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Proceedings of the FORTROP II: Tropical Forestry Change in a Changing World, 17-20 November 2008, Kasetsart University, Bangkok, Thailand Understanding Changing Consumption and Marketing Patterns of Non-Timber Forest Products in a Competitive World: A Case Study from an Urban Area of North-Eastern Bangladesh S. A. Mukul 1 and M. B. Uddin 1,2 1 Shahjalal University of Science and Technology, Sylhet, Bangladesh 2 University of Bayreuth, Bayreuth, Germany Abstract In the last few decades, non-timber forest products (NTFPs) and their associated products have gained considerable attention from researchers and development workers, particularly in developing regions, mostly for their potential socio-economic importance. It is also widely perceived that promoting the harvest and use of such products also helps forest conservation. However, as development progresses in most regions, alternatives or substitute products become available in the markets, and in the future, it will be difficult to maintain markets for the natural forest-based products without adding additional product value. A market survey was conducted in an urban fringe of northern Bangladesh to investigate the NTFP-based product diversity, the marketing pattern and the challenges in a dynamic world. Further information was also collected from sellers and consumers to understand their views on probable future strategies to maintain the markets for these products. A total of 38 NTFP and NTFP-based secondary products was recorded from 25 markets including 16 permanent, 7 temporary (or semi- permanent) and 2 mobile shops. The major demand observed, however, was for bamboo and cane-based products, with the supply of these products suffering from a scarcity of raw materials. A decreasing trend in consumption of NTFP-based articles for urban domestic use was also evident from the study. To cope with competitive markets, sellers were found to be emphasizing creative marketing and the longevity of the products. Under a changing global perspective, it is now essential to develop new policy guidelines and active
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Page 1: Understanding Changing Consumption and Marketing Patterns ...

Proceedings of the FORTROP II: Tropical Forestry Change in a Changing World, 17-20 November 2008, Kasetsart University, Bangkok, Thailand

Understanding Changing Consumption and Marketing Patterns of Non-Timber Forest Products in a Competitive World:

A Case Study from an Urban Area of North-Eastern Bangladesh

S. A. Mukul1and M. B. Uddin1,2 1 Shahjalal University of Science and Technology, Sylhet, Bangladesh

2 University of Bayreuth, Bayreuth, Germany

Abstract

In the last few decades, non-timber forest products (NTFPs) and their associated products have gained considerable attention from researchers and development workers, particularly in developing regions, mostly for their potential socio-economic importance. It is also widely perceived that promoting the harvest and use of such products also helps forest conservation. However, as development progresses in most regions, alternatives or substitute products become available in the markets, and in the future, it will be difficult to maintain markets for the natural forest-based products without adding additional product value. A market survey was conducted in an urban fringe of northern Bangladesh to investigate the NTFP-based product diversity, the marketing pattern and the challenges in a dynamic world. Further information was also collected from sellers and consumers to understand their views on probable future strategies to maintain the markets for these products. A total of 38 NTFP and NTFP-based secondary products was recorded from 25 markets including 16 permanent, 7 temporary (or semi-permanent) and 2 mobile shops. The major demand observed, however, was for bamboo and cane-based products, with the supply of these products suffering from a scarcity of raw materials. A decreasing trend in consumption of NTFP-based articles for urban domestic use was also evident from the study. To cope with competitive markets, sellers were found to be emphasizing creative marketing and the longevity of the products. Under a changing global perspective, it is now essential to develop new policy guidelines and active

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FORTROP II: Tropical Forestry Change in a Changing World 84

government support for the sustenance of this industry. Finally, for an efficient product supply chain, there is a need for technical advancement in the production process and skill development of the workers to secure the future market for these products that will directly or indirectly support the livelihood of thousands of rural, poor people. Keywords: non-timber forest products, consumption trend,

market promotion, Sylhet city, Bangladesh.

Introduction Nowadays it is indisputable that non-timber forest products (NTFPs)1 play a significant and often critical role in the quality of life and even survival of very large numbers of rural poor in most tropical, developing countries (Arnold and Ruiz Pérez, 1996; Pimentel et al. 1997). In fact, NTFPs’ role and importance to households are diverse, helping to achieve self-sufficiency, food security, income generation, accumulation of savings and risk minimization (Arnold and Ruiz Pérez, 1996). It has also increasingly recognized that the collection and use of NTFPs is ecologically less destructive than timber harvesting, and the development and promotion of such products could provide a sounder basis for sustainable forest management and community upliftment (Arnold and Ruiz Pérez, 2001). In fact, for a large number of people, NTFPs are still more important resources than timber. Smallholders living in forest margins in diverse parts of the world earn between 10 and 25% of their household income from NTFPs (Wunder, 2000). Another, study suggested that, tropical forests of parts of Southeast Asia provide as much as US$50 per month per hectare to local people from exploiting forest resources, without considering the commercial timber values (Caldecott, 1988; Sedjo, 2002). Asia is undoubtedly the worlds’ largest producer and consumer of NTFPs (Vantomme et al., 2002). According to de Beer and McDermott (1996), about 27 million people in Southeast Asia rely on the use of NTFPs. However as development has progressed rapidly in

1 Non-timber forest products (NTFPs) are defined in this paper as products mainly of

biological origin other than commercial timber which are derived from either natural or managed forests. Examples include bamboo, cane, grasses and their finished products. Environmental benefits or services, wildlife’s etc are not considered as NTFPs in present paper.

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Keywords:

Introduction

Volume 11: Wood Products and Bio-Based Materials 85

that region in recent years, alternatives to or substitutes for NTFPs and associated products are becoming more available in the market, and presumably in the near future, such natural products will have to compete with expanding global market facilities and available synthetic/substitute products that are seemingly more durable, attractive and cheap. Bangladesh is situated in a tropical, favorable climate on Gangetic alluvial plains and is endowed with a vast variety of flora, including many non-timber forest products. In the country, there are around 33 species of bamboo (represented by nine genera, including 18 naturally occurring species) (Banik, 1998), seven species of canes, several palms, grasses and many other NTFPs. In Bangladesh, the collection, processing and selling of NTFPs provide major employment opportunities to the ultra rural poor of about 300 000 (Basit, 1995), and contribute approximately Tk1 1.3 billion annually to the country’s economy (GOB, 1993). According to the Bangladesh Small and Cottage Industries Corporation (BSCIC), there are about 45 000 registered NTFP-based small-scale cottage enterprises distributed throughout the country, which provide employment and income provisions to thousands of millions of people (Banik, 1998). Many studies (mostly case studies) have so far been conducted in Bangladesh covering various aspects of NTFPs. However, most of the information is still scattered, poorly emphasized and deals mainly with utilization (e.g., Alam, 1992; Miah and Chowdhury, 2003; Mukul et al., 2007; Akhter et al., 2008), cultivation and management (e.g., Uddin et al., 2006; Chowdhury et al., 2007; Ahmed et al., 2007) and the socio-economic potential of NTFPs to rural livelihoods (e.g., Khan and Khan, 1994; Nath et al., 2000; Alamgir et al., 2006; Ahmed et al., 2007; Uddin and Mukul, 2007; Motaleb and Hossain, 2008; Mukul, 2008; Uddin et al., 2008). The current study is a preliminary attempt to explore what has happened in the urban NTFPs markets in the past years in a more globalized world, how traders/sellers have coped with the changing situations, what attitudinal changes have taken place in the urban consumers/users of NTFPs and what is required to uphold the NTFP market in a more competitive world.

1 Tk or Taka – Bangladeshi currency; exchange rate with USD was Tk. 69 (approx.) during 2007-08.

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FORTROP II: Tropical Forestry Change in a Changing World 86

Materials and Methods The Study Area The study was conducted in Sylhet Sadar— the most populated upazilla1 of the Sylhet division located in the northern part of the country. The upazilla has been famous in the country for some specific NTFPs for many decades. The main products include cane-based products and sitalpati2. The area has experienced rapid development in the last few years and thousands of people from the countryside have migrated to the area, seeking a better livelihood. Administratively, the upazilla occupies an area of 517.43 km2, including 19.22 km2 of government forest area (BBS, 1996). Geographically, the upazilla is located between 24°43´ and 25°05´ north latitudes and between 91°40´ and 92°01´ east longitudes. To the north, the upazilla is bounded by Companiganj and Gowainghat upazillas, on the east by Golapganj and Kanighat upazillas, on the south by Balaganj and Fenchuganj upazillas and on the west by Bishwanath upazilla and Chhatak upazilla of the Sunamganj district (Figure 1). Data Collection Fieldwork for the study was conducted between late 2007 and late 2008. Both quantitative and qualitative data were collected through direct field visits and interviews with traders/sellers and consumers/buyers of NTFPs. A total of 25 NTFP shops were surveyed. A semi-structured questionnaire was used to collect data, which included the NTFPs and finished products available in the shops, the local or trade name, origin, major uses, trends of trade and the respondent’s view on the major challenges of NTFPs trading. Consumer information (n = 12) was collected using an open-ended, but short discussion in the NTFP shop/stall, with their consent.

1 sub-district; administrative entity 2 A kind of sleeping mat prepared using Schumannianthus dichotoma

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Materials and Methods

The Study Area

Data Collection

Volume 11: Wood Products and Bio-Based Materials 87

Figure 1 Map of the study area.

Results and Discussions General Background A total of 25 urban NTFP traders and 12 consumers were surveyed. All respondents were male. Most of the traders were illiterate (64%), whereas all the consumers were educated. The average age of the traders and consumers was 41 and 34 years, respectively. Around 72% traders had been in their profession for at least 10 years, whereas the remainder were relatively new in this profession (<3 years). Selling NTFPs was the main occupation for about 64% of the traders and the share of NTFP-based income to traders gross annual income varied between 28 and 100%.

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FORTROP II: Tropical Forestry Change in a Changing World 88

Marketing of NTFPs and Associated Goods Among the NTFP shops surveyed, around 64% shops were permanent, 28% were temporary (or semi-permanent) and 8% were mobile shops (Figure 2). The permanents shops were usually located in multistoried buildings and sold mainly luxury (decorative) goods for household and corporate use. These products were mostly manufactured from canes (Calamus spp. and Daemonorops jenkensianus). The average labor force employed in these shops was about 2.4 people. The temporary or semi-permanent shops were located on the roadside and were usually a semi-permanent or temporary structure or even sometimes found in open spaces. The mobile shops were arranged in a specialized vehicle and sold mainly domestic utensils at a reasonable price.

Figure 2 Types of shops surveyed. A total of 38 NTFPs and associated goods were recorded from 25 NTFPs shops that were surveyed. Among the products, 18 were based on bamboo, 15 were made using cane and 9 were based on other raw materials. Table 1 presents data on the products, their origin, uses, prices, availability and trend of demand. The NTFPs were classified into three broad categories: domestic utensils (necessary), domestic decorative articles (luxury) and others (e.g., construction, corporate). According to this classification, 23 articles were

Type of shop

Permanent Temporary Mobile

Num

ber o

f sho

ps

16

14

12

10

8

6

4

2

0

Page 7: Understanding Changing Consumption and Marketing Patterns ...

Marketing of NTFPs and Associated Goods

Figure 2

Volume 11: W

domestic (nconstruction(manufacturbeing in 92%products rankinds of NTFigure 4, bei

Figure 3 NT

Figure 4 Sh

Wood Products a

necessary), 11 n or other cored from Thys% of the shopsnged between TFPs to the toting highest (40

TFPs by major

hare of income

and Bio-Based M

were luxury orporate purpsanolaena maxs surveyed. ThTk 20 and Tktal NTFPs bas0%) for decora

use.

e from various

Materials

goods and thposes (Figure xima) was thehe prices of the 7500. The sha

sed income of ative or luxury

s NTFPs.

he rest were 3). The hous most commoe NTFPs and aare of the threthe traders is

y goods.

89

used for se broom on article, associated ee diverse s given in

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FORTROP II: Tropical Forestry Change in a Changing World 90

Changing Consumption and Trade Patterns: Strategy and Adaptations in a Competitive World A comparison of income from the sale of NTFPs and associated products in the surveyed shops is presented in Figure 5. Estimates were obtained from the traders of their present income and their income 10 years ago (approximately 1997-98) from selling only such kind of products. A dramatic increase in sales (from Tk96 000 per year ten years ago to Tk288 000 per year at present) in the case of permanent shops that usually sold mainly luxury or decorative goods was reported by the traders. The temporary (or semi -permanent) shops reported that their present income had nearly doubled compared to their income 10 years ago (Tk108 000 per year ten years ago to Tk192 000 per year at present). It was not possible to obtain the previous income of the mobile shops since they were a relatively new adaptation to cope with changing NTFPs markets. The changes in these values could be attributed to changes in consumption (based on quantity sold or demanded), value change of the products and changes in the local currency.

Figure 5 Income comparison from NTFPs. In the market, alternatives or substitutes were found for about 12 products (i.e., 32% of total recorded products). Most of the substitute products were made from either plastic or steel, which made them more durable and attractive. Interestingly, it was found that most of the traders now kept most

Permanent Temporary Mobile

Type of shop

10 years ago Present

Ann

ual s

ale

(10

000

Tk)

30

25

20

15

10

5

0

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Volume 11: Wood Products and Bio-Based Materials 91

of the substitutes in their shops along with NTFPs. Other major adaptations and strategies included: arranging mobile shops in public places or providing a door-to-door service at a more reasonable price; the addition of aesthetic products with more attention to finishing while manufacturing; more publicity of shops; and greater user compatibility of products.

Figure 6 An urban NTFP shop in Sylhet city. Source: Mukul (2007)

Figure 7 A mobile NTFP shop in the study area. Source: Mukul (2007)

An urban NTFP shop in Sylhet city. Mukul (2007)

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FORTROP II: Tropical Forestry Change in a Changing World 92

Figure 8 Person on foot selling broomsticks for domestic use. Source: Mukul (2008)

Figure 9 A weekly village NTFP market (hat) arranged on the roadside. Source: Mukul (2008)

Person on foot selling broomsticks for domestic use. Mukul (2008)

Page 11: Understanding Changing Consumption and Marketing Patterns ...

Figure 8

Figure 9

Volume 11: Wood Products and Bio-Based Materials 93

Tabl

e 1

T

he d

iver

sity

of N

TFP’

s/as

soci

ated

pro

duct

s in

the

loca

l mar

ket o

f the

stud

y ar

ea.

No.

A

rtic

le(s

) Ra

w m

ater

ial(s

)/ so

urce

(s)

Pric

e ra

nge

(T

k)1

Ava

ilabi

lity2

Maj

or u

se(s

) Re

mar

ks3

Com

mon

nam

e Lo

cal/

trad

e na

me

01

Bam

boo

culm

s Ba

nsh

Bam

busa

spp.

Tk

20-1

50

per c

ulm

12

(48)

Co

nstr

uctio

n,

dom

estic

ut

ensil

M

eloc

anna

bac

cife

ra

02

Bask

et

Jhur

i M

eloc

anna

bac

cife

ra

Tk25

-50

16

(64)

D

omes

tic

uten

sil

–, �

03

Bask

et T

ukri

Bam

busa

spp.

Tk

75-2

00

06 (2

4)

Cons

truc

tion

wor

k (fo

r la

bore

r)

Ca

lam

us sp

p.

04

Bird

cage

Pa

khir

kh

acha

Ba

mbu

sa sp

p.

Tk75

-200

09

(36)

D

omes

tic

(luxu

ry g

ood)

�,

05

Book

shel

f Bo

oksh

elf

Bam

busa

spp.

Tk

100-

250

11

(44)

D

omes

tic

�, �

Mel

ocan

na b

acci

fera

06

Bo

oksh

elf

Book

shel

f Ca

lam

us sp

p.

Tk50

0-10

00

11 (4

4)

Dom

estic

(lu

xury

goo

d)

D

aem

onor

ops

jenk

ensia

nus

07

Broo

m

Phul

jhar

u Th

ysan

olae

na m

axim

a Tk

20-5

0 23

(92)

D

omes

tic

�, �

08

Br

oom

Jh

aru

Coco

s nuc

ifera

Tk

30-5

0 13

(52)

D

omes

tic

Page 12: Understanding Changing Consumption and Marketing Patterns ...

FORTROP II: Tropical Forestry Change in a Changing World 94

Tabl

e 1

(C

ont.)

No.

A

rtic

le(s

) R

aw m

ater

ial(s

)/

sour

ce(s

) Pr

ice

rang

e

(Tk)

1 A

vaila

bilit

y2 M

ajor

use

(s)

Rem

arks

3 C

omm

on n

ame

Loca

l/ tr

ade

nam

e 09

Br

ush

-

Mel

ocan

na b

acci

fera

Tk

25-5

0 08

(32)

D

omes

tic

�, �

Phoe

nix

sylv

estr

is

10

Cag

e (c

hick

en)

Kha

cha

Bam

busa

spp.

Tk

75-1

50

07 (2

8)

Dom

estic

11

Cei

ling

clea

ner

- M

eloc

anna

bac

cife

ra

Tk20

-65

04 (1

6)

Dom

estic

Ph

oeni

x sy

lves

tris

12

C

hair

C

hair

Ca

lam

us sp

p.

Tk20

0-12

50

07 (2

8)

Dom

estic

(lu

xury

goo

d)

D

aem

onor

ops

jenk

ensia

nus

13

Cor

ner

Cor

ner

Cala

mus

spp.

Tk

350-

1000

06

(24)

D

omes

tic

(luxu

ry g

ood)

D

aem

onor

ops

jenk

ensia

nus

14

Cra

dle

D

olna

Ca

lam

us sp

p.

Tk10

00-2

500

06

(24)

D

omes

tic

�, �

Dae

mon

orop

s je

nken

sianu

s

15

Doo

rmat

Pa

posh

Co

cos n

ucife

ra

Tk50

-100

12

(48)

D

omes

tic

uten

sil

�, �

16

Easy

cha

ir

Easy

cha

ir

Cala

mus

spp.

Tk

850-

2000

08

(32)

D

omes

tic

(luxu

ry g

ood)

D

aem

onor

ops

jenk

ensia

nus

Page 13: Understanding Changing Consumption and Marketing Patterns ...

Tabl

e 1

No.

A

rtic

le(s

) R

aw m

ater

ial(s

)/

sour

ce(s

) Pr

ice

rang

e

(Tk)

1 A

vaila

bilit

y2 M

ajor

use

(s)

Rem

arks

3 C

omm

on n

ame

Loca

l/ tr

ade

nam

e

Volume 11: Wood Products and Bio-Based Materials 95

Tabl

e 1

(C

ont.)

No.

A

rtic

le(s

) R

aw m

ater

ial(s

)/ so

urce

(s)

Pric

e ra

nge

(T

k)1

Ava

ilabi

lity2

Maj

or u

se(s

) R

emar

ks3

Com

mon

nam

e Lo

cal/

trad

e na

me

17

False

wal

l Fa

lse w

all

Cala

mus

spp.

Tk

750-

1500

05

(20)

D

omes

tic

(luxu

ry g

ood)

D

aem

onor

ops

jenk

ensia

nus

18

Fenc

e

Bera

Ba

mbu

sa sp

p.

Tk50

-100

07

(28)

Co

nstr

uctio

n,

dom

estic

use

M

eloc

anna

bac

cife

ra

19

Fish

ing

cage

A

nta

Bam

busa

spp.

Tk

75-1

00

03 (1

2)

Dom

estic

20

Flow

er v

esse

l -

Cala

mus

spp.

Tk

300-

750

06

(24)

D

omes

tic

(luxu

ry g

ood)

H

olde

r

Dae

mon

orop

s je

nken

sianu

s

21

Han

d fa

n

Hat

pha

kha

Bam

busa

spp.

Tk

20-4

0

09 (3

6)

Dom

estic

�,

22

Han

d fa

n

Hat

pha

kha

Bora

ssis

flabe

llife

r Tk

20-3

5

06 (2

4)

Dom

estic

�,

23

Mat

Si

tal p

ati

Schu

man

nian

thus

di

chot

oma

Tk25

0-10

00

11 (4

4)

Dom

estic

24

Mat

M

adur

-

Tk10

0-20

0

10 (4

0)

Dom

estic

�,

25

Mat

D

ari

Typh

a el

epha

ntin

a Tk

50-8

5

13 (5

2)

Cons

truc

tion,

do

mes

tic

26

Mat

C

hata

i Ba

mbu

sa sp

p.

Tk35

-100

10

(40)

Co

nstr

uctio

n

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FORTROP II: Tropical Forestry Change in a Changing World 96

Tabl

e 1

(C

ont.)

No.

A

rtic

le(s

) R

aw m

ater

ial(s

)/

sour

ce(s

) Pr

ice

rang

e

(Tk)

1 A

vaila

bilit

y2 M

ajor

use

(s)

Rem

arks

3 C

omm

on n

ame

Loca

l/ tr

ade

nam

e 27

M

irro

r ho

lder

M

irro

r ho

lder

Ca

lam

us sp

p.

Tk15

0-45

0

05 (2

0)

Dom

estic

(lu

xury

goo

d)

28

Ric

ksha

w h

ood

R

icks

haw

ho

od

Bam

busa

spp.

Tk

450-

1000

04

(16)

In

dust

rial

29

Show

pie

ces /

Sh

ow p

iece

s Ba

mbu

sa sp

p.

Tk50

-200

0

11 (4

4)

Dom

estic

(lu

xury

goo

d)

H

andi

craf

ts

Ca

lam

us sp

p.

(v

ario

us)

D

aem

onor

ops

jenk

ensia

nus

30

Siev

e

Cha

luni

Ba

mbu

sa sp

p.

Tk50

-150

12

(48)

D

omes

tic

uten

sil

–, �

31

Sofa

set

Sofa

set

Cala

mus

spp.

Tk

2000

-750

0

08 (3

2)

Dom

estic

(lu

xury

goo

d),

D

aem

onor

ops

jenk

ensia

nus

corp

orat

e us

e

32

Tea

/sid

e ta

ble

Te

a ta

ble

Ca

lam

us sp

p.

Tk10

00-1

750

09

(36)

D

omes

tic

(luxu

ry g

ood)

D

aem

onor

ops

jenk

ensia

nus

33

Tabl

e la

mp

Ta

ble

lam

p

Cala

mus

spp.

Tk

500-

1500

09

(36)

D

omes

tic

Dae

mon

orop

s je

nken

sianu

s

Page 15: Understanding Changing Consumption and Marketing Patterns ...

Tabl

e 1

No.

A

rtic

le(s

) R

aw m

ater

ial(s

)/

sour

ce(s

) Pr

ice

rang

e

(Tk)

1 A

vaila

bilit

y2 M

ajor

use

(s)

Rem

arks

3 C

omm

on n

ame

Loca

l/ tr

ade

nam

e

Volume 11: Wood Products and Bio-Based Materials 97

Tabl

e 1

(C

ontin

ued)

1 So

urce

: M

arke

t sur

vey

duri

ng Ju

ne-A

ugus

t 200

8.

2 Th

e av

aila

bilit

y of

the

pro

duct

in

the

num

ber

of s

hops

in

rela

tion

to t

he t

otal

num

ber

of s

hops

sur

veye

d, n

umbe

r in

par

enth

eses

ind

icat

e

th

e pe

rcen

tage

.

3 Tr

end

of u

tiliz

atio

n (b

ased

on

mar

ket

dem

and/

sell;

�-

incr

ease

d; �

- de

crea

sed;

– -

unc

hang

ed)

and

pres

ence

of

subs

titut

e (�

-su

bstit

ute

pres

ent)

.

No.

A

rtic

le(s

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Page 16: Understanding Changing Consumption and Marketing Patterns ...

FORTROP II: Tropical Forestry Change in a Changing World 98

Major Problems, Challenges and Expectations: the Seller’s and Consumer’s View Table 2 lists the major constraints in the development and trading of NTFPs and associated products according to the traders in the locality. Most of the traders (84%) identified competition with substitute goods as the major challenge to NTFPs nowadays. Other challenges included: scarcity of raw materials (72%), high production and processing cost of products (72%) and changes in consumer taste (64%). Table 3 shows that consumers’ expectations of various NTFPs and associated goods were mainly concentrated on their visual value (83%), followed by user compatibility (75%) and durability (67%) of products. Table 2 Major problems and challenges in NTFPs trading: the sellers view.

Challenges/issues No. of sellers opined (sellers) Competition among the sellers Competition with other substitute goods

(mainly made of plastic) Consumers attitudinal change

(in preference) Increased cost in production and

processing Increased shop rent, and other cost Lack of institution to encourage or

trained local crafters/karigar Market insecurity (seasonal demand

fluctuation) Poor government and NGO support Scarcity of raw materials Unwillingness of future generations to

enter this profession.

09 (36) 21 (84)

16 (64)

18 (72)

08 (32) 07 (28)

11 (44)

09 (36) 18 (72) 06 (24)

Note: Numbers in parentheses indicate percentage.

Page 17: Understanding Changing Consumption and Marketing Patterns ...

Major Problems, Challenges and Expectations: the Seller’s and Consumer’s View

Table 2

Challenges/issues No. of sellers opined (sellers)

Volume 11: Wood Products and Bio-Based Materials 99

Table 3 Consumers’ expectations on NTFPs.

Expectations/issues No. of respondents (consumers) Should be chiefly available 06 (50) Products should be attractive (aesthetic

value) 10 (83)

Should be cheap 07 (58) Should be durable 08 (67) Should have multipurpose use 05 (42) User friendly / compatibility with user 09 (75)

Note: Number in parentheses indicate percentage.

Conclusions

Although the study illustrated a changing and challenging situation in the NTFPs market, it also uncovered some innovative approaches developed by NTFPs traders that helped them to minimize adversity under the changing market conditions. For a business to suceed, all elements of the value chain should work well together (Belcher and Schreckenberg, 2007) and government and non-government development organizations (NGOs) need to play a key role to strengthen the existing market that will ultimately improve the quality of living of the people who are directly or indirectly dependent on this sector/profession. Government and NGOs could: support research on NTFPs development, domestication and promotion; provide small loans to the small-scale entrepreneurs; help in the technical advancement of the processing units; and assist with storage. They could also play an important role in maintaining effective coordination among producers and consumers and could offer some skill development programs to the workers involved in manufacturing NTFPs and associated products.

Acknowledgements The authors indebted to Mr M.R. Tito, Mr M.A.S.A. Khan and Mr P. Rana for accompanying them in the field several times. Thanks are also recorded to the respondents for their cooperation and patience during the interview period.

Page 18: Understanding Changing Consumption and Marketing Patterns ...

FORTROP II: Tropical Forestry Change in a Changing World 100

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Belcher, B. and K. Schreckenberg. 2007. Commercialisation of Non-timber Forest Products: A Reality Check. Development Policy Review 25(3): 355-377.

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