Umm… How
does Snapchat
Work?* *and other new video platforms.
#IABCHou@EricTTung
Hi, I’m @EricTTung
Full-Time Social Media Manager at BMC
#33 Social Media Influencer via Forbes
Co-Founder & Board Member of Social Media Association of Houston
#IABCHou@EricTTung
How many of you
have cut the
cord?#IABCHou@EricTTung
#IABCHou@EricTTung
Video used to be
on a schedule.
#IABCHou@EricTTung
Or at least
sequential.
#IABCHou@EricTTung
Now it’s always on, and more powerful than ever before.
#IABCHou@EricTTung
This is John
Oliver
You Probably recognize
him.
His debut “Last Week
Tonight” garnered 1.11
million viewers. #IABCHou@EricTTung
This is
You Probably don’t
recognize her.
She turned 20 this year.
#IABCHou@EricTTung
This is her YouTube
Channel
#IABCHou@EricTTung
She has…
10 million YouTube
subscribers.
#IABCHou@EricTTung
A clothing line
#IABCHou@EricTTung
A smell.
#IABCHou@EricTTung
Who makes more of an
impact: Beth or John?
#IABCHou@EricTTung
This is the
impact of
social video.#IABCHou@EricTTung
What We’re Noodlin’
What is Social Video?
What is the History of Social Video?
What’s the Potential for Video?
Social Video Strategies.
Q&A
Workshop: How to use these platforms.
#IABCHou@EricTTung
Social Video Timeline
2012-Sept 2016 Google Hangouts on Air
2013-Ongoing YouTube Live
Feb 2015-Ongoing Meerkat
Mar 2015-Ongoing Periscope
2011-Ongoing Snapchat
Aug 2016-Ongoing
Instagram Stories
Apr 2016-FB Live
Aug 2015-Aug 2016
Blab
Video Apps
Multi-Person
Livestream Apps
Jan 2013-Ongoing Vine
So… Why the
Explosion in
Social Video?#IABCHou@EricTTung
1. Camera Quality#IABCHou@EricTTung
2. Screen Quality#IABCHou@EricTTung
3. Network Quality
#IABCHou@EricTTung
Quick OverviewPlatform Based Users Limit Format Life
Snapchat App 800 million 10 sec Live Recorded 24 Hrs
Instagram Stories App 500 million* 10 sec Live Recorded 24 Hrs
Periscope App/Twitter 10 million None Live Stream 24 Hrs
Facebook Live App/FB 1.7 billion* 60min Live Stream Forever
*parent app #IABCHou@EricTTung
Yes, Snapchat
has 800 million
users. #IABCHou@EricTTung
(How many of
you are on
LinkedIn?)#IABCHou@EricTTung
They only have
450
million users.
#IABCHou@EricTTung
What’s the
Potential for
Video?#IABCHou@EricTTung
(Are
Snapchatters
all teenagers?)#IABCHou@EricTTung
0%
20%
40%
60%
80%
100%
120%
18-24 25-34 Over 35
Growth in 2015
#IABCHou@EricTTung
60% of All
Smartphone
Users are on
Snapchat#IABCHou@EricTTung
Snapchat’s Daily Views have
Increased 400% Year over Year
#IABCHou@EricTTung
That’s
10,000,000,000Daily Views
#IABCHou@EricTTung
Snapchat’s Daily
Views are greater
than Facebook’s#IABCHou@EricTTung
60% of All
Snapchat Users
18-34#IABCHou@EricTTung
By 2030, 75% of
the workplace will
be Millennials. #IABCHou@EricTTung
110 Years of Video
are watched on
Periscope Daily. #IABCHou@EricTTung
Over 200 million
Periscope Videos
have been
broadcast. #IABCHou@EricTTung
75% of Periscope
users are under
35 years of age.#IABCHou@EricTTung
People spend 300%
as much time
watching live video
vs. recorded.#IABCHou@EricTTung
Facebook users
have watched over
1,000,000 hours of
VR based video.#IABCHou@EricTTung
Video posts have
135% more organic
reach than images.
#IABCHou@EricTTung
Over
8,000,000,000Facebook Video
Views Daily. #IABCHou@EricTTung
Instagram Stories:- Better drawing
- More Story Segmentation
- No Geo Tagging
- No Face Filters
#IABCHou@EricTTung
Video
Strategy#IABCHou@EricTTung
Employee
Advocacy
#IABCHou@EricTTung
Culture/Empl
oyment
Brand
#IABCHou@EricTTung
Behind the
Scenes
#IABCHou@EricTTung
Event
Engagement
#IABCHou
Product
Sneak Peak
#IABCHou@EricTTung
New
Products
#IABCHou@EricTTung
Employee or
Influencer
Takeover
#IABCHou@EricTTung
Tips and
Tricks
#IABCHou@EricTTung
Coupons & Promos
#IABCHou@EricTTung
Case
Studies#IABCHou@EricTTung
One of the first major brands on Snapchat
#IABCHou@EricTTung
#IABCHou@EricTTung
"People are obsessed with Beefy Crunch Burrito so
Snapchat seemed like the right platform to make the
announcement. Sharing that story on Snapchat is a fun way
to connect with the fans that we are thrilled to have...
#IABCHou@EricTTung
”…It’s all about treating them like personal friends
and not consumers.” Tressie Lieberman, Taco Bell Director of Social &
Digital#IABCHou@EricTTung
#IABCHou@EricTTung
#IABCHou@EricTTung
#IABCHou@EricTTung
#IABCHou@EricTTung
#IABCHou@EricTTung
Offered previews at a new model for Snapchat followers.
#IABCHou@EricTTung
#IABCHou@EricTTung
“If you look at the numbers, Snapchat is way past being a niche platform. People
use Snapchat to communicate with friends through pictures and video in
mobile — it’s a fascinating and important trend in digital and social right now, and
brands have a place to play there.” - Alicia Jones, Honda/Acura social marketing
manager
#IABCHou@EricTTung
“Dunkin Brands University” Tour on
Facebook Live#IABCHou@EricTTung
#IABCHou@EricTTung
They had 4,000
likes and
31,680 views. #IABCHou@EricTTung
Posts entertaining Facebook Live
Videos. #IABCHou@EricTTung
How many rubber bands does it take to
explode a watermelon?
#IABCHou@EricTTung
The video was
45 minutes long.
#IABCHou@EricTTung
People began questioning their life choices.
#IABCHou@EricTTung
(I’ll save you 45 minutes)It too 690 rubber bands
#IABCHou@EricTTung
More than 800,000 people watched it
live. More than 10,000,000 watched
the recording. #IABCHou@EricTTung
Periscope Videos
#IABCHou@EricTTung
#IABCHou@EricTTung
They mostly just
have fun.#IABCHou@EricTTung
Why is live
video so
successful?#IABCHou@EricTTung
It’s raw.
#IABCHou@EricTTung
It’s timeless.
#IABCHou@EricTTung
It’s cost
effective.#IABCHou@EricTTung
It’s simple.
#IABCHou@EricTTung
Audience
Engagement.#IABCHou@EricTTung
People no longer
expect highly
produced videos. #IABCHou@EricTTung
How to Start
Snapchat for
Business#IABCHou@EricTTung
1. Sign Up.
#IABCHou@EricTTung
2. Promote your Username/Snapc
ode on other channels.
#IABCHou@EricTTung
#IABCHou@EricTTung
#IABCHou@EricTTung
#IABCHou@EricTTung
#IABCHou@EricTTung
3. Reward your followers with special offers,
promos, contests.
3. Reward followers with
promos, contests, giveaways.
#IABCHou@EricTTung
4. Distribute
meaningful, useful,
helpful, entertaining
video content. #IABCHou@EricTTung
5. Use stories to
distribute, or target
with messaging.#IABCHou@EricTTung
#IABCHou@EricTTung
So… How exactly
do you get around
Snapchat?#IABCHou@EricTTung
Sn
ap
ch
at
Layo
ut
Home
Connect
Memories
Feed Stories
#IABCHou@EricTTung
Live Social
Video is
Just The
Beginning.#IABCHou@EricTTung
360 Video
#IABCHou@EricTTung
Virtual Reality Video
#IABCHou@EricTTung
Stay Around for our
Workshop Next!
#IABCHou@EricTTung
Save This
Presentation:
bit.ly/IABCSnap#IABCHou@EricTTung