Unintentionally Funny URLs• Who Represents – where you can find the name of the agent

that represents a celebrity www.whorepresents.com

• Experts Exchange – a knowledge base where programmers can exchange advice and views

www.expertsexchange.com• Need a therapist? Try Therapist Finder

www.therapistfinder.com• Art Designers whacky website

www.speedofart.com• Want to vacation in Lake Tahoe?

www.gotahoe.com• The Mole Station Native Nursery, based in New South Wales

www.molestationnursery.com

Building an Effective WebsitePatrice ValentinePresidentNet Solutions North Americawww.netsolutionsna.com

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Call To Action by: Bryan & Jeffrey Eisenberg

• The Milk Study

The clarity of your message

• The First Impression

“Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage”

http://news.bbc.co.uk/1/hi/technology/4616700.stm

Dealer Websites Coming Up

An effective website has:• A Clear Objective• Function First• Understandable Content• Clean Design

• Calls to Action• Search Engine Friendly• No Broken Links/Images• Current

Content/Information

Clear Objective

•What are the goals of your website?

•How will you measure its success?

•How might the site pay or itself?

•What do you want people to do when they

get to your site?

Function First

•Think like a

customer

•Avoid flash for the

sake of flash

•Marketing Focused

Understandable Content Text should be written at

what grade level? 8th grade or to target

audience Average time someone

spends on an interior page? 45 seconds

Average number of scrolls on an interior page?

1.3 scrolls (total of 2.3 screen views at 1024x768)

Relevant Content

•Answers potential questions•Why you are better/different/worse•Platitudes

▫Outstanding customer service▫In business since 1492

•Inside Reality vs. Outside Perception

Clean Design•Standard Navigation

•Web Safe Fonts

•Images Sized

•Load time?

“65% of web users won’t patronize a poorly designed site, even of a favorite brand”

Calls to Action

• Do your visitors know what to do when

they go to your website?

• Have you given them a good reason to do

so?

• If you want a customer to take an action,

then you must explicitly tell them to take

that action..

• This must be done on every page of the

website.

Search Engine Friendly

• Can your website be found

when some searches for

the products/services you

offer?

• How much traffic does

your site get?

• Does Google/Yahoo/Bing

know you exist?

Broken Links & Images

•Nothing breeds frustration like a broken

link

•Test your links, forms, slideshows, etc.

•Your reputation is at stake, demonstrate

attention to detail.

Current Content/Information• Nothing breeds doubt like

an outdated website

• If you don’t care, why

should your customer?

• Are they still in business?

• CMS (content

management systems) are

available and easy to use.

Conclusion…

•The Internet is Great – ▫Doesn’t recognize size, allows you to

compete▫Extend your geographic reach▫Flexible – CMS ▫Cost Effective

Questions, Thank you & Freebies•Request a FREE website evaluation•Check out our published price sheet•Request a demo of our CMS