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Unilever (HUL)

Date post: 08-May-2015
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19
BY K. ASHWINI
Transcript
Page 1: Unilever (HUL)

BYK. ASHWINI

Page 2: Unilever (HUL)

CONTENTS INTRODUCTION VISION & MISSION PRODUCT LINE MARKET SHARE AWARS STRENTHS & OPPERTUNITIES CONCLUSION

Page 3: Unilever (HUL)

INTRODUCTION India's largest Fast Moving Consumer Goods company with 100 factories across India.

In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).  In 1956, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd merged with the company and the name was changed from Lever Brothers Ltd to Hindustan Lever Ltd.

Page 4: Unilever (HUL)

The Anglo-Dutch company Unilever owns a majority stake in Hindustan lever Limited & it called as Hindustan Unilever Limited.

HUL is the one of the country's largest exporters and recognised as a Golden Super Star Trading House.

Page 5: Unilever (HUL)

PRODUCT LINE

A) HOME AND PERSONAL CARE:

1) Personal washLux Breeze Lifebuoy Dove Liril Pears Hamam Rexona

2) Laundry 3) Skin CareSurf Excel Fair and lovely Rin Pond’s Wheel Aviance

4) Hair care 5) Oral careSunsilk naturals Pepsodent Clinic Close up

6) Deodorants 7)Colour CosmeticsAxe Lakme Rexona

8)Ayurvedic Personal and health care:

B) FOODS1) Tea 2) Coffee 3) Foods 4) Ice cream Brooke Bond Brooke Bond Bru Kissan Kwality walls Lipton Annapurna KnorC) WATER PURIFIER Pureit

Page 6: Unilever (HUL)

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HUL

COMPETITOR

MARKET SHARE ACROSS VARIOUS SEGMENTS

Page 7: Unilever (HUL)

RIN: dugni safedi, dugni chamak.AXE: the axe effect.SURF EXCEL: daag acche hai.BRU : bru se hoti hai khushiyaan shuru.LIFEBUOY : lifebuoy hai jahaan tandurust hai wahaan.LUX INTERNATION :not just soap, its skin care.TAJ MAHAL : wah! TajSUNSILK : “All you need is Sunsilk”

FAMOUS TAG LINES

Page 8: Unilever (HUL)

Hindustan Unilever Limited was recognized as the ‘Conscious Capitalist of the Year’ at the 2013 Forbes India Leadership Awards.

HUL won 12 awards overall with 4 Golds, 4 Silvers and 4 Bronzes at the 2013 Emvies Awards.

In 2012, HUL was recognized as one of the world's most innovative companies by Forbes. With a ranking of number 6, it was the highest ranked FMCG company.

Awarded top Indian company in the 'FMCG' sector for the third consecutive year at Dun & Bradstreet-Rolta Corporate Awards, 2009.

HUL ranked fourth in the ‘Top Companies for Leaders, 2009' (Asia Pacific region) and 10th place in the global rankings in a survey carried out by Hewitt Associates

Awards and recognition

Page 9: Unilever (HUL)

Named after the French opera Lakmé

Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills

In 1998 Tata sold off their stakes in Lakmé Lever to HLL

It offered a range of cosmetics with nail polishes & lipsticks from the early 80’s

It has introduced a range of skincare products from 1987.

Page 10: Unilever (HUL)
Page 11: Unilever (HUL)

Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846

In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream

In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's

Page 12: Unilever (HUL)
Page 13: Unilever (HUL)

WATER

• “As Safe As Boiled Water”• Doesn’t need gas, electricity, or continuous

water supply• Water clear, odorless and tasty• No residual chlorine• Free home demonstrations

Page 14: Unilever (HUL)

STRENGTH

Variety of productsDistribution NetworkBrand imageQuality ManagementInnovation and R&D strength

OPPORTUNITIESHuge MarketIncreasing consumption patternPotential for making more impact of brand image .

Page 15: Unilever (HUL)

Provided income-generating opportunities to45,000 Shakti entrepreneurs in rural areas across 15 states in 100,000 villages through Project Shakti

Lifebuoy Swasthya Chetna has touched 120 million people in more than 50000 villages across India since 2002

Fair and lovely foundation has awarded more than 790 scholarships to women with limited financial resources for higher studies.

London/Rotterdam, 20th November 2013. Unilever is following up its Sustainable Living Plan with the launch of Unilever Project Sunlight, a new initiative to motivate millions of people to adopt more sustainable lifestyles. Project Sunlight aims to make sustainable living desirable and achievable by inspiring people to look at the possibilities of a world where everyone lives well and within the natural limits of the planet.

HUL Corporate social Responsibility….

Page 16: Unilever (HUL)

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Page 17: Unilever (HUL)

Project skathi..

The trained female entrepreneurs who live in rural palaces in India sells the Hindustan products to village markets supporting the independence of women.

Social aspect= supporting the independence of women.

Business aspect= increasing the sales.

Page 18: Unilever (HUL)

VISION: Unilever products touch the lives of over 2 billion

people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

MISSION:“add vitality to life.”

OUR VISION & MISSION

Page 19: Unilever (HUL)

We’ve always believe in the power of our brands to improve the quality of people’s lives and in doing in right thing.

We work to create a better future every day. We make the people feel good, look good

and get more out of life with brands & services that are good for them and good for others

CONCLUSION


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