UN WomenBranding Guidelines
and Identity StandardsFirst Edition | 25 February 2011
Contents
1. AbouttheUNWomenLogo
2. UNWomenLogowithFull-NameTagline
3. UNWomenLogowithFull-NameTagline,Small
4. UNWomenLogowithoutFull-NameTagline
5. UNWomenLogoforVerySmallApplications
6. UNWomenLogo,Horizontal
7. PositioningtheUNWomenLogo
8. ProperUseoftheUNWomenLogo
9. ImproperUseoftheUNWomenLogo
10. UNWomenSocialMediaLogos11. OfficialColoursoftheUNWomenLogo
12. UNWomenLogoColourChart
13. UNWomenLogoFileFormats
14. UNWomenUniversalFont:Calibri
15. UNWomenDesignerFont:TheSans
16. UNWomenStationery
17. UseofPhotography
18. CommunicationResources
1. About the UN Women Logo UNWomen’slogoisthecornerstoneofourvisualrepresentation.Thelogo’ssymbolismexpressesourmissionandcommunicatesouridentityasaUNentity.
Elements of the UN Women LogoTheofficialUNWomenlogoconsistsofthefollowingelements:themark,theentityname,theUNlogo,andthefull-nametagline.
SymbolismTheUNWomenmarkcombinesthreerecognizablesymbols:theglobe,thewomen’ssymbol,andtheequalsign.Themarkisdividedintotwohalves,representedbydifferentshadesofblue,andconnectedbytheequalsign.Thesymbolismofthemarkexpressesourcommitmenttocreatingaworldinwhichwomenandmenareequal.
Additionally,theUnitedNationslogoisusedwithinourlogo,tovisuallyaccentourroleasaUNentity.
Using the UN Women LogoUsingtheUNWomenlogocorrectlyiskeytoaconsistentandpositivebrandpresentation.Donotalterthelogoinanyway.Onlytheauthorizedlogos,illustratedinthismanual,andavailableonourwebsite,shouldbeused.
UN Logo Mark
Full-Name Tagline
Entity Name
2. UN Women Logo with Full-Name TaglineTheUNWomenlogowithfull-nametaglineshouldbeusedwhenthemarkheightis5/8"(1.5cm)ormore.
5/8"(1.5cm)ormore
Spanish
French
Arabic Chinese
Russian
English
3. UN Women Logo with Full-Name Tagline, SmallInordertomaximizelegibilityofthefull-nametagline,thesmalllogoshouldbeusedwhenthemarkheightis5/8"(1.5cm)orless.Avoidusingthefull-nametaglineifthemarkheightislessthan3/8"(.95cm).Note: Arabic and Chinese logos are one size only, and will reduce acceptably to 3/8" (.95 cm).
Spanish, small.
Russian, small
English, small
French, small
5/8"(1.5cm)orless
4. UN Women Logo without Full-Name TaglineTheUNWomenlogoshouldbeusedwiththefull-nametaglinewheneverpossible.Incaseswhenspaceislimited,orthelogomustbeusedat3/8"(.95cm)orless,itispermissibletousethelogowithoutthefull-nametagline.
Spanish
French
Arabic Chinese
Russian
English
3/8"(.95cm)orless
5. UN Women Logo for Very Small ApplicationsTheUNWomenlogoshouldbeusedwithallelementswheneverpossible.Inrarecases,whenthelogomustbeprintedat1/4"(.63cm)orless,itispermissibletousethelogowithoutthefull-nametagline,andwithouttheUNsymbol.Example:Alogoprintedonapenorasmallflashdrive.
Spanish
Arabic Chinese
English
Russian
French
1/4"(.64cm)orless
6. UN Women Logo, HorizontalThelogosbelowareshownwiththefull-nametaglinetotherightofthemark,creatinganacceptablehorizontallogo.Onlyusethislogowhenthepreviouslogosdonotworkfortheintendeduse,e.g.,forwebsitemastheads.
Chinese, horizontal
Arabic, horizontal
English, horizontal
Russian, horizontal
French, horizontal
Spanish, horizontal
7. Positioning the UN Women LogoTheUNWomenlogowillhavethegreatestimpactwhenitissurroundedbysufficientwhitespace.
A. WhitespaceMeasurethewidthofthelightbluehalfofthelogo.Allowforatleastthismuchwhitespaceonallsidesofthelogo.
A
A
Blacklogo
White(reverse)logoonsolidfieldsofcolour
8. Proper Use of the UN Women LogoThefollowingexamplesillustrateapprovedusesoftheUNWomenlogo.
Smalllogowithoutfull-nametagline
Logowithfull-nametagline
Bluelogoonalightfieldofcolour
White(reverse)logoonphotographs.Theblueandblacklogosmayalsobeused
overphotographs,aslongasthelogoiscompletelylegible
Donotoutlinethelogo.
Donotlightenordarkenthelogo.
Donotalterthecolourofanypartofthelogo.
Donotalterthesecondarytextorintroducenewtypefaces.
Donotstretchthelogo.
Donotcondensethelogo.
Donotplacetextoveranypartofthelogo.
Donotalterthearrangementofthelogoelements.
9. Improper Use of the UN Women LogoThefollowingexamplesillustrateprohibitedusesofthelogo.
United Nations Entity for Gender Equality and the Empowerment of WomenUnited Nations Entity for Gender Equality
and the Empowerment of Women
United Nations Entity for Gender Equality and the Empowerment of Women
United Nations Entity for Gender Equality and the Empowerment of Women
United Nations Entity for Gender Equality and the Empowerment of Women
United Nations Entity for Gender Equality and the Empowerment of Women
United Nations Entity for Gender Equality and the Empowerment of Women
United Nations Entity for Gender Equality and the Empowerment of Women
Do not place type over any part of the logo.
10. UN Women Social Media LogosSocialmedialogosareavailableinFrench,SpanishandEnglishforuseonFacebookandTwitteronly.Thislogoconfigurationshouldnotbeusedforanyotherprintorwebpurposes.
French social media logo
Spanish social media logo
English social media logo
11. Official Colours of the UN Women LogoThelogoshouldbereproducedinbluewheneverpossible.Forblackandwhitedesktopprinters,orforotherapplicationswhencolourrepresentationisnotavailable,usetheblacklogo.Thelogoshouldnotbereproducedinanyothercolour.
The 2-colour logoThisistheofficialUNWomenlogo.Usewheneverpossibleonwhiteoralightbackground.
The black logo
Forblack-and-whiteprinting,suchasdesktopprintingofdocuments.
2-colourBluePantone299C
LightBlue65%Pantone299C
Grey70%PantoneProcessBlack
1-colourBlackPantoneProcessBlack
Grey(mark)65%PantoneProcessBlack
Grey(full-nametagline)70%PantoneProcessBlack
12. UN Women Logo Colour ChartThefollowingcolourchartindicatesspecificationsforUNWomenlogocoloursinvariouscoloursystems.
Pantone
CMYK
RGB
UN Women Blue Logo
BlueLightBlue (left side of mark)
Grey(full-name tagline)
PANTONE 299C
C 85 M 19 Y 0 K 0
R 0 G 157 B 220
C 55 M 12 Y 0 K 0
R 103 G 183 B 230
C 0 M 0 Y 0 K 70
R 109 G 110 B 112
PANTONE 299C 65%
Black
UN Women Black Logo
BlackGrey1 (left side of mark)
Grey2(full-name tagline)
pantone process black or
pantone black
pantone process black or
pantone black 65%
pantone process black or
pantone black 70%
pantone process black or
pantone black 70%
13. UN Women Logo File Formats TheUNWomenlogoandUNWomenNationalCommitteelogosare
availableinEPSandPNGformatoptionsonourwebsite(seepage18).
Ingeneral,EPSfilesarebestsuitedforoffsetorhigh-endon-demandprinting,andPNGfilesarebestsuitedforon-screenviewing,onlinepublishing,MSOfficeComputerProgramsanddesktopprinting.If you are unsure which file type is best suited for your particular need, please contact the Communications Team for advice.
Note: Always download and save the logo files from the browser to your desktop before placing logos in documents or email messages.Do not copy and paste logo files directly from the browser into a document or a message.
EPS filesarebestsuitedfor:
•High-resolutionprofessionalprinting,suchasoffsetprinting(e.g.,publications,banners,etc.) Note:EPSfilesarevector-based,sotheEPSlogofilesmaybescaledlargerwithoutlossinquality.
PNGfilesarebestsuitedfor:
•Web•Screendisplayanddesktopprinting,forprogramssuchasMSOfficeWord,ExcelandPowerPoint•E-mailsignatures
Note:PNGlogosareavailablewithatransparentbackgroundandawhitebackground.Usethewhitebackgroundoptionforallcases,exceptwhenthelogowillbeplacedonacolourbackground.
Note:PNGfilesareNOTvector-based,sothePNGlogofilesmustnotbescaledtoalargersize,astheywillpixellate.
Withinthedifferentfileformats,thelogosareavailableinthesecolourchoices:
Pantone (PMS)UsethePantonefileswhenthelogowillbeprintedinPantonecoloursonanoffsetpress.Letterheadsystem,businessdocumentsandbusinesscardsareatypicalapplicationforPantoneprinting.Pantonefilescanalsobeusedforprintingondemand,desktopprinters,postscriptprintersandimagesetters.
CMYKCMYKfilesshouldbeusedforoffsetfour-colourprinting(CMYK),suchaspublications.CMYKfilesmayalsobeusedforprintingondemand,desktopprinters,postscriptprintersandimagesetters.
BlackUsetheblacklogoswhenfour-colour(CMYK)printingorPantoneprintingisnotanoption,forexample,fordocumentsusingablack-and-whiteprinter.
WhiteWhitelogosallowyoutoreversethelogooutofasolidcolouroraphotograph.
14. UN Women Universal Font: CalibriTheofficialinternaltypefaceforUNWomenisCalibri.Allprintmaterialsproducedin-house,includingpublications,flyers,factsheets,leaflets,correspondence,etc.,shouldappearinthisfont.
ForofficialcorrespondencesontheUNWomenletterhead,UNstyleshouldbefollowed;e.g.,TimesNewRoman.
Calibri RegularabcdefghijklmnopqrstuvwxyzabCdefghijklmnopqRstuvwxyz1234567890
Calibri ItalicabcdefghijklmnopqrstuvwxyzabCdefghIjklmnopqrstuvwxyz1234567890
Calibri BoldabcdefghijklmnopqrstuvwxyzaBCdefghijklmnopqrstuvwxyz1234567890
Calibri Bold ItalicabcdefghijklmnopqrstuvwxyzaBCdefghIjklmnopqrstuvwxyz1234567890
Bodytext,CalibriRegular,Bold,ItalicandBoldItalic:
“ now we can work and earn an income. this has increased our ambition for a better future for our families and the whole village.”
wissal, participant of the un women–supported sabaya programme for the empowerment of women in kharas, opt
15. UN Women Designer Font: The SansWheneverpossible,professionaldesignersshoulduseThe Sansfontfamilyforbrochures,publications,signage,banners,etc.Ifthefontisnotavailable,theuniversalfontCalibrishouldbeused.
TheSansLightabcdefghijklmnopqrstuvwxyzABCDEFGHIjKLMNOPqRSTUVWxYz1234567890
The Sans Light ItalicabcdefghijklmnopqrstuvwxyzAbCdefghIjkLmNopqrSTuvwxyz1234567890
The Sans PlainabcdefghijklmnopqrstuvwxyzabcdefghijklmNoPqrSTUvWxyz1234567890
The Sans ItalicabcdefghijklmnopqrstuvwxyzabcdefghIjklmnopqrSTuvwxyz1234567890
The Sans BoldabcdefghijklmnopqrstuvwxyzABCDEfGhijKLMNoPqrSTUvWxYz1234567890
The Sans Bold ItalicabcdefghijklmnopqrstuvwxyzaBcdefghIjklmnopqrSTuvwxyz1234567890
Bodytext,TheSansLight,Bold,LightItalicandBoldItalic:
“Now we can work and earn an income.Thishasincreasedourambitionforabetterfutureforourfamiliesandthewholevillage.”
wissal, participant of the uN women–supported SAbAyA programme for the empowerment of women in kharas, opt
16. UN Women StationeryFilesareprovidedfortheUNWomenletterhead,envelopeandbusinesscard.FilesareprovidedinInDesignforprofessionalprinting,andinMicrosftWordfordesktopprinting.ThestationerysystemisavailableinEnglish,FrenchandSpanish;inUSandEuropeanstandardsizes.
Letterhead
Envelope
BusinessCard,Front
BusinessCard,Back
17. Use of PhotographyChoosephotosofUNWomenprogrammes,initiativesandreliefeffortsthatshowpeoplewhoaredirectlybenefittingfromourwork,aswellasimagesofwomenwhoareengagedandempowered.Acompellingphototellsastory,showsanactionandevokesanemotion.Imagesshouldbewellcomposed,infocusandinproperresolution(300dpiforprint,72dpiforweb).Belowareexamplesofphotographsthatevokeourmission.For more details, guidelines for photographers can be found at http://bit.ly/unwomenphotoguidelines.
Photocredits,lefttoright:
UNWomen/ClaudioVásquezBianchi;UNPhoto/MartinePerret;DaveSnyder;UNDP;UNWomen/KerimFahara;UNDP;UNPhoto/MartinePerret;UNWomen/janarbekAmankulov
18. Communication ResourcesThefollowingarelinkstoUNWomenlogos,letterheadsystemandotherresourcesonourwebsite.Ifyouhavequestionsregardingcommunicationresources,pleasecontacttheCommunicationsTeamforadvice.
UN Women logo in all official languages and different formats:http://bit.ly/unwomenlogo
Stationery (letterheads, envelopes, business cards) in Word format:http://bit.ly/unwomenstationery
Stationery (letterheads, envelopes, business cards) in InDesign format:http://bit.ly/unwomenstationeryindesign
E-mail signature:http://bit.ly/unwomenemails
UN Women National Committee logos:http://bit.ly/unwomennclogos
Communications Department contact info:
BéatriceFreyCommunications Analyst for production, branding and Social [email protected]
NanetteBraunChief, Communications and [email protected]