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Understanding the Financial Crisis and Its Impact on Contemporary Business | 1
Understanding the Financial
Crisis and Its Impact on
Contemporary Business
Learning Goals
Define a speculative bubble and discuss the causes of the recent
housing bubble.
Describe the economic impact of the housing bubble.
Explain the securitization of the mortgage market and credit default
swaps.
Outline how the breaking of the housing bubble led to the credit crisis.
Discuss the spread of the credit crisis from Wall Street to Main Street.
Describe the governments response to the credit crisis.
INTRODUCTION
By September of 2008 it was apparent that the credit crisis, which had first reared its head a
little over a year earlier, had potentially morphed into the largest economic catastrophe since
the Great Depression of the 1930s. On September 7th, fearing a total collapse in mortgage
lending, the government took control of giant mortgage lenders Fannie Mae and Freddie Mac.
Less than a week later, Treasury and Federal Reserve officials met to decide whether or not to
rescue Lehman Brothers, one of the largest and oldest Wall Street investment firms. In March,
the government had helped to engineer the fire sale of another Wall Street titan, Bear Sterns, to
JP Morgan Chase. This time, however, federal officials decided not to intervene and Lehman
filed for bankruptcy on September 15th. That same day, Merrill Lynch sold itself to Bank of
America to avoid a similar fate. Later in the week, AIG, the nations largest insurance
company with close to $1 trillion in assets, had to be rescued by a massive government
investment.
These events sent shockwaves through an already ailing financial system. Even healthy banks
almost completely stopped making new loans, even to customers with excellent credit. Interest
rates on loans and securities soared with one important exception. Nervous banks and other
investors poured money into U.S. Treasury securities, considered to be among the worlds
safest investments. Consequently, the yield on short-term Treasury bills fell to close to zero.
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2 | Understanding the Financial Crisis and Its Impact on Contemporary Business
Stock markets worldwide plunged. The well-known Dow Jones average dropped by around 8
percent between September 12thand September 17th.
Fearing a total breakdown in the global financial system, then Treasury Secretary Henry
Paulson and Federal Reserve Chairman Ben Bernanke told stunned Congressional leaders on
September 18th that a major federal bailout of the financial system was needed. Congress
eventually passed a $700 billion rescue package that would allow the government to take
several major steps aimed at restoring confidence in the financial system. Governments inother countries took similar steps.
Even with these unprecedented actions, the financial system continued to deteriorate during fall
of 2008. Other prominent financial institutions, such as Washington Mutual and Wachovia had
to be rescued. Credit remained tight and the stock market continued to slide. During October
alone, the Dow lost another 14 percent. And events in the financial system affected the larger
economy as well. Unemployment rose and consumer confidence sank. Retail sales in October,
for instance, recorded the largest one-month drop ever recorded.
As Eleanor Roosevelt said many years ago, about another crisis, these are no ordinary times.
This guide has been prepared to help you better understand the challenges posed by this
unprecedented financial crisis. Well examine the causes and some of the effects of the creditcrisis on the overall environment of contemporary business. Well examine the housing bubble
and other events that helped to trigger it. In doing so, well explain such things as sub-prime
mortgages, asset backed securities, government sponsored enterprises, and credit default swaps.
THEHOUSINGBUBBLE
While it may take years to fully understand all the causes of the credit crisis, there is already
widespread agreement among experts that a speculative bubble in housing was in large part
responsible. A bubble is a situation where the price of assets such as stocks or real estate rise
significantly, over a short period of time, often with little justification other than the belief, or
hope, that prices will rise further. Bubbles have been common throughout history. One of the
earliest recorded bubbles, for example, occurred in 17thCentury Holland and involved, of all
things, tulip bulbs.
Much more recently, the stock market experienced a bubble in the late 1990s involving the
shares of technology companies, especially those tied to the Internet, which was then just
beginning to emerge as a social and economic force. The stock price history of one particular
Internet-related company, Yahoo, helps illustrate the scope of the tech bubble. Between the
end of 1996 and the end of 1999, the price of Yahoos stock rose by a staggering 14,000
percent, topping out at over $100 per share. While that may have been great news for anyonewho was smart, or lucky enough to have bought Yahoo back in the mid 1990s, the euphoria
didnt last. All bubbles eventually break and, when they do, prices can fall almost as quickly as
they rose. Over the next three years (between the end of 1999 and the end of 2002), Yahoos
stock lost over 92 percent of its value. Today, Yahoo sells for less than $15 per share.
Soon after the tech stock bubble broke in late 1999 and early 2000, the housing bubble
probably began and continued for the next few years. Figure 1 illustrates the size of the
housing bubble. The widely followed Case-Shiller housing price indexbased on home prices
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Understanding the Financial Crisis and Its Impact on Contemporary Business | 3
in 20 large metropolitan areasmore than doubled between the beginning of 2000 and the
middle of 2006. Home prices in several individual metro areas exhibited even greater increases
during the same period. For instance, prices rose by over 120 percent in Phoenix; by over 130
percent in Las Vegas; by around 170 percent in Los Angeles; and by almost 181 percent in
Miami.1 By contrast, median household income in the United States rose by less than 15
percent over the same time period.2 By 2006, the typical single family home in the U.S. was
worth a record $221,900.3 Overall, the value of private residential construction rose by over 70
percent between 2000 and 2006.4
Several factors explain the recent housing bubble. One is related to the simple fact that
Americans have long viewed home ownership as an excellent investment. In fact, U.S.
homeownership rates, currently around 70 percent, are higher than they are in most other
countries. According to data from the Federal Reserve, Americans have more money invested
in their homes than they do in any other asset, such as stocks, bonds, or mutual funds.
Moreover, government policy encourages home ownership by allowing individual homeowners
to deduct their mortgage interest and property tax payments. These factors combine to help
drive the demand for homes, generally putting upward pressure on prices.
Another important factor in explaining the housing bubble was cheap money, important
because virtually all home buyers must finance their purchases. Starting in early 2000,
mortgage interest rates have generally declined. This decline accelerated after the September
11thterrorist attacks when the Federal Reserve began to aggressively push interest rates lower.
For instance, between the beginning of 2000 and the middle of 2005, average mortgage rates
fell from 8.33 percent to 5.58 cheaper. The significance of cheaper mortgage money is
illustrated by a simple example. Assume a household has an annual income of $60,000 (or
$5,000 per month). Using a standard lending rule that the monthly mortgage payment
shouldnt exceed 30 percent of the households monthly income, this household could afford a
maximum mortgage loan of around $198,000 (at 8.33 percent interest). By contrast, if
mortgage rates are only 5.58 percent, this same household could afford a mortgage of over
$260,000. Simply put, cheaper money makes monthly payments more affordable. So, cheap
money also increased demand for homes and pushed prices up further and faster. Overall, the
amount of outstanding mortgage debt owed by individuals almost doubled between 2000 and
2005 to around $8.9 trillion.5
1S&P/Case-Shiller Home Price Indices, Standard & Poors, http://www2.standardandpoors.com,accessed November 18, 2008.
2U.S. Census Bureau, Historical Income Tables, http://www.census.gov, accessed November 18, 2008.
3National Association of Realtors, Monthly Housing Affordability Index, http://www.realtor.org,accessed November 18, 2008.
4Construction Spending, U.S. Census Bureau, http://www.census.gov, accessed November 18, 2008.
5Flow of Funds, Board of Governors of the Federal Reserve System, http://www.federalreserve.gov,accessed November 18. 2008.
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Figure1The Housing Bubble: 2000-2006
Source: S&P/CaseShiller Home Price Indices, Standard & Poors, http://www2.standardandpoors.com, accessed
November 18, 2008.
The explosion of so-called subprime and alt-amortgage lending, along with generally lower
lending standards, also helped fuel the housing bubble. A subprime loan is one made to a
household with poor credit while an alt-a loan is one made without the lender carefully
verifying a lenders income, assets, and existing debts. Subprime mortgage lending alone grew
from around $130 billion in 2000 to $625 billion in 2005.6
Traditionally, it was much harder for a borrower to get a mortgage loan than other types of
consumer credit, such as credit cards and auto loans. Most lenders imposed fairly strict
standards when it came to the borrowers income, assets, and existing debts and were reluctant
to make a loan if the payment exceeded around 30 percent of the borrowers monthly income.
Moreover, lenders typically required a minimum down payment of at least 10 percent. Thus a$200,000 house would require that the buyer come up with at least $20,000 in cash.
6Michael Lewis, The End of Wall Streets Boom, Portfolio.com, November 11, 2008,http://www.portfolio.com, accessed November 19, 2008.
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
200%
20 citycomposite
Phoenix Las Vegas Los Angeles Miami
PercentChan
geinCase-ShillerHousingPrice
Index
(January2000-May2006)
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Understanding the Financial Crisis and Its Impact on Contemporary Business | 5
For a variety of reasons, many lenders greatly relaxed their lending standards in recent years.
Loans with payments that were 40 percent or even 50 percent of the borrowers monthly
income became commonplace. Loan applications from individuals who probably never would
have qualified for a mortgage loan 10 or 15 years earlier were routinely approved. Theres a
story of a farm worker in California who found a bank willing to lend him every dollar needed
to buy a $720,000 house in spite of the fact that his annual income was less than $20,000.7
Since the end of World War II, most mortgages have been 30-year fixed rate loans.8
Thismeans that the borrowers monthly payment remained the same. Some of the payment was
interest and some repayment of principal so the amount owedthe loan balancefell over
time. During the bubble, some lenders began offering loans requiring zero down, artificially
low rates (teaser rates) for the first couple of years, interest only loans, and loans where the loan
balance actually rose instead of falling. A few of these new, nontraditional loans required that
the borrower refinance the loan balance every few years. Even more unsettling, more than a
few nontraditional loans depended on continual increases in home prices in order to remain
viable.
There were actually lenders who specialized in these new types of loans. Financial writer
Michael Lewis cites this example, Long Beach Financial, wholly owned by Washington
Mutual [then the nations largest mortgage lender] was a great example. [It] was moving
money out the door as fast as it could, few question asked, in loans built to self-destruct. It
specialized in asking homeowners with bad credit and no proof of income to put no money
down and defer interest payments for as long as possible.9
Finally, speculators played a role in the housing bubble as well. Not surprisingly, as housing
demand and prices increased, so too did home sales and new housing construction. Over 1.5
million more homes were sold in 2005 than were sold five years earlier. In 2000, around 1.5
million new homes were started; by 2005, housing starts exceeded 2 million. 10 But this
increased demand was due to more than rising personal incomes, population growth or
household formationsthe primary long-term drivers of housing demand. Much of the
increased demand came from speculators. By some estimates, close to 30 percent of allpurchases in 2005 were made for investment purposes, not for primary residences. 11
Speculators were pouring into many of the nations hottest markets, hoping to make a quick
profit by flipping homes (selling them within a few weeks or months). Stories of dozens of
7Michael Lewis, The End of Wall Streets Boom, Portfolio.com, November 11, 2008,http://www.portfolio.com, accessed November 19, 2008.
8
Fixed rate loans with shorter terms, such as 15 years, were also available as well as loans that hadadjustable rates (so-called adjustable rate mortgages or ARMs). The vast majority of mortgages,however, were 30-year, fixed rate loans.
9Michael Lewis, The End of Wall Streets Boom.
102008 Statistical Abstract of the United States, U.S. Census Bureau, http://www.census.gov, accessedNovember 19, 2008.
11Les Christie, Homes: Big drop in speculation, CNN/Money, April 20, 2007, http://money.cnn.com,accessed November 19, 2008.
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6 | Understanding the Financial Crisis and Its Impact on Contemporary Business
speculators literately waiting in line to buy homes and condos in Phoenix, South Florida or Las
Vegas, even before construction started, became common.
THE HOUSING BUBBLE AND THE ECONOMY
The housing bubble had several important impacts on the overall economy. For one,
employment in the construction industry soared. According to data from the Bureau of LaborStatistics, employment in the construction industry rose by almost 40 percent between 2000 and
2006. By contrast, overall employment in the U.S. rose by slightly more than 8 percent during
the same period.12 Employment in the real estate and related industries also rose much faster
than average.
The housing bubble also affected consumer spending. Consumer spending accounts for around
two-thirds of GDP and obviously changes in consumer spending can have a significant impact
on the overall economy. Part of the impact of rising home prices is psychological. As their
homes appreciate in value, homeowners often feel wealthier and spend more. However,
rising home prices affected consumer spending in a much more direct way as well. For
instance, lets say a couple (call them Juan and Anita) purchased a home in the Los Angeles
area for $350,000 in 2000, taking out a $280,000 mortgage. Based the Case-Shiller price index
for the Los Angeles area, their home could easily have been worth in excess of $700,000 by the
middle 2006. Therefore, the equity in their home (the difference between the value and balance
of the mortgage loan) rose by more than $350,000. If Juan and Anita wanted to tap some of
this equity, to buy a new car or send a child to college, one way would be a home equity loan.
Another option would be to refinance their existing mortgage, taking out a new loan for more
than $280,000.13 Millions of homeowners did just this. In fact, many economists believe that
tapping home equity contributed substantially to the growth in consumer spending between
2000 and 2006 given that median household income rose only slightly during this period.
MORTGAGES AS SECURITIES
Coupled with a housing bubble were several important changes to the mortgage market which
also contributed to the credit crisis. In any mortgage loan transaction, there are three parties, in
addition to the borrower. They are the originator, the servicer, and the mortgage holder. The
originator is the firm that accepts the loan application. The servicer collects the monthly
payment from the borrower and forwards the payment to the mortgage holder. The holder is, in
essence, the investor.
At one time, the same financial institution usually played all three roles. For a number of
reasons, this began to change in the 1930s when the federal government created a government
sponsored enterprise called the Federal National Mortgage Association (known today as Fannie
12Labor Force Statistics, Bureau of Labor Statistics, http://www.bls.gov, accessed November 20, 2008.
13The balance of Juan and Anitas mortgage would also have fallen by around $20,000 between 2000and the middle of 2006, thus adding additional equity on top of any price appreciation.
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Understanding the Financial Crisis and Its Impact on Contemporary Business | 7
Mae). Fannie Mae sold bonds and used the proceeds to purchase mortgage loans from the
financial institutions which originated the loans. In brief, the idea was to increase the supply of
mortgage credit and reduce regional variations in mortgage lending. In the decades following
the end of the World War II, home ownership rates rose sharply and Fannie Mae was joined by
another government sponsored enterprise called the Federal Home Loan Mortgage Corporation
(or Freddie Mac). During the 1970s, Fannie and Freddie became private, stockholder-owned
corporations, even though they retained important links to the federal government. By the early
1990s, Fannie and Freddie were far and away the largest holders of home mortgage loans.
Another important innovation in the mortgage market also occurred during the 1970s
mortgage pass-through securities. Mortgage pass-through securities are bond-like securities
backed by a self-liquidating pool of mortgages. A sponsor puts together the pool by purchasing
the loans from originators. It then sells off parts of the pool to investors. As homeowners
make their monthly payments, these cash flows are passed through to the investors who own
the securities. Fannie and Freddie were among the first sponsors of mortgage pass through
securities but they were soon joined by other financial institutions, such as Merrill Lynch and
Lehman Brothers. By 2000, outstanding mortgage-backed securities exceeded $3.5 trillion; by
August 2008, there were over $7.5 trillion in these securities. It is estimated that over half of
all mortgage loans are now parts of pools.14
The creation of mortgage pass-through securities along with the other activities of Fannie and
Freddie (selling bonds and buying mortgages) led to what experts call the securitization of
home loans, transforming mortgages from loans into securities. And the system worked well
for a number of years. Up until recently, mortgage-backed securities were considered to be
very safe because the pools consisted of high-quality mortgages, many of which were insured.
Likewise, loans held by Fannie and Freddie were generally high quality. Its also important to
note that the securitization of mortgages probably did increase the supply and lower the cost of
mortgage loans, helping to increase homeownership rates. At the same time, these new
mortgage-backed securities offered attractive, low risk returns to investors, such as banks,
investment companies, and even individuals.
One consequence of securitization, however, was an increasing disconnect between mortgage
originators and mortgage investors. Thousands of so-called mortgage bankers emerged whose
purpose was simply to originate and sell the loans to investors and mortgage pool sponsors. As
a result, the link between the borrower and the ultimate holder of the mortgage often became
rather vague. The fact is that mortgage bankers and pool sponsors had strong financial
incentives to originate and sell as many loans and mortgage backed securities as possible, as
quickly as possible. [Think Long Beach Financial.] They collected fees of each transaction;
the more transactions, the more they collected. For instance, at many mortgage bankers,
employees were compensated almost solely on the basis of how many loans they originated.
14Based on data published the Board of Governors of the Federal Reserve System(http://www.federalreserse.gov) and the Securities Industry and Financial Markets Association(http://www.sifma.org).
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8 | Understanding the Financial Crisis and Its Impact on Contemporary Business
As subprime, alt-a, nontraditional, and generally lax lending increased, more and more of these
loans started to find their way into mortgage pools where they were sliced and diced and sold to
investors. Because these pools consisted of high risk loans, a new type of pass-through security
began to be offered, one where the pool was further divided based on who had the most senior
claim to the cash flow produced by the pool. These slices, known as tranches, had, therefore,
varying degrees of risk. The senior tranche had the least amount of risk, with subsequent
tranches becoming progressively riskier. The rating agenciesMoodys and Standard &
Poorsassigned different ratings to the different tranches based on their assessment of risk.
Ratings are important because some investors, such as pension funds and insurance companies,
are restricted in the sense that they can invest only in the highest rated securities. In theory, it
was possible for an investor to purchase a low-risk securitythe most senior trancheeven
though the pool consisted of high risk loans. These senior tranches usually had AAA ratings
(which signifies the lowest amount of risk). Unfortunately, the idea that low risk securities can
be created from pools of high risk loans often turned out to be an illusion. In fact, some critics
contend that the models being used by Moodys and Standard & Poors to assign ratings to
these securities were based on the assumption that housing prices would never fall.15 Its also
worth noting that the rating agencies receive fees from the security issuers in return for the
ratings. Moodys alone collected more than twice as much revenue from ratings in 2007 as itdid in 2003. This relationship between issuer and rater, some argue, creates a built-in conflict
of interest and can lead to mistakes. An anonymous managing director at Moodys is quoted as
saying in an internal report written in 2007 that, These errors make us look either incompetent
at credit analysis or like we sold our soul to the devil for revenue, or a little bit of both.16
HOW NOT TO MANAGE RISK
As this point, we need to stop and point out that not only did individuals borrow record
amounts to buy homes during the first half of the decade but governments, corporations, and
financial institutions also borrowed huge sums of money. Outstanding debt of U.S. households,corporations and governments rose by over $11 trillion between 2000 and 2006, an increase of
over 60 percent.17 Since every borrower has to have a lender, financial institutions and other
investors throughout the world added trillions of dollars of debt securities and loans to their
balance sheets. Many investors were both borrowers and lendersthey borrowed money to
raise the funds necessary to purchase debt securities issued by others. The interest cost on the
funds borrowed, in theory, was less than the interest earned on investments like mortgage
backed securities. This arrangement has always been used by banks.
15Michael Lewis, The End of Wall Streets Boom.
16Gretchen Morgenson, Debt Watchdogs: Tamed or Caught Napping? The New York Times,December 7, 2008, http://www.nytimes.com, accessed December 8, 2008
17Flow of Funds, Board of Governors of the Federal Reserve System, http://www.federalreserve.gov,accessed November 21, 2008.
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Understanding the Financial Crisis and Its Impact on Contemporary Business | 9
Because of the unprecedented increase in debt, many borrowers and lenders decided to engage
in activities designed to manage some of the risks associated with debt. E. Stanley ONeal,
then CEO of Merrill Lynch, famously claimed in 2005, Weve got the right people in place as
well as good risk management and controls.18 One popular risk management tool, heavily
used by Merrill Lynch and others, was the credit default swap. It is estimated today that the
total amount of outstanding credit default swaps worldwide could exceed $60 trillion.19
Essentially credit default swaps are insurance contracts, in which one party guarantees the debtof another. Heres how it works: one party, the insurer, sells a credit default swap on a specific
debt security, to another party, the insured. If the issuer of the debt security defaultsmeaning
it fails to pay interest or principal when duethe insurer pays the insured a predetermined sum
of money. This arrangement is much like any normal insurance policy. For instance, say a
homeowner (the insured) has an insurance policy with State Farm (the insurer) to insure her
home. State Farm receives an annual premium in exchange for insurance protection. Should
something like a fire occur, State Farm pays the homeowner an amount specified by the policy
to cover her loss.
Even though credit default swaps are similar to insurance policies, there are important
differences, the implications of which have become very apparent over the past year and a half.
For one thing, traditional insurance companies, and policies, are subject to government
regulation. There was no oversight or regulation of credit default swaps. Another problem was
the fact that many of the firms selling credit default swapsthe insurershad insufficient
funds set aside to pay claims. Prudent insurance companies always keep sufficient funds in the
form of reserves in case losses are greater than expected.
Moreover, the nature of the risk credit default swaps were being used to insure against was
misunderstood. If your neighbor has an auto accident, that doesnt affect the odds of you
having an accident. On the other hand, the factors that might cause one security to default
usually affected all other similar securities. This potential for mass loss was widely ignored.
Finally, the link between the insured and insurer was, at times, tenuous. All sorts of investment
firms and banks were buying and selling these instruments, even if they had no position in theunderlying securities. Credit default swaps were thus being treated almost as side bets. All in
all, credit default swaps and other risk management tools were being misused.
SUMMARIZING THE SITUATION
So, heres a summary of the situation in late 2006. A bubble had inflated the price of homes;
the wealth affect had juiced consumer spending; households, businesses, and financial
institutions had borrowed trillions of dollars; lending standards had been greatly relaxed; and
risk management tools were being abused. This financial house of cards was bound to come
18Gretchen Morgenson, How the Thundering Herd Faltered and Fell, The New York Times, November9, 2008, http://www.nytimes.com, accessed November 24, 2008.
19Gretchen Morgenson, Arcane Market Is Next to Face Big Credit Test, The New York Times,February 17, 2008, http://www.nytimes.com, accessed November 24, 2008.
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10 | Understanding the Financial Crisis and Its Impact on Contemporary Business
tumbling down; the only questions were how fast would it collapse, and what would the
consequences be. Unfortunately, we now know the answer to both questions.
THEHOUSINGBUBBLEBREAKS
As noted earlier, all bubbles eventually break. It is difficult, however, to pin down the reasons.
Often, there is a recognition among some that prices have risen too far, too fast and a few
decide to cash out by selling. As the number of sellers increases in size, prices often reach a
plateau. Then, its usually only a matter of time before there are more sellers than buyers and
the bubble breaks. In the case of housing, an oversupply of newly built homes probably
hastened the bubbles end.
Ivy Zelman was at the time a housing credit analyst at Credit Suisse. In early 2005 she became
convinced that the home values had entered an unsustainable bubble. To her, there is a simple
measure of the proper level of housing prices, the ratio of median home prices to personal
income. Over the long run, the ratio has averaged about 3 to 1. At the end of 2004, this ratio
was more like 4 to 1. According to Zelman, all these people were saying it was nearly as high
in some other countries. But the problem wasnt just that it was 4 to 1, in Los Angeles it was
10 to 1, and it Miami 8.5 to 1. And then you coupled that with the buyers. They werent real
buyers, they were speculators. Zelman added later, It wasnt that hard in hindsight to see it.
It was very hard to know when it would stop.20 For the most part, Realtors, mortgage bankers,
lenders, Wall Street and others chose to ignore Zelmans warnings; they were making too much
money building and selling homes, making mortgage loans, and buying and selling mortgage-
backed securities.
In retrospect, the housing bubble broke sometime in 2006. The Case-Shiller housing price
index peaked in July 2006. Prices in some individual markets peaked a couple of months
earlier and, some, a few months later. Prices in virtually all markets then began to fall, slowlyat first and then faster and faster. As Figure 2 illustrates, between the peak in housing prices in
2006 and September 2008, the overall Case-Shiller index fell by over 21 percent. Local
markets which had experienced the fastest price increases, such as Miami, Las Vegas, Los
Angeles, and Phoenix showed the greatest declines. The price index fell by over 30 percent in
all four of these markets between the peak in 2006 and September 2008. In Phoenix, the index
dropped by over 38 percent.
Data from the National Association of Realtorswhich reflect actual sale prices in major
metropolitan areasalso illustrates the extent to which the housing bubble has collapsed (see,
Figure 3). In 2006, the median sale price of a single family home in the U.S. was almost
$222,000, a record; by October of 2008 the median sale price had fallen to around $183,000, a
decline of almost 17.5 percent. The decline in prices just between October 2007 and October
2008 was over 9 percent, the largest one-year price decline ever recorded by the NAR. In
20Michael Lewis, The End of Wall Streets Boom.
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Understanding the Financial Crisis and Its Impact on Contemporary Business | 11
certain regions, price declines were even larger. In the western U.S., for example, prices
declined by over 24 percent between the end of 2006 and October 2008.21 As housing prices
fell, so too did home sales, new housing starts, and construction employment. For instance,
since peaking in September 2006, the construction industry has shed more than 700,000 jobs.22
On an annual basis, home sales fell from over 7 million in 2005 to around 5 million in the third
quarter of 2008.23
Figure2The Housing Bubble Breaks
Source: S&P/CaseShiller Home Price Indices, Standard & Poors, http://www2.standardandpoors.com, accessed
November 18, 2008.
21Metropolitan Median Prices, National Association of Realtors, http://www.realtor.org, accessedNovember 25, 2008.
22The Employment Situation in October 2008, Bureau of Labor Statistics, http://www.bls.gov, accessedNovember 15, 2008.
23Data from the National Association of Realtors, http://www.realtor.org, accessed December 3, 2008.
-21.8%
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20 citycomposite Phoenix Las Vegas Los Angeles Miami
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Figure3Median Sale Prices of Homes: 2000-2008
Note: 2008 data are through the third quarter.Source: Based on data published by the National Association of Realtors, http://www.realtor.org.
TUMBLING HOME PRICES, BAD MORTGAGES, AND TOXIC SECURITIES
As home prices fell, mortgage delinquencies and foreclosures rose sharply. The delinquency
ratethe percentage of loans delinquent for 30 days or morehad averaged around 4.5 percent
since 2000; by the end of August 2008, it was close to 6.5 percent, the highest ever recorded.
The subprime delinquency rate was 19 percent. The foreclosure rate has also soared recently,
almost tripling between 2005 and August 2008 and now stands at close to 3 percent
nationwide.24
A recent report by RealtyTrac shows that one out of every 171 U.S. households received a
foreclosure notice during the second quarter of 2008, a 121 percent increase over the second
24Delinquencies and Foreclosures Increase in Latest MBA National Delinquency Survey, NationalMortgage Bankers Association, September 5, 2008, http://www.mortgagebankers.org, accessedNovember 13, 2008.
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quarter of 2007. In some metro areas foreclosure activity is much higher. The California metro
areas of Stockton and Riverside-San Bernardino have the nations highest foreclosure rates
according to RealtyTrac. In Stockton, one out of every 25 households received a foreclosure
notice during the second quarter of 2008. In Riverside-San Bernardino, that rate was one in 32
households.25
So, whats the relationship between falling housing prices and rising delinquencies and
foreclosures? One is fairly direct while the other is more indirect. As we discussed earlier, alarge number of mortgage loans made during the housing bubble were based on the assumption
that housing prices would continue to rise. Most of these loans had artificially low payments
for the first couple of years and some more or less forced the borrower to refinance within a
short amount of time. If the value of the borrowers homecollateral for the loanfell,
refinancing on affordable terms became next to impossible. Delinquency and eventual
foreclosure often followed. Coupled with loanslike the $700,000 loan to the farm worker
mentioned earlierthat were almost guaranteed to go bad, theres little doubt that questionable
lending practices contributed to the historic level of mortgage delinquencies and foreclosures.
Falling housing prices also affect delinquency and foreclosure rates indirectly. Lets say Mark
has a mortgage with a loan balance of $200,000 on a home he paid $225,000 for a few years
earlier. For some reason, Mark has to sell his home but its value has fallen to $180,000. Mark
is now underwater meaning the value of his home is less than the loan balance and he has
negative equity. If Mark were to sell his home for its current market price, he would have to
come up with $20,000 in cash to fully repay the lender. Households in Marks situation often
just walk away and allow the lender to foreclose, known in the real estate business as mailing
the keys to the bank. As of September 30th, there were an estimated 7.6 million properties in
the country underwater, with another 2.1 million right on the brink. Thats around 25 percent
of all homes. In Lee Country, Florida (Ft. Myers), the percentage of homes underwater exceeds
70 percent.26
Rising foreclosures and falling prices have created a dangerous feedback loop. Lenders put
foreclosed homes on the market, often at greatly discounted prices, this puts additionaldownward pressure on home prices, which in turn increases foreclosure activity, putting even
more pressure on prices, and so on. In the three months ending September 30, 2008, an
estimated 40 percent of properties sold during the quarter had been repossessed by lenders.27
Its tough to sell a home when youre competing with banks trying to unload foreclosed
properties at almost any price.
Not surprisingly, as more and more mortgages went bad, so too did the quality of many
mortgage-backed securities. As the quality of any security declines, so does its market value.
25Foreclosure Activity Up 14 percent in Second Quarter, RealtyTrac, http://www.realtytrac.com,accessed December 1, 2008.
26David Strettfeld, A Town Drowns in Debt as Home Values Plunge, The New York Times,http://www.nytimes.com, accessed December 1, 2008.
27Les Christie, Home Prices Decline a Record 9 percent, CNN/Money, http://cnnmoney.com, accessedDecember 1, 2008.
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However, because of all the slicing and dicing of loans as they were packaged into securities, it
was difficult to pin down which loans were backing which securities. This created even more
uncertainty about the real value of billions of dollars worth of mortgage-backed securities.
Suddenly, no one wanted to buy what were now considered to be toxic securities, at any price.
What had started as a mortgage crisis soon became a full-fledged credit crisis. Many banks and
other financial institutions were now in serious trouble.
THE GIANTS OF WALL STREET START TO FALL
Now you may wonder how a crisis in the mortgage market could bring down a giant financial
institution with billions of dollars in assets. There are only two sources of funds for any
business, including a financial institution. Funds can either be borrowed or provided by owners
(or stockholders). These funds, called debt and equity, are then invested in assets. The amount
of debt a firm uses, relative to equity, is called leverage.
Financial institutions are unique in the sense that they have very little equity relative to assets.
The typical bank, for instance, has less than 10 cents in equity for every dollar in assets. 28 This
makes financial institutions potentially vulnerable to failure if the value of their assets falls.
For instance, assume a bank has $10 billion in equity and $100 billion in assets. Of that $100
billion, $30 billion is invested in mortgages and mortgage-backed securities. If the value of
those assets falls by halfnot unreasonable given what happened all of the banks equity is
now gone and the bank is technically insolvent. Moreover, financial institutions must be
continually able to borrow money in order to fund day to day operations. Since the bank in our
example is insolvent, it will probably find it very difficult to borrow money. At this point, the
bank is faced with several unpleasant options: sell its good assets to quickly raise cash, find a
merger partner, or appeal for a government bailout.
Though many financial institutions started taking write downsreducing the value of specific
assetsas early as the spring of 2007, the first major financial institution in real trouble was
probably Bear Sterns. Two hedge funds owned by Bear Sterns failed in 2007. At first, itappeared as though the financial impact on Bear Sterns itself was managed. However, it soon
became apparent that the firms problems extended well beyond the two failed hedge funds.
The firm owned billions of dollars of toxic securities and its lenders had pretty much cut off
funding. Faced with almost certain bankruptcy, the Federal Reserve and Treasury arranged for
a quick sale of Bear Sterns to JP Morgan Chase in March 2008.
Next up were mortgage giants Fannie Mae and Freddie Mac. Fannie and Freddie had, at first,
avoided making substantial investments in subprime mortgages and mortgage-backed securities
but, under pressure from a variety of parties, had relented. At the same time, both companies
had become substantially more levered over the previous decade. As delinquencies and
foreclosures increased, concerns about the financial health of both rose. Consequently, Fannie
and Freddie found it harder and harder to borrow money. Given the importance of Fannie and
Freddie in the mortgage marketthe two own directly or indirectly more than half of all
28This fact is one of the reasons why many financial institutions are regulated.
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outstanding loansand afraid that mortgage lending would effectively cease if one or both
failed, the government took control of Fannie and Freddie on September 7, 2008. Both are now
essentially what they once were, government-owned corporations. Whether or not Fannie and
Freddie ever become privately owned again is unclear.
On September 12th, government and finance officials met to decide what to do with another
giant financial institution, Lehman Brothers. Lehman, like Bear Sterns, owned billions of toxic
securities and was facing a liquidity crisis. No agreement could be reached, and, unlike BearSterns, the Treasury refused to help Lehman Brothers and the firm filed for bankruptcy and is
in the process of being liquidated. Merrill Lynch, faced with an almost identical fate, sold itself
to Bank of America for a fraction of what it had been worth even a year earlier.
Then, four days later, on September 16th, the Treasury and Federal Reserve stepped in and
provided emergency assistance to insurance giant AIG, which faced a liquidity crisis of its own.
The cause of AIGs problems wasnt related to mortgage investments directly, but rather credit
default swaps. Through its sale of credit default swaps, AIG had effectively insured hundreds
and hundreds of billions of dollars of debt securities, many of which were now toxic. AIG had
already lost billions and lacked the reserves necessary to cover additional losses. Only a multi-
billion dollar infusion of funds from the federal government kept AIG from filing for
bankruptcy.
Since the AIG bailout, other major financial institutions have failed or been acquired at
bargain-basement prices. These include Washington Mutual (the nations largest mortgage
lender), Wachovia Corporation (then the nations fourth largest bank), and National City (an
Ohio-based financial institution with over $150 billion in assets). More recently, the
government even came to rescue of Citicorp, the parent of the nations largest bank. Even
relatively healthy firms such as Goldman Sachs and Morgan Stanley have been forced to raise
billions of dollars of additional capital. And it isnt just U.S. financial institutions. Banks
throughout the world held toxic securities as well, and many have been sold to other banks,
failed outright, or received government assistance. The credit crisis almost bankrupted the
entire country of Iceland.
One measure of the frozen state of the credit markets is whats happened to the interest rate on
U.S. Treasury bills since the beginning of 2008. T-bills are short-term debt securities sold by
the U.S. Treasury. They are considered to be among the safest investments in the world. When
banks and other lenders get nervous, they sharply cut back on lending to businesses and
consumers and buy T-bills. At the beginning of 2008, the interest rate on T-bills was around 3
percent; by the end of November that rate had dropped to close to zero. (See, Figure 4.) By
contrast, the rates charged business and consumer borrowers have either remained the same or
even risen slightly since the beginning of the year.
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Figure 4Interest Rate on Short-Term Treasury Bills
Source: Federal Reserve Bank of St. Louis, FRED Database, http://research.stlouisfed.org/fred2/.
FROM WALL STREET TO MAIN STREET
Obviously there are direct economic consequences on Main Street as a result of the housing
bubble breaking. As home prices sagged, thousands of jobs in construction, mortgage lending,
and other related industries disappeared. Falling home construction meant lower sales of
building materials, appliances, and home furnishings. These industries employ hundreds of
thousands of people. Tax revenue to state and local governments also dropped.
But the impact of the credit crisis on Main Street goes far beyond housing and related
industries. As noted earlier, when housing prices were rising, homeowners felt wealthier and
increased their consumption accordingly. Many consumers used rising home values as a
bank to support increased consumption through refinancing and home equity loans. When
home prices began falling, the opposite occurred and hundreds of billions of dollars of home
equity vanished. Many economists believe that falling home prices were in large part
responsible for historic declines in consumer spending during the fall of 2008. Given that
consumer spending accounts for two-thirds of U.S. GDP, any decline in consumer spending
will have an adverse economic impact. And any decline in consumer spending creates a
dangerous feedback loop: as consumer spending declines, businesses cut back on production,
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laying off more workers, and with increased production cutbacks and layoffs, consumer
spending drops even further.
The fact is the entire U.S. economy runs on credit. For example, a local retail store probably
has to borrow money each fall from a bank to purchase inventory for the holiday selling period.
Consumers rely on credit to make many major purchases, like new vehicles. Many college
students must borrow money to pay for their tuition. State and local governments borrow
money to build new schools and highways. In the face of the credit crisis, most banks haveseverely tightened their lending standards. Even business and consumers are finding it
increasingly difficult to borrow money. Major credit card issuers, for example, have slashed
credit limits to consumer and business customers by around $2 trillion.29 Some colleges
reported delays in the disbursement of student loans. State and local governments are
collecting less in taxes, and slashing spending. The lack of easy access to credit has a
cascading impact throughout the economy. Businesses, for instance, who cant borrow as
much to buy inventory, reduce their orders with suppliers, leading suppliers to cut back on
production, laying off workers.
Consider the impact on just the auto industry. If it becomes more difficult, or expensive, for
consumers to finance car purchases, sales will fall. Couple a credit crisis with a deteriorating
economy, and its no surprise that car sales have fallen by record amountsover 30 percent in
some cases. Two of the Big Three auto companies (GM and Chrysler) recently received
federal assistance warning that, without it, they faced bankruptcy. Even Ford, which is in
slightly better financial shape, still faces an uncertain future. The auto industry in the U.S.
directly or indirectly employs millions.
But the financial problems of the auto industry have even broader ramifications. For instance,
the Big Three are among the nations largest advertisers, especially on sporting events. A
major cutback in their marketing budgets could affect everything from media companies to
professional and even college sports. Buick recently dropped a multimillion endorsement
agreement with pro golfer Tiger Woods and may cancel its sponsorship of several PGA tour
events. In response to declining ad revenue, newspapers, magazines, radio stations, and TVnetworks are all announcing cutbacks and layoffs.
Figures 5 and 6 put the current state of the U.S. economy into some perspective. Figure 5
shows the monthly change in retail sales along with consumer confidence from the beginning
of 2004 to October 2008. Notice that as consumer confidence has sagged, so too have retail
sales. In both September and October 2008, consumer confidence and retail sales each
registered almost record monthly declines. In October, for instance, retail sales fell by almost 2
percent on a seasonally adjusted basis. Consumer confidence fell by over 18 percent in the
same month. This is hardly surprising; when consumers are confident about their economic
future, they tend to spend more. The reverse is also true.
The civilian unemployment rate since January 2004 is shown in Figure 6. The affect of thecredit crisis on the jobs market is apparent. From a low of less than 4.5 percent in late 2006,
29Next Stage Of Credit Freeze May Hit Home Prices, Credit Cards, CNN/Money, December 2, 2008,http://money.cnn.com, accessed December 3, 2008.
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the unemployment rate has soared to almost 7 percent. During the first 11 months of 2008,
employers have slashed over 1 million jobs. The November 2008 jobs report was, according to
the Bureau of Labor Statistics, the worst since 1974. Moreover, these data really dont tell the
whole story about the sorry state of todays employment market. The duration of
unemployment is the highest its been since 1981, as are the number of so-called discouraged
workers (people whove given up looking for a job) and the number of part-time workers
seeking full-time employment.30
Other economic indicators also reflect the nations current economic turmoil. Since the
beginning of 2008, the stock market has lost around 40 percent of its value. In fact, 2008 will
probably go down as the worse year for stocks in the U.S. since 1932. So, millions of
investors, from individuals saving for retirement to employee pension funds to college
foundations, have seen trillions of dollars of value disappear. Even what appear to be bright
spotssuch as the record decline in oil prices or the huge sales being offered during the
holiday shopping periodhave a dark side. Lower prices mean lower profits for many
businesses. Lower profits mean these businesses are less likely to expand or add employees.
Figure 5Monthly Consumer Confidence and Monthly Change in Retail Sales: 2004 to Present
30November 2008 Employment Report, Bureau of Labor Statistics, http://www.bls.gov, accessedDecember 8, 2008.
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Source: Federal Reserve Bank of St. Louis, FRED Database, http://research.stlouisfed.org/fred2/
Figure 6Civilian Unemployment Rate
Source: Bureau of Labor Statistics, http://www.bls.gov.
According to preliminary data, the U.S. economy contracted at an annual rate of more than 3
percent during the third quarter of 2008one of the sharpest declines ever recorded. Many
economists believe that the recession facing the country could be one of the longest and deepest
since the early 1980s. Moreover, given the interconnected nature of the global economy today,
most other countries from China to Japan to European nations face deep recessions as well.
THE GOVERNMENTS RESPONSE
Initially, the Federal Reserve, the Treasury, and other key agencies responded to early stages of
the credit crisis by employing fairly standard actions. The Fed, for example, used its traditional
monetary policy tools (these are discussed in Chapter 17) to push interest rates lower. Lower
interest rates, in theory, encourage increased borrowing and help to bolster economic growth.
The Fed also instituted a new program of directly lending money to banks at very low rates inorder to boost lending. Starting with the Bear Sterns bailout in March 2008, the governments
actions became more aggressive. Congress and the president also agreed on a modest
economic stimulusin the form of tax rebatesin the spring. These actions obviously proved
to be inadequate as the credit crisis continued to deepen and economic conditions further
deteriorated. The Treasury and Fed then took other actions including raising the FDIC
insurance limit on most bank deposits from $100,000 to $250,000 and insuring money market
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mutual funds (a popular savings instrument). The Treasury also took control of Fannie Mae
and Freddie Mac.
In the face of dire warnings about the overall financial system, Congress passed a massive
financial rescue package in September. The Treasury was given wide latitude over how the
funds would be used, but the initial thought was to use the money to purchase toxic securities
from financial institutions. This would do two things: it would get these bad securities off the
bank balance sheets and inject additional funds into the banking system. Both, it was hoped,would unfreeze credit. The Treasury, however, quickly determined that buying toxic assets
wasnt practical and it then began to directly inject funds into the banking system by buying
equity stakes. At the end of 2008, the Treasury has spent approximately half of the $700 billion
amount approved by Congress. Other recent actions include Fannie and Freddie freezing home
foreclosures as well as other initiatives designed to stabilize home prices.
The incoming Obama administration intends to make changes to the financial rescue package
perhaps focusing more attention on home foreclosuresas well as push for another, much
larger economic stimulus. This new stimulus will likely include tax cuts for most households
and businesses, increased unemployment assistance, large spending on public infrastructure
such as roads and bridges, and aid to state and local governments. The total amount of all of
these actions could be as high as $1 trillion, spread out over two years. The new administration
has also pledged to improve government oversight of the financial system and coordinate its
actions with other countries.
SOME CONCLUDING OBSERVATIONS
Critics contend that the government helped to facilitate the housing bubble, and related
activities, through lax oversight. Indeed, there has been a trend since the early 1980s of
deregulating business activities. Many of the laws and regulations affecting financial
institutions, some of which were established during the Great Depression, were, as a result,
relaxed or repealed outright. For example, a law passed in 2000 specifically prohibited thegovernment from regulating credit default swaps. Moreover, some argue that the governments
response to the early stages of the credit crisis was totally inadequate. Better oversight and a
more aggressive response might have adverted, or at least substantially reduced, the severity of
the crisis. Others disagree. That debate is probably best left up to history.
There is, however, little question that it will take many months, perhaps even several years for
economic conditions to improve. The economy is likely to continue to contract and
unemployment is probably headed higher, maybe reaching 10 percent or more. But its
important to remember that the United States and the American people have faced economic
challenges in the past and have always met those challenges. We all will again.
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QUESTIONS FOR CRITICAL THINKING
1 Explain what caused the housing bubble. What were the roles of speculators and lenders?
2 Discuss the wealth effect caused by rising home prices. How could the wealth effect leadto higher consumer spending?
3 Describe how mortgage loans have been transformed into securities. What role did FannieMae and Freddie Mac play?
4 Why did the housing bubble break? What were some of the immediate consequences?
5 How did a housing and mortgage loan crisis become a wider credit crisis? How did thegovernment respond?
6 Collect some more recent data on stock prices (as measured by the Dow-Jones average)
retail sales, consumer confidence, and unemployment. Do your data suggest that theeconomic conditions are starting to improve? Why or why not?Artwork
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