A great number of businesses spend money on posting content to Facebook. Some companies are outsourcing their efforts and others are using in-house talent to create Facebook content. No matter how you push content to your Facebook page, it is important that you are in touch with the factors that go into Facebook's Edgerank algorithm. Facebook uses EDGERANK to determine who sees your content and how often.
![Query Understanding at LinkedIn [Talk at Facebook]](https://static.documents.pub/doc/80x56/587898931a28ab375f8b701b/query-understanding-at-linkedin-talk-at-facebook.jpg)
