Growing a sustainable brand.Kudzu Video Play

Kudzu Brands is a full-service

branding agency and commercial

print house in downtown

Black Mountain, just

outside of Asheville.

We provide the tools and support that local and

regional businesses (and non-profits) need to become

powerful, profitable, sustainable brands.

Why the Name Kudzu??

Memorable. Has strong roots Is indestructible. Seen everywhere.

Just like a great brand.

Cues you may need to brand or re-brand:

Lack of clarity in messaging

Lack of focus in marketing efforts Sales slump

Aggressive competitor Materials are not a reflection of your values

You are ready to grow New product or service

New mission, vision or direction

8,000

What is branding?

It is not a pretty (or hip) business card.

It is not just for big corporations.

It doesn’t have to be expensive.

Just saw branding bill.

Replace the word branding with: Perception.

People do businesses with businesses they perceive bring them a value.

And they decide within 6 seconds what that perception is.

A brand is:

The sum of people’s perception of a company’s value and service.

It becomes your reputation.

…orYelp Review.

It is your key competitive advantage and the most valuable asset your business has.

It is formed by your values and creates your vision.

It becomes your company culture.

It is what you are known for.

It is what people say about you.

And how you make people feel.

It translates into loyalty.

And repeat customers.

And rabid, drooling fans.

Think Pavlov.

Bell + Dog + Meat = Branding

Frequency and Consistency

Marketing: The Bell

Branding: The Meat

How do you sell a diamond ring?

How do you sell accounting?

How do you sell construction?

The Dog: Your Target Audience

No longer about demographic targeting

20-40?

Know their needs What makes them salivate What problems they need you to solve Understand what matters to them.

Mainly. Don’t confuse them.

Do one thing.

Do it really well.

Know exactly who you are doing it for.

One of the world’s most powerful brands

You don’t have to be for everyone.

2 %

Awareness

Unawareness

Comprehension Conviction

Action

Repeat/Refer

Marketing Bridge

Frequency & Consistency

100% of 10% OR

10% of 100%

Share of mind equals share of market

Great Branding is: Being the business (ENOUGH) people think of first and the one they feel the best about in your

business category.

Name a national mattress brand

Sealy 60%

Serta 30%

Simmons 30%

Sealy builds a better mattress, you get a better night’s sleep.

The power of frequency, consistency & emotional anchoring

Focus on your frequency, consistency and emotional anchoring.

With the right partner.

You will grow like…

well, you know.

Values, Mission, Target

Emotional Anchoring

Frequency, Consistency

Examples of our work

Hicok, Fern & Company

Before Kudzu….

Sterile, one-dimensional. Language that talks at you and does not

engage or inspire.

Peerless Blowers

Manufacturing company with

long term market equity.

In tremendous sales slump.

No new products in 30 years.

Needed to “elevate” the brand.

Before Kudzu

Boring.

Just like everyone else.

Focus on the product.

Not the experience or the relationship.

Marthaler Jewelers

Located in Biltmore Park

Have a high end clientele

And a beautiful story to tell

Before Kudzu

Sally Massagee, CPA

Typical accountant.

Before Kudzu

Who was anything but typical.

Wanted to attract like minded, creative entrepreneurs.

Beach Builders

Needed a brand that could compete regionally. And could emulate their

proprietary, lean building process.

There’s that emotional anchoring!

Follow these rules.

And you will grow like…

Well, you know.