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Understanding ccTLD Registries for Global Expansion Alison Simpson Senior Product Marketing Manager MarkMonitor Janelle McAlister Manager, Global Relationships MarkMonitor
Understanding ccTLD Registries
for Global Expansion
Alison Simpson
Senior Product Marketing Manager
MarkMonitor
Janelle McAlister
Manager, Global Relationships
MarkMonitor
Agenda
Current Landscape
ccTLD Ecosystem
Current Trends
ccTLD Portfolios Strategies
Current Landscape
5 Billion Internet Users by 2020*
3.4 billion Internet users today
5.0 billion Internet users by 2020*
1995 2000 2005 2009 2015
Use
rs
361M
1.734B
3.366B
1.018B
16M
Internetworldstats.com, November 30, 2015; *ICANN estimate
Internet Users by Region
North America 9.3% Europe 18.0% Asia 48.2%
LatAm 10.2% Africa 9.8%
Australia 0.8%
What Language does the Web Speak?
English 26%
Spanish 8%
Japanese 3%
Chinese 21%
Arabic 6%
Russian 3%
French 3%
Portuguese 5%
ccTLDs – Current Landscape
314 million Total domain names registered globally
144 million Almost half of all domain names are ccTLDs
Largest ccTLD domains worldwide
ccTLD Ecosystem
Who Regulates ccTLDs?
ccTLDs are not regulated by ICANN
Local governments have jurisdiction to mandate laws that impact individual ccTLDs
The local registry operator can also establishes policies and procedures
Who Runs ccTLD Registries?
Non-profit organizations
Local universities
Local government agencies
Current Trends
Changes to the ccTLD Namespace
More registries are moving to ‘industry standard’ practices. This includes:
Unrestricted registrations
EPP or automation
Availability of 1 and 2 character domains
Availability of .IDNs
Launching of a new extension within a current TLD
Implementation of Registry Lock
Changes in ccTLD Restrictions
Argentina (.AR) is now unrestricted
Austria (.AT) now processes transfers with an auth code rather than email approval.
Chile (.CL)
Finland (.FI) will be unrestricted as of September 2016
New 1 and 2 Character Domains Available
.ASIA
France (.FR)
Indonesia (.ID)
Ireland (.IE)
Portugal (.PT)* limited release
Sweden (.SE)
New Extension Within an Existing TLD
Markmonitor.uk vs. Markmonitor.co.uk
.ID is now available in addition to .CO.ID for Indonesia
.NI is now available in addition to .COM.NI and .CO.NI for Nicaragua
.NZ is now available in addition to .CO.NZ for New Zealand
.TH is now available in addition to .CO.TH for Thailand
.UK is now available in addition to .CO.UK for United Kingdom
Australia is exploring the option of releasing .AU
International Domain Names (IDNs)
1%
On average, less than 1% of corporate portfolios are comprised of IDNs
ICANN, IDN Infographic: Access Domain Names in Your Language
New ccTLD IDNs
Ukraine Macedonia Mongolia Belarus Armenia India
.укр .мкд .мон .БЕЛ .հայ .ভারত
.ক াম্পানি.ভারত .భారత్
.కంపెనీ.భారత్
.ભારત
.કંપની.ભારત
.भारत
.कंपनी.भारत
بھارت.
بھارت.كمپنی. .ਭਾਰਤ
.ਕੰਪਨੀ.ਭਾਰਤ
.இந்தியா
.நிறுவனம்.இந்தியா
Registry Lock
Over the past 3 years over 30 ccTLDs have implemented Registry lock
This is the highest level of security that can be added to a domain name
53% of the most highly trafficked websites utilize Registry Locking
Pre-emptive security measures can help reduce vulnerabilities
ccTLD Portfolio Strategies
Why Invest in ccTLD Registrations?
Protect key brand and trademarks worldwide
Create web presence in countries where ccTLDs dominate
Anticipate future marketing needs
Generate eCommerce revenue worldwide
Support worldwide sales and marketing efforts
Portray understanding of culture and nationalistic pride
Strategies for Registering ccTLDs
Brand Promotion Strategy
Top 10, 25 or 50 eCommerce countries
TLDs that support worldwide sales and marketing efforts
Where company conducts business or expects to conduct business
Geographic locations where you have offices
Famous “house” brand protected everywhere
Strategies for Registering ccTLDs
Brand Protection Strategy
Low-cost, unrestricted ccTLDs
Geographic locations where you have offices or do business
TLDs you have registered in the past
Famous “house” brand protected everywhere
IDN Strategy
Does your company actively do business in countries that conduct business in languages other than English?
Review non-Latin trademark portfolios
Determine where those brands are being marketed
Confirm that brands are registered at the second level, where available
As new Top Level County Code IDNs become available, non-Latin trademarks sets should be registered based on how and where those brands are marketed
Q&A
Thank You!
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