Date post: | 21-Jun-2015 |
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Underage Drinking Initiative
A story of success
Who is Safe Streets?
A strong coalition of 172 members17 years within the community
Our Goal: Reduce crime and substance abuse
in Topeka by citizens working together to make Topeka, KS the
safest capital city in America (population over 100,000)
Shawnee county
174,709 people
Rural/Urban population
6 School districts
9 private schools
Community partnerships
To make an impact within the community, quality partnerships are essential
We need the right people……with the right strategies
UNDERAGE DRINKING
TASK FORCE
Topeka Police Department
(TPD)Topeka
City Of Character
Kansas Children’s Service League
BNSFRailwa
y
Shawnee County
Sheriff’s Office(SNSO)
TopekaAssociation ofRetardedCitizens
Prevention&
RecoveryServices
Family Service & Guidance Center
Shawnee CountyDistrict Attorney’s Office
Shawnee CountyJuvenile Detention
Center
CommunityVolunteers
Transition By Design
Stormont Vail
Hospital
NationalAlliance ofMentallyIll
MADD
New DawnWellness
501 School District
jones huyett
PartnersCity of Topeka Alcoholi
c Beverag
e Control(ABC)
Faith Communit
y
Community mobilization
Safe Streets
Coalition
How do we make a difference?
Through environmental changes
brought on by the use of evidence based strategies
3 major components…
Law Enforcement
Education
Community awareness
Law enforcement
68% of kids didn't think they will be caught by police if they drink.
Need of increasing enforcement
Law enforcementABC agent, a member of our task force, suggested:
law enforcement can work together as a team and ABC could coordinate efforts
Formation of Law Enforcement Task Force Memorandum of Understanding (MOU) signed between
Safe Streets, TPD, SNSO, and ABC
New Partnership with Crime Stoppers: people can now anonymously report
underage drinking offenses
Targeted Influencing FactorPerception of Being Caught
RightDirection
+3.8%
Perception of Being Caught: +3.8%
2008 32.3%
2009 31.5%
2010 31.5%
2011 34.1%
2012 36.1 %
2008 2009 2010 2011 201229
30
31
32
33
34
35
36
37
32.331.5 31.5
34.1
36.1
Chart Title
%
Enforcement Effectiveness
Total of Citations
S. Host MIP/MIC Furnishing Miscellaneous TOTAL0
200
400
600
800
1000
1200
38
450
302218
1008
November 2009 - May 2012
Targeted Prevalence OutcomesPast 30 Day Use
30 day use: -3.7%
2008 27.1%
2009 28.1%
2010 28.0%
2011 24.6%
2012 23.4%
Right Direction -3.7%
2008 2009 2010 2011 201220
21
22
23
24
25
26
27
28
29
27.1
28.1 28
24.6
23.4
Chart Title
%
Targeted Prevalence Outcomes Binge Drinking
Binge Drinking: -2.2%
2008 14.5%
2009 15.4%
2010 15.2%
2011 12.0%
2012 12.3%
RightDirection
-2.2%
2008 2009 2010 2011 201210
11
12
13
14
15
16
14.5
15.4 15.2
12 12.3
Chart Title
%
Education
Work with the School Districts to Increase participation in the
Community That Cares (CTC) survey
Implementation of Positive Action an evidence based education program in:
all 6 501 District middle schools 2 elementary schools 1 private school 9 other county schools and programs
Shawnee County CTC Overall Participation Rate
Increased
+11.6%
Participation Rate: +11.6%
2008 74%
2009 77%
2010 85%
2011 87%
2012 85.6%
2008 2009 2010 2011 201265
70
75
80
85
90
74
77
8587
85.6
Chart Title
%
Ron Harbaugh Communications Director 501-Topeka Public Schools
Click on Ron to watch his video!
EducationLanyard project
With the participation of Coalition members and Law Enforcement,handed out 13,000 Lanyards for each middle and high school student with their school name/colors/mascot, the purpose was to promote our youth facebook page “Remembering Last Night” as well as the Crime Stoppers report line.
Desiree WrightShawnee County Sheriff Deputy
Click on Desiree to watch her video!
Targeted Influencing FactorLow Academic Achievement
RightDirectio
n -0.9%
Low Academic Achievement: -0.9%
2008 41.1%
2009 39.5%
2010 41.2%
2011 38.6%
2012 40.2%
2008 2009 2010 2011 201237
37.5
38
38.5
39
39.5
40
40.5
41
41.5 41.1
39.5
41.2
38.6
40.2
Chart Title
%
Targeted Influencing Factor Opportunity For Pro-Social Involvement
Right Direction
+3 %
Pro Social Involvement: + 3
2008 61.7%
2009 64.8%
2010 64.4%
2011 68.2%
2012 64.7%
2008 2009 2010 2011 201260
61
62
63
64
65
66
61.7
64.8 64.4
63.2
64.7
Chart Title
%
Community awareness
Town Hall Meeting at Washburn University◦Youth skit highlighting the importance of
good communication with parents to meet a common goal:
the safety of our youth◦Panel of experts at the end to respond
community concerns on underage
drinking.
Lori KeeganPresident/CEO Transition by Design Inc.
Click on Lori to watch her video!
Community awarenessSafe Streets Safe Spring Break flash mob
(Washburn University) ◦Partnership with Washburn Sales &
Marketing Executives◦Raising awareness about the dangers of
underage drinking◦Original music and dance done by Washburn
marketing students
Click to watch video clip
Marketing strategiesWorking with jones huyett Partners (jhP)
to develop marketing campaigns
Kurt EskilsonSr. Vice President- jhP
Click on Kurt to watch his video!
Marketing StrategiesBillboards Business cards Posters Table TentsPSA’s (TV and
Movie theaters)
Youth internshipjones huyett Partners/Safe Streets
Remembering Last NightHelp your friends “Remember Last Night” by making safe decisions and having fun without alcohol
261 people like this
SOCIAL MEDIA
SAFE STREETS COALITION103 people like this
Click to follow the link
Click to follow the link
Project sticker shock Topeka 2012
To raise awareness within the community and educate those over the age of 21 about the legal and social consequences of providing alcohol to
minors
Project sticker shock Topeka 2012
Environmental scan 2012Youth interns created a video clip to draw attention to parents, adults and the community at large on how they feel about being targeted in the community by the alcohol industry.
Other accomplishments
Policy changes◦Amendment to Social Hosting policy to
include “recklessly”
Practice changes◦Shoulder tap operations started in Shawnee County/Topeka area◦Crime Stoppers underage drinking tip
line
ImpactMedia impact
173,387 people reached
Positive Action
11,694 students reached
Crime Stoppers tips:
265 underage drinking tips received
Law Enforcement
1,008 underage drinking citations issued
What can be replicatedScience behind environmental changes
◦ Use of evidence based strategies
Positive Action
Effective enforcement (party patrols, shoulder taps, source
operations, etc.)
Effective Media campaigns
Communities Mobilizing for Change on Alcohol (CMCA)
Developing protocols for law enforcement
Law Enforcement training program development
Develop your own Logic Models
Develop your own Logic Models
What we learnedPartnerships are crucial, multiple
sectors need to be involvedThis is a marathon, not a sprintIt´s important to make policy and
practice changes, they are just the seed that might grow bigger in the future
Look for evidence base strategies, do not reinvent the wheel
Eve KendallDeputy Director SNCO Department of Corrections-Underage drinking task force chair
Click on Eve to watch his video!