@UNICEFperuUNICEF Perú UNICEF Perú

UNICEF PERU – ANNUAL REPORT 2013

EVERY CHILD COUNTS

Scan the QR code to visit UNICEF Peru’s websitewww.unicef.org/peru

United Nations Children’s FundParque Melitón Porras 350, Apartado 0573, Lima 18, PeruTelephone: (51-1) 613 0707 Fax: (51-1) 447 0370

www.unicef.org/peru

… she is 11 years old and has completed primary school.

At school she learned to add, subtract, read and write in her own language, Quechua.

Every day, Juanita walks two hours to get to class; but she is happy to go because her parents and teachers encourage and support her.

At home and at school she feels loved and protected.

For 67 years, UNICEF has worked hand in hand with the Government of Peru so that Juanita and all children have the opportunity to be born safely, grow up healthy, receive quality education and live free from violence.

This is Juanita

PPEEERRUU’’SS CCHHIILLDREN

CCCCCHHHHHHHHIIIIIILLLLLDDD SSUURRVVIVAL AND DEVELOPMENT

• 10,496,791 children and adolescents live in Peru• 3,488,356 are under the age of 5• 3,517,481 are between the ages of 6 and 11• 3,490,984 are adolescents

• 60 children are born every hour• 17 out of every 1,000 children die before their �rst birthday• 17.5% of children under the age of 5 su�er from chronic malnutrition

EEEEDDDDDDDUUUUCCCCAAAATTTTIIIOOONNN

47 indigenous languages are kept alive and spoken by more than one million Peruvian children

•

PPPRRRROOOTTTEECCTTIOON

96% of births are registered before the age of 55,305 cases of violence against children and adolescents were reported by municipal defence centres for children and adolescents (DEMUNAS) in 2013

••

PPPPPPPOOOOOLLLLIIICCCYYYY

57,691 million soles were allocated to social spending by the Government of Peru in 2013

•

PPEEERRUU’’SS CCHHIILLDREN

CCCCCHHHHHHHHIIIIIILLLLLDDD SSUURRVVIVAL AND DEVELOPMENT

• 10,496,791 children and adolescents live in Peru• 3,488,356 are under the age of 5• 3,517,481 are between the ages of 6 and 11• 3,490,984 are adolescents

• 60 children are born every hour• 17 out of every 1,000 children die before their �rst birthday• 17.5% of children under the age of 5 su�er from chronic malnutrition

EEEEDDDDDDDUUUUCCCCAAAATTTTIIIOOONNN

47 indigenous languages are kept alive and spoken by more than one million Peruvian children

•

PPPRRRROOOTTTEECCTTIOON

96% of births are registered before the age of 55,305 cases of violence against children and adolescents were reported by municipal defence centres for children and adolescents (DEMUNAS) in 2013

••

PPPPPPPOOOOOLLLLIIICCCYYYY

57,691 million soles were allocated to social spending by the Government of Peru in 2013

•

2013 was the second year of UNICEF’s current cooperation cycle with the Government of Peru, which continues through 2016.

Over the year, we provided technical assistance to the Government of Peru for the implementation of policies that fully guarantee the rights of children.

We believe that pursuing these policies will give opportunities for growth and development to all of Peru’s children and adolescents, particularly those living in poverty and exclusion.

We understand that social development is not possible without a budget. Through evidence, technical assistance and capacity development, we encourage local, regional and national governments to invest in children.

Policymakers are taking up that responsibility. In 2013, Peru’s executive branch made early childhood a priority and allocated 16.75 billion US dollars to social spending, an increase of 12% compared to last year.

Official statistics are starting to show the results of investing in children; but they also reveal great challenges and gaps between urban and rural children, especially in indigenous communities.

In the area of health and child development, there was an increase in the percentage of pregnant women who access prenatal care. The percentage of institutional deliveries also increased. The child mortality rate remained at 17 deaths for every 1,000 live births.

The prevalence of chronic malnutrition decreased from 19.5% to 18% between 2011 and the first half of 2013. However, anaemia increased from 41.6% to 43.7% between 2011 and 2013.

UNICEF actively promoted policies that recognize anaemia as a public health problem. The Ministry of Health (MINSA) committed to the gradual universalization of multi-micronutrient supplementation and created a high level committee to develop a national plan against chronic malnutrition and anaemia.

One of the main advances in education was the expansion of primary and secondary education coverage, particularly in rural areas where, until recently, the statistics have not been promising. There are still challenges to overcome: education

FOREWARD

quality, secondary school completion, and cultural relevance, among others. We continue to work with the Ministry of Education (MINEDU) so that all children and adolescents go to a good school.

Verbal, physical and sexual violence, whose main victims include children and adolescents, is a serious problem in Peru. The increase in reported incidents of violence shows that there is growing awareness. The government has demonstrated its commitment to addressing this problem by expanding the national reach of municipal protection services (DEMUNAS), which increased from 51% national coverage in 2012 to 60% in December of 2013. We have assisted regional and local governments in the design of incident reporting protocols to prevent re-victimization and support the emotional rehabilitation of victims.

The rights of children to live in a family, to protection, to health and to education are at risk during emergencies. Due to its geography, Peru is vulnerable to various natural disasters. That is why UNICEF works with institutions like MINEDU and local and regional governments to design risk management plans that protect the rights of children.

As in previous years, UNICEF promoted public solidarity with Peruvian children through the “Buena Onda” (Good Vibes) and “Un sol para los niños” (One sol for children) campaigns and corporate social responsibility initiatives. As a part of “Buena Onda”, the interscholastic competition “La Onda de mi Cole” (The Vibe of my School) mobilized more than 90,000 students who spoke out, in various ways, against discrimination, bullying and domestic violence.

UNICEF has worked for 67 years; much has changed since 1946. Today, Peru is an upper-middle income country, optimistic about its future, but that still faces great challenges. UNICEF supports Peru in this work, alongside counterparts and partners.

Paul D. MartinRepresentative in Peru

CHILD DEVELOPMENT AND SURVIVAL

Peru achieved Millennium Development Goal 4 – reducing child mortality by two thirds – five years earlier than expected. However, neonatal mortality (in the first month after birth) is still a concern.

Chronic malnutrition and anaemia affect 18% and 43.7% of Peruvian children, respectively, and particularly those living in Amazonian, Andean and marginalized urban areas. The government has responded to these problems with the “Inclusion for Growth” strategy and universalization of multi-micronutrient supplementation.

Advances• We advocated for MINSA to acquire rapid HIV testing kits. This test

was provided to 82% of pregnant women. Peru expects to eliminate mother-child transmission of HIV by 2015.

• In the regions where UNICEF works, health workers received training in treating newborn asphyxia. With an intercultural focus, the communities were trained in detecting warning signs that a newborn’s life is at risk.

• We advocated for the recognition of childhood anaemia as a public health problem. Iron supplementation coverage reached 23.6% of children between the ages of 6 and 36 months, and 89.9% of pregnant women. MINSA distributed multi-micronutrient supplements in 14 regions across the country and is currently developing a national plan against chronic malnutrition and anaemia.

• The zinc supplementation strategy – promoted by UNICEF – for the treatment of diarrhoeal diseases expanded to 45 of the 198 health centres in Ayacucho, Callao, Loreto and Ucayali.

• Early childhood development (ECD) programmes (zero to three years) provided by the health and education sectors and Cuna Más (a Ministry of Development and Social Inclusion programme) were strengthened in the regions where UNICEF works.

Challenges through 2016• Decreasing child mortality by 20%, with a

special emphasis on neonatal mortality.

• Reducing chronic malnutrition in children under the age of five by 20% and anaemia in children under the age of three by 30%.

6

QUALITY AND EQUITABLE EDUCATION

In Peru, 92.9% of children are enrolled in primary school. Pre-primary and secondary enrollment are lower, especially in rural areas, but have increased in recent years.

MINEDU has established four pillars to improve the quality of education: implementation of the education reform law, improvement in education management, development of a curriculum framework, and improvement in infrastructure.

Thanks to support from the Government of Canada, we provided technical assistance in intercultural bilingual education (IBE) to MINEDU and regional governments in Amazonas, Ayacucho, Cusco and Ucayali.

Advances• In the regions mentioned above, we provided technical assistance

for the development of annual plans and budgets in support of regional objectives.

• There was an increase in the budget for the production of education materials in indigenous languages. UNICEF provided technical assistance for the development of new material and contributed texts for reproduction.

• In Ayacucho and Apurímac, we supported new education strategies for children aged 3 to 5 years in dispersed rural communities. Itinerant teachers visit children and teach in their local language while community workers advise parents on how to incorporate the learning into everyday activities.

• We supported the strengthening of regional and local management capacities. We also strengthened the teaching skills of trainers, specialists, teaching assistants, directors and teachers.

• In the regions where UNICEF works, we provided technical assistance to education faculties and institutes on incorporating gender and IBE in education plans and teacher training.

Challenges through 2016• Providing relevant, quality education

services to children and adolescents, particularly those living in priority Andean, Amazonian and marginalized urban areas.

• Improving learning outcomes so that students can perform effectively in various contexts and exercise their rights as citizens.

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PROTECTION OF CHILDREN AND ADOLESCENTS FROM VIOLENCE, EXPLOITATION AND ABUSE

In Peru, physical, psychological and sexual violence against children continues to be a widespread problem. This is exemplified by the reported 32.7% of mothers who use physical punishment to discipline their children. A survey on human rights found that 28% of Peruvians approve of corporal punishment for corrective purposes.

Birth registration of children under the age of 5 has increased to 95.6%. However, in some regions, especially Amazonian areas, more than 10% of children are without a birth certificate.

Advances• The identity restitution programme (GRIAS) of Peru’s civil registry

office (RENIEC) has prioritized a strategy for birth and national identity registration in indigenous communities.

• With UNICEF’s support, Yachay – the national programme to restore the rights of children living and working on the street – implemented a sport for development strategy that aims to improve the social skills of children and adolescents.

• The Ministry of Women and Vulnerable Populations (MIMP) has prioritized the deinstitutionalization of children under the age of 3 and the development of family support programmes. In 2014, Peru will invest almost 85 million soles in policies aimed at protecting children without parental care.

• MIMP has increased the number of municipal defence centres for children and adolescents (DEMUNAS), expanding to 60% of Peru’s municipalities.

Challenges through 2016• Developing strategies to promote the

positive treatment of children and adolescents at home and at school.

• Legally banning physical punishment of children and adolescents, and promoting a culture of child rearing and education free from violence.

•

• Improving the protection system, with an emphasis on Andean, Amazonian and marginalized urban areas, in order to identify, serve and rehabilitate children and adolescents victims of violence.

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POLICY

In 2013, the Government of Peru implemented rights-based policies that prioritize excluded children. This commitment is reflected in the 14.4% increase in public social spending between 2012 and 2013, and the greater public investment in children.

The implementation of community surveillance centres and the DEMUNAS were two of the requirements for municipalities to qualify for additional financial resources through the national municipal incentives plan.

Advances• Sixty-six Peruvian congresspersons joined the Latin-American

network of parliamentarian and ex-parliamentarians on ECD, generating debate about policies and budgets in favour of children.

• Regions targeted by UNICEF updated their regional development plans with a focus on human rights and equity. The plans prioritize the reduction of chronic malnutrition, intercultural bilingual education and violence prevention.

• The group made up of various ministries – Finance, Women and Vulnerable Populations, and Development and Social Inclusion – and the National Working Group on Poverty Reduction designed quantitative analysis tools for the budget and for monitoring investment in children to provide decision makers with timely information.

• 150 civil servants, who built their capacities through public management certificate and course programmes, are contributing to the design, implementation and management of plans and projects with a focus on early childhood.

• The launch of the study “Here We Are! Afro-Peruvian Children and Adolescents” demonstrated the need for statistical information that allows for the design and implementation of policies and budgets that respond to the needs of Afro-Peruvian children and adolescents.

Challenges through 2016• Articulating national, regional and local

policies and budgets that seek to overcome the inequities that prevent children and adolescents, particularly those most excluded in Andean, Amazonian and marginalized urban areas, from exercising their rights.

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EMERGENCY RESPONSE

Peru’s national and regional governments are taking disaster risk management into account. They have developed emergency and climate change prevention, preparedness and response strategies that prioritize children and adolescents.

Peru has made significant progress, but there is a need to strengthen capacities in risk management so that institutions are better prepared to respond to emergencies.

Advances• The regional governments of Apurímac, Ayacucho, Cusco, Loreto,

Ucayali and Lima have established risk reduction strategies that prioritize the rights of children to education and health in an emergency.

• The ministries of Health and Education have started developing sectoral risk reduction plans.

• UNICEF supported MINEDU in strengthening the management capacities of 25,500 civil servants. They include public school directors and teachers who have developed plans for 9,000 schools and have started implementing the Safe Schools initiative in 14,000 educational institutions.

• The regions of Loreto and Ucayali have updated their emergency response plans to include lessons learned by UNICEF and our partners during the flood disasters in 2011 and 2012. These lessons highlight achievements, best practices, deficiencies and weaknesses learned in managing response efforts.

• UNICEF supported the Region of Apurímac’s response to extreme cold temperatures, facilitating the distribution of clothing for 1,000 children and 400 valved holding chambers to improve health services for children.

Challenges through 2016• Incorporating disaster management and

risk reduction in national and regional government policies and programmes to prepare for emergencies and climate change, prioritizing the protection of children and adolescents.

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In 2013, UNICEF began a telemarketing initiative to build a broad base of individual donors interested in supporting UNICEF’s programmes in Peru.

UNICEF signed a three-year agreement with the publisher Bruño. This partnership will allow for the inclusion of children’s rights information in Bruño’s textbooks and reading plans. Bruño will also annually donate the equivalent of one per cent of its sales to UNICEF.

The “Tu ayuda para el cambio” (Change for Good) campaign, promoted by LAN Peru, has raised over one million dollars since 2007. To mark this achievement, a campaign was launched to thank donors and invite their continued support.

Extreme cold temperatures seriously affected Andean communities in Apurímac. A joint effort between UNICEF and Banco de Crédito del Perú provided clothing to one thousand children under the age of five and valved holding chambers to health centres in those areas. These efforts helped prevent acute respiratory infections and childhood pneumonia.

For the sixth consecutive year, the “Buena Onda” campaign had the support of socially responsible corporate sponsors. The campaign gave the public the opportunity to contribute phone and text donations to UNICEF.

Cencosud and Saga Falabella participated in our “Un sol para los niños” campaign again this year. Tai Loy and Divercity also joined the campaign, providing new platforms for the public to show their support.

In 2013, UNICEF received a total of US$ 846,163 in local private funding.

UNICEF Products

This year, UNICEF expanded its portfolio of products. UNICEF introduced a new agenda and a collection of holiday cards designed by local children with disabilities.

We consolidated our relationship with Punto Celeste, UNICEF’s licensee in Peru, renewing the contract for another three years.

CORPORATE PARTNERSHIPS AND LOCAL RESOURCE MOBILIZATION

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Children and adolescents spend much of their time listening to music, watching television, reading the news and participating in social networks. With the aim of improving the informative and entertainment quality of media content, we strengthened our partnership with the National Radio and Television Society, the National Advertisers Association, advertising agencies, and private and public media.

In 2013, we conducted monitoring of print media. We found that only 30.1% of news items that referred to children and adolescents took a rights-based approach. While news items with a focus on early childhood tend to be more appropriately handled and of higher quality, those that refer to adolescents often portray them as offenders.

For the sixth consecutive year we organized the “Buena Onda” mobilization and fundraising campaign. This included the interscholastic competition “La Onda de mi Cole”, which brought together more than 90,000 students from Lima and Callao, Trujillo, Tarapoto and Iquitos. Students engaged their school communities to speak out against issues like bullying, discrimination and domestic violence.

UNICEF Peru’s social media following has grown considerably, increasing by 265% on Facebook and 387% on Twitter. This increase generated greater interaction thanks to our active social media presence and sharing relevant content related to children’s rights.

UNICEF Peru remained an important authority on children’s issues for media with national and regional reach. Partnerships with América TV, Corporación Radial del Perú, Media Networks, El Comercio, Grupo RPP and Corporación Pro allowed us to disseminate information on children’s rights and promote public solidarity with Peruvian children.

“Buena Onda”, “Un sol para los niños” and the holiday campaign, along with the visibility of UNICEF ambassadors and friends, turned media attention to issues related to UNICEF’s programmes.

Together with the Ministry of Development and Social Inclusion, Save the Children and other partners, we placed early childhood on the corporate social responsibility agenda of important companies, business associations and other groups.

COMMUNICATION AND SOCIAL MOBILIZATION

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A N N E X 1 Budget and funding sources

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Child survival and development

Quality and equitable basic education

Child protection

Policy, social investment and knowledge generation

Cross-sectoral

Programme support (administrative and logistical costs at the national level)

TOTAL

1’744,726

2’263,415

428,935

988,695

521,954

1’219,418

7’167,143

Programme of Cooperation component

Estimated spending in 2013in US$

Bilateral contributions from donor countries

Administrative budget – UNICEF

Regular resources – UNICEF

Local private funding

National Committees – UNICEF

Thematic funding

Other

TOTAL

3’691,636

532,682

1’119,109

846,163

724,586

208,280

44,687

7’167,143

Funding sources US$

UNICEF Peru Annual Report 2012. UNICEF.Here we are! Afro-Peruvian children and adolescents. CEDET / Plan International / UNICEF.La Onda de mi Cole 2012. Systematization. UNICEF.Participatory Communication Methodology: oral narration. Facilitator’s guide. NGO Déjame que te cuente / UNICEF / F- ODM. Building “Escuelas felices e integrales” (Happy and holistic schools) together. Enrique Delgado Ramos / Municipality of Ventanilla / UNICEF.Methodological guide to medium-term planning. Ministry of Education / UNICEF.Children’s Rights and Business Principles. UNICEF / The Global Compact / Save the Children (reprint).Promotion of growth and development in early childhood. Best practices and lessons learned from the Buen Inicio (Good Start) programme. Lucila Sierra / UNICEF.

Campaign for the prevention of Acute Respiratory Infections. Ministry of Health / UNICEF.UNICEF Programme of Cooperation in Peru. UNICEF.Here we are! Afro-Peruvian children and adolescents. CEDET / Plan International / UNICEF.Buena Onda 2013 video reports: Child growth in Apurímac; Breastfeeding in Ventanilla; Emergency in Loreto; Adolescent participation in Lima.Zinc, An initiative in our hands to save lives. DIRESA Loreto / IZA / UNICEF.

Publications

Videos

A N N E X 2 Publications and videos

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•••••• •

••••••

•••••• •• ••••••

•••••• •• •••••

América TelevisiónArtescoCencosudDynamicallEditorial BruñoInfoductos y TelecomunicacionesLAN Perú

Profuturo AFPPunto Celeste Rimac SegurosSaga FalabellaSAPTelefónica del Perú

AjeperAPDAYCAtentoBanco de Crédito del Perú (BCP)C.C. Plaza NorteClaroCMDCorporación ProCorporación Radial del PerúDiario El PeruanoDivercityEstudio Navarro, Ferrero & Pazos AbogadosGloriaGrupo El Comercio

Grupo RPP Jockey PlazaKid CalLa Tarumba LindleyMedia NetworksMovistarOptimedia, agencia de mediosPRODACPublicisRed de Energía del PerúTai LoyVallas y Gigantografías

A N N E X 3 Partners and collaborators

Strategic partnerships with the private sector

Collaborating companies

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A N N E X 4 UNICEF Ambassadors and friends

National UNICEF Ambassadors

••••

Gastón Acurio Dina PáucarMónica SánchezGian Marco Zignago

•••• ••••••••••••••

Mayra CoutoTeófilo CubillasJason DayDenisse DibósOrlando FundichelySergio GallianiMaría Grazia GamarraÓscar IbañezWarma LlakiVania MasíasKukuli MoranteGina ParkerErnesto PimentelJuan Carlos Rey de CastroFederico SalazarNataniel SánchezMelania UrbinaMarco Zunino

Friends of UNICEF

UNICEF works in:

AmazonasApurímacAyacuchoCusco

LimaLoretoUcayali

16

UNICEF works in:

AmazonasApurímacAyacuchoCusco

LimaLoretoUcayali

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@UNICEFperuUNICEF Perú UNICEF Perú

UNICEF PERU – ANNUAL REPORT 2013

EVERY CHILD COUNTS

Scan the QR code to visit UNICEF Peru’s websitewww.unicef.org/peru

United Nations Children’s FundParque Melitón Porras 350, Apartado 0573, Lima 18, PeruTelephone: (51-1) 613 0707 Fax: (51-1) 447 0370

www.unicef.org/peru