophical filter which
is probably what you've got here [on the intuitive model] in one form or another
[ pause] and I come to my initial conclusion and then if it is important to me, I'll
do the research or I'll bat it around some more. Just remember in [name of state], I
don’t know what the pace is like in [name of state], but in, I've only been in one
year. We went through like 3,000 bills in one 45-day session.
[My comment: It’s about the same in [name of neighboring state] but they have a
90 say session.]
Okay [ pause] and we are I’m now going into a 60-day session and I am told by
grizzled old veterans that the two week difference makes all the difference in the
world [ pause] but there’s only a few bills that I feel the need to go beyond this
[the intuitive decision]. (L38)
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Several other legislators from both states also explained that they had no choice
but to rely on intuitive decisions in the place of conscious reasoning about each piece of
legislation, given the time constraints and the volume of legislation. “And the reason, one
of the reasons I say that is that in the [name of state] general assembly we consider 3,000
bills in 45 days, so there’s not time. You [ pause] you bring to it you know as you say,
your background sort of your intuitive response I think, I think that is right. And then you
hear what people have to say, which may change it or it makes you think more about it”
(L31).
Many legislators chose the intuitive model and then explained that time
constraints and intuitive decisions made persuasion very difficult so that intuitive
decisions often prevailed. For example, one legislator observed that it was hard to
“overcome that [the initial intuitive decision] in the legislature because [ pause] our
legislature is like two months and it’s like that crucible just like you’re getting crushed
from every single side so to have to take some time to get somebody to get over their,
their first impression where they say no and then get them the information, there is no
time, it’s just more difficult” (L31). And, as another legislator from a different state
observed, once legislators have an initial gut feeling about legislation, if they “don’t hear
otherwise [in the form of evidence contrary to their initial leaning] then you tend to get
hard and fast in your position. Once you’re there, very few of us change our position on
issues” (L20).
Certain participants’ responses indicated that they interpreted the intuitive model
to be inferior to the purely conscious model, but they still used it to describe their own
thinking.
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Lord, well, you know, the socially acceptable what’s the word, [my comment:
desirable] yes, you know the thing would be this first one [traditional]. You know
listen it’s a combination. I have my prejudices, I prejudge based on you know my
own sort of philosophies that I carry around with me and [ pause] you know those
probably get in the way of hearing everything out that maybe I need to hear in
terms of making conscious you know reasonable decisions. But I attempt to,
believe me sit through hearing after hearing and I attempt to do the traditional
reasoning and decision making model but [ pause] sometimes it does just comes
down to sort of my own my own intuitive gut-feeling, bottom-line philosophical
feelings about certain things. I believe many of my colleagues more frequently
than I do, do this intuitive. (L24)
Other legislators also selected the intuitive model even though they mentioned that it was
inferior. For instance, “I would like to say that I am better than that, but you know I’m a
human being” (L27). Or, in response to the intuitive model’s prediction that a
preconscious decision influences the final decision, “perhaps I get mentally defensive at
the suggestion that I wouldn't think through it” (L39).
To illustrate the influence of preconscious processes on political decision making,
as described by participants themselves, consider one final passage from another
legislator who selected the intuitive model to describe how most people and how he
himself made political decisions. After selecting the intuitive model, he continued:
I don’t know, if I thought about it, I could probably come up with different
terminology [than what is set forth on the model diagrams]. We all come up with
certain preconceived notions and they are based on it, not just the informational
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stuff that you’ve got listed here, they are based on [ pause] attitudes and
ideological bents and [ pause] personal experiences and so on. [These influences
on decision making don't] necessarily relate to information, they just relate to the
whole of what it is that makes you who you are you know and so if you lump all
that together and call it intuitive [ pause] it would be the factors that would go into
it.
[My follow-up comment: I mean the terms in [the] literature are things like
worldview, first principles, you know or principles in which you make decisions
and act on them.]
The world would be a hell of a lot simpler and the legislative process would be a
lot simpler if the first model did in fact [relay it] you know but where we get all
mixed up in this stuff, you have trouble getting to the conscious reasoning
process, where you bring in information and so on because people already have
their own hang ups. They already figured it out, they already know so when
confronted with information, they either, one don't listen to it mold it to their, spin
it to their purposes or whatever, and then make it part of their decisions so. I
suspect what a whole lot of us do is, is that we have, we have [an] inclination, we
are, we are generally liberal people, or we are, we make these decisions like this
and then we take this stuff up here and hang it on to justify it.
[My second question: Which model do you think better describes how you make
political decisions?]
I'm an opinionated character who has been around a long time and it’s a sum
total, sometimes I, sometimes I would describe it as being [ pause] particular
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[ pause] and you know I kind of restrain myself internally and say okay you know
continue, you know listen completely to the question or idea and what have you
but [ pause] and, and so I formulate this intuitive position [ pause] or I recognize
this intuitive position on the issue and may if asked right then and there where do
you think you are on this? I would say, well I am inclined to oppose this but then
always go back and apply a more deliberate process, listen to both sides of the
story, you know the issue, do a little bit of independent research, see what my
colleagues think, try to identify the competing interests on an issue. Sometimes
issues are determined not by the substance of the policy but the effect [ pause] and
the different effect on different players that are involved and then come back and
reformulate my, my position so for me I think it is a combination of both and it
moves in both directions. (L13)
One final example of a legislator explaining how she exerted conscious control
over intuitive processes to decide in accordance with the traditional model came from
one of two legislators who supported the proposal to privatize public schools.
The traditional tends to be what I’m, I mean yeah. I mean, I, I have to honestly
tell you as an issue would come up, there are sometimes those feelings but you
know in terms of actually getting to the decision I think, but then see part of the
feelings are because of prior experience and prior knowledge and you know so its
kind of hard to separate it but [ pause] I tend to I think [I’d] be more the first [the
traditional model]. But I have seen an awful lot of people that, that do kind of a
gut level response without getting any facts to it. I don’t know if that’s necessarily
what you have here [in the intuitive model], but I do see that happening. (L23)
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Many decision makers may try to take into account their dispositions, biases, and
preferences to ensure that their decisions are rational, however cognitive limits, time
constraints and information costs likely make such conscious regulation the exception
and not the rule.
Participants’ Reasons Were Constructed while Responding
Three excerpts in this section illustrate that many participants’ responses to
questions about the models and about their own decision-making processes were not
products of a systematic and organized process based on conscious reasoning prior to
responding. These responses indicate something different: an immediate leaning or
decision followed by conscious reasoning while responding.
These excerpts are included in their entirety to illustrate several important points.
First, these responses, which are representative of many other responses, show that
participants were thinking about and creating their responses as they spoke them, rather
than thinking about the responses and completing the reasoning process before speaking
them (as indicated by the traditional model). These responses can be interpreted as
evidence that people sometimes generate explanations for and rationalize their decisions
after they have made a decision. While it may be because conversation is not a formal
way to communicate, participants’ responses in this section show that few if any
participants proceeded in a systematic way in responding to interview questions about the
decision models. Second, presenting the entire response illustrates how legislators and
graduate students spoke about complex decisions with very little obvious monitoring or
quality control of what they uttered. In other words, each of these responses could have
been considerably shorter and more focused, but they were not because participants were
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not self-regulating. Finally, these long responses are presented in their entirety to
illustrate that even in a face-to-face interview setting which was recorded, participants
decided and reasoned about their decisions in a very informal and free-flowing way,
which is offered as evidence that “real” complex decisions are often made in the manner
participants made the decisions in the present study. In sum, decision making about
complex questions does not appear to be a systematic process.
One graduate student, the only one of 59 participants who asked detailed
questions about the two models before answering them, in discussing her responses about
the decision models provided the following summary of her thoughts.
Okay, well, I think the key is with these two [models], is that it, now that you’ve
put it into terms of, in other words, I would say for, they’re, I almost want to say
that, that both of these models might fit, it’s just a question of the topic that
you’re asking about. I mean, the topics you’ve cited, for this one in particular,
have been very controversial, inherently emotionally laden, okay, abortion’s
another. So [ pause] you know, more of the things you were asking today, I mean,
for me, actually there were some that were more personal, so they had kind of an
emotional component, but I just wonder whether, I mean, maybe this is the, then
this would be the model, but sometimes you don’t really have much of an
intuitive decision, because it’s not something that you’ve felt much about or been
exposed to much. So I mean, I would say, I guess, this would be the most
comprehensive model, but there’s not necessarily always an intuitive decision.
(GS15)
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Another graduate student answered the question about which model better
described how she made political decisions as follows, without any intermediate
prompting by or questions from the interviewer.
You know, actually, that’s a good, that’s a good question, because I think about
that, and it’s actually something that I think about, you know, how do you decide
who to vote for? And [ pause] I was looking at this [ pause] debate, what was it,
the [ pause] [Iraq], yeah, about the, yeah, I was looking at that, and [ pause] you
know, part of me, you know, I had this like negative visceral reaction, you know,
oh, I hate watching these things because, you know, it’s just a show, they don’t
really say what they’re gonna say, and blah, blah, blah, blah. And so, my first
reaction was to turn it off, and to not even pay attention to it. But then, you know,
I said, well, no, let me look at it and hear what they have to say. And so, you
know, I was looking at, not so much what the candidates were saying, but, you
know, the people who got up and, [unintelligible] the audience, versus the people
who sat down in their chairs, [unintelligible], people who snickered, or, you
know, what kind of things, and so, it’s some of those subjective things that, you
know, it’s like, you know, I kind of like this person or kind of not. And I think a
lot of people do that, you know, that they don’t necessarily pay attention to the
content of what people say. I think they just kind of, so [ pause] for my style, I
think I, I think I do a little bit of both. I mean, I think I try to make an effort to get
factual information, and to try to remember what people have done in the past,
and kind of go on their record, and to see what the, you know, what the [ pause]
environment is like, you know, what are the things that the United States needs,
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and blah, blah, blah, or whatever, my community [ pause] and I think more
logically about it. But then on the other hand, you know, you get somebody, who
was it, one of the delegates in my county was running for something, and he made
this off-hand remark [laughs] about how, well, you know, all of the Hispanics get
landscape jobs, and all the Asians work in nail salons. And [ pause] and just from
making that comment, you know, I was just like, you know, this person, if you’re
gonna categorize people like that, you know, I’m not gonna be voting for you. So
it didn’t matter what platform he stood for, his personality just didn’t, you know,
so I think it can be just like that, so [ pause] so I think I can flip-flop [ pause] I
think most people do the intuitive thing, though, and they don’t necessarily gather
all the information that they, that they need to, to make a good decision, or reflect
on, you know, what has this person really been doing, like Arnold
Schwarzenegger, you know, you can look, okay, what kind of, you know,
political experience does he have, what has he done, you know, that makes him
be such a good candidate for governor, you know, so, it’s like, no, he’s, you
know, he looks good, you know, and whatever, so we’ll vote for him. You know,
it’s just, I think most people, and I, I know I’m swayed by the intuitive stuff, but I
try to be more traditional in making political decisions. (GS12)
To make clear that this sort of prolonged or constructed explanation was not
limited to graduate students, here follows one of many examples of a legislator
responding in the same way when discussing the decision-making processes in
connection with the two models.
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Well, it is such, you have to understand what we are working with down here. I
am not sure they even know and I am not sure, I would say yes, the majority of
people do traditional decision making. In the general assembly I would say to you
that a great deal of the final decision making has a lot of intuitive decision
influenced by the public. The public which is who we should be influenced by.
They are the people that send us down here to work for them. I mean I feel like I
work for you [ pause] and even if [my assistant] works for me, I feel like I work
for her out in the community [ pause] in her best interest so I you know I would
say definitely in this job, a traditional decision making, running my house is
decisions that I have done, you know raising my children and running my house
and still have a career and [ pause] and a family life and all those other things put
together but then whenever you are in I guess in a business [ pause] it has, a
general assembly in essence is a business that is driven by the public so then I
would say that [ pause] in those decision making it would be intuitive decision
making. But I would say that generally, overall most people that I know usually
do traditional reasoning and mainly in decision making and [ pause] but of course
during general assembly, during this process I would say there is a great deal of
intuitive decision making. (L7)
While these and other participants’ responses to interview questions suggest that
decision making about complex questions is not systematic, which is contrary to the
traditional model, it is worth noting that participants’ public explanations of their
decisions may not necessarily reflect the reasoning that underlies those decisions.
Participants may not have said what they actually thought or did in response to the
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decision questions, either because they did not want to reveal their actual reasons or
because they did not know the actual reasons.
Decision Models May Be Decision-Specific
In selecting which decision model more accurately described the decision-making
process, many participants said that the appropriate model depended on the type of
decision. These responses were coded as “both” in Tables A7 and A8. Participants who
said that decision models varied by the type of decision to be made offered three
hypotheses. This section summarizes participants’ theories and cites one or more
passages from participants in support of each theory.
The first hypothesis is that the IDMR model applied to decisions on so-called
“hot button” issues like gun control and abortion in which people are emotionally
invested, while the traditional model applies to decisions about less-sensitive questions
like banking regulation. As a result, when faced with a deeply-felt issue, an issue that lies
at the core of one’s emotional system, the intuitive model would apply. Feelings on such
issues are strong and immediate and the decision maker is certain of his or her position,
so conscious reasoning about the issue is unnecessary. In contrast, on issues that evoke
no emotional response, the decision maker would have to search for information
consciously in order to decide. Therefore, the traditional model would apply in many
cases. When asked which model better described how most people make political
decisions, a legislator replied as follows.
[T]he typical politician here is kind of riding both [models] but I really think that
it depends on the issue. You know I think some issues [ pause] you know like
[legalized gambling]. You know you may get more of [ pause] you know just a
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visceral “No way!” without thinking about what that means, what that doesn’t
mean what the dynamics are, what the evidence is, what the data is [ sic],
economics of it so that you know some people are just going to think you know,
no way, no how gambling you know [ pause] On other issues and even with that
issue depending on the legislator or the person, they may actually go you know
with your first model [traditional] you know I think it just depends now, so what
do we do more of? You know, I think, I think it really just depends on the issue. I
don’t think I can really pin it down. You know sometimes [I] may be under this
model, sometimes I may be under this model. (L18)
Several legislators offered very similar comments concerning issues that evoked
an emotional response compared to less provocative issues.
[I]t really depends on the issue. I think when we start talking about
education, we start talking about [ pause] you know issues [ pause] issues
that spark emotion [ pause] you know we are going to bring in [ pause] you
know experiences with you know we’ve all had you know children you
know, I don't have any children yet but you know just the [ pause] I guess
the emotional side of it. You know if I was looking at you know a budget
issue, if I was looking at [ pause] something that really doesn’t bring a
[ pause] I don’t want to keep using the word emotional but you know the
intuitive decision you know really I, I guess sparks emotion for the most
part. You know budget does not, budget is cut and dry you know my work
life dealing with a client you know is cut and dry you know I don’t think.
I'd say I would be more in line with the traditional reasoning, that two
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issues. I would say the second issue we discussed would be you know
board of education [privatization], I'd probably use more of a traditional
reasoning approach. The first issue [class size] I can assure you I use the
intuitive decision [ pause] approach. (L22)
Other legislators described the opposite of what Legislator 22 noted, with the
privatization issue being decided intuitively and the class size issue being described
consciously. For example,
From my perspective I think I am much more on the traditional reasoning and
decision making model. I [ pause] and I recognize that I certainly have never done
PhD-work but I did post-undergraduate work in public policy from an economic
perspective and so that’s kind of I mean I, I'm trained in that fashion. Although
even then there is still intuitive elements when you asked the first question [class
size] I would say my response was [ pause] was clearly based upon the first model
[traditional]. I actually thought through my mind about what have I heard about
this, you know quickly I thought about what you know what were your what were
my previous thoughts on it. When you asked the second question [privatization]
which was, “Gee do you want to turn your own school system over to a private
entity” there was more of an intuitive element, I knew instantly that based upon
every, all the inputs I had that [ pause] that no I didn't want to do that [ pause] that
there was some intuition, some greater intuition with number 2 than number 1.
(L41)
Whatever the case may be, these comments suggest that we may make decisions
differently depending on the issue.
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The second hypothesis was that the IDMR model applies to questions for which
decision makers have little prior knowledge, while the traditional model applies when
there is an existing decision-specific information base. According to this view, when we
have little or no knowledge on the decision topic, we decide based on our intuitive
response to the question. When we have information on the topic, then we decide in
accordance with the traditional model by thinking about the information we have
available. As one legislator described his theory,
You know it’s probably, a lot probably depends upon what the decision is, what
kind of background you have, what kind of information, what kind of resources
you have to go into [ pause] a reasoned process rather than an intuitive one. You
know if it is something that you don’t have a lot of experience in or a lot of
knowledge about it, I think you rely on your intuition whereas if it is something
that you really had a lot of experience and knowledge and research and reading or
dealing with somebody who was knowledgeable and you’ve taken their thinking,
then I think you probably move into this more reasoned model. (L17)
Finally, the third hypothesis is the opposite of the second. That is, if one has
information about a topic the intuitive model would apply, but if the decision topic was
novel then the decision maker would decide in accordance with the traditional model.
Accordingly, if the decision maker had not considered the question previously, the
traditional model would apply because the decision maker would have to gather
information on the question before making a decision. If, however, the decision maker
already had information on the topic, a decision could be based on an intuitive response
that was the product of this information. This hypothesis is based on the operation of an
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based on prior experience, debate you have heard in the past, things you have
tried that haven't worked out and so I can't say its purely intuitive because you
have that conscious reasoning process in the past but you are basing a lot more on
intuition because you just understand this isn't going work. (L35)
As a variation of this third hypothesis, certain legislators distinguished between
legislation that they had considered in one or more prior legislative sessions and novel
legislation. If they had considered the decision before they said they would rely on their
intuitive response, which would be based on their prior conscious consideration of the
issue. On the other hand, if the legislation was novel, then they would look for
information on the issue and base their decision on that analysis. As explained in the next
discussion section, it can be argued that this sort of independent analysis is unlikely even
for novel issues. For instance, in the present study most participants made decisions on
novel topics without any consideration of decision-specific information.
Although participants’ hypotheses do not take into account the evidence in
Chapter II that people invariably have affective responses to all environmental stimuli so
that the intuitive processes would operate in all decisions, the hypotheses offer insight
into the design of future decision models, as discussed in Chapter VII.
Discussion
Participants’ model choices and their associated comments are important for at
least four reasons. First, the fact that most participants chose the intuitive model to
describe some, if not all, of their policy decisions suggests that the traditional model is
not accurate in all cases. This evidence is in line with the central hypothesis of this study
that complex policy decisions are not the products of conscious reasoning alone.
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Participants’ assessments of their own decision making indicates that this line of research
is a promising one.
Second, participants’ comments about the models suggest that how we make
decisions could depend on the decisions themselves. Certain decisions might be the
product of conscious deliberation while others might be based on preconscious
preferences. Participants’ analyses of their own decision-making processes could help
create better models of decision making about complex questions. In several cases
participants mentioned that they had never really thought about their own decision-
making process, and that thinking about the two model diagrams was a useful exercise
for them. Legislator 27 made this point in response to the final interview question. Each
interview ended with a question by asking participants to rate their interview experience
on a scale from 0 to 4, 4 being highest. This legislator responded positively to the
interview experience, as follows: “Oh I, a 4, it was actually, I thought you were going to
be just kind of a pain in the ass. And actually, I got a little bit out of this thing too [ pause]
I never really thought that that was what I do until I saw the chart [the diagram of the
intuitive model]” (L27).
Third, how a person makes policy decisions depends upon the person. This is to
say that there are self processes that bear upon the decision making process and that the
major omission of the traditional model of decision making may not be that it neglects
preconscious influences on decisions but that it ignores the self in analyzing decision
making. This is a large point that is only addressed briefly here and in the next chapter,
but it emphasizes that any investigation of decision making and reasoning must take into
account who the decision makers are. People are the products of their biological
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characteristics, their personal and professional experiences, including education, and the
preconscious and conscious dispositions, values, and principles that influence or are
influenced by these characteristics and experiences. So, the participants in this study
were not merely or primarily legislators or doctoral students, they were much more
dynamic and complex. Accordingly, participants decisions and interview responses must
be considered in the larger context of what made participants who they are, and how their
characteristics and experiences may have shaped their decisions and responses. Although
it is beyond the scope of this study, participants’ self-concept or self-efficacy, among
other self processes, likely played an important role in their decision making. It may be
that a major contribution of this study is to bring the self into the study of decision
making.
Finally, in response to what some participants said about deciding in the way
depicted by the traditional model in Figure 1, there is reason to believe that it will be only
in rare cases that decision makers can and do commit the time and resources necessary to
make a deliberate decision on a policy question. Several legislators said as much, noting
that legislators faced too many decisions during the course of a short legislative session
to make decisions in the manner suggested by the traditional model. Based on the short
decision latencies and analysis times, and the decision-making processes observed when
interviewing legislators, it stands to reason that legislators are not likely to independently
and consciously investigate all proposed legislation before making a decision. During
committee hearings they may encounter a great deal of decision-specific information on
certain proposed legislation, but time constraints will likely limit how much independent
research they can do on each of the several thousand pieces of legislation submitted in a
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two or three month session. As a result, those legislators who suggested that they made
decisions in accordance with the traditional model may not realize that they too are
subject to the influence of preconscious processes.
And this lack of awareness of preconscious processes is the harm in promulgating
the traditional, purely conscious model of decision making. If instead we acknowledged
that policy decisions, even among elected officials and doctoral students, are not in all
instances the product of a conscious examination of relevant decision-specific
information, we as decision makers might be more careful and systematic when making
important decisions.
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Chapter VII
SUMMARY, CONCLUSIONS AND IMPLICATIONS
Summary and Conclusions
Based on a review of research in social psychology and neuroscience, there is
evidence that decision making about complex policy questions might be influenced by
preconscious processes (Bargh et al., 1996; Damasio, 1994; Epstein, 1990; Haidt, 2001;
Nisbett & Wilson, 1977; Zajonc 1980). Although the research did not directly address
decision making, this work implied that the traditional, purely conscious model of
political decision making was incomplete. The present study was designed to investigate
directly whether certain findings from social psychology and neuroscience research could
be extended to decision making, and whether there was evidence that decisions about
complex policy questions were influenced by preconscious processes.
The first research question concerned whether preconscious processes influenced
complex decisions and the second and third research questions concerned how decisions
and decision makers differed. On the first question, there was evidence that participants’
decisions about two legislative proposals to improve academic achievement were
influenced by one or more of the following preconscious processes: a visceral response to
the proposal; political or relevance cues in the decision questions that activated existing
preferences or principles; prior schema on how this type of issue was to be handled; a
judgment heuristic based on recent and accessible relevant experience; and an overall
evaluative tally based on prior consideration of the specific or related legislative
proposals. Consequently, the findings of this study challenge the descriptive validity of
traditional, purely conscious models of reasoning and decision making.
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This conclusion about the descriptive validity of the traditional model is based on
three sources of evidence of preconscious processes. The first is the data on legislators’
decision latencies and analysis times for both decisions. Legislators made their decisions
and offered reasons for their decisions quickly (Table 2). Although the difference was not
statistically significant, legislators made decisions more quickly than they offered reasons
to support the decision. If the traditional model was accurate, the results should have
shown decision latencies that were longer than analysis times, as was the case with
adjusted decision latency and adjusted analysis time for graduate students on the
privatization decision . This would be the case if the traditional model was accurate
because under that model reasoning precedes decision making in all cases, so decision
latency would encompass analysis time and, therefore, be longer than analysis time in all
cases. However, the unadjusted values for graduate students are not evidence that
graduate students decided in a manner inconsistent with the traditional model.
The second source of evidence against the traditional model was the relation
between participants’ certainty and the amount and quality of information they offered in
support of their decisions. Legislators, on both decisions, and graduate students, on the
class size decision, reported a high level of certainty that their policy decision was
correct, even though they offered few justifications to support these decisions and in
many cases offered only personal evidence in support. Additionally, on the privatization
decision legislators reported a high level certainty, almost identical to their certainty on
the class size decision, even though they reported a significantly lower amount of
knowledge on the privatization decision. This disconnect suggested that legislators’
certainty judgments were not in all cases based on a conscious evaluation of their state of
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knowledge about the decision topics, but rather on an affective signal on how much they
felt they knew. By comparison, for the privatization decision graduate students reported a
significantly lower level of certainty in their decision along with a significantly lower
appraisal of their own knowledge on the topic. The data on graduate students’ certainty
and self-assessed knowledge for the privatization decision were not inconsistent with the
traditional model.
A third source of evidence against the traditional model was participants’
selection of decision models and their comments about their own decision making. The
vast majority of participants selected the intuitive decision making and reasoning
(IDMR) model over the traditional model to describe how most people and how they
themselves made political decisions. Also, what participants said about their own
decision-making processes, as described in Chapter VI, offered strong support for the
conclusion that the traditional model does not describe how people make political
decisions. For example, many legislators made clear that deciding in accordance with the
traditional model would be impossible given the time constraints of the legislative
session.
On the second and third questions, there was evidence that participants’ decision
making about the two decision questions differed and that, as a group, legislators and
doctoral students made their decisions differently. These results, including the evidence
cited in the preceding paragraphs, suggest that decision making may be a decision-
specific process, including whether or not the proposal evokes a visceral response or
what one’s professional experience and personal principles and goals suggest is the
superior decision. Similarly, legislators and students did not appear to decide differently
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because one group had more decision-specific information about how class size limits or
privatization might affect academic achievement, but rather because legislators thought
about things doctoral students did not or because graduate students were less certain
about decisions for which they reported knowing less. For instance, legislators thought
about how supporting privatization might harm their next election campaign. No doctoral
student was concerned with reelection.
The differences between decision questions and between legislators and graduate
students led to the first of two general conclusions about the data. While these differences
were not as obvious as hypothesized, they focused attention on the range of individual
differences among decision makers. As a result, it became apparent how decision-
specific and individual-specific the process of making a policy decision can be. It was
difficult to discern patterns in the way participants made the class size decision or the
privatization decision, or to distinguish legislators’ and graduate students’ responses to
the interview questions. There were important differences, as discussed in Chapter V, but
the most important conclusion may be that the process of making a policy decision is
based on the experiences, information, values, principles, and goals that distinguish
people, so the process ends up being idiosyncratic. Notwithstanding the individual-
specific characteristics of participants’ decision making, they all shared one feature: no
one made either decision in a systematic way.
Participants did not make their decisions in a step-by-step manner by considering
the stated goal of improving academic achievement, weighing how well opposition to
and support for the legislative proposal would achieve that goal, considering the costs
and other consequences of each course of action, and only then reporting a decision. No
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participant wrote anything down while making their decisions, and no one indicated that
they would need to do so to make a decision. Based on these results, a second general
conclusion can be offered. When faced with a complex question, to make a sound
decision that is consistent with your expectations and interests you must make the
decision by following certain well-defined steps, asking the sorts of questions set forth on
the decision map in Appendix E. Participants were rarely concerned about whether their
answers were based on well-supported reasons. Also, although this study did not explore
this issue, certain legislators’ and graduate students’ responses suggested that there was
little room for persuasion, and that better evidence might not be sufficient to move
participants to revise their decisions.
Finally, with regard to traditional models of choice, there was no evidence that
any of the participants in the study were calculating and maximizing subjective expected
utility in accordance with the traditional model. To maximize expected utility when
making a decision a decision maker has to consider all reasonable decision alternatives,
evaluate the subjective utility of each alternative, calculate the probability of each
alternative occurring, and then select the alternative with the highest subjective expected
utility (i.e., subjective utility multiplied by the probability or expectation of occurrence
equals subjective expected utility). Given that the sample was composed of highly
educated professionals, the lack of any evidence that anyone was maximizing utility is a
blow to the dominant decision model. This finding recalls Slovic’s (1991, p. 500)
conclusion that, “The normative assumption that individuals should maximize some
quantity may be wrong. Perhaps . . . there exists nothing to be maximized” (Slovic, 1991,
p. 500).
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Limitations
This study was designed to address certain gaps in the decision literature
concerning how complex decisions are made, with specific emphasis on the absence of
preconscious processes. Of course, given the complexity of decision-making processes
and the inadequacy of any effort to study them, this study is not without limitations. The
principal limitation of this study is that it sought to examine hidden, preconscious
processes that are difficult to measure. For instance, this study investigated preconscious
processes based, in part, on participants’ conscious responses to interview questions. If
participants were sometimes unaware of the preconscious processes that influenced their
decision making, as hypothesized, then participants would not be able report the
influence of such processes in all instances. Asking participants to report processes of
which they may not be aware stands as a significant limitation.
Another important limitation on this study was the choice of a legislative sample
and the constraints imposed by this sample. Interviewing legislators in a study of
preconscious processes imposes limits on how the data could be collected, which
ultimately limits the inferences that can be drawn from the data collected. For example,
cognitive task analyses are not ordinarily done in the way in which participants were
interviewed in this study, nor are response times measured using interview recordings
and a stopwatch, since these methods introduce human error. As a result, there may be a
mismatch between my methodology and the inquiry into the role of preconscious mental
operations, because the constraints associated with including legislative participants.
While self processes likely played a role in participants’ decision making and
their participants’ background and experiences likely influenced their decisions and
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reasoning, this study did not examine how characteristics like age, political affiliation,
gender, professional experience, committee membership, or legislative experience may
have influenced participants’ policy decisions. A dedicated examination of participants’
experience and education as the “presage” that shaped their decision making would have
enhanced the present inquiry. Without such an examination, which was limited in this
study to a comparison of how legislators and doctoral students made decisions, this
research reveals little about how an individual’s unique experiences and education shape
that individual’s decision making about complex policy questions.
Also, it is possible that the decision questions or the interview procedures forced
participants to make a decision they might otherwise not make for lack of information, or
to reach a decision more quickly than they otherwise might (a demand effect), causing
their decisions as part of the study to appear to be the result of preconscious processes
when their decisions in different circumstances conform to traditional conscious-
reasoning-only decision models. For instance, participants in this study were not given
any information on the decision topics to assist their decision making and the decision
questions did not offer participants the alternative of not making a decision. This concern
is mitigated, however, by the fact that the decision questions and the decision settings in
the present study were similar to actual decisions participants make and the settings in
which they actually make them. Furthermore, legislators’ responses in particular gave no
indication that they treated the legislative proposals in this study any differently than
actual proposals they encountered as legislators.
There was also likely a selection bias in who participated in the study. This was
not a random study of adults, as letters or emails were sent to request the participation of
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specific individuals. Only interview those who agreed to participate could be
interviewed. If those who agreed to participate were different in some material way in
their decision-making and reasoning processes from those who did not, the evidence
collected would be misleading to some extent. A related concern is the issue of social
desirability. Participants were asked to explain and support their decisions on policy
questions, and participants may have felt some pressure from within or assumed some
pressure from without to offer reasonable and sound explanations for their decisions,
whether or not those explanations were the ones that led to their policy decisions.
This investigation was designed to measure participants’ prior information
(referred to alternatively as decision-specific information, justifications, evidence or
rationale) for each decision topic. There were, however, limitations associated with
measuring prior information. First, although the information was referred to as “decision-
specific,” the data collected did not make it possible to distinguish in all cases whether
the decision maker had relied on the evidence offered in support of a policy decision
before making the decision, or whether that evidence was generated after the decision
was made.
A second limitation of measuring prior information is that the interview questions
asked participants for their evidence or reasons for a decision, but the questions were not
drafted to explore in a probing and persistent way the limits of participants’ existing
information on these decision topics. In not pressing respondents for more information, it
was difficult to determine whether participants knew more than they said; without
challenging their evidence it was difficult to determine if participants knew less than they
said. The interview protocol may not have collected evidence in all cases that would
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make it possible to distinguish between those participants who had little knowledge about
the decision topic and those who had considerable knowledge about the topic but who,
because of their response style or personality, did not volunteer all that they knew about
the topic when asked to explain their decision. Since participants’ evidence and reasoning
were not challenged, it was not possible to determine the true extent of participants’
knowledge about the decision topic. This study simply had to rely on what they said.
Implications for Practice and Research
Implications for Practice
The practical implications of this study are discussed for three groups: decision
makers, educators and educational researchers, and students. Based on the findings of
this study, any decision maker who is making a decision of consequence for herself or for
others must keep in mind that a decision that feels certain was not necessarily the product
of sound reasoning. Unless decision makers systematically scrutinize their important
decisions, the data show that even highly educated legislators and doctoral students will
make complex policy decisions and be certain about those decisions with scant evidence
or deliberation.
Left unexamined, quick decisions on complex policy questions may lead to
consequences that are contrary to the decision maker’s expectations and best interests.
What is important about this is that unless the decision maker exerts some conscious
control to make the process systematic, those things that become active when she is
asked to make a decision (e.g., a visceral response, the most recent or accessible
information in memory, the first thing you hear on a subject) will govern the decision,
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which may not produce a rational outcome, or even the decision maker’s desired
outcome.
And based on the overall evaluative tally, it is possible that a poorly made
decision could become entrenched as an unexamined truism that dominates future
decisions. The only way for decision makers to ensure that their decisions are as accurate
and reasonable as possible under the circumstances is for decision makers to go through a
conscious process of considering goals, alternatives, and consequences, as well as trying
to identify preconscious biases or tendencies. As an example of systematic decision
making, a “decision map” (Appendix E) was prepared to illustrate what decision makers
might consider to improve their decisions–time and other resources permitting.
For educators and educational researchers this study has at least two implications.
The first is that educators and educational researchers are like other decision makers, so
they must be aware that preconscious processes influence their own decisions and
reasoning. Second, educators and educational researchers are responsible for educating
students in primary, secondary and higher education. This study reveals that highly
educated adults relied on preconscious processes to make difficult decisions, so formal
education as it is presently constituted does not seem to teach students at any academic
level to make important decisions in a deliberate and systematic way. In other words,
formal education does not teach students to make important decisions well.
Before educators and researchers can determine how to teach students to make
important decisions well, studies like this one must clarify how adults make important
decisions, to determine what adult decision makers’ practices are and what the defects in
these practices may be. Once the processes and defects are identified, educators and
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researchers can set about the process of designing instruction to improve how students
make important decisions. While this study suggests that decision makers do not make
systematic decisions on complex policy questions, there is no reason to believe that we
cannot make systematic decisions.
Implications for Research
This study has important implications for research in decision making, choice,
persuasion, political science, and education. To my knowledge, this is the first study of
political decision making and reasoning that interviewed legislators about how they make
policy decisions. This is also the first study of decision making to propose an alternative
decision model and to proceed from the hypothesis that complex decisions are subject to
preconscious influences, so that policy decisions may not in all cases be the product of
conscious reasoning about abstract information. As such, this study is only a first step.
The study can be improved and it can be extended to other research areas.
The principal methodological challenges for future research are measuring
preconscious processes (given the limitations of self-report data) and their influence on
complex decisions and doing so without allowing the same processes to color the
collection and interpretation of data on preconscious processes. My experience with this
study suggests that the complexity of the subject and the influence of preconscious
processes on any one researcher’s analyses almost demand a team approach.
A single researcher’s ability to understand data is limited by his unique
experiences, theories and principles, and his interpretations of and conclusions about the
data are more vulnerable to the influence of preconscious processes than the work of a
group of researchers would be. This is the case because having several people collect,
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analyze and interpret data would reduce the likelihood that one person’s biases and
intuitions determined what the data meant. Since one of the findings of this study is that
participants made decisions on identical decisions in different ways, based on different
values, beliefs, information and experience, there is reason to believe that a single
researcher’s conclusions about decision making data might be similarly idiosyncratic. We
now turn to the question of future research on decision making, choice and persuasion.
How decisions are made, how information, experience, and beliefs, among other
things, interact to make and revise decisions, and how much of the process is available to
conscious control and improvement are three important questions that merit continued
study. Once the decision-making process on difficult questions is described more
accurately, the most important question for educators becomes whether decision makers
can improve their decisions by being more systematic, that is, by following a limited
number of decision guidelines designed to limit the influence of unexamined values,
beliefs, or factors. From the perspectives of political science, choice, and persuasion
research, it is critical that researchers keep in mind the possible influence of preconscious
processes on the choices people make and the circumstances under which they may be
willing to change their minds. Based on the literature reviewed in Chapter II and
legislators’ comments about their high levels of certainty, political scientists and choice
researchers should consider how decisions are formed, how information processing is
influenced by processes that operate beneath conscious awareness, and how limited
symbolic information alone (i.e., written material) might be in educating and persuading
people.
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Appendix A
Instructions, Decision Questions and Interview protocol
INSTRUCTIONS
Opening instructions – Before the interview begins
Good (morning or afternoon). I appreciate your agreeing to take the time to speak with me. As you know, you are participating in a study of political reasoning. The
procedure is as follows: I will ask you for your decision on one topic and ask you about
10 questions about your decision. Then I will ask you for your decisions on a secondtopic and ask you the same 10 or so questions following that decision. Please answer
these questions as well as you can. After this part of the interview is complete, I will ask
for your feedback.
This process will take a total of about 45 to 60 minutes and it will be tape
recorded. I must proceed through the interview by adhering to the questions in front of
me, and I cannot divulge any details about the content of the questions before I ask them, but I would be happy to answer any questions about the study after the interview is
complete.
As you know from the informed consent form, your responses are confidential.
Do you have any questions or concerns before we begin?
(If no) Let us begin.
Debriefing instructions - After the interview is over
Your interview is now complete. Thank you again for your participation. To
preserve the integrity of this research, I ask that you not speak with anyone about thequestions, answers or format of the interview you just completed until I finish
interviewing other participants. If you discuss the interview with any of them, it will
undermine the study.
Do you have any questions?
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DECISION QUESTIONS
Would you support or oppose legislation to limit class size to 25 students in all [name of
state] public schools as a means to improve academic achievement?
Would you support or oppose legislation to transfer management and control of public
schools in your county or legislative district from the local school board to a private
company as a means to improve academic achievement?
INTERVIEW PROTOCOL
Part 1.
1. Why would you [support/oppose] such legislation?
Follow-up probe to elicit more information:
a. What is your decision [in support/in opposition] based on, e.g., specific
studies, committee reports, personal experiences?
2. Suppose now that one or more colleagues disagreed with your decision regarding
this legislation. What evidence might they give or what arguments might theymake in [opposing/supporting] the legislation?
3. How sure are you that your decision regarding the legislation is correct? Notcertain, Somewhat uncertain, Somewhat certain, or Certain?
4. Do you think [decision topic] policy experts know for sure what the correctdecision about the legislation is?
a. (If no) Would it be possible for experts to find out for sure if they studied
this problem long and carefully enough?
i. (If no) Why do you say this?
5. Have you ever considered or discussed this proposal with anyone before today?
a. (If no) Does this topic remind you of anything you have thought about or discussed previously?
b. (If yes) How knowledgeable would you say you are about this [decision
topic] proposal, on a scale from 0 to 4, with 0 representing no prior knowledge and 4 representing expertise?
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6. When I first asked you this question about this [decision topic] legislation, did it
bring to mind any positive or negative feelings, ideas or images?
a. (If yes) What were those feelings, ideas or images? Please be as specificas you can.
7. Do you think this [decision topic] legislation is better characterized as a liberal or
a conservative position?
8. Looking back, how quickly did you make your decision? Instantaneously,
Quickly, Deliberately, or Slowly?
Part 2.
1. What is the most important issue or legislation that must be addressed by the
[legislature] to improve academic achievement in [name of state] public schools?
Participants were shown the two model diagrams in Figures 1 and 2 while thedifferences between the two models were described. They were then asked the following
questions:
2. Which model more accurately describes how people make decisions?
3. Which model best explains your decisions earlier in this interview?
a. (If IDMR Model) Which of the influences on intuitive decisions described
in the model do you consider to have had the greatest influence on your responses to each question?
4. Overall, how would you rate your experience as a participant in this study, on a
scale from 0 to 4, with 4 being the highest score.
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Appendix B
Kuhn (1991) interview protocol (illustrated for crime topic)
Causal theory and justification
1. What causes prisoners to return to crime after they’re released?
a. (Probe, when subject completes initial response) Anything else?
2. (If multiple causes mentioned) Which of these would you say is the major cause
of prisoners returning to crime?
3. How do you know that this is the cause?
a. (Probe, if necessary) Just to be sure I understand, can you explain exactly
how this shows that this is the cause?
4. If you were trying to convince someone else that your view [that this is the cause]is right, what evidence would you give to try to show this?
a. (Probe, if necessary) Can you be very specific, and tell me some particular facts you could mention to try to convince the person?
5. Is there anything further you could say to help show that what you’ve said iscorrect?
6. Is there anything someone could say or do to prove that this is what causes prisoners to return to crime?
7. Can you remember when you began to hold this view?
a. (If no) Have you believed it for as long as you can remember?
b. (If yes) Can you remember what it was that led you to believe that this isthe cause?
Contradictory positions
8. Suppose now that someone disagreed with your view that this is the cause. What
might they say to show that you were wrong?
9. What evidence might this person give to try to show that you were wrong?
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a. (Probe, if necessary) Just to be sure I understand, can you explain exactly
how this would show that you were wrong?
10. (If not already indicated) Is there any fact or evidence which, if it were true,would show your view to be wrong?
11. Could someone prove that you were wrong?
12. (Omit if alternative theory already generated) A person like we’ve been takingabout whose view is very different from yours – what might they say is the major
cause?
13. (Include if no alternative theory generated) Suppose that someone disagreed with
you and said that___________ was the cause. What could you say to show that
this other person was wrong?
a. (Probe, if necessary) Just to be sure I understand, can you explain exactly
how this would show the person was wrong?
14. Would you be able to prove this person wrong?
a. (If not already indicated) What could you say to show that your own viewis the correct one?
Instrumental reasoning
15. Is there any important thing which, if it could be done, would lessen prisoners’
returning to crime?
16. Why would this lessen it?
Epistemological reasoning
17. How sure are you about what causes prisoners to return to crime?
18. Do experts know for sure what causes prisoners to return to crime?
a. (If no) Would it be possible for experts to find out for sure if they studiedthis problem long and carefully enough?
19. How sure are you of your view, compared to an expert?
20. Is more than one point of view possible regarding the question of what causes
prisoners to return to crime?
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21. (If yes) Could more than one point of view be right?
22. How much would you say you know about this topic, compared to the average
person?
23. How important is this topic to society as a whole?
24. How important is this topic to you personally?
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Appendix C
Variable Selection and Revisions to Variables and Coding Schemes
As with the interview protocol, the starting point in determining which variables
to measure was Kuhn’s (1991) study of reasoning about causal theories. Based on Kuhn’s
interview protocol and the categories of reasoning she and her team developed to
measure the data they collected, the present study measured evidence, counterarguments,
certainty, epistemological understanding, and self-assessed knowledge. Since the
possibility of preconscious influences on decision making was also to be explored,
response times (decision latency, analysis time, counterargument latency, and partisan
latency), affect, reported speed to decision, argument repertoire and choice of decision
model were added to the list of variables to be measured. After reviewing interview
transcripts from legislators, it became clear that certain variables and coding schemes
based on Kuhn’s work needed to be revised or replaced. Specifically, the variables
relating to evidence and counterarguments had to be revised. How these new variables
and coding schemes were developed is detailed in this Appendix.
For each interview recording, a written transcript was prepared. One transcriber
completed all the legislative interviews, while a second completed all the student
interviews. The transcripts were read while listening to the interview recordings to
confirm the accuracy of the transcripts.
After preparing a corrected transcript for each legislator, a document that served
as a template to organize the legislators’ responses into a format that facilitated coding
was prepared. Using this template, the legislator’s responses to each interview question
were reorganized so that the template contained the segment of transcript that
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corresponded to each of the variables to be measured. Having listened to each legislators’
transcripts at least three times, as their responses were organized into segments for each
variable additional comments were added about their responses. This first round of open
coding involved observations about patterns in a legislator’s responses, how the legislator
compared with other legislators, the types of reasons and sources of evidence that
legislators offered, how a legislator’s personal and professional experiences shaped their
responses and so on.
After completing a template for every legislator, three legislators’ transcripts were
selected randomly to assess the suitability of the coding scheme developed based in part
on Kuhn (1991). A review of these three transcripts revealed that the coding schemes for
evidence, counterarguments, prior knowledge and reason content and quality were not
suitable. As the result of the iterative process of reading the three randomly selected
transcripts and revising the variables in question, a more suitable scheme was developed
to measure what legislators knew about the decision topics and how they justified their
decisions. Additionally, a method was settled upon for measuring analysis time, while
counterargument latency and partisan latency were added to the list of variables to be
measured. Once these changes had been made, the revised variable list and two
legislators’ transcripts in template format were sent to the chairperson and another
member of the author’s dissertation committee. After reviewing the revised variables in
connection with the transcripts, this committee member suggested minor changes to the
revised variables. These recommendations were incorporated.
As a result of this process of revising variables, “evidence” was revised as “citing
evidence.” “Prior knowledge” and “reason content and quality” were revised as
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“justificatory rationale.” The categories within “counterarguments” were also revised.
The method for measuring analysis time was determined and two variables
(“counterargument latency” and “partisan latency”) were added to compare with
“decision latency.” Finally, “argument structure” was removed.
Decisions and Reasons
In analyzing participants’ responses to Question 1 and the follow-up probe, the
focus was on whether policy decisions were based on external sources of information or
on personal experience or beliefs. In terms of soundness and accuracy, empirical research
and committee reports, two examples of external sources of information, are superior to
personal experience, principles or beliefs that are offered without any mention of an
extrinsic source of support. In other words, an educational policy decision that is justified
on the basis of published research is more likely to be sound than a decision that is
justified on the basis of what the decision maker believes to be true without any reference
to the source of such belief.
Based on this assumption, the evidence categories were changed to make the
distinction between external and personal evidence clear. Similarly, prior knowledge
should be rated according to the source and quality of the justifications participants offer
to support their decisions. Thus categories of justificatory rationale were drafted to
classify the source and quality of participants’ justifications along a continuum of
descending quality as follows: controlling law, professional publication, general
publication, data, professional experience, personal experience, and vague. Once this
scheme was created to rate the content and quality of the support offered for participants’
justifications, a separate variable for reason content and quality was no longer necessary.
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Table A2
Number and Percentage of Legislators Citing External Evidence, Personal Evidence and
Nonevidence in Response to Interview Question 1 and Subsequent Probe for Detailed
Information
Category
Class Size Privatize
Question 1 Probe Question 1 Probe
f % f % f % f %
External 4 9.8 12 29.3 0 0 8 19.5Personal 24 58.5 7 17.1 29 70.7 15 36.6
Both 12 29.3 6 14.6 10 24.4 3 7.3
Non 1 2.4 5 12.2 2 4.9 4 9.8
Not
applicable
0 0 11 26.8 0 0 11 26.8
Total 41 100 41 100 41 100 41 100
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Table A3
Number and Percentage of Graduate Students Citing External Evidence, Personal
Evidence and Nonevidence in Response to Interview Question 1 and Subsequent Probe
for Detailed Information
Evidence
Category
Class Size Privatize
Question 1 Probe Question 1 Probe
f % f % f % f %
External 1 5.6 2 11.1 2 11.1 6 33.3
Personal 13 72.2 8 44.4 15 83.3 5 27.8
Both 2 11.1 2 11.1 1 5.6 1 5.6
Non 0 0 2 11.1 0 0 2 11.1
Not
applicable
2 11.1 4 22.2 0 0 4 22.2
Total 18 100 18 100 18 100 18 100
Note. In tables A2 and A3, the term "probe" refers to the follow-up probe that asked
participants for the specific evidence on which their decision was based, whether specific
studies, committee, reports, or personal experience. The evidence participants reported is
presented separately for Question 1 and for the follow-up probe, because each question in
the interview protocol served a different purpose. Question 1 was drafted to avoid
priming any specific sources of evidence to measure what the participant herself reported
without prompting. Question 1, therefore, was more likely to measure the evidence that
actually influenced the reported decision. Not all participants were asked to answer the
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follow-up probe. For instance, 11 of the 41 legislators are listed as “not applicable.” In
those interviews where a participant offered specific grounds for their decision in
response to Question 1, the follow-up probe became unnecessary.
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Table A4
Number and Percentage of Legislators and Graduate Students Offering Specific Types
External and Personal Justificatory Rationale in Support of their Policy Decisions
Citing Evidence
Justificatory Rationale
Legislators Graduate Students
Class Size Privatize Class Size Privatize
f % f % f % f %
External Evidence
Controlling Law 1 2.4 1 2.4 0 0 0 0
Professional Publ. 3 7.3 3 7.3 3 16.6 0 0
General Publication 2 4.8 3 7.3 2 11.1 3 16.6
Data 25 60.9 10 24.3 1 5.5 4 22.2
Personal Evidence
Professional Exp. 11 26.8 8 19.5 7 38.8 5 27.7
Personal Exp. 36 87.8 39 95.1 15 83.3 16 88.8
Only Personal Exp. 11 26.8 18 43.9 7 38.8 8 44.4 Nonevidence
Vague 0 0 1 2.4 0 0 0 0
Note. If a participant cited external evidence they encountered in the course of their work
as a legislator or graduate student but did not cite the specific source of that information,
the professional experience was coded as external evidence. The frequencies do not add
up to 41 for legislators and 18 for graduate students because in many cases participants
reported more than one type of rationale in support of their decision, so the same
individual could be represented in multiple categories on Table A4. For example,
Graduate Student 9 decided to oppose the proposal to privatize public schools and
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offered external evidence in the form of lessons learned from professional experience as
a teacher and graduate student and personal evidence in the form of personal beliefs
about control of public school. This student is represented twice in Table A4, once under
professional experience and again under personal experience.
Table A5
Number and Percentage of Legislators and Graduate Students Generating
Counterarguments
Category
Legislators Graduate Students
Class Size Privatize Class Size Privatize
f % f % f % f %
Specific 9 21.9 5 12.1 9 50.0 2 11.1
Relevant 31 75.6 27 65.8 13 72.2 14 77.7
Unsuccessful 1 2.4 9 21.9 3 16.6 4 22.2
Nonattempt 3 7.3 3 7.3 1 5.5 0 0
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Table A7
Number and Percentage of Legislators and Graduate Students Selecting Traditional
Model, IDMR Model or Both to Describe How Most People Make Political Decisions
Model
Legislators Graduate Students
f % f %
Traditional 1 2.4 0 0
IDMR 24 58.5 16 88.9
Both 6 14.6 2 11.1
Unclear 8 19.6 0 0
NA 2 7.3 0 0
Total 41 100 18 100
Table A8
Number and Percentage of Legislators and Graduate Students Selecting Traditional
Model, IDMR Model or Both to Describe How They Themselves Make Political
Decisions
Model
Legislators Graduate Students
f % f %
Traditional 5 12.2 1 5.6
IDMR 16 39.0 11 61.1
Both 11 26.8 6 33.3
Unclear 9 22.0 0 0
NA 0 0 0 0
Total 41 100 41 100
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Table A9
Individual Legislator’s and Graduate Student’s Data for Class Size and Privatization Decisions
ID
Decision Decision
Latency(seconds)
Analysis
Time(seconds)
Evidence and Word
Count in Response toQuestion 1
Argument
Repertoire(number)
Certainty
(0 to 3scale)
Self-
AssessedKnowledge
(0 to 4 scale)
Affect Reported
Speed toDecision
(0 to 3
scale)
CS P CS P CS P CS P CS P CS P CS P CS P CS P
Legislators
1 Op Op 4 3 0 0 Pers
155
Pers
241
2 8 3 3 0 0 No No 3 2
2 Su Op 0st 1 0st 3 Non
173
Pers,Ext
374
4 na 2 0 0 0 Yes Yes 1 0
3 Op Op 9 0 8 25 Pers
394
Pers,Ext
99
2 4 2 2 na 2 Yes Yes 3 2
4 Op Op 4st 0 4st 0 Pers
120
Pers
60
2 4 1 3 0 0 Yes Yes 3 2
5 unc Op 0st 0 0st 0 Pers
82
Pers,Ext
118
1 4 3 3 0 0 nr nr 1 0
6 Su Op 0 1 0 3 Pers
45
Pers
103
2 3 2 2 3 2 Yes Yes 1 1
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Table A9 continued
ID
Decision Decision
Latency
(seconds)
Analysis
Time
(seconds)
Evidence and Word
Count in Response to
Question 1
Argument
Repertoire
(number)
Certainty
(0 to 3
scale)
Self-
Assessed
Knowledge
(0 to 4 scale)
Affect Reported
Speed to
Decision
(0 to 3
scale)
CS P CS P CS P CS P CS P CS P CS P CS P CS P
7 Su Op 1 0 0 1 Ext
50
Pers
239
2 3 3 3 3 2 No Yes 3 3
8 Op Op 0 8 0 1 Pers
232
Pers
41
2 3 3 3 0 0 na nr 0 3
9 Op Op 0 8 1 14 Pers
97
Non
55
0 na 3 0 2.5 0 Yes Yes 1 3
10 und Op na 6st 1 6st Pers
138
Pers,Ext
150
2 4 0 0 0 0 Yes No 2 1
11 Op Op 0 8 5 9 Pers
111
Pers
206
3 2 2 0 0 0 Yes Yes 3 2
12 Su Op 0 0 0 0 Ext
30
Pers
24
2 3 3 3 4 2 Yes Yes na na
13 Op Op 4 1 0 3 Pers
263
Pers
313
4 2 3 2 1 na No Yes na 1
14 Su Op 0 2 0 2 Pers
160
Pers
160
3 5 3 3 4 0 Yes nr na 2
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Table A9 continued
ID
Decision Decision
Latency
(seconds)
Analysis
Time
(seconds)
Evidence and Word
Count in Response to
Question 1
Argument
Repertoire
(number)
Certainty
(0 to 3
scale)
Self-
Assessed
Knowledge
(0 to 4 scale)
Affect Reported
Speed to
Decision
(0 to 3
scale)
CS P CS P CS P CS P CS P CS P CS P CS P CS P
15 Su Op 0st 0 0st 4 Pers
66
Pers
45
3 2 3 3 0 0 Yes No 3 3
16 Su Op 1st 0 1st 0 Pers
159
Pers
20
4 3 3 3 0 0 Yes Yes 1 1
17 Op Op 3st 0 3st 1 Pers
82
Pers
123
2 5 0 2 0 0 Yes Yes 2 3
18 Su Op 4 0 9 0 Pers,Ext
310
Pers
183
4 5 3 3 0 Yes Yes 3 3
19 Su Op 1 6st 4 6st Pers,Ext
55
Pers
158
3 4 3 2 4 3 Yes Yes 3 2
20 Su unc 0 3st 9 3st Pers,Ext
45
Pers
192
3 2 3 3 na na nr No 2 1
21 Su Op 0 7st 0 7st Pers
47
Non
31
4 2 3 1.5 0 0 Yes Yes 3 0
22 Su Op 6st 5 6st na Pers
116
Pers
321
3 3 3 2 3 0 Yes Yes 2 2
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Table A9 continued
ID
Decision Decision
Latency
(seconds)
Analysis
Time
(seconds)
Evidence and Word
Count in Response to
Question 1
Argument
Repertoire
(number)
Certainty
(0 to 3
scale)
Self-
Assessed
Knowledge
(0 to 4 scale)
Affect Reported
Speed to
Decision
(0 to 3
scale)
CS P CS P CS P CS P CS P CS P CS P CS P CS P
23 Su Su na 0 na 6 Pers,Ext
218
Pers
416
7 6 3 3 2.5 3.5 No Yes na na
24 Su Op 0 0 0 3 Ext
13
Pers
11
4 2 3 3 3 0 Yes Yes 3 3
25 Su Op 0 3st 0 3st Pers,Ext
131
Pers
205
2 2 3 3 na na No Yes na 3
26 Su Op 0 0 0 0 Pers,Ext
107
Pers,Ext
65
3 2 1 3 3 3 No No na na
27 Su Op 0 0 0 5 Pers
25
Pers
176
4 4 3 1 na 0 Yes Yes 3 1
28 Op Op 0st 0 0st 0 Pers
55
Pers
129
1 2 3 3 na 0 Yes No 3 3
29 Su Op 4 1 0 4 Pers,Ext
213
Pers,Ext
74
5 3 3 2 3 0 Yes Yes 0 0
30 Su Op 0 6 1 4 Pers,Ext
205
Pers,Ext
173
2 3 3 3 0 0 Yes Yes 3 1
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Table A9 continued
ID
Decision Decision
Latency
(seconds)
Analysis
Time
(seconds)
Evidence and Word
Count in Response to
Question 1
Argument
Repertoire
(number)
Certainty
(0 to 3
scale)
Self-
Assessed
Knowledge
(0 to 4 scale)
Affect Reported
Speed to
Decision
(0 to 3
scale)
CS P CS P CS P CS P CS P CS P CS P CS P CS P
31 Su Op 0 0 0 0 Pers
184
Pers
76
5 3 2 3 3 0 Yes Yes na na
32 Su Op 6st 0 6st 3 Ext
67
Pers
93
4 5 2 2 3 0 Yes nr 2 2
33 Op Op 3st 0 3st 8 Pers
125
Pers
61
2 1 3 3 0 0 No Yes 3 3
34 Su Op na 0 na 3 Pers,Ext
162
Pers,Ext
150
na 6 0 3 3 2.5 nr Yes 2 3
35 Su Op 0 0 4 4 Pers
66
Pers
83
4 2 2 3 3 0 Yes Yes 3 3
36 Su Op 0st 0 0st 0 Pers,Ext
631
Pers,Ext
358
4 4 3 3 3 4 Yes Yes 3 3
37 Su Op 2 0 5 2 Pers
251
Pers
91
3 4 3 3 4 4 Yes Yes 3 na
38 Op Op 0 3 0 4 Pers
68
Pers
31
4 1 3 3 3 0 Yes Yes na 0
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Table A9 continued
ID
Decision Decision
Latency
(seconds)
Analysis
Time
(seconds)
Evidence and Word
Count in Response to
Question 1
Argument
Repertoire
(number)
Certainty
(0 to 3
scale)
Self-
Assessed
Knowledge
(0 to 4 scale)
Affect Reported
Speed to
Decision
(0 to 3
scale)
CS P CS P CS P CS P CS P CS P CS P CS P CS P
39 Su Op 0 2 0 0 Pers
200
Pers
115
5 2 3 2 2 0 Yes Yes 2 2
40 Su Op 0 3st 0 3st Pers,Ext
79
Pers
54
4 4 3 3 3.5 0 Yes Yes 3 na
41 Op Op 0 0 2 2 Pers,Ext
306
Pers,Ext
409
na 7 2 3 2 0 Yes No na 2
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Table A9 continued
ID
Decision Decision
Latency
(seconds)
Analysis
Time
(seconds)
Evidence and Word
Count in Response to
Question 1
Argument
Repertoire
(number)
Certainty
(0 to 3
scale)
Self-
Assessed
Knowledge
(0 to 4 scale)
Affect Reported
Speed to
Decision
(0 to 3
scale)
CS P CS P CS P CS P CS P CS P CS P CS P CS P
Graduate Students
1 Su Su 3 na 0 na Pers
11
Pers
55
1 2 3 1 4 0 Yes No 3 2
2 Su Op 0 1 4 2 Pers
148
Pers
265
3 3 3 2 2 2 Yes Yes 3 2
3 Su Op 93st 0 93st 1 Ext
244
Ext
100
3 4 na 3 3 na No Yes 0 3
4 Su Op 37st 82st 37st 82st na
137
Pers
180
3 4 na 1 0 0 Yes No 0 0
5 Su Op 1 na 4 10 Pers
25
Pers
na
3 5 3 0 4 1 Yes Yes 3 0
6 Su Op 31st 3 31st 8 na
104
Ext
167
1 3 3 0 3 0 No No 1 1
7 Su Op 0 5 4 1 Pers
49
Pers
60
2 1 2 2 2.5 0 Yes Yes 2 1
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Table A9 continued
ID
Decision Decision
Latency
(seconds)
Analysis
Time
(seconds)
Evidence and Word
Count in Response to
Question 1
Argument
Repertoire
(number)
Certainty
(0 to 3
scale)
Self-
Assessed
Knowledge
(0 to 4 scale)
Affect Reported
Speed to
Decision
(0 to 3
scale)
CS P CS P CS P CS P CS P CS P CS P CS P CS P
8 Su Op 0 6 0 2 Pers
42
Pers
35
4 3 2 1 0 0 Yes No 3 1
9 Su Op 2 1 1 1 Pers,Ext
67
Pers
40
2 4 3 2 3 0 Yes nr na 2
10 Su Op 1 1 1 5 Pers
63
Pers
126
6 3 2 3 0 0 Yes Yes 3 2
11 Su Op 0 3 0 5 Pers
71
Pers
69
2 1 3 2 2 0 Yes Yes 2 2
12 Su Op 9st 1 9st 17 Pers
181
Pers
159
3 3 1 3 0 0 Yes Yes 1 3
13 Op Op 1 2 1 4 Pers
38
Pers
64
1 3 3 3 0 0 Yes Yes 2 3
14 Op Op 7 0 1 1 Pers
62
Pers,Ext
35
5 3 2 3 2 0 Yes No 2 0
15 Su Su 5 1 na 1 Pers
na
Pers
na
2 1 2 1 0 2 No Yes 3 1
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Table A9 continued
ID
Decision Decision
Latency
(seconds)
Analysis
Time
(seconds)
Evidence and Word
Count in Response to
Question 1
Argument
Repertoire
(number)
Certainty
(0 to 3
scale)
Self-
Assessed
Knowledge
(0 to 4 scale)
Affect Reported
Speed to
Decision
(0 to 3
scale)
CS P CS P CS P CS P CS P CS P CS P CS P CS P
16 Su Op 4 0 0 8 Pers
40
Pers
59
4 3 na 3 2 2 Yes Yes 1 3
17 Su Su 0 4st 0 4st Pers,Ext
99
Pers
24
3 2 3 1 3 0 Yes Yes 3 3
18 Su Op 10 26st 1 26st Pers
101
Pers
141
3 2 2 0 3 0 Yes Yes 0 1
Note. st Decision Latency and Analysis Time for these decisions were coded as the same number of seconds. CS = class size decision,
P = privatization decision, Op = oppose, Su = support, Ext = external evidence, Pers = personal evidence, Non = nonevidence, na =
did not ask question, unc = unclear, und = undecided, nr = not responsive.
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Table A10
Chi-Square Analyses of Certain Frequency Data
Variable
Legislators Graduate Students
Obs. N Exp. N Chi-square Obs. N Exp. N Chi-square
Class Size Decision (Oppose/Support) 12/26 19/19 5.58* 2/16 9/9 10.88***
Privatization Decision (Oppose/Support) 38/2 20/20 32.40*** 15/3 9/9 8.00**
Citing Evidence Class Size Decision
(Personal/External)
25/16 20.5/20.5 1.97 13/3 8/8 6.25*
Citing Evidence Privatization Decision
(Personal/External)
32/9 20.5/20.5 12.90*** 15/3 9/9 8.00**
Choice of Decision Model - Most People
(Traditional/IDMR)
1/30 15.5/15.5 27.12*** 0/18 18 Constant
Choice of Decision Model - Self
(Traditional/IDMR)
5/27 16/16 15.12*** 1/17 9/9 14.22***
*p < .05. **p < .01. ***p < .001.
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256
8. Which answer or decision to the
Question is best? List your evidence.
9. What would someone who disagreed
with you say the correct answer to theQuestion is? List the reasons why.
10. What evidence would you offer to
convince those who disagree with you?
11. Has anyone faced this question or
decision before you? If so, what can you
learn from their experience?
12. Are there alternatives you have not
considered?
OTHER CONSIDERATIONS:
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257
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