Australian views on Julian Assange
Mid April 2013 UMR Contact Details:
Level 1, Suite 105, 332-342 Oxford Street, Bondi Junction NSW 2022 Australia
Phone: (02) 9386 1622 www.umr.com.au
Methodology
1,000 interviews
Nationally representative sample interviewed online
Age: 18+
Fieldwork: 15-18 April 2013
Data is weighted and matched with ABS census data to ensure a nationally representative sample
Online panel members are primarily recruited offline and by invitation only ruling out self-selection issues associated with online methodologies
Maximum margin of error at 95% confidence level: ±3.1% (n=1000)
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Key findings
3
Positive
40%
Unsure 27%
I don't know who that is
7%
Negative 26%
Positive opinion of Wikileaks founder Julian Assange
4 Base: All
NET Positive: +14%
51%
40% 43% 44%
40%
24% 27% 27% 25% 26%
Dec-10 Mar-12 Apr-12 Sep-12 Apr-13
Positive Negative
+34% +13% +16% +19% +14%
Trend
Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?
Opinion in detail – age and gender
5 Base: All
48%
32% 37%
42% 40% 40%
27% 25% 26% 24% 27%
30%
Male Female Under 30 30-49 50-69 70+
Positive Negative
Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?
Opinion in detail – vote
6 Base: All
42% 40%
59%
29% 27%
12%
Labor Coalition Greens
Positive Negative
Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?
Opinion in detail – geography
7
Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?
Base: All; *caution: small base
44%
35%
42%
27%
44% 39% 41%
21%
31% 27%
33%
23%
30%
22%
NSW VIC QLD WA* Other Metropolitan Regional
Positive Negative
Potential Senate support
8 Base: All
NET Likely: -37%
TOTAL Likely 26%
Unsure 10% TOTAL
Unlikely 63%
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?
Support trend
9 Base: All
25% 28% 26%
61% 57%
63%
Apr-12* Sep-12* Apr-13
TOTAL Likely TOTAL Not likely
NET Likely
-36% -30% -37%
*Asked: Recently, Wikileaks has announced that Julian Assange is planning to run for a seat in the Australian Senate. How likely would you be to vote for him?
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?
Support in detail – age and gender
10 Base: All
31%
22%
40%
28%
21% 19%
61% 65%
47%
60%
68%
79%
Male Female Under 30 30-49 50-69 70+
TOTAL Likely TOTAL Not likely
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?
Support in detail – vote
11 Base: All
27% 22%
47%
61%
71%
42%
Labor Coalition Greens
TOTAL Likely TOTAL Not likely
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?
Support in detail – geography
12 Base: All; *caution: small base
36%
23% 22% 18%
24% 27% 26%
57%
66% 66% 67% 66% 60%
67%
NSW VIC QLD WA* Other Metropolitan Regional
TOTAL Likely TOTAL Not likely
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?
Wikileaks Party an unlikely prospect
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If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?
Base: All
TOTAL Likely 20%
Unsure 14%
TOTAL Unlikely 67%
NET Likely: -47%
By age and sex
14 Base: All
23% 17%
29% 22%
15% 13%
66% 67%
55% 60%
71%
85%
Male Female Under 30 30-49 50-69 70+
TOTAL Likely TOTAL Unlikely
If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?
Support in detail – vote
15 Base: All
19% 15%
41%
65%
77%
44%
Labor Coalition Greens
TOTAL Likely TOTAL Not likely
If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?
By state and region
16
23% 17%
23%
9%
20% 20% 19%
65% 71%
63% 65% 69%
63%
70%
NSW VIC QLD WA* Other Metropolitan Regional
TOTAL Likely TOTAL Unlikely
Base: All. *Caution: small base
If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?
About UMR
Australia's Leading Research and Issues Management Company
UMR is the company of choice for leaders and decision-makers, because we turn high quality information into useful hard-headed strategic advice. UMR has provided significant insights, advice and campaign management to decision-makers who have brought about major change in Australia and New Zealand for Governments and business.
UMR is a full-service opinion, issues management and campaign company, based in Australia and New Zealand, working across the Asia Pacific region. We specialise in political research and campaigns, corporate reputation, issues management and social marketing.
We have over 20 years experience developing a deep understanding of the views and opinions of Australians and New Zealanders. Our team of expert researchers are seasoned professionals who combine extensive experience with a deep understanding of the public mindset.
Contact:
Level 1, Suite 105 ● 332-342 Oxford Street ● Sydney NSW 2022 ● AUSTRALIA
Tel: +61 2 9386 1622 ● Fax: +61 2 9386 1633 ● Email: [email protected]
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THANK YOU
UMR Contact Details: Level 1, Suite 105, 332-342 Oxford Street,
Bondi Junction NSW 2022 Australia Phone: (02) 9386 1622
www.umr.com.au