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Understanding Live Video

Date post: 10-Jan-2017
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Stanislaus Martins 2016 and beyond…… Understanding Live Video #digitalcoffee Head of Digital, Insight Publicis
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Stanislaus Martins

2016 and beyond……

Understanding

Live Video

#digitalcoffee

Head of Digital, Insight Publicis

Mark Zuckerberg @ the 2016 Mobile World Congress in Barcelona.

“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos”

Let’s chat a bit about

Live Videos?#digitalcoffee

mart nsc m.ng#themartinsblog!

.

What

is it?#digitalcoffee

Nope!#digitalcoffee

On-Demand

Streaming?

and

#digitalcoffee

On-Demand Streaming

Live Streaming

LIVE

RECORDED

Let’s chat a bit about

Live STREAMING?#digitalcoffee

mart nsc m.ng#themartinsblog!

.

Live STREAMING

This OB Van is from December 2011.

It has 20,000 km and looks like brand new.

€ 215,000

N 113,800,000

PRICE

OB VAN

Things are a lot

saner now...#digitalcoffee

Live STREAMINGInternet Access

Video Camera

Video Camera with iLink, USB3 or Firewire ports

Mobile phone

Transcoder

Hardware

Software

Mobile Phone

A Streaming Account

Video needs to be converted to a different codec before it goes live.

Live STREAMINGCONVERSION

You will need to be connected to a decent computer if you are using a standard video camera or DSLR for transcoding the video.

COMPUTER

Video from mobile phones will automatically be transcoded *

SOFTWARE ENCODERS

Flash Media Live Encoders

OBS Studio

Wirecast Play

AirServer - iOS / Android

HARDWARE ENCODERS

NewTek TriCaster

TouchStream

BlackMagic Design

THE

MOBILE

PHONE#digitalcoffee

You can

really

do a lot

with your

mobile phone

now.

PeekStream

Instagram

Periscope

YouTube Live

Facebook Live

QUICK

DEMO

#digitalcoffee

Live video

remains an emerging format,

but a wide range of

brands and users

are already

experimenting

with it

Currently,

sharing and

comment

rates on live video are higher

than for standard video but...

Will the live

session be exclusive

or

newsworthy enough to attract

a live audience,

or

require a level of

interaction with

the audience

?

Pepsi

Nigeria

GE

Coke

Studio

Tekno

Olamide

Real

Madrid

CHURCHES

Its also a

great idea

to repurpose live content

for other platforms

to extend the contents life.

Integrating

Offline to Online

Digital

40%

ATL

20%

Traditional

40%

Live stream

brand

activations??

• One advantage of live video is the rawness and immediacy of the medium

• It feels like you’re right in the middle of the action. And in a sense, you are.

• We live in a world where more and more public activity is carefully scripted. Live video provides a tantalizing glimpse behind the scenes. It’s a way to communicate more openly and in real-time.

Opportunities

Mark Zuckerberg

“Because it’s live, there is no way it can be curated,”

According to Mark Zuckerberg,

this is a big strength of live video.

he said in an interview with Buzzfeed.

That somehow makes it feel more real,

especially compared with TV and other video platforms.

“It’s a great medium for sharing raw and visceral content.

Mark Zukerberg

on Live Video

Video is taking over the internet

“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos,”

“I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.“

Online video accounted for 60% of all web traffic in 2013, but it’s projected to make up 76% by 2018.

Mark Zukerberg

on Live Video

live video is more raw and visceral

Streaming with Live video is a more intimate

means of communication.

Mark Zukerberg

on Live Video

Low barriers to entry

- A mobile phone

- 3G/4G internet

Quality production

values could harm

performance

Mark Zukerberg

on Live Video

BEREAL!

TV is moving

and onto online

social networks

Mark Zukerberg

on Live Video

Young folks

love visual

content

Mark Zukerberg

on Live Video

Live stream meetings

Live stream sessions

Live stream interviews

Live stream from your production floor

Live stream educational content

Live stream on ground activations

Question and Answer sessions

Live stream training .

Launch a new product or service

Entertainment - Jokes

Applications

When C-SPAN turned off its cameras just as Democratic members of the U.S. House of Representatives began a sit-in demanding action on gun legislation, some lawmakers turned to their personal Facebook Live and Periscope accounts to stream the 25-hour long demonstration.

C-SPAN ended up broadcasting various social feeds from the Representatives inside

*

You need to promote your live session

Ensure you test everything first

Audio can be very “funny” so ensure you test that as well.

Monitor for performance

Things to note

Would

2017 trends evolve to a

continuation of the

Live Streaming

movement?

YES

Video is definitely

the future and expect live video to play

a huge role in that future.

Many businesses are

jumping on this trend

early.

A bit about

video consumption in Nigeria

7 of the Best

Facebook Live Videos

http://bit.ly/2gRZAgv

LETS

CHAT

With over 10 years experience in the Digital and Technology space in Nigeria, Stanislaus Martins is a solid fusion of Technology and Marketing. He is a professional photographer and creative at heart.

Stanislaus likes to talk Innovation, Technology, Digital and Marketing. He is currently Head of Digital at Insight Publicis, one of the top marketing communications agencies in West Africa.

w w w . m a r t i n s . c o m . n g

[email protected] @OlusegunMartins@StanDMan

...about

w w w . i n s i g h t n i g e r i a . c o m

Understanding Live Video


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