10
Under Armour Digital Strategy Yuji Kaihara
| Date post: | 21-Jun-2015 |
| Category: |
Documents |
| Upload: | yuji-kaihara |
| View: | 249 times |
| Download: | 0 times |
Under Armour
Digital Strategy
Yuji Kaihara
Target Audience
Sports Players
KPI(Key Performance Indicators)
Our Goal
Let them know the best sports wear
“Under Armour”
Social Media
Original Campaign
“ One purchase, One reward”
” Tweet It! Get It!”#BoughtUnderArmour!
Tools & Tactics
Budget
Thank you for
watching!
