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UN Women Branding Guidelines and Identity Standards First Edition | 25 February 2011
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Page 1: UN Women -  · PDF fileUN Women’s logo is the cornerstone of our visual representation. ... abcdefghijklmnopqrstuvwxyz abCdefghijklmnopqRstuvwxyz 1234567890 Calibri Italic

UN WomenBranding Guidelines

and Identity StandardsFirst Edition | 25 February 2011

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Contents

1. AbouttheUNWomenLogo

2. UNWomenLogowithFull-NameTagline

3. UNWomenLogowithFull-NameTagline,Small

4. UNWomenLogowithoutFull-NameTagline

5. UNWomenLogoforVerySmallApplications

6. UNWomenLogo,Horizontal

7. PositioningtheUNWomenLogo

8. ProperUseoftheUNWomenLogo

9. ImproperUseoftheUNWomenLogo

10. UNWomenSocialMediaLogos11. OfficialColoursoftheUNWomenLogo

12. UNWomenLogoColourChart

13. UNWomenLogoFileFormats

14. UNWomenUniversalFont:Calibri

15. UNWomenDesignerFont:TheSans

16. UNWomenStationery

17. UseofPhotography

18. CommunicationResources

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1. About the UN Women Logo UNWomen’slogoisthecornerstoneofourvisualrepresentation.Thelogo’ssymbolismexpressesourmissionandcommunicatesouridentityasaUNentity.

Elements of the UN Women LogoTheofficialUNWomenlogoconsistsofthefollowingelements:themark,theentityname,theUNlogo,andthefull-nametagline.

SymbolismTheUNWomenmarkcombinesthreerecognizablesymbols:theglobe,thewomen’ssymbol,andtheequalsign.Themarkisdividedintotwohalves,representedbydifferentshadesofblue,andconnectedbytheequalsign.Thesymbolismofthemarkexpressesourcommitmenttocreatingaworldinwhichwomenandmenareequal.

Additionally,theUnitedNationslogoisusedwithinourlogo,tovisuallyaccentourroleasaUNentity.

Using the UN Women LogoUsingtheUNWomenlogocorrectlyiskeytoaconsistentandpositivebrandpresentation.Donotalterthelogoinanyway.Onlytheauthorizedlogos,illustratedinthismanual,andavailableonourwebsite,shouldbeused.

UN Logo Mark

Full-Name Tagline

Entity Name

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2. UN Women Logo with Full-Name TaglineTheUNWomenlogowithfull-nametaglineshouldbeusedwhenthemarkheightis5/8"(1.5cm)ormore.

5/8"(1.5cm)ormore

Spanish

French

Arabic Chinese

Russian

English

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3. UN Women Logo with Full-Name Tagline, SmallInordertomaximizelegibilityofthefull-nametagline,thesmalllogoshouldbeusedwhenthemarkheightis5/8"(1.5cm)orless.Avoidusingthefull-nametaglineifthemarkheightislessthan3/8"(.95cm).Note: Arabic and Chinese logos are one size only, and will reduce acceptably to 3/8" (.95 cm).

Spanish, small.

Russian, small

English, small

French, small

5/8"(1.5cm)orless

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4. UN Women Logo without Full-Name TaglineTheUNWomenlogoshouldbeusedwiththefull-nametaglinewheneverpossible.Incaseswhenspaceislimited,orthelogomustbeusedat3/8"(.95cm)orless,itispermissibletousethelogowithoutthefull-nametagline.

Spanish

French

Arabic Chinese

Russian

English

3/8"(.95cm)orless

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5. UN Women Logo for Very Small ApplicationsTheUNWomenlogoshouldbeusedwithallelementswheneverpossible.Inrarecases,whenthelogomustbeprintedat1/4"(.63cm)orless,itispermissibletousethelogowithoutthefull-nametagline,andwithouttheUNsymbol.Example:Alogoprintedonapenorasmallflashdrive.

Spanish

Arabic Chinese

English

Russian

French

1/4"(.64cm)orless

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6. UN Women Logo, HorizontalThelogosbelowareshownwiththefull-nametaglinetotherightofthemark,creatinganacceptablehorizontallogo.Onlyusethislogowhenthepreviouslogosdonotworkfortheintendeduse,e.g.,forwebsitemastheads.

Chinese, horizontal

Arabic, horizontal

English, horizontal

Russian, horizontal

French, horizontal

Spanish, horizontal

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7. Positioning the UN Women LogoTheUNWomenlogowillhavethegreatestimpactwhenitissurroundedbysufficientwhitespace.

A. WhitespaceMeasurethewidthofthelightbluehalfofthelogo.Allowforatleastthismuchwhitespaceonallsidesofthelogo.

A

A

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Blacklogo

White(reverse)logoonsolidfieldsofcolour

8. Proper Use of the UN Women LogoThefollowingexamplesillustrateapprovedusesoftheUNWomenlogo.

Smalllogowithoutfull-nametagline

Logowithfull-nametagline

Bluelogoonalightfieldofcolour

White(reverse)logoonphotographs.Theblueandblacklogosmayalsobeused

overphotographs,aslongasthelogoiscompletelylegible

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Donotoutlinethelogo.

Donotlightenordarkenthelogo.

Donotalterthecolourofanypartofthelogo.

Donotalterthesecondarytextorintroducenewtypefaces.

Donotstretchthelogo.

Donotcondensethelogo.

Donotplacetextoveranypartofthelogo.

Donotalterthearrangementofthelogoelements.

9. Improper Use of the UN Women LogoThefollowingexamplesillustrateprohibitedusesofthelogo.

United Nations Entity for Gender Equality and the Empowerment of WomenUnited Nations Entity for Gender Equality

and the Empowerment of Women

United Nations Entity for Gender Equality and the Empowerment of Women

United Nations Entity for Gender Equality and the Empowerment of Women

United Nations Entity for Gender Equality and the Empowerment of Women

United Nations Entity for Gender Equality and the Empowerment of Women

United Nations Entity for Gender Equality and the Empowerment of Women

United Nations Entity for Gender Equality and the Empowerment of Women

Do not place type over any part of the logo.

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10. UN Women Social Media LogosSocialmedialogosareavailableinFrench,SpanishandEnglishforuseonFacebookandTwitteronly.Thislogoconfigurationshouldnotbeusedforanyotherprintorwebpurposes.

French social media logo

Spanish social media logo

English social media logo

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11. Official Colours of the UN Women LogoThelogoshouldbereproducedinbluewheneverpossible.Forblackandwhitedesktopprinters,orforotherapplicationswhencolourrepresentationisnotavailable,usetheblacklogo.Thelogoshouldnotbereproducedinanyothercolour.

The 2-colour logoThisistheofficialUNWomenlogo.Usewheneverpossibleonwhiteoralightbackground.

The black logo

Forblack-and-whiteprinting,suchasdesktopprintingofdocuments.

2-colourBluePantone299C

LightBlue65%Pantone299C

Grey70%PantoneProcessBlack

1-colourBlackPantoneProcessBlack

Grey(mark)65%PantoneProcessBlack

Grey(full-nametagline)70%PantoneProcessBlack

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12. UN Women Logo Colour ChartThefollowingcolourchartindicatesspecificationsforUNWomenlogocoloursinvariouscoloursystems.

Pantone

CMYK

RGB

UN Women Blue Logo

BlueLightBlue (left side of mark)

Grey(full-name tagline)

PANTONE 299C

C 85 M 19 Y 0 K 0

R 0 G 157 B 220

C 55 M 12 Y 0 K 0

R 103 G 183 B 230

C 0 M 0 Y 0 K 70

R 109 G 110 B 112

PANTONE 299C 65%

Black

UN Women Black Logo

BlackGrey1 (left side of mark)

Grey2(full-name tagline)

pantone process black or

pantone black

pantone process black or

pantone black 65%

pantone process black or

pantone black 70%

pantone process black or

pantone black 70%

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13. UN Women Logo File Formats TheUNWomenlogoandUNWomenNationalCommitteelogosare

availableinEPSandPNGformatoptionsonourwebsite(seepage18).

Ingeneral,EPSfilesarebestsuitedforoffsetorhigh-endon-demandprinting,andPNGfilesarebestsuitedforon-screenviewing,onlinepublishing,MSOfficeComputerProgramsanddesktopprinting.If you are unsure which file type is best suited for your particular need, please contact the Communications Team for advice.

Note: Always download and save the logo files from the browser to your desktop before placing logos in documents or email messages.Do not copy and paste logo files directly from the browser into a document or a message.

EPS filesarebestsuitedfor:

•High-resolutionprofessionalprinting,suchasoffsetprinting(e.g.,publications,banners,etc.) Note:EPSfilesarevector-based,sotheEPSlogofilesmaybescaledlargerwithoutlossinquality.

PNGfilesarebestsuitedfor:

•Web•Screendisplayanddesktopprinting,forprogramssuchasMSOfficeWord,ExcelandPowerPoint•E-mailsignatures

Note:PNGlogosareavailablewithatransparentbackgroundandawhitebackground.Usethewhitebackgroundoptionforallcases,exceptwhenthelogowillbeplacedonacolourbackground.

Note:PNGfilesareNOTvector-based,sothePNGlogofilesmustnotbescaledtoalargersize,astheywillpixellate.

Withinthedifferentfileformats,thelogosareavailableinthesecolourchoices:

Pantone (PMS)UsethePantonefileswhenthelogowillbeprintedinPantonecoloursonanoffsetpress.Letterheadsystem,businessdocumentsandbusinesscardsareatypicalapplicationforPantoneprinting.Pantonefilescanalsobeusedforprintingondemand,desktopprinters,postscriptprintersandimagesetters.

CMYKCMYKfilesshouldbeusedforoffsetfour-colourprinting(CMYK),suchaspublications.CMYKfilesmayalsobeusedforprintingondemand,desktopprinters,postscriptprintersandimagesetters.

BlackUsetheblacklogoswhenfour-colour(CMYK)printingorPantoneprintingisnotanoption,forexample,fordocumentsusingablack-and-whiteprinter.

WhiteWhitelogosallowyoutoreversethelogooutofasolidcolouroraphotograph.

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14. UN Women Universal Font: CalibriTheofficialinternaltypefaceforUNWomenisCalibri.Allprintmaterialsproducedin-house,includingpublications,flyers,factsheets,leaflets,correspondence,etc.,shouldappearinthisfont.

ForofficialcorrespondencesontheUNWomenletterhead,UNstyleshouldbefollowed;e.g.,TimesNewRoman.

Calibri RegularabcdefghijklmnopqrstuvwxyzabCdefghijklmnopqRstuvwxyz1234567890

Calibri ItalicabcdefghijklmnopqrstuvwxyzabCdefghIjklmnopqrstuvwxyz1234567890

Calibri BoldabcdefghijklmnopqrstuvwxyzaBCdefghijklmnopqrstuvwxyz1234567890

Calibri Bold ItalicabcdefghijklmnopqrstuvwxyzaBCdefghIjklmnopqrstuvwxyz1234567890

Bodytext,CalibriRegular,Bold,ItalicandBoldItalic:

“ now we can work and earn an income. this has increased our ambition for a better future for our families and the whole village.”

wissal, participant of the un women–supported sabaya programme for the empowerment of women in kharas, opt

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15. UN Women Designer Font: The SansWheneverpossible,professionaldesignersshoulduseThe Sansfontfamilyforbrochures,publications,signage,banners,etc.Ifthefontisnotavailable,theuniversalfontCalibrishouldbeused.

TheSansLightabcdefghijklmnopqrstuvwxyzABCDEFGHIjKLMNOPqRSTUVWxYz1234567890

The Sans Light ItalicabcdefghijklmnopqrstuvwxyzAbCdefghIjkLmNopqrSTuvwxyz1234567890

The Sans PlainabcdefghijklmnopqrstuvwxyzabcdefghijklmNoPqrSTUvWxyz1234567890

The Sans ItalicabcdefghijklmnopqrstuvwxyzabcdefghIjklmnopqrSTuvwxyz1234567890

The Sans BoldabcdefghijklmnopqrstuvwxyzABCDEfGhijKLMNoPqrSTUvWxYz1234567890

The Sans Bold ItalicabcdefghijklmnopqrstuvwxyzaBcdefghIjklmnopqrSTuvwxyz1234567890

Bodytext,TheSansLight,Bold,LightItalicandBoldItalic:

“Now we can work and earn an income.Thishasincreasedourambitionforabetterfutureforourfamiliesandthewholevillage.”

wissal, participant of the uN women–supported SAbAyA programme for the empowerment of women in kharas, opt

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16. UN Women StationeryFilesareprovidedfortheUNWomenletterhead,envelopeandbusinesscard.FilesareprovidedinInDesignforprofessionalprinting,andinMicrosftWordfordesktopprinting.ThestationerysystemisavailableinEnglish,FrenchandSpanish;inUSandEuropeanstandardsizes.

Letterhead

Envelope

BusinessCard,Front

BusinessCard,Back

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17. Use of PhotographyChoosephotosofUNWomenprogrammes,initiativesandreliefeffortsthatshowpeoplewhoaredirectlybenefittingfromourwork,aswellasimagesofwomenwhoareengagedandempowered.Acompellingphototellsastory,showsanactionandevokesanemotion.Imagesshouldbewellcomposed,infocusandinproperresolution(300dpiforprint,72dpiforweb).Belowareexamplesofphotographsthatevokeourmission.For more details, guidelines for photographers can be found at http://bit.ly/unwomenphotoguidelines.

Photocredits,lefttoright:

UNWomen/ClaudioVásquezBianchi;UNPhoto/MartinePerret;DaveSnyder;UNDP;UNWomen/KerimFahara;UNDP;UNPhoto/MartinePerret;UNWomen/janarbekAmankulov

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18. Communication ResourcesThefollowingarelinkstoUNWomenlogos,letterheadsystemandotherresourcesonourwebsite.Ifyouhavequestionsregardingcommunicationresources,pleasecontacttheCommunicationsTeamforadvice.

UN Women logo in all official languages and different formats:http://bit.ly/unwomenlogo

Stationery (letterheads, envelopes, business cards) in Word format:http://bit.ly/unwomenstationery

Stationery (letterheads, envelopes, business cards) in InDesign format:http://bit.ly/unwomenstationeryindesign

E-mail signature:http://bit.ly/unwomenemails

UN Women National Committee logos:http://bit.ly/unwomennclogos

Communications Department contact info:

BéatriceFreyCommunications Analyst for production, branding and Social [email protected]

NanetteBraunChief, Communications and [email protected]


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