© Proxama 2016
Beacon-Powered Mobile App Engagement
Gavin Talbot Commercial Director [email protected] @gavintalbot
UNDERPING BEACON POWERED, LOCATION BASED MOBILE
MARKETING, TO ENGAGE WITH CONSUMERS ON THE MOVE
AND AT DESTINATIONS…
© Proxama 2016
Beacon-Powered Mobile App Engagement
LOCATION BASED MOBILE MARKETING
REVOLVES AROUND
YOU
ITS HOW WE CONSIDER CONSUMERS IN THEIR
DECISION TO INTERACT WITH OUR
ADVERTISING
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3
BEACONS & HOW THEY ARE DIFFERENT
LONDON, THE UK’S LARGEST BEACON NETWORK
A MOBILE ADVERTISING PLATFORM
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4
BEACONS
COMPATIBLE WITH ALL SMARTPHONES
DELIVER A LOW ENERGY SIGNAL TO A MOBILE DEVICE
ZERO TO 50 METER RANGE
THEY AWAKEN APPS AND BROADCAST URL’S
BLUETOOTH - BATTERY OR POWERED DEVICES
THEIR OWN UNIQUE ID
PROVIDE NEAR TO FAR ACCURACY
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5
DELIVER A NOTICATION INSIDE & OUTSIDE
PROXIMITY MARKETING
DETERMINED BY LAT/LON’S
DELIVERS A PUSH NOTIFICATION OUTSIDE
LONG-RANGE NOTIFCATION BASED
NO PRECISION
A BLANKET MESSAGE SENT TO A
USER BASE
NO PRECISION
PRECISE
ZERO TO 50 METER RANGE
HIGHLY TARGETED
PUSH TO AN APP OR THE PHYSICAL WEB
CAPTURES EXACT LOCATION OF A DELIVERED NOTIFCATION
67% OF CONSUMERS HAVE BLUETOOTH ON WWW.Internetretailing.net
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THE UK’S LARGEST AND MOST DIVERSIFIED
BEACON NETWORK
A national integrated network of OOH media beacons,
enabling brands to engage consumers more richly
through messaging that is specifically tuned
to time and place, and relevance
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…AND A GROWING NETWORK OF DESTINATIONS
600 LONDON BARS REACHING SOCIALITES & INFLUENCES,
AND GROWING
200 BARS IN PROXIMITY TO ALL 20 PREMIERSHIP FOOTBALL CLUBS,
REACHING SPORTS FANS
400 OVERGROUND & UNDERGROUND LONDON LOCATIONS
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8
© Proxama 2016
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9
A PROXIMITY ADVERTISING PLATFORM
COMPATIBLE WITH ALL SMART PHONES
DELIVERED AT THE RIGHT TIME AND THE RIGHT PLACE
REACH MILLIONS OF APP USERS
BEACON MARKETING PIN-POINT’S ACCURACY WITH RELEVANT ADVERTISING
ACHIEVE BETTER CONVERSION RATES WHEN DWELLING
REACH MILLIONS – ON THE MOVE – DWELLING – RIGHT TIME
MAXIMISE ADVERTISING BUDGETS
LEVERAGE DATA TO BETTER UNDERSTAND & INTERACT WITH CONSUMERS
© Proxama 2016
Beacon-Powered Mobile App Engagement
Q4 2015 GOOGLE ENTERED THE BEACON MARKET
INVESTED HEAVILY IN THE PHYSICAL WEB & NEARBY
USING BEACONS ACROSS THE GLOBE WITHOUT NEEDING AN APP
JULY 2016, ANDROID’S UK MARKET SHARE 48% © Statista 2016
© Proxama 2016
Beacon-Powered Mobile App Engagement
MAY 2016
WORLDS FIRST PHYSICAL WEB EXPERIENCE ON 100 LONDON BUSES IN CONJUNCTION
WITH GOOGLE & EXTERION MEDIA
JULY 2016
SKYSCANNER FIRST TO USE OOH &
PHSYICAL WEB TO DELIVER A
CONSUMER CAMPAIGN
SEPTEMBER 2016
PROXAMA 1 OF 2 GLOBALLY ACCREDITED FOR LOCATION BASED
SERVICES
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Beacon-Powered Mobile App Engagement
12
TIME - PLACE – RELEVANCE – PERFECT MESSAGE
ONLY BEACON MARKETING DELIVERS PRECISION
INCREASE CALL 2 ACTION & ADVERTISING ROI
A CONTINUALLY EXPANDING NETWORK
PROXIMITY MARKETNG IS HERE NOW...... LIKE THE IPHONE 7
WE ARE 1 OF 2 GLOBALLY CERTIFIED BY GOOGLE
LET ME SUMMARISE
COLLECT & LEVERAGE DATA
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Beacon-Powered Mobile App Engagement
13
WELCOME TO A NEW ERA OF
DIGITAL
MOBILE MARKETING
© Proxama 2016
Beacon-Powered Mobile App Engagement
