Date post: | 28-Jan-2015 |
Category: |
Technology |
Upload: | carsonified-team |
View: | 106 times |
Download: | 1 times |
Paul FarnellUNCONVENTIONAL WAYS TO PROMOTE YOUR SITE
WHO IS THIS GUY?
Paul Farnell
What’sCONVENTIONAL?
SEO, blogging, AdWords Visitor figures
What’sUNCONVENTIONAL?
Satellites Content Communities Human
Build
SATELLITES
Small Free Valuable Complementary
CSSVista
Small feature set
Free
Very valuable
Complements Litmus’ main application
Very qualified visitors
Successful: ~15,000 downloads a month
Ta Da List
Small feature set
Free (ad supported)
Valuable
Complements 37signals’ Basecamp app
Qualified visitors
Successful: ~900,000 lists created
Gapingvoid Widget
Small feature set
Free
Valuable to bloggers
Complements Hugh’s main site
Qualified visitors
Successful: ~1,000 blogs have it installed
Build
SATELLITES
Small Free Valuable Complementary
Put a value on your
CONTENT
Dichotomy Our model
JoinCOMMUNITIES
Make connections and develop relationships Your company > your name > helpful,
interesting Build trust How?
A Company have just released our latest viral game - NameOfGame...It would also be much appreciated if you are able to pass this on to as many people as you can...
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Sorry for the blatant plug but if you are looking for the ULTIMATE email system you might want to check out...
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”
Subject: Spam free email
Start your own
COMMUNITY
Can’t always find perfect community
elsewhere Easy to develop, hard to make popular Great perception of your company Learn from your members
Be
HUMAN
Enthusiasm How? Trust Passionate users Ambassadors