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Understanding Stakeholders and Makers

Date post:21-Oct-2014
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The fourth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Understanding the terms stake, stakeholder, make, maker and how these role intersect in terms of needs. Development of directional and specific measurable goals.
Transcript:

PowerPoint Presentation

Class 4: Understanding Stakeholders &

MAkers

Instructor: Abby Covert

Last Class we...

2

Last Class we...

Shared our findings from exploring our problem spaces complexity

2

Last Class we...

Shared our findings from exploring our problem spaces complexity

Learned about understanding people and their needs as users

2

Last Class we...

Shared our findings from exploring our problem spaces complexity

Learned about understanding people and their needs as users

Admitted our assumptions

2

Last Class we...

Shared our findings from exploring our problem spaces complexity

Learned about understanding people and their needs as users

Admitted our assumptions Mapped our potential users and prioritized

them to do further research

2

Last Class we...

Shared our findings from exploring our problem spaces complexity

Learned about understanding people and their needs as users

Admitted our assumptions Mapped our potential users and prioritized

them to do further research Assigned some homework, due today!

2

Homework Share

3

Homework Share

Each team will have the next 15 minutes to share with each other the results of their homework assignment

3

Homework Share

Each team will have the next 15 minutes to share with each other the results of their homework assignment

Make a list as a group of all the things you would like to do as research.

3

Homework Share

Each team will have the next 15 minutes to share with each other the results of their homework assignment

Make a list as a group of all the things you would like to do as research.

Place a * next to the ones you could do in the next week if I asked you to

3

Homework Share

Each team will have the next 15 minutes to share with each other the results of their homework assignment

Make a list as a group of all the things you would like to do as research.

Place a * next to the ones you could do in the next week if I asked you to

Place a ** next to those that would take more time than a week but you feel you could do with what you have

3

4

everything is complex

I intend to because I believe

facilitate understanding organize meaning, create clarity and establish truth

put the what before the how

make the unclear clear

information architect

understanding is always good but it is equally important to not understand

clarity is a prerequisite of truth

I am an

by: Abby Covert & Dan Klyn

architecture frames problems, design solves them

support goals, makers and users

4

everything is complex

I intend to because I believe

facilitate understanding organize meaning, create clarity and establish truth

put the what before the how

make the unclear clear

information architect

understanding is always good but it is equally important to not understand

clarity is a prerequisite of truth

I am an

by: Abby Covert & Dan Klyn

architecture frames problems, design solves them

support goals, makers and users

What does it mean to

have Stake?

5

Stake: an interest or share in an undertaking or enterprise

Stakeholder: one who is involved in or affected by a course of action

6

Who makes the Stake?

7

Make:

1. to cause to happen to or be experienced by someone

2. to cause to exist, occur, or appear

Maker: a person, company or machine who makes something

8

What do you need to make stake?

9

MAkers Need:

- to understand goals- To have a clear sense of scope- To know what is next

Stakeholders Need:

- To set measurable goals- to understand the implications of scope- To plan for the future

10

Scope: The extent of the area or subject matter

that something deals with or to which it is relevant.

11

Why is scope important?

12

nasty truth #1 The more progress made, the more

expensive changing your mind becomes

13

Cost

to

Chan

ge Y

our

Mind

Progress Made

@ Idea

@ Concepting

@ Design

@ Development

@ post Launch

$

$$

$$$

$$$$

$$$$$

nasty truth #2 Great makers care about their work

not just money is at stake

14

Impa

ct t

o Ch

ange

You

r Mi

nd

Time and effort spent

$

$$

$$$

$$$$

$$$$$

nasty truth #3 The more you operate on assumption, the more likely you are to change your mind

15

Like

lihoo

d of

nee

ding

to

chan

ge m

ind

# of assumptions operated on

Low

High

NONE ALL

Assumptions that are common

16

Assumptions that are common

Complexity Involved: This is simple...

16

Assumptions that are common

Complexity Involved: This is simple... User Needs: What they need is...

16

Assumptions that are common

Complexity Involved: This is simple... User Needs: What they need is... Resources: So-n-so knows how to do that...

16

Assumptions that are common

Complexity Involved: This is simple... User Needs: What they need is... Resources: So-n-so knows how to do that... Money: Yea, a week should be enough...

16

What eliminates assumptions so progress can be

productive?

17

Consensusgroup Solidarity

in sentiment and belief

18

ClarityThe quality of coherence and intelligibility

&

Our focus for the next few weeks will be

Clarity and Consensus

19

Our focus for the next few weeks will be

Clarity and Consensus

10/1: Stakeholder alignment thru directional goals

19

Our focus for the next few weeks will be

Clarity and Consensus

10/1: Stakeholder alignment thru directional goals 10/8: Measurable Goals & Requirements

19

Our focus for the next few weeks will be

Clarity and Consensus

10/1: Stakeholder alignment thru directional goals 10/8: Measurable Goals & Requirements 10/15: Features & Roadmaps

19

Pop Quiz: What do we

remember from class 2 about continuums?

20

Performance Continuumsspectrums that can be used to

discuss and align on direction

21

What is a Continuum?

22

5 4 3 2 1 0 1 2 3 4 5

This THATGoalToday

23

Examples of Continuums

Challenge the old with the new

Define success differently

Manage priority and scope

24

Example

Rules of Continuums

25

Rules of Continuums

Create the scales as a group, but rate where you are at and the goal individually

25

Rules of Continuums

Create the scales as a group, but rate where you are at and the goal individually

Avoid negative scales and judgmental language

25

Rules of Continuums

Create the scales as a group, but rate where you are at and the goal individually

Avoid negative scales and judgmental language

Try to be timeless, not trendy

25

Rules of Continuums

Create the scales as a group, but rate where you are at and the goal individually

Avoid negative scales and judgmental language

Try to be timeless, not trendy Document the goals you agree to and set up

regular measurement against them

25

Attaching measurementto make specify goals

26

Specific Goals should be S.M.A.R.T so you know if you are going in the right direction

q Specificq Measurableq Achievableq Relevantq Time bound

Finding the right measures

If you have a question about Examples to be looking at

If something is effective Completion rates

Whether something is findable Speed to find

Peoples Expectations Bounce Rates & Time on Site

Satisfaction Interviews, Surveys, Ask Sales and CSRs

Is enough Information provided? Are people clicking to further information consistently?

Are people using the path as designed? Click path data

(Courtesy of Richard Dalton)

The Big Questions Planning to measure

Awareness: How do people find out about us?

User interviews and Surveys

Acquisition: Where will our loyal users be coming from?

Surveys, Analytics: Traffic Sources for Repeat Users

Conversion: What is the average time on site for us? What is normal?

Analytics: Time on site compared to industry averages and for loyalty users vs single article users

Action: Will people interact with the content we suggest they interact with after reading the entry article?

Analytics: Click rates on items suggested on article pages

Loyalty: How will loyalty users differ from new users?

Analytics: Compare variety of points across loyalty users and single article users

Other: How should sharing work? What do people share?

Surveys, Interviews, Analytics: Track social sharing behavior

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