Unit 2:Initial Skills

Audits

Final Research Skills

Primary Research Skills: RED (no experience)

AMBER (some experience)

GREEN (confident/advanced)

Skill area R/A/G Evidence

Interviews G I have taken interviews from people regarding Ferrero Rocher product for Unit 2 Advert. For Evidence check the blog.

questionnaires G Look at Unit 3 audiences research blog

Focus groups G I have asked a group of people regarding Ferrero Rocher product for Unit 2 Advert. For Evidence check the blog.

Research Skills:RED (no experience)

AMBER (some experience)

GREEN (confident/advanced)

Skill area R/A/G Evidence

Identifying and following up leads A Evidence unit 3 identity theft facts and opinion.

Shifting, collating and storinginformation

G For evidence check the blogger

Quantitativeresearch

G Evidence unit 3 identity theft facts and opinion.

Research Skills:RED (no experience)

AMBER (some experience)

GREEN (confident/advanced)

Skill area R/A/G Evidence

Qualitative Research G See Unit 3 Identity theft research target audience

Researching content for a production

G For evidence check the Unit 2 blogger London Riots project

Identifying the market or audience for a product G

Look at Unit 1 on the blogger for target audience of my product

Research Skills:RED (no experience)

AMBER (some experience)

GREEN (confident/advanced)

Skill area R/A/G Evidence

What an audience thinks of the product

A Look at Unit 1 blogger for the evidence

How large that audience may be G Evidence is located on the Unit 1 blogger regarding the music industries.

How the product compares to similar products G

Evidence is located on the Unit 1 blogger comparing Universal and Sony products.

Primary Research Skills:RED (no experience)

AMBER (some experience)

GREEN (confident/advanced)

Skill area R/A/G Evidence

PhotographyFilmingOther forms of observation

R Not tested before

Participant observation

R

Not tested before

Secondary Research Skills:

RED (no experience)

AMBER (some experience)

GREEN (confident/advanced)

Skill area R/A/G Evidence

Ratings/circulation and sales figuresA

Evidence is located on the blogger.

Audience and market profiles G Unit 2 on the blogger research about the artist.

Identifying likely sources G Unit 2 on the blogger research about the artist and Unit 3 research about identity theft campaign.

ResearchingSimilar products to understand their conventions

G Unit 3 researching and anaylsis about identity theft campaign

Secondary Research Skills:

RED (no experience)

AMBER (some experience)

GREEN (confident/advanced)

Skill area R/A/G Evidence

identify how and where you are likely to get the necessary information G

Evidence see unit 3 blog research about other identity theft adverts

recognise and follow-up information trails when they presentthemselves and keep records of this activity

GBlogger

store the information so that it is easily accessed G

Slideshare, Blogger and Prezi