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Unit 1:
Analysing media products and audiences
OCR Level 3Cambridge Technicals
in Media
Media Institution
Working Title
Launched in 1983 by Tim Bevan and Sarah Radclyffe, Working Title has built a reputation for
producing more than 70 world-class films including, Four Weddings and a Funeral,
Elizabeth, Bridget Jones The Edge of Reason and The Interpreter.
With Universal Studios as its parent company, Working Titleʼs small team of 42 employees headed
up by co-chairs Tim Bevan and Eric Fellner competes on a worldwide basis from their main
offices in London.
Selecting a film made by Working Title:
A popular Working Title release in 2007, this entertaining
action/comedy/mystery reached critical acclaim worldwide despite its
very British theme.
Simon Pegg and Nick Frost star in a narrative which sees them partnered as policemen in a
sleepy English village.
The filmʼs fast-paced editing and soundtrack is combined with the
dynamic use of mise en scene, camera shots, angles and movements, creates meaning and appeal for a national and
international target audience.
Hot Fuzz
The production process
Pre-production: producing script/storyboard
Hot Fuzz was written by Edgar Wright and Simon Pegg, they
spent eighteen months writing thescript.
The film had an eleven week shooting
schedule
The production processProduction: filming of the visuals, sound and SFX
The opening sequences were
filmed on location at Hendon Police
Training College.
The fictitious village of ʻSandfordʼ was recreated in
Wells, Somerset. Wells Cathedral had to be removed in
the post-production stage.
The conversation between Timothy Dalton and Simon
Pegg filmed in the supermarket took two days
to film.
The production process
Half an hour of footage was cut from the film during the editing
stage.
The visual effects were created by ten artists.
Post-production: filming of the visuals, sound and SFX
Creating the sequence where a character's head is crushed by some falling masonry, involved
using footage of a dummy filmed against a green screen.
Finding out about your audience
Here are some sample questions to ask…
1) Name?
2) Gender?
3) Age?
4) What are your favourite films?
5) What is your occupation?
6) What are your interests?
7) What do you spend your money on?
Hot Fuzz
NameGenderAge
Favourite films
Occupation
Interests
Lifestyle and spending habits
Male
Hot Fuzz, Shaun of the
Dead, Bad Boys
Films, music, theatre, keep fit
Senior Sales Assistant (£19 – 20k)
Going out to the cinema, clothing and
Tom
25
Finding out about your audience
Target audience profile for Hot Fuzz
taking my girlfriend out. Trying to save
to take my girlfriend on holiday. Likes
buying the latest gadget.
Distribution of Hot Fuzz
DVDs
Cinema
Internet (online
retailers)
Internet (downloading)
Retailers (supermarkets)
Retailers (high street retailers)
Advertising of Hot Fuzz
Magazine adverts
Interviews with stars Blogs
Banner advertising
Teaser trailers
WebsitesPosters
Premiere
Sponsorship
Theatrical trailers
Store displays
Legal and ethical constraints for Hot Fuzz
Film CertificationHot Fuzz is awarded its certification of “15” by the
BBFC, British Board of Film Classification, this
certification is dependent on themes contained within
the film:
Ofcom – Office of Communications:
Will decide whether the film can be screened pre or post
the watershed.
Use of language
Level of nuditySex
Violence
Imitable techniques
Horror
Use of drugs
Issues of representation in Hot Fuzz
Look at issues regarding the representation of race, gender and stereotypes in Hot Fuzz using audience
models of behaviour theories.
How are people, social groups, institutions and
places represented?
How are key characters such as Sergeant Nicholas Angel, PC
Danny Butterman, Simon Skinner, PC Doris Thatcher represented - is it positive or
negative?
Is the representation of Sandford and the police
positive or negative?
Understand the structure and
operating model of a media institution
What will you learn?What will you learn?After completing this unit you will:
Recognise the products which are made by a
media institution
Understand the target audience for
the products produced by the media institution
Be able to identify both the distribution and
advertising channels for the chosen product
ReferencesReferencesThe following websites were used to prepare this
presentation:
http://www.imdb.com
http://www.movie-locations.com/movies/h/hotfuzz.html
http://www.workingtitlefilms.com/
http://www.bbc.co.uk/
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