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Understanding & Designing for the Consumer Journey2€¦ · retailers, McKinsey has developed a...

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Understanding Understanding Understanding Understanding the Consumer Journey the Consumer Journey the Consumer Journey the Consumer Journey Wednesday, June 26, 2013 2:00 pm EST (1:00 pm CT, Noon MT and 11:00 am PT) Shifts in digital and social technologies are fostering changes in the consumer decision journey and the overall competitive landscape in retail, and will have a material impact on how retailers need to manage all aspects of their business, including their real estate portfolios. Through its proprietary research and extensive work with leading US retailers, McKinsey has developed a point of view on how (and how quickly) consumer behavior is changing, where this is shifting what it means to win in retail, and how retailers should (and are starting to) adjust their businesses as a result. Join this webinar if you are a retailer interested in hearing some of the hard facts underlying these major retail trends, and to discuss how you might effectively respond to these changes, with a particular focus on retail real estate. Moderators: Moderators: Moderators: Moderators: Steve Noble Steve Noble Steve Noble Steve Noble Principal McKinsey & Company Minneapolis, MN Becca Coggins Becca Coggins Becca Coggins Becca Coggins Principal McKinsey & Company Chicago, IL Bill Aull Bill Aull Bill Aull Bill Aull Engagement Manager McKinsey & Company Charlotte, NC Steve Noble Steve Noble Steve Noble Steve Noble is a Partner in the Minneapolis Office of McKinsey & Company, a leading global consulting firm that counts many of the world’s leading retailers among its client base. He leads the firm’s Retail Strategy service line, where his research and client work require a deep sense of major trends impacting the retail industry, including the impact of changing digital technologies and consumer behaviors on retail growth, operations, and real estate networks. His client base includes a range of mass and specialty retailers that collectively generate almost $200B in annual sales, and operate a number of different offline and digital formats. Becca Coggins Becca Coggins Becca Coggins Becca Coggins is a Partner in the Chicago Office of McKinsey & Company and a core leader in our Global Retail Practice. She leads the Retail Merchandising & Marketing Service Line for the Americas. She has extensive experience serving retailers on strategy and merchandising topics including format innovation and renewal, channel design and development, merchandising strategy and assortment optimization, and vendor management. Bill Aull Bill Aull Bill Aull Bill Aull is an Engagement Manager in the Charlotte Office of McKinsey & Company and a leader in our Retail practice for the Americas. He helps lead the Real Estate Service Line with research and client work focused on optimizing physical store space based on trends in shopping behavior, integration with online, and category economics. He has extensive experience serving retailers on merchandising and space related topics including format innovation and renewal and assortment optimization. He has also served retail banks on real estate topics including branch network strategy based on changing customer preferences. CONTINUING EDUCATION CREDITS CONTINUING EDUCATION CREDITS CONTINUING EDUCATION CREDITS CONTINUING EDUCATION CREDITS ICSC Professional Development ICSC Professional Development ICSC Professional Development ICSC Professional Development ICSC Certified professionals earn 0.5 credits (A13) towards certification renewal for attending this Webinar. System Requirements: PC System Requirements: PC System Requirements: PC System Requirements: PC-based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista Macintosh(R) Macintosh(R) Macintosh(R) Macintosh(R)-based attendees: Mac OS(R) X 10.4 based attendees: Mac OS(R) X 10.4 based attendees: Mac OS(R) X 10.4 based attendees: Mac OS(R) X 10.4 (Tiger(R)) or newer. (After registering you will receive a (Tiger(R)) or newer. (After registering you will receive a (Tiger(R)) or newer. (After registering you will receive a (Tiger(R)) or newer. (After registering you will receive a confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.) confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.) confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.) confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.) Registration Fees: Member: $35 Non-Member: $75 * There are no refunds or cancellations. ICSC Meeting Contact: Ester Vivona +1 646 728 3683 Register online at www.icsc.org or Fax completed form to : (732) 694-1800 2013WB33-2123-30-0-EV
Transcript
Page 1: Understanding & Designing for the Consumer Journey2€¦ · retailers, McKinsey has developed a point of view on how (and how quickly) consumer behavior is changing, where this is

UnderstandingUnderstandingUnderstandingUnderstanding the Consumer Journey the Consumer Journey the Consumer Journey the Consumer Journey Wednesday, June 26, 2013

2:00 pm EST

(1:00 pm CT, Noon MT and 11:00 am PT)

Shifts in digital and social technologies are fostering changes in the consumer decision journey and the overall

competitive landscape in retail, and will have a material impact on how retailers need to manage all aspects of their

business, including their real estate portfolios. Through its proprietary research and extensive work with leading US

retailers, McKinsey has developed a point of view on how (and how quickly) consumer behavior is changing, where

this is shifting what it means to win in retail, and how retailers should (and are starting to) adjust their businesses as a

result. Join this webinar if you are a retailer interested in hearing some of the hard facts underlying these major retail

trends, and to discuss how you might effectively respond to these changes, with a particular focus on retail real estate.

Moderators:Moderators:Moderators:Moderators:

Steve NobleSteve NobleSteve NobleSteve Noble Principal

McKinsey & Company

Minneapolis, MN

Becca CogginsBecca CogginsBecca CogginsBecca Coggins Principal

McKinsey & Company

Chicago, IL

Bill AullBill AullBill AullBill Aull Engagement Manager

McKinsey & Company

Charlotte, NC

Steve NobleSteve NobleSteve NobleSteve Noble is a Partner in the Minneapolis Office of McKinsey & Company, a leading global consulting firm that counts

many of the world’s leading retailers among its client base. He leads the firm’s Retail Strategy service line, where his

research and client work require a deep sense of major trends impacting the retail industry, including the impact of

changing digital technologies and consumer behaviors on retail growth, operations, and real estate networks. His client

base includes a range of mass and specialty retailers that collectively generate almost $200B in annual sales, and operate a

number of different offline and digital formats.

Becca CogginsBecca CogginsBecca CogginsBecca Coggins is a Partner in the Chicago Office of McKinsey & Company and a core leader in our Global Retail Practice.

She leads the Retail Merchandising & Marketing Service Line for the Americas. She has extensive experience serving

retailers on strategy and merchandising topics including format innovation and renewal, channel design and development,

merchandising strategy and assortment optimization, and vendor management.

Bill AullBill AullBill AullBill Aull is an Engagement Manager in the Charlotte Office of McKinsey & Company and a leader in our Retail practice for

the Americas. He helps lead the Real Estate Service Line with research and client work focused on optimizing physical

store space based on trends in shopping behavior, integration with online, and category economics. He has extensive

experience serving retailers on merchandising and space related topics including format innovation and renewal and

assortment optimization. He has also served retail banks on real estate topics including branch network strategy based on

changing customer preferences.

CONTINUING EDUCATION CREDITSCONTINUING EDUCATION CREDITSCONTINUING EDUCATION CREDITSCONTINUING EDUCATION CREDITS

ICSC Professional DevelopmentICSC Professional DevelopmentICSC Professional DevelopmentICSC Professional Development

ICSC Certified professionals earn 0.5 credits (A13) towards certification renewal for attending this Webinar.

System Requirements: PCSystem Requirements: PCSystem Requirements: PCSystem Requirements: PC----based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh(R)Macintosh(R)Macintosh(R)Macintosh(R)----based attendees: Mac OS(R) X 10.4based attendees: Mac OS(R) X 10.4based attendees: Mac OS(R) X 10.4based attendees: Mac OS(R) X 10.4 (Tiger(R)) or newer. (After registering you will receive a (Tiger(R)) or newer. (After registering you will receive a (Tiger(R)) or newer. (After registering you will receive a (Tiger(R)) or newer. (After registering you will receive a

confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.) confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.) confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.) confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.)

Registration Fees: Member: $35 Non-Member: $75 * There are no refunds or cancellations.

ICSC Meeting Contact: Ester Vivona +1 646 728 3683

Register online at www.icsc.org or Fax completed form to : (732) 694-1800

2013WB33-2123-30-0-EV

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