Unique Identification Authority of India

Brand Guideline Manual

30/7/2012

uidai.gov.in

AADHAAR SIZE AND PROPORTION

Height of the petal

Blank space around logofrom all sides

h

1.55 x h

The minimum height of the logo should not be less than 10 mm

h

AADHAAR logo unit is not a perfect square form. The width of the logo is slightly morethan the height and it is important to produce the logo in its exact form, since it is criticalto the Brand image. Always verify logo proportions with the measurement given in thediagram below.

The minimum exclusion are, shown here is made up of the height of one of the petals ofthe chosen size.

30/7/2012

AADHAAR SIZE AND PROPORTION

This clear zone is required to ensure brand promise

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For Example :

AADHAAR logo must always be surrounded by an area, whichis entirely clear of typography and any other graphicelement.

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AADHAAR COLOUR LOGO

AADHAAR logo colours need to be reproducedaccurate to ensure clear and consistent messageof the brand.

CMYK

298857

----

RGB

---

2044143

PANTONE 1797 C

CMYK

00339800

----

RGB

---

23217618

PANTONE 7409 C

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AADHAAR GRAYSCALE LOGO

AADHAAR logo gray colours need to bereproduced accurate to ensure clear andconsistent message of the brand.

CMYK

00000031

----

RGB

---

169168168

PANTONE Cool Gray 6 C

CMYK

00000072

----

RGB

---

928988

PANTONE Cool Gray 11 C

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AADHAAR BLACK & WHITE LOGO

AADHAAR logo in black need to the reproducedaccurate to ensure clear and consistent messageof the brand.

CMYK

000000100

----

RGB

---

312623

PANTONE Process Black C

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AADHAAR ARTWORK - FORMATS OF LOGO

AADHAAR logo is available for use in the following formats. Alwaysensure to use correct artwork for the intended applicationthat is in accordance with the guidelines in this manual.

CMYK

RGB

PANTONE

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AADHAAR COLOUR REPRODUCTION - DO'S & DON'TS

Do's

The ideal way of using logo is against flat, white background

Use the logo on a background that does not competewith the tone of the logo

1

2

Don'ts

Do not use the logo against a gradient background

Do not use the logo against a textured background

Do not use the colours of the logo (Pantone 1793C &Pantone 7409C) in the background

Don't use logo against any background which reducesdistinct and clear visual presence of the logo

1

2

3

1 2 3

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AADHAAR GRAYSCALE REPRODUCTION - DO'S & DON'TS

The gray logo should be used only against white background.1

Do not use the logo against a gradient background

Do not use the logo against a textured background

Do not use the logo against colour or black background

Don't use logo against any background which reducesdistinct and clear visual presence of the logo

1

2

3

Don'ts

Do's

1 2 3

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AADHAAR BLACK AND WHITE REPRODUCTION - DO'S & DON'TS

Black logo should be used against white background

White logo should be used against Black background

1

2

1 2

Do not use the logo against a gradient background

Do not use the logo against a textured background

Do not use the logo against colour background

Do not use white logo against a gradient background

Do not use white logo against a textured background

Do not use white logo against colour background

Don't use logo against any background which reducesdistinct and clear visual presence of the logo

1

2

3

4

5

6

1 2 3

4 5 6

Do's

Don'ts

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AADHAAR WHAT NOT TO DO WITH THE LOGO

Altering the logo will undermine the impact of the identity and thereforethe brand. Some examples of incorrect usage of the logo.

Don't

Don't use outlinein the Logo

Don't use gradientin the Logo

Don't use logo againsta dark background

Don't use logo againsta gradient background

Don't usemultiple colours

Don't use colours outsideof the specified colour palette

Don't sqeezelogo vertically

Don't sqeezelogo horizontally

Don't use logo againstphotographic background

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AADHAAR LOGO APPLICATION IN LAYOUT - DO'S & DON'TS

Don'tDo

Your future is in your hand Your future is in your hand

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs The tertiary palette consists of four colours. These colours have a wide range of usage to differentiate

contents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

Opportunity for equality Opportunity for equality

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs

The tertiary palette consists of four colours. These colours have a wide range of usage to differentiatecontents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

Logo should always be open, distinctive,clear and free from any kind of clutter

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AADHAAR IN COMBINATION WITH OTHER LOGO

Some illustrations :

While using AADHAAR logo in combination with other logos, it should always be on theright side.

Do Don't

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AADHAAR IN COMBINATION WITH STATE EMBLEM OF INDIA

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

Don'tDo

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

While using AADHAAR logo in combination with State Emblem of India, AADHAAR logoshould be as under :

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AADHAAR IN COMBINATION WITH STATE EMBLEM OF INDIAAND STATE GOVERNMENT LOGO

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

Don'tDo

StateGovt. logo

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

StateGovt. logo

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

StateGovt. logo

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

StateGovt. logo

While using AADHAAR logo in combination with State Emblem of India and StateGovernment Logo AADHAAR logo should be as under :

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AADHAAR IN COMBINATION WITH OTHER LOGO - DO & DON'T

Logo should always be open, distinctive,clear and free from any kind of clutter

Don'tDo

The tertiary palette consists of four colours. These colours have a widerange of usage to differentiate contents like headings and subhead,bullets and graphical elements, charts, graphs

The tertiary palette consists of four colours. These colours have a wide range of usage to differentiatecontents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

The tertiary palette consists of four colours. These colours have awide range of usage to differentiate contents like headings andsubhead, bullets and graphical elements, charts, graphs and bullets.

The tertiary palette consists of four colours. These colours have a wide range of usage todifferentiate contents like headings and subhead, bullets and graphical elements, charts, graphs and bullets.

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AADHAAR TYPOGRAPHY FOR PUBLICITY MATERIAL

Unique Identification Authority of India

Don't distort type

Don't use type on a curve

Don't use special efforts with type

Do not put type in perspective

Don't use fonts other than specified

Unique Identification Authority of IndiaHelvetica : Normal / Bold

In order to project a confident, credible and consistent appearance to resident, thecommunications standards must be adhered to. As part of this effort, a standardtypography must be maintained.

30/7/2012