Uni Experience - Culture Jam

7/27/2019 Uni Experience - Culture Jam

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Culture JammingDisrupting the (information) Flow

Mitch GoodwinCoordinator, New Media Arts

James Cook University

Mentalgassi, Germany, 2011


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Unleash the fiend, invoke your dark side, vandalise

everything. Stand in the middle of traffic and dance. Return

favours twofold, and return malice fivefold. Insert tiny

propaganda bombs into publications and news-stands

everywhere.

Defy TV, denounce everybody, see through everything,

place disturbing classified ads in newspapers, toss money

at people, paint targets on cars, streak, defy classification,

get yourself on TV.

Start a church, cross dress, write several conflicting

autobiographies, be politically incorrect, make love to

anything, make war on everything. Look normal, be

insane.

- Social Activism In the Information Age | headspace #4 | abc.net.au | 1998


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The Pretext

Consumer Culture

Manufacturing Desire

What makes a good advertiser good is precisely hisor her ability to make us want something we did notpreviously feel any need for... Advertisers aretherefore the contemporary worlds leading experts atinstilling desire and manufacturing longing injecting

us with images, humour and state of the art graphics,

as a virus might be injected via a finely tunedhypodermic needle.

- Mark Kingwell | Better Living|

Penguin, Toronto | 1998

Windows 1995 boot screen| Microsoft | 1995

The Rolling Stones| the tongue & lip design | 1971


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The Pretext

Consumer Culture

The Ideological Critique

The major criticism of the consumer is aimed at the large sumsof money invested in items which do not provide lastingsatisfaction or happiness

This is compounded by the enormous investment largecompanies make in the promotion of these products

EG. The Gillette company spent US$1 billion developingand marketing the Mach 3 razor in 2005; Microsoft spent $10million on 30 seconds of the Rolling Stones Start Me Up tolaunch Windows OS in 1995.

As a result consumer society would appear to be governed bycommercially driven priorities which a person would not

endorse upon rational reflection The Mach 3| Gillette | May 2005


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The Pretext

Consumer Culture

The Perfectionist Critique

On the other hand we could assume that consumers areactually getting by large what it is that they want when theyenact the role of consumerist.

Is it possible that the consumer is purchasing intogoodness - where the good is the image, not good itself?

In other words an association with the good via theconsumption of product is an attempt to correctthe imperfection in the consumerist lifestyle.

The creation of wants and needs breeds inequality,imperfection and emptiness; this critique suggests theconsumerist can be cured of this ill via consumption and

that this need is manufactured by the corporation

Diet Pepsi

| new look, same great taste| 1991


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The Pretext

Consumer Culture

The Liberal Critique

From this point of view, it is not the preference for productor the effects of marketing which are dubious but the cycleof consumer behaviour.

As we work more we spend more. We spend more onleisure and we aspire to more positional consumption

A positional product, holds value as a commodity and anarrative. It positions the owner above or beyond thefellow consumer. This in turn can create a keeping upwith Jones's mentality feeding the cycle.

Mercedes Benz | 1923

Royal Doulton | 1871


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The Question

Why Culture Jamming?


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The Question


A Definition

Jamming originally was CB radio term forinterfering with a conversation or a transmissionby making obscene remarks or juvenile noises

Media Hacking is another term which is oftenused which sits nicely alongside the notion of the

Activist as Hacker. However this suggests that the

Jammer is exclusively software dependent.

Anti-Graffiti | Graffiti Watch| July 2006


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The Question


A Definition

"Culture jamming, by contrast, is directedagainst an ever more intrusive, instrumentaltechnoculture whose operant mode is themanufacture of consent through themanipulation of symbols."

- Mark Nery | Culture Jamming: Hacking,Slashing and Sniping in the Empire of Signs

Beauty Is Averageness | Adbusters


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The Evidence

Jams & Jammers


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The Evidence

Toyota


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The Evidence

Nike


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The Evidence

Google


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The Evidence

Coca Cola


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The Evidence

Coca Cola


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The Evidence

MacDonalds


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The Evidence

MacDonalds


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The Evidence

MacDonalds


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The Evidence

MacDonalds


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The Jammers

Adbusters


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The Jammers

Adbusters


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The Jammers

Adbusters


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The Jammers

Adbusters


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The Jammers

Adbusters


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The Jammers

Adbusters


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The Jams

Print Collateral Subversion


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Banksy | Paris Hilton | September 2006

In 2006 Paris Hiltonreleased her self titledalbum Paris. Well

known street artist,agitator and social

commentator Banksymade alternate sleevedesigns for the CDpackage andsurreptitiously replaced

100s of the originals inrecord stores all overLondon.

The Jams

Paris Hilton by Banksy


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The Jams



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The Jams




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The Jams

The Decapitator

The Decapitatoris a street artist/agitator/ pranksterwho decapitatesthe models and

subjects of flyposters, billboardsand bus stops inand aroundLondon

Razor Mobile phones |The London paper|London |

2007


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The Jams

The Decapitator

Chardon Champagne | Bus Stop | London | 2007


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The Jams

Are You Generic (.org)A simple and fun do-it-yourself jam -- justprint the PDF on labelsheets and stick 'emon all the commercialmagazines you loveto hate.

http://www.areyougeneric.org/confessions/

Confessions of a Generic magazine | areyougeneric.org | 2007


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The Jams

Are You Generic (.org)The confessions ofa generic magazine:

We loaded this issuewith more advertisingthan content. Thec o n t e n t w e d i dpublish was edited,c e n s o r e d a n dmanipulated to pleaseour advertisers or aslame filler betweenthe product pushingads. We got paid

quite handsomely toproduce this issueand are glad you willpay to read what wealready got paid top r i n t . A r e Y o uGeneric?



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The Jams

Are You Generic (.org)


2.5 Hours.3 Neighbourhood

Bookstores.

56 Magazines.

1 Message:

We miss content.


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The Jams

Together We Can Defeat Capitalism

Capitalism Stops At Nothing| TWCDC | San Francisco | 1998

In 1998 commuters riding the SanFrancisco Bay Area's Rapid TransitSystem (BART) were presentedwith a puzzling choice of train

destinations. In addition to finalstops such as Daly City, Fremont,and Richmond, every 10 minutesthe platform video monitors displaythe arrival of a train bound for"Capitalism" with the information"Stops at Nothing" beneath.

http://www.samasama.org/video/video.html


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The Jams

Together We Can Defeat Capitalism

Stock Market Crash Ahead |TWCDC |San Francisco |

2000

Similarly they co-opted an electronicstreet sign andreprogrammed itssequence to

comment on therecent dotcomcrash on WallStreet.


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Street CulturePaste Ups


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Jerm, 2010 London, 2008


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Paris, 2008Melbourne, 2010


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Melbourne, 2011Vancouver, 2009


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Berlin, 2007Italy, 2010


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Shepard Fairey,Amsterdam, 2009


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Case StudyThe iPod Jam


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Case StudyiPod Marketing

TBWA | Apple | Posters TV Spot | September, 2003

A little over a monthafter September 11and as the bombsstarted to fall in

Afghanistan, SteveJobs, Apple CEO,introduced the firstiPod.

21st October 2001


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TBWA | Apple |San Francisco |September, 2003



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iPod Campaign 2003The Initial Disruption

Object as Interruption

The highly successful design for theiPod advertising campaign of 2003, bythe TWBA design firm, is now

considered to be emblematic of theMP3/iPod generation

The design signifies the firstexpression of the new cool in the

21st century.

In and of itself this campaign wassomewhat of a disruption, coming as

it did so close behind the Napsterdebate and the demonising of the

MP3

TBWA | Apple| Macworld magazine | September, 2003


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iPod Campaign 2003The Initial Disruption


Our Disruption was to celebrate music,

not what was wrong with it. And using thewhite iPod as the iconic symbol of thedigital music revolution....

The creative executions were silhouetteimages of many types of dancers, allholding an iPod in one hand and dancing

with complete freedom. Set against neonbright colors, the aesthetic stood out

among all types of media environments.

- Duncan Miller, TBWA iPod campaign Producer TBWA | Apple| TV Spot | September, 2003


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iRaqThe Evolution of An Idea


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The ubiquitous success of the iPod campaignand its connotations of revolution and newfound freedom for music lovers and the much

maligned MP3 also presented an opportunity toartists, pranksters and jammers alike

This was after all the first six months of the IraqWar when concepts such as liberation, freedom

and revolution were running thick and fast in themainstream media.

The irony that iPod somehow represents libertyand freedom while it significantly reducesones senses was not lost on many jammers

TBWA | Apple | San Francisco | 2007


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Many critiques, jams and interruptions wereperformed and deployed on and around theiPod campaigns of 2003 and 2004

Unknown | iRaq | 2004

Unknown | Bond & Bunny | 2004


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And so the inevitable political jamming ofthe consumer product advertisement.

Using an iconic image of an Abu Ghraibdetainee photographed by the US militaryand paraded on TV and in newspapers bythe worlds media, Copper Greenecreated one of the most disquieting

propaganda jams of recent times.

The name of the artist, Copper Greene istaken from the secret army division of the

US Military created by Donald Rumsfeld tocarry out covert interrogations. Copper Greene | iRaq | London | 2004


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Object as Parody

As a piece of ultra subversive parody theculture jammers have managed to use thepre-existing power of the ubiquitous design

and infuse it with a sharply observed politicalmessage

The new reconstituted image is layered withmeaning which goes well beyond the posters

original context:

The outstretched arms The awkward pose The electrical wires The pointed hood

Copper Greene | iRaq | Poster | 2003


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iRaqThe Historical Incident


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iRaqThe Iconic Pose


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iRaqThe Iconic Pose


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iRaqThe Iconic Pose


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iRaqThe Graphic Design


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Culture Jamming

The Onion News Network (ONN)

The Apple Wheel | The Onion | 2009 New Sony Product | The Onion | 2009


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ReferencesResearch Material

http://kozinets.net/archives/109/adversaries-of-consumption/

http://www.goodmagazine.com/section/Guide/Good_Guide_to_Culture_Jamming

http://www.culturejam.wordpress.com/

http://blogs.law.harvard.edu/mediaberkman/digital-disobedience-cyberactivism-and-culture-jamming/

www.lipmagazine.org/articles/featmoore_195.shtml

http://www.spannered.org/features/61/

http://mediacology.com/category/tactical-media/

http://www.core77.com/reactor/04.07_klausner.asp

http://www.abc.net.au/arts/sellars/page1.htm

http://www.abc.net.au/pm/stories/s69863.htm

http://www2.inow.com/~sam/cultjam2.html


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ReferencesMedia Sites

http://www.understandmedia.com/merchantsofculture.htm

http://arts.abc.net.au/headspace/rn/bbing/trouble/default.htm

http://www.mediathatmattersfest.org/4/?id=16

http://www.areyougeneric.org/

http://www.negativland.com/

http://www.centerforsocialmedia.org/

http://www.illegal-art.org/

http://www.sniggle.net/theory.php

http://www.graffitiresearchlab.com/

http://www.twcdc.com/

http://antiadvertisingagency.com/projects/light-criticism


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ReferencesJams

http://getafirstlife.com/

http://nosoproject.com/about/

http://www.areyougeneric.org/confessions/

http://www.youtube.com/watch?v=HxmgvN1iZkM&eurl=http://mediacology.com/category/tactical-media/

http://www.abrupt.org/CJ/CJ.html

http://consumerculturejam.blogspot.com/2007/08/hidden-truth-in-disney-by-benjamin.html

http://www.othercinema.com/filmography/sonout.html

http://www.illegal-art.org/audio/grey.html

http://www.albuscav.us/filmfest/2007/bonus.html

http://www.samasama.org/video/video.html

http://www.artistdirect.com/nad/store/artist/album/0,,1483969,00.html

http://popaganda.com/


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ReferencesCulture Blogs

http://www.disassembledformulas.com/?m=200709

http://mediacology.com/2007/06/21/a-poke-in-the-eye-of-the-beholder/

http://blog.artofthestate.co.uk/blog/_archives/2005/4

http://popesonropes.blogspot.com/2007/03/culture-jam-and-reason-bran.html

http://fusionanomaly.net/atomjack.html

http://www.fusionanomaly.net/culturejamming.html

http://www.spannered.org/miscellaneous/

http://when-good-robots-go-bad.com/?cat=4

http://weblogs.elearning.ubc.ca/ross/archives/2005_12.html

http://www.additiverich.com/knife/archives/2006_09.htm

http://thediscerningbrute.wordpress.com/2008/02/17/virtuous-hedonism-the-great-myth/

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Uni Experience - Culture Jam

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