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Marketing Programme Briefing Mr Allan Chia Dr Guan Chong School of Business
Marketing Programme BriefingMr Allan Chia
Dr Guan ChongSchool of Business
Exercise: Taglines or Slogans
Exercise: Tagline/Slogan
• Think of a suitable tagline/slogan for UniSIM that can be used in an advertisement
• Try your best to keep to 5 words or less• Write it on the piece of paper • Also write down your full name• You have 5 minutes to do this exercise• Please write neatly
MARKETING is like preparing a meal
Source : Kotler & Armstrong (2010), Principles of Marketing, Pearson Education
Marketing is about . . . . . .
• Being customer-focused
• Creating customer value and satisfaction
• Offering superior value than your competitors
• Delivering customer satisfaction at a profit
Cultivating the Marketing Mindset
• Behave like a consumer • Think like a marketer• Observe all things that can be marketed• Learn to use Marketing terminology• Be careful about Marketing Myopia• “Marketing is all about brevity”
Marketing Major - Compulsory 80 CU
BUS100 Business Skills and ManagementBUS105 Statistics BUS201 Contract and Agency LawBUS204 Business ExcellenceBUS206 Managing PeopleACC201 Financial AccountingACC203 Managerial AccountingECO201 Managerial EconomicsFIN301 Financial Instruments, Institutions and
MarketsFIN303 Financial ManagementMKT202 Marketing Management MKT351 Consumer BehaviourMKT358 Integrated Marketing CommunicationsMKT361 Business-to-Business MarketingMKT363 Services MarketingMKT390 Marketing Research
Marketing Management
Consu
mer
Behavi
our
Mark
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ting
Rese
ar
ch
B2B Marketin
gServic
es
Marke
ting
Inte
gr
ate
d
MarC
o
mMarketing
Core
Major Electives- 20 CU (Choose 4)
BUS354e Customer Relationship ManagementMKT352 Sales ManagementMKT353 Retail ManagementMKT354 Brand ManagementMKT355 Multivariate AnalysisMKT356 Marketing for Financial ServicesMKT360 Internet & Social Media MarketingMKT362 PricingMKT364 Case Studies in Marketing Management
CompulsoryApplied Project - MKT488 Marketing Applied Project (10
cu)Integrative Course - BUS488 Strategy (10 cu)
Minor Courses- 40 CU
Choose from:
AccountancyAnalyticsCommunicationHuman Resource ManagementInformation TechnologyPsychologySociologySupply Chain Management
The Power of the Minor
Marketing/Sales–related careers in :
Sales/ Sales ManagementAdvertising & PromotionsPublic Relations and Corporate
CommunicationsCustomer Support ServicesProduct & Brand ManagementRetailing & WholesalingPurchasing & MerchandisingMarketing/ Consumer ResearchE-Marketing
Every organisation in every industry does some form of Marketing
Typical Job Titles For Marketing
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Account ManagerAdvertising ManagerBrand ManagerBuyerFund-raiserConsultantMarket ResearcherSales Manager
Marketing Support OfficerMedia PlannerProduct Development SpecialistProduct ManagerCall Centre ManagerCustomer Services ManagerMarketing Lecturer
BUS354e Customer Relationship ManagementMKT352 Sales ManagementMKT353 Retail ManagementMKT362 Pricing
BUS354e Customer Relationship Management MKT352 Sales ManagementMKT356 Marketing for Financial Services
MKT354 Brand ManagementMKT362 PricingMKT364 Case Studies in Marketing Management
MKT354 Brand ManagementMKT355 Multivariate Analysis
MKT354 Brand ManagementMKT360 Internet & Social Media Marketing
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Start with the end in mind
Thank You
Allan ChiaOffice : 62489124Email : [email protected]
Guan ChongOffice: 62486123Email: [email protected]
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