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Miguel Veiga-PestanaVP Global External Affairs, UnileverNovember 2007
Unilever – Adding Vitality to Life:Doing Well by Doing Good
This presentation may contain forward-looking statements, including ‘forward-looking statements’within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts on Form 20-F. These forward-looking statements speak only as of the date of this presentation.
Introduction
• Unilever’s footprint as a business
• Our Vitality Mission
• Four pillars of Vitality
• Conclusion - The business rationale
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Unilever is an Anglo-Dutch company
with operations in over 100 countries
Our 12 €1bn+ brands
World Number 1
World Number 2
Local strength
Savoury & Dressings
Spreads
Meal replacement
Tea
Ice Cream
Laundry
Household Care
Daily Hair Care
Skin
Deodorants
Oral Care
Foods Home & Personal Care
With strong brand and category leadership positions around the world
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and are present in half the households on the planet
Our brands are sold in nearly every country
We have deep roots in the developing world
1903 South Africa
1933 Indonesia1910 Congo
1930 Brazil
1918 Nigeria
1888 India
1911 China
1918 Ghana 1929 Kenya
1918 Cote d’Ivoire
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….which today accounts for 44% of our sales
Western Europe
38%
D&E36%
As % of Unilever total turnover
2004
Otherdeveloped
26%
2007
Western Europe
32%
D&E44%
Otherdeveloped
24%
2007 – based on YTD turnover
With a depth of distribution
from the favelas of Sao Paolo to the villages of India
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…that suit different pockets and lifestyles
Have lots
Haves
Have nots
…through a differentiated brand portfolio
Laundry, India Hair, Indonesia
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Vitality has been central to our way of doing business
Founded in 1884 by William Lever – a leading British philanthropist
since we started out making soap in 1884
Lever’s success in making low-cost soap widely available to the urban poor
helped to combat disease in Victorian Britain
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It has always been part of Unilever’s corporate purpose
“To make cleanliness commonplace, to lessen the work for women; to
foster health and contribute to personal attractiveness that life may be more enjoyable and rewarding for
the people who use our products”.
Our Mission in 1890 Our Mission in 2007
“Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and
personal care with brands that help people feel good, look good and
get more out of life”.
Today our approach is built on 4 pillars
Nutrition and Health
Sustainable development Community engagement
Hygiene
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Nutrition and Health covers four main areas
Physical activity and healthier lifestyles
Nutrition enhancement Innovation
Information to consumers -responsible marketing
practices
In 2005 and 2006, reformulation changes eliminated
15,000 tons of trans-fats 10,000 tons of saturated fats
2,000 tons of sodium and10,000 tons of sugars from our
portfolio
Saturated fats being reduced
by up to 40%
in Heart brand ice creams
in Europe
Family Goodness spreads
to be virtually free of
trans fats by 2007
Ketchup sugar levels reduced by 10%
Soups sodium
levels reduced
by 10% (Europe)
20-25% reduction in sugar levels in US RTD teas completed.
Sodium in (US) Ragu Old World Style Sauce reduced by 25%
Many US vegetable oil spreads reformulated to 0 g trans fat per serving
Our nutrition enhancement programme (NEP) is about improving the nutritional profile of our product range
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Not only have we eliminated “baddies”…
Trans fat-free Up to 25% less sugar Up to 30% less salt
Promise spreads US
Lipton Ice TeaUS
Knorr soupsEurope
Improved natural ingredients: • More vegetables and herbs• Extra virgin olive oil• Organic variants
…we have upgraded the profile of core ranges
Ragu sauces Knorr bouillon
Now with a full serving of vegetables in every half cup
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We are also committed to a fortified foods programme that…
Iodised salt in Ghana and Nigeria
Combating Iodine DeficiencyComplementary Feeding
Low-cost foods for infants in Latin America
Partnership for Child Nutrition
Reducing child malnutrition in India
spans three regions and three age groups
Our innovation programme is targeting five key benefit areas
BeautyHeart Health
Immunity and
StrengthWeight
ManagementBrain
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Heart Health – Flora/Becel
Omega 3 plusPacked with more omega 3
than any other spread or minidrink
pro.activSpreads, milk, yoghurt and mini-drinks clinically proven to lower
cholesterol
A nutrient mix scientifically shown to improve learning and memory in school-aged children
Mental development - Amaze
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We are focusing on five natural ingredients…
Oils
Tea
Fruit and vegetables
Soy
Milk
…where we have long-standing expertise
Our brands’ heritage in tea dates back over a century
We have been researching the dietary impact of
vegetable oils since the 1960sSoy-based AdeS
drinks were first launched in Argentina 20
years ago
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Vegetables – Knorr “fresh” soups
Healthy, premium ingredients
Delicious recipes
New packaging for a fresher taste
Celebrating the unique combination of health benefits of tea, with antioxidants to fight free radicals
Tea – Lipton
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Oils – Family Goodness spreads
“Goodness of margarine”Communication on healthy oils and fats in
Europe and Africa
Milk - Moo
+ +
Delicious ice cream for kids with as much calcium as two glasses of milk
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We are using our brands to promote physical activity and healthier lifestyles
We work in partnership with the world Heart Foundation to promote healthy lifestyles
We use our brands to promote physical activity – such as the Flora London
Marathon – one of the world’s biggest participatory events
• A simple consumer-friendly logo
• Works across companies and categories
• Products must meet benchmarks forsaturated fat, trans fat, sodium, sugar
• Now launched in 35 countries
We are committed to improving the information we provide our consumers
Healthy choices made easy – My Choice
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In the UK GDAs are becoming standard on front of pack
Responsible advertising and marketing practices
• Our guiding principles– We sympathise with societal concerns about the advertising of food
(especially to children)– We are working with regulators to find a proportionate response– We have adopted a our code of Marketing Principles that sets out
limitations on advertising to children below 12yrs of age.
• For example– In the UK we were one (of only two) manufacturers
to support the FSA’s proposal to ban the advertising of foods high in sugar, fat and salt in children’s programmes.
– In the USA we will participate in the “Advertising Pledge” programme –where 50% of adverts targeted at children under 12 must include a healthy lifestyle message.
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Hygiene is our second key global pillar
Hand washing
Laundry hygiene Home hygiene
Oral hygiene
Our hand washing education programmes are broad
We are reaching over 250 million people
Lifebuoy’s hand washing programme in India is reaching 20% of the population
The programme has been launched in sub-Saharan Africa in 2007
The second biggest killer of children in the world is diarrhoea.Hand-washing can cut diarrhoeal diseases by 48%
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Our partnership with FDI World Dental Federation involves 700,000 dentists in a global
campaign – Live, Learn, Laugh
In Nigeria our Schools Campaign will educate 2 million people about oral
health over 5 years
Dental disease is the No.1 disease affecting children and a key cause of children missing school, especially those on low-incomes
Our oral care programmes also reach millions
80% of food poisoning happens in the home
Our household products improve domestic hygiene
Domestos works with the Red Cross in many countries to promote home hygiene
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Sustainability is our third pillar…
Agriculture
Water
Eco-efficiency
Greenhouse Gases
Eco-efficiency is integral to our business performance
We have measured the impacts of our activities since 1995
Since then we have halved the water we use
reduced our energy use by 25%
and reduced waste by over 50%
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We have cut CO2 emissions by a third
17% of our energy is from renewable sources
We’ve developed solar ice cream cabinets with
Greenpeace
We’re ranked as an industry leader
but we still have a way to go to
With 2/3rds of our raw materials from agriculture
we have set sustainability targets for all key crops
We are founder members of the Round Table on Sustainable Palm Oil – a multi-stakeholder initiative to ensure that palm
forests are farmed sustainably
Drip irrigation trials by our tomato growers in Brazil have cut water use
by 30%
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Our decision to source all our tea sustainably is a big one…..
It will improve the crops, income and livelihoods of >1million people
Our water footprint is large
Our focus is on helping consumers
50% 5% 45%
in agriculture in manufacturing in washing, cooking and cleaning
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… through brand development
Pureit provides potable water that is free of viruses, parasites, bacteria and pesticides without the need for mains electricity. It’s
cheaper than boiling tap water and easy to use.
In India, Surf Excel has been reformulated with a low lather to save two buckets of water per wash. Sales have doubled in dry southern
states where water costs more than detergent.
and product innovation
For those without access to water
we co-founded WSUP (Water and Sanitation for the Urban Poor)
The first projects from Water & Sanitation for the Urban Poor (WSUP) are in Bangalore, India and Naivasha, Kenya
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Community engagement
HIV/AIDS
Economic impacts Local projects
Self esteem
Our approach to HIV/AIDS
In 2005 40.3 million people carried HIV/AIDS – nearly two-thirds of them in sub-Saharan Africa
In South Africa, working with SABCOHA and UNAIDS, our employee programmes have
become the template for local businesses. In Africa we’ve helped set up 9 national
HIV/AIDS business coalitions.
is to leverage our business prominence
We are now applying our experience in Africa to other regions. In Brazil our employees distribute thousands of
condoms to tourists on Brazil’s beaches every summer.
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We contribute to economic development
through our worldwide operations
In 2005-6 we collaborated with Oxfam to research the links between international business and poverty reduction. We’re now working with INSEAD
and African NGOs to measure our impacts in Africa
These include projects to create incomes…
for poor farmers and unemployed people
In Kenya, we are leaders members of the Business Alliance for Chronic
Hunger (BAACH) helping increase farmer incomes and develop local
capacity building. We provide a guaranteed market for herbs and
spices for manufacture of our local brands.
In Indonesia we are working with rice farmers to help them develop a
second income by growing black soy beans needed for our Kecap Bango
brand. We provide them with a guaranteed market, technical
assistance and access to finance.
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To reach new consumers in rural India
Most generate profit of US$15-22 a month –typically doubling household incomes. Financial independence has resulted in
increased self-esteem, greater empowerment - and more daughters being
educated.
To reach 70 million new consumers in rural villages our Indian business has recruited
40,000 women as door-to-door sales distributors. The women are trained in
business and marketing skills and obtain micro-credit from local banks and self-help
groups.
we’ve trained 40,000 women entrepreneurs
Our community activities involve 40,000 employees
In 2005 we contributed c. €79 million to community projects – equivalent to 1.7% of pre-tax profits – benefiting 12,000 community organisations
and benefit 140 million people
Environmental projects include cleaning up the River Brantasin Indonesia and planting java
noni trees whose fruit generate incomes for local
people
Social projects include the Lifebuoy Friendship floating
hospital in Bangladesh which provides free healthcare to 30,000 river people a year
HIV/AIDS projects include buying houses in South Africa where children orphaned by
AIDS can stay in their communities with trained
foster mothers
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Our work with WFP focuses on:• School Feeding Programmes
• Cause-related marketing led by our Family Goodness brand
Our work with UNICEF focuses on: • Latin America – Complementary Feeding• Africa: Fortification with micro-nutrients &
promoting hand washing with children• India: Providing safe drinking water in schools &
Partnership for Child Nutrition
Where possible we work in partnership with others….
Unilever’s strategic partnerships include UNICEF, WFP, WWF, WHO, the World Heart Foundation, FDI World Dental Federation, WSUP & World Bank: Global
Public-Private Partnership for Hand washing with Soap
focusing on nutrition & hygiene programmes
Conclusion: Business Rationale
We believe Our Vitality Mission and integration of social and environmental issues into our brands and business will:
1. Fuel innovation
2. Help us win with customers
3. Help us win in D&E markets
4. Address consumers’ needs as citizens
5. Differentiate and build the Unilever brand