Adding

vitalityto the life

• Introduction

• History ( origin )

• Vision

• Brands

• Performance

• Opportunities

• Consumers

• Social responsibility

• Strategies

• Partnership

• Competitors

• Global management team

Contents

Unilever is an Anglo-Dutch multinational

consumer goods company and its co-

headquarter is located in England. Its products

include Food, beverages, Cleaning agents and

personal care products. It is the world’s Third

largest consumer goods company. It owns over

400 brands and its products are available in

around 190 countries.

Introduction

History

William Hesketh lever founded

“LEVER BROTHERS”

in 1885 and in 1887 the

produced the first laundry

soap of the earth called

SUNLIGHT . A palm oil

was major raw material for

soaps so in 1911 the company

received a concession for

7,50,000 hectares of forest in

Congo .

UNLILEVER was founded

in 1929 by the merger of the

British soap maker. When

margarine union and leaver

brother’s unite after than

Unilever is formed. The word

UNI is taken from margarine

and LEVER is taken from

lever brother’s.

Unilever works to create a better future every day.

They work for the people to feel them good and get more out of life with brands that made their life easy and simple.

We meet everyday needs for nutrition, hygiene and personal care with products that facilitate people in their lives.

We develop the new ways that helps them to double the size of their company

Vision

Top brands on which unilever focuses more =75 % of unilever’ssales

Brands

In America€ 15 billion

Performance

Western europe€ 14 billion

Other parts of world€ 21 billion turnover

Unilever had a total turnover of €49.797 billion of which

36% was from Personal Care, 27% from Foods, 19% from

Refreshment and 18% from Home Care

Opportunities

We are giving best opportunities to our employees. Our top tier mangers are of from

six different countries. More than 2,00,000 employees are woking

with the unilever.

Knorr snacks, mayonnaise, salad dressings, olive oil

Dove body wash Rexona, Axe , Sunsilk , Vaseline, Lux

Vim ,Ariel, Surf , Comfort Wall’s , Magnum , Lipton

Unilever made 4 types of brands

Personal care

Home care & other Ice creams & beverages

Savoury & dressings

Categories

• Approximately 2.5 BILLION people uses our products daily

• Approx 5.3 billion are invested ion advertisements .

• Approx 891 Billion are invested in research & development department

Consumers

Unilever has been criticized by Greenpeace for causing

deforestation .Green peace criticized unilever in

2008 for buying palm from suppliers that are

damaging the Indonesia's forest.

unilever improves eco-efficiency in

factories. 41 % reduction in

carbon dioxide from energy.

73 % reduction in total waste.

Nearly 17 million school meals delivered

to 80,000 children In 2009 through

our partnership with the World Food Programme

Social responsibility

• 133 million people reached by Lifebuoy handwashing programmes since 2002

• 15 million people in 3 million households in India provided with safe drinking water through Pureit

• 44% of our products in line with internationally accepted guidelines for saturated and trans fats, sugar and salt

• Nearly 17 million school meals delivered to 80,000 children in 2009 through our partnership with the World Food Programme

• 45,000 women entrepreneurs reach 3 million consumers in 100,000 Indian villages selling Unilever products door to door

Helping society

Strategy

BOD ( Bottom of the pyramid )

To reach products to the poor people (Adds more profit)

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Black tea Tomatoes Garlic Palm oil Sunfloweroil

Rapid seed

Shares of world volume

Shares

Chart

Approx 2,00,000 employees at the

end of the year20 nationalities among the top

tier managers

€ 89 million invested in

Community

programmes

€891 million invested in R & D

Approx 190 countriesin which products are sold

More than 400 products

€5.3 billionInvested on advertisements

UNILEVER manages a number of organizations

Partnership

Global partnerships

UN World Food Programme:to feed hungry children andimprove their nutrition

FDI World Dental Federation:

to improve oral health

World Heart Federation:to promote heart health UN Global Compact: to

align business operations and strategies in the areas of humanrights, labour, environment andanti-corruption

The biggest International competitors of unilever are

NESTLE , Procter and GMABLE. It also faces competition in local

markets or specific products from numerous companies

including PepsiCo Benckiser and many more …etc

Competitors

Unilever is a world leader in R & D

Innovation

● €891 million invested in R&D in 2009

● More than 6,000 R&D professionals

● 6 strategic R&D laboratories delivering groundbreaking technologies

● 31 major development centres developing and implementing product innovations

Chief Executive Officer

Paul Polman