Date post: | 11-Aug-2015 |
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Education |
Upload: | paramkusak |
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• GBM Model by Hari Chandana
• Types of Globalisation by Swetha
• Porter’s Diamond theory, country similarity
Theorem by Rekha
• Building Blocks by Paramkusa
Agenda
GLOBALviews world as a single marketOperations controlled centrally
TRANSNATIONALSpecialised facilities- Local responsivenessComplex Coordination mechanisms- Global Integration
INTERNATIONALUses existing capabilities to expand into foreign markets
MULTI-NATIONAL/MULTI-DOMESTICSeveral Subsidiaries operating as standalone business units in multiple countries
Pressures for Local ResponsivenessLow High
Pre
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GBM Model
Pro
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Non
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Market StructurePolypolistic Oligopolistic
Types of Globalisation
FIRM’S STRATEGY, STRUCTURE, RIVALRY• International rivals like Procter & Gamble and Colgate-Palmolive • Indian rivals like ITC, dabur, colgate
FACTOR ENDOWMENTS Workforce
• International-1,73,000• Indian-15,000
DEMAND CONDITIONS• Soap market 41.75 billion• Personal care 578 million
RELATING ND SUPPORTING INDUSTRIES Suppliers 1,60,000 worldwide More than 2000 suppliers
Porter’s Diamond Theory
subsidiary in Nepal, Unilever Nepal Limited (UNL)
Manufactures HULs products like Soaps, Detergents and Personal Products both for the domestic market and exports to India.
Country Similarity
Unilever world wide
Unilever in India
Country specific advantages:
• It allows FDI’s to hold 49% share in a company• Abundant Labour Force
Firm Specific advantages:
• Differentiated products• Top brand • Grabbing maximum market share because of its marketing
activities
Building blocks