PERSONAL BRANDING

PERSONAL BRANDING

UNIT 3 – Personal Branding (PB)

3.1 Strategic Marketing for PB:- Value proposition- Segmentation- Target- Positioning

3.2 Operational Marketing for PB:- Product- Price- Channel and Communication

3.3. CANVAS model for PB

STRATEGIC MARKETING FOR PB

MARKETING SRTATEGY:

- Value proposition- Segmentation- Target- Positioning

STRATEGIC MARKETING FOR PB

Value proposition:

STRATEGIC MARKETING FOR PB

Segmentation: Target group

STRATEGIC MARKETING FOR PB

Positioning:

OPERATIONAL MARKETING

PRODUCT

PRICE

COMMUNICATION

CHANNEL

OPERATIONAL MARKETING

Product:

- Who are you?- What do you have?- What do you do?- What help do you offer?- Added value

OPERATIONAL MARKETING

Price:

- What do you give?

- What do you recieve?

OPERATIONAL MARKETING

Communication and Channel:

-How do they know you?

-Which tools do you use?

-How do you connect?

- Who do you help?

CANVAS FOR PERSONAL BRANDING

PERSONAL BRANDING: UNIT 3