UNFCCC secretariat, Sustainable Development Mechanisms

David Abbass, Public Information Officer

Transparency and promotion of the CDM

JOINT COORDINATION WORKSHOP

Bonn, 13 March 2011

CDM EXECUTIVE BOARDCOMMUNICATION AND OUTREACHWORK PLAN 2010-2011

Adopted at the 55th meeting of the Board in July 2010

CDM EB communication and outreach work plan

Objective

Raise awareness and understanding about,and participation in

the clean development mechanism.

CDM EB communication and outreach work plan

Approach

The EB and the secretariat in its support to the Board, are committed to a proactive approach, transparency,

openness, and factual and objective communication . . .

CDM EB communication and outreach work plan

Because true communication is two-way communication, the activities are aimed at developing

‘communication partnerships’, rather thanaimed at ‘target audiences’.

CDM EB communication and outreach work plan

• Engaging project participants

• Images for publications, website, display

• Videos for YouTube channel and website

COMMUNICATION AND OUTREACH PROJECTS

PHOTO AND VIDEO CONTEST

Changing Lives 2011

CDM EB communication and outreach work plan

• To be disseminated to radio stations in Africa

• Discussions begun with Deutsche Welle, UN agencies and NGOS on dissemination,

additional stories, joint training

COMMUNICATION AND OUTREACH PROJECTS

RADIO FOR AFRICA

Five “broadcast-ready” radio stories have been produced by the secretariat.

CDM EB communication and outreach work plan

CDM EB communication and outreach work plan

• Generate incentive for DNA focus on communication and outreach

• Provide an opportunity for sharing of information on successful efforts

COMMUNICATION AND OUTREACH PROJECTS

WORKING WITH DNAs TO REACH POTENTIAL PROJECT PARTICIPANTS

DNA Communicators of the Year Showcase

DNA COMMUNICATORS OF THE YEAR SHOWCASE

DNA COMMUNICATORSOF THE YEARSHOWCASE 2010

Congratulations again to the DNAs of

Armenia, Brazil, Rwanda and Spain

on being named Communicators of the Year in 2010

DNA COMMUNICATORS OF THE YEAR SHOWCASE

CDM EB communication and outreach work plan

• Participation in select events

a) Information booth

b) Speakers

COMMUNICATION AND OUTREACH PROJECTS

PARTICIPATION IN CARBON MARKET EVENTS

Reach out to the carbon market community.

CDM EB communication and outreach work plan

• Deliverables

a) CDM website enhancements

b) Revised brochure on the Kyoto Protocol mechanisms

c) Question and answer service

d) Project sheets

e) Audio files

f) Corporate-style annual report

COMMUNICATION AND OUTREACH PROJECTS

COMMUNICATION TOOLS, SERVICES, PRODUCTS

Key information/communication tools, services, products for stakeholders and potential PPs

CDM EB communication and outreach work plan

CDM EB communication and outreach work plan

• Send CDM Highlights to carbon market press after each meeting

• Arrange interviews with Chair of the EB

• Provide briefings to the press

• Media training for EB Chair and members, and senior secretariat staff

COMMUNICATION AND OUTREACH PROJECTS

ENHANCED MEDIA OUTREACH

Build relationship with press, with the aim of being included in stories

CDM EB communication and outreach work plan

• Design learning materials, training packages, learning management system

• Advise stakeholders on training design and delivery

TRAINING

PROMOTING PARTICIPATION, REMOVING BARRIERS TO PARTICIPATION

Deliverables: A set of learning materials, training packages, learning management system

CDM EB communication and outreach work plan

• Monitor, analyze, report on market and policy developments and raise issues requiring

Board consideration

• Maintain a central data portal to consolidate, harmonize and make public CDM project

information

• Enhance the collaboration with key external partners on the use of CDM project information

• Analyze the contribution of CDM project activities – e.g. sustainable development,

investment flows, tech transfer

ANALYSIS AND REPORTING

FURTHER ASSESSMENT, COMMUNICATION OF ACHIEVEMENTS and

CONTRIBUTIONS OF THE CDM

CDM EB communication and outreach work plan

CMP Mandate: Enhance transparency of the CDM

SBI to recommend procedures, mechanisms and institutional arrangements to allow for

appeals against Executive Board decisions;

Make available training and information materials to Stakeholders on ongoing

changes and improvements;

Ensure that rulings contain explanations of, and the rationale for, the decisions

taken and that they include the sources of information used;

Continue to revise the documentation to comply with the hierarchy of decisions;

CMP Mandate: Enhance transparency of the CDM

Provide greater clarity regarding the timing and implications of the introduction of

new rules and decisions;

Publish on the UNFCCC CDM website information related to the current and

historic status regarding the processing of case-specific matters and

methodologies, including requests for clarification, deviation and revision and for

changes to project design documents;

Monitor the timelines for the validation and verification processes by DOEs, and

publish a compilation of these information;

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• Analysis of the areas and sub-areas for direct communication relevant to each stakeholder group within registration, issuance and methodology processes (What)

• Analysis of the need for establishment of new forums, recognizing representatives of stakeholder groups and/or exploring alternative ways for facilitating communication on policy issues (Whom)

• Define ways and mechanisms for direct communication in a systematic manner (When and How)

- Process

- Responsibilities

- Timelines

M&Ps for direct communication with stakeholders

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• EB 59: Call for public input on areas and means for direct communication with the Board and the secretariat

• EB 61: Draft modalities and procedures for direct communication with stakeholders

• EB 62: Approval and adoption of modalities and procedures for direct communication with stakeholders

Indicative work plan as approved at EB59

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EB Business plan and management plan

Thank you