Date post: | 12-Apr-2017 |
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Technology |
Upload: | holly-rennie |
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UNFIL-TERED
16 DAYS. SEVEN FLIGHTS. TWO CITIES. TWO CONFERENCES. ONE OR TWO BEERS.
MILLIONS OF IDEAS.
RYAN GOSLING
SXSW HEADLINERS
2012 2013 2014 2015 2016/2017
• Ambient location• Curation• Mobile 1st• Social Storytelling
• Big data + context• Distribution > Virality• Creative collaboration• Humanised tech
• Currency Alternatives• Body/brain
hacks/history• Integrated interactive
intuition• Paranoia → Anonymity
• AI & Transhumanism• VR & Agile Storyworlds• Streams• Enforced Equality
• Health & Med-tech• Artificial Intelligence• Transportation 2.0• Gen Z > Gen Y• Neuroscience• Chinese startups• Convergence• Diversity• Chatbots• TV Reimagined • Fear of Future Robot• Privacy & Security• Journalism vs Personal
Publishing• Trump’s ‘Cyber’ AgendaHugh Forrest, Chief Programming Officer @ SXSW
6 Years of Change
“A GREAT WAVE OF DISRUPTION - ANCHORED IN ARTIFICIAL INTELLIGENCE, ROBOTICS, SELF-DRIVING CARS, GENOMIC EDITING, COGNITIVE COMPUTING, THE INTERNET OF THINGS AND BIG DATA - IS UNDERWAY.”
Future Trends Report, 2017
CONSUMER TASTES ARE MATCHING PACE OF CHANGE
“EVERYTHING HAS TO HAVE A PURPOSE, A PLACE IN YOUR EXPERIENCE”
ADOBE, 2017
SO ‘MURICA…
WHAT’S NEXT?
THE RISE OF THE __MACHINES
EXPERIENCE__IS KING
IT’ S TIME FOR
THE RISE OF __THE MACHINES
AIMAKING YOU SMARTER
MACHINE __LEARNING
HELPING YOU CHANGE
DON’T BE SCARED. THEY ARE HERE TO HELP.
CARSTHE ULTIMATE EXPERIENCE
BOTSMAKING IT EASIER TO CONNECT
VOICETHE NEXT FRONTIER
YOU HAVE TO CHANGE THE WAY YOU
SPEAK TO__HUMANS
STORY TELLINGHAS CHANGED FOREVER
CONTEXTUAL__ENGAGMENTBE RELEVANT.
MEMES__KILL ADS
A NEW WAVE OF ENGAGEMENT
H2H
YOU’RE DEALING WITH HUMANS
FANSARE NOW FOLLOWERS
YOUARE NOW WE
NO REAL SURPRISE BUT…
EXPERIENCE IS__YOUR BUSINESS
In 2014, 4/10 businesses said that ‘experience’ was their top priority. In 2017, 9/10 businesses said that ‘experience’ was the most important priority for their business ”
- Adobe 2017
“
CONVERGENCE
BLENDING DIGITAL & PHYSICAL
REAL TIME __CHANGEKNOW YOUR HUMANS
NOWDON’T WAIT, DO IT NOW
CONTEXT
START BY ASKING THE RIGHT QUESTIONS
CXIS YOUR BRAND, USE IT
STOPBUYING ‘SILVER BULLETS’