Union Suisse Autumn :: Customer led innovations _#UnionGVA_006

Customer Led Innovations Union Suisse 25.09.14

DuPont, European Technical Center, Geneva

100%Open 2014 The Union Suisse

2 September 29, 14

100%Open 2014 September 29, 14 3

Our Customer Led innovations

100%Open 2014 September 29, 14 4

CSW SUMMIT Geneva

WHEN: February 2015 WHERE: Geneva WHO: International speakers 200+ tickets available (Special deal for Union members) WHAT: Crowdsourcing and Crowdfunding and much more

http://crowdsourcingweek.com/

© 100%Open 2014 September 29, 14 5 Spring Union

Simone Arizzi FerrDuPont

Customer-‐ led Innova1on

Simone Arizzi

Wallace Carothers T.J. Watson Steve Jobs

Energy Agriculture and Nutri1on Protec1on

DuPont Innova1on Centers Connec&ng markets with science and technology capabili&es

© 100%Open 2014

Kim Kian Wee IATA

10 Spring Union

September 29, 14

About IATA   International Air Transport Association (IATA) is the trade

association for the world’s airlines, representing some 240 airlines or 84% of total air traffic

  We support many areas of aviation activity and help formulate industry policy on critical aviation issues

September 29, 14 Union Suisse 11

YMQ

MIA

SIN

BJS MAD GVA

AMM

Global Development, Regional Delivery


The Head Office drives development of global standards, systems and advocacy positions, while regional and country offices implement and interact directly with stakeholders and customers.


Our Products & Services disseminate Industry Standards

Product Lines

Our Customers


Airlines Airports Air Navigation Service Providers

Governments

Travel Agents Cargo Agents Ground Handlers

Individuals Other Organizations

Customer Led Innovations Working

Groups & Task Forces

Ideations & FIZ

Products &

Services Industry

Committees

Focus Groups &

Workshops Market

Surveys

  We collect ideas for new products as well as product enhancements through various channels

  Our customers are important in driving innovation within the organization



Olga Kornilova Ferring Pharmaceuticals

FMCG

Gastroenterology

Urology

Endocrinology/Others

Reproduc1ve Health

Doctors Caregivers

Who is the main customer?

Payers (reimbursement)

Pa1ents

Mars One

Source: h/p://www.mars-‐one.com

MISSION TO MARS

Innova8on in Pharma

3 challenges:

•  Blending the unmet needs of 5 types of customers in one successful product.

•  Emo1onal engagement of Payers.

•  Predic1ng unimagined needs of 2025-‐2030.

© 100%Open 2014

Barbara Juhasz Feldschlosschen

Carsberg

23 Spring Union

September 29, 14

Overskriften skal altid skrives med

VERSALER

GSMI - MAY 2012 PAGE 24

www.facebook.com/SomersbySwitzerland

Customer/Consumer-led launch & activation

October 2013: “How to successfully imbed an

international brand into the Swiss market & psyche?”


VERSALER


www.facebook.com/SomersbySwitzerland

P2P Invite

DEC’13

JAN’14

FEB -MAR’14

Insights into: attitudes and behaviours

Validation of concepts & activation plans

… Chaos? … Buzz?

Trial, WOM, Feedback


VERSALER

Of 1000 people questioned…

•  97% of people either like or absolutely love the taste •  98% would recommend to their friends •  95% say they will continue to enjoy Somersby in the future


VERSALER

INSIGHT 1: The Swiss want to stand out, but can’t help fitting in.

INSIGHT 2: Enhance existing conversations; don’t create a new one.

INSIGHT 3: The usual rules don’t apply in festival season.

Be known before you're available We come to you

“something open air, ideally by a

lake”


VERSALER


www.somersby.ch www.facebook.com/SomersbySwitzerland

© 100%Open 2014 29 Spring Union

Matthias Kuhn Unitec

September 29, 14

STAKEHOLDERS & INTERESTS •  Companies •  Public institutions •  Academic Groups

Innovation/ competitiveness/ efficiency Publications Tech Transfer Research Funding

SPRING UNION SUISSE @ UNIGE

•  An agenda to set up •  Fulfill your interests •  Fulfill researcher’s interest •  Make a successfull event •  Any suggestions ?


Rita Kaali The Global Fund

Country Dialogue and High-‐Impact

Health Interven8ons

Union Suisse Autumn Event 2014

Geneva, Switzerland

© 100%Open 2014

Alexandre Wehrlin Piaget

40 Spring Union

September 29, 14

Customers led innovation

Alexandre Wehrlin E-business Mgr

Sept 2014 Piaget property.

Union Catalyx

Who is Piaget ?

Luxury   Digital has changed the communication with brands.

Long-term vision

 Merci !

© 100%Open 2014 46 Spring Union

Didier Helal Orbiwise SA

September 29, 14

© 100%Open 2014 September 29, 14 52

Omar Mahmoud UNICEF

We see the world not as it is, but as we want. We see what we want to see, what we are looking for.

When we are walking in the street, our eyes will notice things that relate to our goals; a fast food restaurant if we are hungry. We are driven by our goals, and our goals are based on deep drives and emotions, and are usually not very rational.

Our ultimate goal as human beings is survival. Survival requires seeking food and shelter, and reproduction opportunities (Promotion), and avoiding dangers (Prevention) Promotion: Autonomy and Excitement Prevention: Security The combination of Autonomy, Excitement, and Security gives us 6 broad areas: Adventure, Autonomy, Discipline, Security, Enjoyment, and Excitement These 6 areas further breakdown into about 60 reward areas, making a global human Reward Map. This reward map is universal and applies to any category. When people make a decision, they are implicitly balancing the pleasure of achieving their goal, with the pain of the cost of achieving it. The cost might be money, time, or effort.

Innova8on through consumer understanding

Conduct implicit interviews with your brand users and non-users and to look at the attributes (from the Reward Map) they associate with the category. These are their deep reasons for using the category. Then have them see the names of your brand and competitive brands, and see which attributes they associate with which brand. From this exercise you learn two things: a) what goals do people have when they use the category, and b) which brands they associate with which attributes. Then overlay the two together; the category vs. your brand. What you want is to help your consumers achieve their most important goals for the category, and to do so in a differentiated way

We all know that consumer understanding is important. And we all know that consumers decision are driven by emotions more than by reason. But the way we usually go about it is to start with our product, see what functional benefit it delivers, then try to elevate, or ladder-up, this benefit to an emotional benefit. What we are proposing here is different: 1. The starting point is the audience’s goal, not ours, and, 2) We measure people’s implicit (System 1), not explicit reaction.

In conclusion Start with the audience’s implicit goals for using the category Identify the goals that relate to your brand Put it together in a story

As a result of our research, we are becoming more focused on our audience’s goals, we balance reason and emotions, and we tell more stories.

Recommended Reading


Pascal Scaramuzzino DuPont

9/29/14

EMEA DPT TECH

Customer led Innovations

September 25th , 2014

Pascal Scaramuzzino, PhD EMEA DPT Regional Technology Manager

57

WHAT WE DO FOR THE WORLD

Increasing The Value Of DuPont

DPT Purpose: Driving Innovation and Brand Preference to Deliver Scientifically Engineered Products and Systems that

Protect People, Critical Processes and the Environment

59

Define COTs & Align with resources

External resources Customers, suppliers, partners, academia…

Strategy

Culture Collabora8on

Global Engagement Keys to

Innova8on

Market needs - VAC

DuPont Integrated Science

DuPont Capabilities – COE

Connect – Exchange - IC

New behaviors and Attitudes – Championing the Changes

Cross Functional Interactions - Training

Operations (Asturias, Lux, Maydown, Spruance)

Recognition

VOC, CTQs, Competitions, IP

Accountability, Speed and Agility

ROUTE TO SUCCESSFUL INNOVATION

Influence

Customer Intimacy Market Knowledge

Global Centers of Excellence Geneva Innovation Center

Trainings

34 people supporting Applicaton

Development

6 main/unique area of EXPERTISE

Prototyping Prediction/Testing

Product selection Technical support

Application Development Technologies

Products

European Technical Center

How do we manage INNOVATION ?

2 500 visitors/year

Energy Medical Government Worker Protec1on

Performance Materials

Automo1ve

Innovative Products

Fabric Architecture

Resin Matrix

Growth via Applica1on Development

Market Driven Innova8on

Together we can accomplish what no one can do alone.

Copyright © 2013 DuPont. All rights reserved 62

© 100%Open 2014

Matthieu Bongard Universal Shield

63 Spring Union

September 29, 14

UNIVERSAL SHIELD

Picarde10 / CH-‐1145 Bière / ma/hieu@universal-‐shield.ch

Structure & Goal

•  Projet: 1ans 1/2 •  Creation: mars 2014

•  1 - Investor •  1 - Director / Instructor •  1 - Project Manager •  1 - Technician •  1 - Secretary

•  Labo R&D •  Manufactory /

Production •  Training

Manufacture of ballistic protection

•  Shields •  Plates •  Body armor

Product & Training

DuPont & Universal Shield

Raw Material •  Tensylon™ •  AS450 (future)

•  Technical support •  Developement •  Quality

•  Exclusively with DuPont

Customers

•  Police •  Army •  Border Guard •  Privat Security •  Private

Special request of the Police: •  User need •  Analysis & feasibility •  Prototyping •  DuPont test lab •  Certification (St-E) •  Manufacturing •  Delivery finished

product

Future

•  Body armor AS450 •  Shield NIJ IIIA++

•  USA Market •  Europe Market

Customer Led Innovations DuPont, European Technical Center, Geneva

Thank you!

100%Open 2014 Co-Lab Test

September 29, 14 71

David Simoes-Brown 100%Open

100%Open 2014

100%Open Innovation Toolkit A 3 minute introduction

September 29, 14 72

100%Open 2014 September 29, 14 73 100%Open Innovation Toolkit www.toolkit.100open.com

36 tools that synthesise the lessons that we have learned on over 100 programmes since 2006 with organisations like Procter & Gamble, Orange, LEGO, Oxfam and the Colombian Government.

Covers the whole open innovation journey, from setting a strategy to launching new products.

You can freely use it under a Creative Commons (attributable) licence.

Save the date! Union Suisse Christmas 02.12.14

IKEA, Geneva

Date post:	30-May-2015
Category:	Presentations & Public Speaking
Upload:	catalyx
View:	261 times
Download:	0 times

Union Suisse Autumn :: Customer led innovations _#UnionGVA_006

Presentations & Public Speaking