UnderstandingUnderstandingUnderstandingUnderstanding the Consumer Journey the Consumer Journey the Consumer Journey the Consumer Journey Wednesday, June 26, 2013
2:00 pm EST
(1:00 pm CT, Noon MT and 11:00 am PT)
Shifts in digital and social technologies are fostering changes in the consumer decision journey and the overall
competitive landscape in retail, and will have a material impact on how retailers need to manage all aspects of their
business, including their real estate portfolios. Through its proprietary research and extensive work with leading US
retailers, McKinsey has developed a point of view on how (and how quickly) consumer behavior is changing, where
this is shifting what it means to win in retail, and how retailers should (and are starting to) adjust their businesses as a
result. Join this webinar if you are a retailer interested in hearing some of the hard facts underlying these major retail
trends, and to discuss how you might effectively respond to these changes, with a particular focus on retail real estate.
Moderators:Moderators:Moderators:Moderators:
Steve NobleSteve NobleSteve NobleSteve Noble Principal
McKinsey & Company
Minneapolis, MN
Becca CogginsBecca CogginsBecca CogginsBecca Coggins Principal
McKinsey & Company
Chicago, IL
Bill AullBill AullBill AullBill Aull Engagement Manager
McKinsey & Company
Charlotte, NC
Steve NobleSteve NobleSteve NobleSteve Noble is a Partner in the Minneapolis Office of McKinsey & Company, a leading global consulting firm that counts
many of the world’s leading retailers among its client base. He leads the firm’s Retail Strategy service line, where his
research and client work require a deep sense of major trends impacting the retail industry, including the impact of
changing digital technologies and consumer behaviors on retail growth, operations, and real estate networks. His client
base includes a range of mass and specialty retailers that collectively generate almost $200B in annual sales, and operate a
number of different offline and digital formats.
Becca CogginsBecca CogginsBecca CogginsBecca Coggins is a Partner in the Chicago Office of McKinsey & Company and a core leader in our Global Retail Practice.
She leads the Retail Merchandising & Marketing Service Line for the Americas. She has extensive experience serving
retailers on strategy and merchandising topics including format innovation and renewal, channel design and development,
merchandising strategy and assortment optimization, and vendor management.
Bill AullBill AullBill AullBill Aull is an Engagement Manager in the Charlotte Office of McKinsey & Company and a leader in our Retail practice for
the Americas. He helps lead the Real Estate Service Line with research and client work focused on optimizing physical
store space based on trends in shopping behavior, integration with online, and category economics. He has extensive
experience serving retailers on merchandising and space related topics including format innovation and renewal and
assortment optimization. He has also served retail banks on real estate topics including branch network strategy based on
changing customer preferences.
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ICSC Certified professionals earn 0.5 credits (A13) towards certification renewal for attending this Webinar.
System Requirements: PCSystem Requirements: PCSystem Requirements: PCSystem Requirements: PC----based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista based attendees: Windows(R) 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh(R)Macintosh(R)Macintosh(R)Macintosh(R)----based attendees: Mac OS(R) X 10.4based attendees: Mac OS(R) X 10.4based attendees: Mac OS(R) X 10.4based attendees: Mac OS(R) X 10.4 (Tiger(R)) or newer. (After registering you will receive a (Tiger(R)) or newer. (After registering you will receive a (Tiger(R)) or newer. (After registering you will receive a (Tiger(R)) or newer. (After registering you will receive a
confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.) confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.) confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.) confirmation email with instructions on joining the webinar and receiving the PowerPoint presentations.)
Registration Fees: Member: $35 Non-Member: $75 * There are no refunds or cancellations.
ICSC Meeting Contact: Ester Vivona +1 646 728 3683
Register online at www.icsc.org or Fax completed form to : (732) 694-1800
2013WB33-2123-30-0-EV