International Business Strategy

LON301BUS

Understanding Emerging Markets

Unit: 10 Knowledgecast: 2

Module Learning Outcomes• Demonstrate a sound appreciation of current strategic management

concepts • Communicate an in-depth understanding of the complexity of the

environment and its applications on decision-making process • Integrate and apply strategic approaches to practical situations in

various types of organisations • Assess current developments in the organisational environment and

alternative responses related to strategy • Resolve management problems in the area of strategic management by

evaluating alternative outcomes • Demonstrate the ability to construct and present quantitative and

qualitative data effectively by the application of IT skills and methodological techniques

• Display group-working skills to contribute to a common set of objectives

Demonstrate a sound appreciation of current strategic management concepts

Communicate an in-depth understanding of the complexity of the environment and its

applications on decision-making process

Integrate and apply strategic approaches to practical situations in various types of

organisations

Assess current developments in the organisational environment and alternative

responses related to strategy

Resolve management problems in the area of strategic management by evaluating alternative

outcomes

Demonstrate the ability to construct and present quantitative and qualitative data effectively by the application of IT skills and methodological

techniques

Display group-working skills to contribute to a common set of objectives

• Demonstrate a sound appreciation of current strategic management concepts • Communicate an in-depth understanding of the complexity of the environment and its

applications on decision-making process • Integrate and apply strategic approaches to practical situations in various types of organisations • Assess current developments in the organisational environment and alternative responses

related to strategy • Resolve management problems in the area of strategic management by evaluating alternative

outcomes • Demonstrate the ability to construct and present quantitative and qualitative data effectively by

the application of IT skills and methodological techniques• Display group-working skills to contribute to a common set of objectives

Knowledgecast Summary

Unilever’s Emerging Markets Strategy

Having ‘toured’ Unilever earlier in the module and understood itsstrategic position and the influence of its stakeholders; now considerthe role of emerging markets in Unilever’s current strategy.

1. In which emerging markets is Unilever currently operating?2. How do the emerging markets contribute to Unilever’s corporate

strategy?3. Can you find examples of the nature of Unilever’s market entry

strategies?

Seminar

Module ReviewIn this session you will be required to give feedback on the module viathe usual course evaluation mechanisms. This may include aconsideration of the following questions.

1. Which of the units of the module have been most interesting to you?

2. How will your study of international business strategy affect your future business practice?

3. What do you consider to be the challenges for those involved in international business strategy?

Group Activity