Questions

Lesson Review

Product placement isA. The planned integration of a product into

a movie or television show.

B. Accidentally showing the label or brand of a product in a film.

C. Mentioning a product in a newspaper article.

D. All of the above.

Lesson Review

Television advertising is soldA. After the new fall season begins.

B. Before the start of a new fall TV season.

C. Without regard to the time slot in which it will be shown.

D. All of the above.

Lesson Review

Promotion is:A. The process of making customers aware

of a product, service, or event.

B. The exchange or a product or service for another item of value.

C. A deceptive practice.

D. Part of product/service management.

Lesson Review

An example of publicity is:A. Giving a coupon for a free CD with the

purchase of a CD.

B. Being featured on the evening news.

C. Buying advertising space in a newspaper.

D. Helping a customer find an item in a sporting goods store.

Lesson Review

Which of the following is an example of a sales promotion?

A. A limited – time discount.

B. Sponsorship or a sports competition.

C. A free gift with purchase while supplies last.

D. Both A and C.

Lesson ReviewWhich of the following examples would a public

relations firm want to downplay?A. A Special Olympics winner throwing out the first

ball at a professional baseball game. B. Media coverage explaining that an athlete was

unjustly accused of taking drugs. C. A professional team paying its star player a

record salary. D. An event offering a percentage of its proceeds

to a children’s hospital.

Chapter Review

A goal of a promotion is to A. Increase sales

B. Maintain customer loyalty

C. Educate potential customers

D. All of the above

Chapter Review

Examples of a trade sales promotion include all except?

A. A trade allowance

B. A trade contest

C. Price – Pack deals

D. Point of purchase displays

Chapter Review

All of the following are steps in the advertising process except?

A. Create an advertising theme.

B. Develop the product.

C. Develop the advertising budget.

D. Choose the advertising media.

Quick ReviewWhich of the following is not a quantitative

measurement of a promotional activity. A. This year’s sales increased 5 percent over last year’s sales. B. Most theatergoers interviewed said the movie trailer was entertaining. C. Four hundred season ticket holders bought five or more seats. D. Product samples with coupons were distributed to the 45,200 fans at the game.

Quick Review

The promotional mix consists of a blending of all of the following except:

A. Advertising

B. Personal Selling

C. Sales Promotions

D. Publicity

E. Quantitative and qualitative measurements.

Quick Review

A sponsor does all of the follow except:A. Helps pay for an event.B. Publicly endorses the product or

service it sponsors.C. Helps hold down the cost of ticket

prices for fans. D. Wants to be identified with an event

in which the target market is interested.

Quick Review

Which of these television ads would be an endorsement?

A. An unknown actor playing the role of a professional who recommends the product

B. A group of teens talking about the next X games.

C. Mia Hamm reminding you to drink milk.

D. All of the above.

Quick Review

Entertainment awards are an important form of:

A. Distribution

B. Information management

C. Publicity

D. Product/service management

Quick Review

Event coordinators are responsible for:

A. Marketing

B. Project Management

C. Post – Even t Analysis

D. All of the above

Quick Review

Selecting the promotional mix:

A. Should not take place until the promotional goals are set.

B. Precedes the development of the promotional budget.

C. Is the third step in promotional planning.

D. Both B and C.

Quick Review

According to FTC regulations, an endorser must:

A. Continue to use the endorsed product and believe in it as long as the endorser is featured in the advertisements.

B. Not make any deceptive or misleading statements.

C. Be informed if the endorsed product change in any way.

D. All of the above.

Answers

Lesson Review

Product placement isA. The planned integration of a product into

a movie or television show.

B. Accidentally showing the label or brand of a product in a film.

C. Mentioning a product in a newspaper article.

D. All of the above.

Lesson Review

Television advertising is soldA. After the new fall season begins.

B. Before the start of a new fall TV season.

C. Without regard to the time slot in which it will be shown.

D. All of the above.

Lesson Review

Promotion is:A. The process of making customers aware

of a product, service, or event.

B. The exchange or a product or service for another item of value.

C. A deceptive practice.

D. Part of product/service management.

Lesson Review

An example of publicity is:A. Giving a coupon for a free CD cast with

the purchase of a CD.

B. Being featured on the evening news.

C. Buying advertising space in a newspaper.

D. Helping a customer find an item in a sporting goods store.

Lesson Review

Which of the following is an example of a sales promotion?

A. A limited – time discount.

B. Sponsorship or a sports competition.

C. A free gift with purchase while supplies last.

D. Both A and C.

Lesson ReviewWhich of the following examples would a public

relations firm want to downplay?A. A Special Olympics winner throwing out the first

ball at a professional baseball game. B. Media coverage explaining that an athlete was

unjustly accused of taking drugs. C. A professional team paying its star player a

record salary. D. An event offering a percentage of its proceeds

to a children’s hospital.

Chapter Review

A goal of a promotion is to A. Increase sales

B. Maintain customer loyalty

C. Educate potential customers

D. All of the above

Chapter Review

Examples of a trade sales promotion include all except?

A. A trade allowance

B. A trade contest

C. Price – Pack deals

D. Point of purchase displays

Chapter Review

All of the following are steps in the advertising process except?

A. Create an advertising theme.

B. Develop the product.

C. Develop the advertising budget.

D. Choose the advertising media.

Quick ReviewWhich of the following is not a quantitative

measurement of a promotional activity.

A. This year’s sales increased 5 percent over last year’s sales.

B. Most theatergoers interviewed said the movie trailer was entertaining.

C. Four hundred season ticket holders bought five or more seats.

D. Product samples with coupons were distributed to the 45,200 fans at the game.

Quick Review

The promotional mix consists of a blending of all of the following except:

A. Advertising

B. Personal Selling

C. Sales Promotions

D. Publicity

E. Quantitative and qualitative measurements.

Quick Review

A sponsor does all of the follow except:A. Helps pay for an event.B. Publicly endorses the product or

service it sponsors.C. Helps hold down the cost of ticket

prices for fans. D. Wants to be identified with an event

in which the target market is interested.

Quick Review

Which of these television ads would be an endorsement?

A. An unknown actor playing the role of a professional who recommends the product

B. A group of teens talking about the next X games.

C. Mia Hamm reminding you to drink milk.

D. All of the above.

Quick Review

Entertainment awards are an important form of:

A. Distribution

B. Information management

C. Publicity

D. Product/service management

Quick Review

Event coordinators are responsible for:

A. Marketing

B. Project Management

C. Post – Even t Analysis

D. All of the above

Quick Review

Select the promotional mix:

A. Should not take place until the promotional goals are set.

B. Precedes the development of the promotional budget.

C. Is the third step in promotional planning.

D. Both B and C.

Quick Review

According to FTC regulations, an endorser must:

A. Continue to use the endorsed product and believe in it as long as the endorser is featured in the advertisements.

B. Not make any deceptive or misleading statements.

C. Be informed if the endorsed product change in any way.

D. All of the above.