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Slide 1
Mobile Content18th Dec 2014
OUR TOPICWarms UpThe Cube for XpaxLessons learntWhats next ?
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1WARMS UPReflects on how mobile change the way we communicate & create hyper connected society
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We are living in hyper connected community. We have constant urged to communicate. Ask the kids to name their favorites ways - OTT : FB / Twitter/ Whatsapp / We Chat / Line/ Viber / Snap Chat / Tinder / SMS has been around for 20 years1st SMS on December 3, 1992, when British engineer Neil Papworth, 22, used his computer to send the message Merry Christmas to a mobile phone
Other facts :1.3b andriod activation a day ~ 300k babies born at at he same time2014 : Whats app send 64 billion messages a daySMS 21 billion messages
44% of cellphone owners sleep with their phone by their side so they dont miss any notifications.
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Thank God For Smartphone !
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Im never lostI never forgot anything
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Content ? A State of Satisfaction
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Mobile Content ? Any media use on mobile devices
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Mobile content is any type of electronic media which is viewed or used on mobile phones, like ringtones, graphics, discount offers, games, movies, and GPS navigation.
mobile content is any form of media (pictures, music, text, videos) that can be used on a mobile device, such as a cell phone or tablet.
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2THE CUBE with XpaxThe ultimate online destination for all entertainments and news. Bundling content with Access Brand.
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Find out what we have on The Cube ?
www.thecube.mym.thecube.my
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Various campaign to drive brand awareness & drive traffics on thecube.my or dial *888#
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Deco exclusive bersama Rizalman
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Providing customers what they wants
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Ask what have they learned in segmentation.
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3Lessons LearntUnderstanding consumer behavior in order to create the next killer content.
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Fact #1Users has shorter attention span than a goldfish
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2000 12 sec2013 9 sec
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Fact #2Theres a lot of content out there
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Fact #3The Landscape is constantly changing
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Fact #4 What ever you do, you will be wrong! its just a matter of how wrong you are?
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4Whats Next ?Understanding consumer behavior in order to create the next killer content.
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NO part of this presentation may be circulated, quoted, or reproduced for distribution EVEN WITHIN CELCOM without the prior written consent of the Top Management of Celcom AXIATA Berhad. The information contained in this presentation is proprietary and is for Celcom AXIATA Berhads use only (Restricted Confidential).The information is not meant to be comprehensive and any material contained in this presentation is provided "As-is" and without warranties of any kind; either expressed or implied for the fullest extent permissible pursuant to the applicable Malaysian Law(s).