Date post: | 10-Jan-2017 |
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Stanislaus Martins
2016 and beyond……
Understanding
Live Video
#digitalcoffee
Head of Digital, Insight Publicis
Mark Zuckerberg @ the 2016 Mobile World Congress in Barcelona.
“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos”
This OB Van is from December 2011.
It has 20,000 km and looks like brand new.
€ 215,000
N 113,800,000
PRICE
OB VAN
Live STREAMINGInternet Access
Video Camera
Video Camera with iLink, USB3 or Firewire ports
Mobile phone
Transcoder
Hardware
Software
Mobile Phone
A Streaming Account
Video needs to be converted to a different codec before it goes live.
Live STREAMINGCONVERSION
You will need to be connected to a decent computer if you are using a standard video camera or DSLR for transcoding the video.
COMPUTER
Video from mobile phones will automatically be transcoded *
Live video
remains an emerging format,
but a wide range of
brands and users
are already
experimenting
with it
Will the live
session be exclusive
or
newsworthy enough to attract
a live audience,
or
require a level of
interaction with
the audience
?
• One advantage of live video is the rawness and immediacy of the medium
• It feels like you’re right in the middle of the action. And in a sense, you are.
• We live in a world where more and more public activity is carefully scripted. Live video provides a tantalizing glimpse behind the scenes. It’s a way to communicate more openly and in real-time.
Opportunities
Mark Zuckerberg
“Because it’s live, there is no way it can be curated,”
According to Mark Zuckerberg,
this is a big strength of live video.
he said in an interview with Buzzfeed.
That somehow makes it feel more real,
especially compared with TV and other video platforms.
“It’s a great medium for sharing raw and visceral content.
Mark Zukerberg
on Live Video
Video is taking over the internet
“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos,”
“I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.“
Online video accounted for 60% of all web traffic in 2013, but it’s projected to make up 76% by 2018.
Mark Zukerberg
on Live Video
live video is more raw and visceral
Streaming with Live video is a more intimate
means of communication.
Live stream meetings
Live stream sessions
Live stream interviews
Live stream from your production floor
Live stream educational content
Live stream on ground activations
Question and Answer sessions
Live stream training .
Launch a new product or service
Entertainment - Jokes
Applications
When C-SPAN turned off its cameras just as Democratic members of the U.S. House of Representatives began a sit-in demanding action on gun legislation, some lawmakers turned to their personal Facebook Live and Periscope accounts to stream the 25-hour long demonstration.
C-SPAN ended up broadcasting various social feeds from the Representatives inside
*
You need to promote your live session
Ensure you test everything first
Audio can be very “funny” so ensure you test that as well.
Monitor for performance
Things to note
Video is definitely
the future and expect live video to play
a huge role in that future.
Many businesses are
jumping on this trend
early.
With over 10 years experience in the Digital and Technology space in Nigeria, Stanislaus Martins is a solid fusion of Technology and Marketing. He is a professional photographer and creative at heart.
Stanislaus likes to talk Innovation, Technology, Digital and Marketing. He is currently Head of Digital at Insight Publicis, one of the top marketing communications agencies in West Africa.
w w w . m a r t i n s . c o m . n g
[email protected] @OlusegunMartins@StanDMan
...about
w w w . i n s i g h t n i g e r i a . c o m
Understanding Live Video