UNDERTONE IN THE NEWS Undertone Future Proof Labs The FP mobile lab, housed in a custom-built RV by West Coast Customs, made its debut @ SXSW in Austin last month! We welcomed nearly 300 clients and SXSW attendees, giving tours of the RV and enjoying discussions of how emerging technology will impact the way marketers will engage consumers [see photos at right]. The RV is now on its cross-country tour; check out the Future Proof site below for locations and dates! http://www.future-proof.com/ Eric Franchi, Co-Founder of Undertone, and Mark Costa, VP of Integrations, discuss Non-Human Traffic and Undertone’s Approach. Click here to read Eric Franchi quoted in Ad Age's d igital ad fraud article from 3/24/14. Click here to read Mark Costa's blog post on NHT - w hat it is and what we're doing about it.
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UNDERTONE IN THE NEWS
Undertone Future Proof LabsThe FP mobile lab, housed in a custom-built RV by West Coast Customs, made its debut @ SXSW in Austin last month! We welcomed nearly 300 clients and SXSW attendees, giving tours of the RV and enjoying discussions of how emerging technology will impact the way marketers will engage consumers [see photos at right].The RV is now on its cross-country tour; check out the Future Proof site below for locations and dates!
http://www.future-proof.com/
Eric Franchi, Co-Founder of Undertone, and Mark Costa, VP of Integrations, discuss Non-Human Traffic and Undertone’s Approach.
Click here to read Eric Franchi quoted in Ad Age's digital ad fraud article from 3/24/14.Click here to read Mark Costa's blog post on NHT - what it is and what we're doing about it.
In the March newsletter, we shared our Undertone High Impact Study [see below for a link to the whitepaper and webcast if you missed it!]. Last week Shawn Baron, our Director of Research & Insights, presented those findings at the ARF Re:Think Conference along with our study collaborators Ipsos and Kellogg’s.
Webcast- The Branding Value of High ImpactHigh Impact Whitepaper
Welcome to the New First Screen: Your Phone This Ad Age article states that daily time spent on mobile devices is now outpacing TV in the U.S. for the first time, according to a newly-released 2014 AdReaction study from Millward Brown.They also found that users are watching multiple screens simultaneously: The agency classifies simultaneous screen time into two key buckets: “stacking” when the consumed content is unrelated (mindless surfacing FB) and “meshing” when the content synchs up (searching for an actress in the show).
The "Internet of Things" Will Be Bigger Than The Smartphone, Tablet + PC Market COMBINED
Business Insider Intelligence finds that the number of everyday and enterprise devices that will soon be connected to the Internet- from parking meters to home thermostats- will be huge; 1.9 billion devices today and 9 billion by 2018.Click here to see the “Internet of Everything” slideshow.
