+ All Categories
Home > Education > Unit 30 LO1

Unit 30 LO1

Date post: 13-Apr-2017
Category:
Upload: carmels
View: 97 times
Download: 0 times
Share this document with a friend
51
OCR – Level 3 Cambridge Introductory Diploma in Media Unit 30: UK Media Publishing P1 and P2 Evidence Name: Carmel Seager Candidate Number: 4217 Center Name: St. Andrew’s Catholic School Center Number: 64135 Set Brief - Print Project/Brief – Music Magazine & Promotion
Transcript
Page 1: Unit 30 LO1

OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 30: UK Media Publishing P1 and P2 Evidence

Name: Carmel SeagerCandidate Number: 4217Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Page 2: Unit 30 LO1
Page 3: Unit 30 LO1

Contents PageSlide No. Content

4 Production process of a magazine

5 Bauer Media Group

6 Contacting Bauer Media

7 About the magazine

8 Relationship between magazine and consumer

9 Target audience

10 Similar products to Q magazine

11 Similar product connotations

12 Q magazine website

13 Bauer website

14 Social media

15 Advertising of the magazine 1

16 Advertising of the magazine 2

17 Advertising within the magazine rates

18 Advertisement inquires

19 Advertising inside magazine

20 Denotations and connotations of Q magazine front cover

21 Denotations and connotations of Q magazine content page

22 Denotations and connotations of Q magazine double page

23 Analysis of newspapers title

24 Breakdown of the consumption of news brands

25 National Readership Survey

Slide No. Content

26 Newspaper key terms: Free sheet

27 Free sheet: Metro

28 Newspaper key terms: Red top tabloid

29 Red top tabloid: The Sun

30 Newspaper key terms: Broadsheet

31 Broadsheet: Daily Mail

32 Front page

33 Double page spread 1

34 Double page spread 2

35 Contacting the newspaper (Metro)

36 Reply from the newspaper

37 Newspaper advertising rates

38 Advertisements inside the newspaper 1

39 Advertisements inside the newspaper 2

40 Advertisements inside the newspaper 3

41 Typical readership of The Sun newspaper

42 Colour scheme and connotations

43 Advertising of the newspaper

44 Readership

45 Newspaper website

46 The Sun on social media: Facebook

47 The Sun on social media: Twitter

48 The Sun on social media: YouTube

49 Complaints

50 Conclusion

Page 4: Unit 30 LO1

Production process of a magazine:Date of publication- The date of which the final product will be released to public is decided.Managing the schedule-The team create a schedule that needs to strongly be followed to make sure that the release of the magazine is successful.Editorial and budgeting decision-The editorial decision is the point where the team decide what topics will be covered within the new magazine. The budgeting decision is when the team decides how much money is available to the magazine.Content Acquisition-This is the most important process of producing a magazine. All the content that will be included in the magazine is gathered.Sub-editing-This step focuses on quality control, making sure that all the facts, spelling and grammar etc. are correct. Page layout- The layout staff decide the most suitable layout for the content. Proof reading-A team check all the text and make corrections if needed.File emailed to the printer-The final product is sent to the printing company to print.Distribution-The printing company package the magazines and send them to a warehouse to be distributed to the stores.

Page 5: Unit 30 LO1

Key Job Roles within institution:Senior editor- Matt MasonArt director- Daniel KnightAssociate editor (Prod.)- Simon McEwenAssociate editor (Features)- Ted KesslerAssociate editor (Revs)- Niall DohertyAssociate editor (Digital)- Paul StokesNow editor- Chris CatchpoleAssociate copy editor- Matt YatesArt editor- Salman NaqviPictures- Dave BrolanPicture researcher- Ian WhentEditor at large- Mark BlakeManaging editor- Harriet SouthgateEditor – in chief /Associate publisher- Phil Alexander(Source: Q magazine)

About the publisher:Bauer Media is a UK based media group with many platforms, divided into two main sections- Radio and Magazine. The magazine started in 1933 when Angling Times was launched, since then the business has grown rapidly to become one of the biggest multi- platform media groups in the UK. Selling over 300 different magazines in 15 countries. Now Bauer Media spans over 80 influential magazines. (Source: http://www.bauermedia.co.uk/about)

Bauer Media Group

Page 6: Unit 30 LO1

Contacting Bauer Media

I contacted Bauer in hope to get a deeper insight in the way that they produce a monthly magazine. This would help me to expand my knowledge and research. I have asked a few questions in hope to get a reply back with the answers.

Unfortunately I never received a reply to see the production process of the specific magazine, but with my knowledge of the simple standard production process of a magazine I will be able to apply this to my research instead.

Page 7: Unit 30 LO1

The date of first publication: Q magazine was first published in October 1986 by EMAP media group. Becoming different to its competitors by adding more printing, photography and being one of the only magazines to publish monthly. Product associated with Q magazine:Mojo and Empire are also magazines owned by the Bauer Media Group which could be associated with Q magazine. (Source: http://www.bauermedia.co.uk/brands/#)

Readership and Circulation:Q magazine has a huge readership within the UK hitting figures within the 300,000 point last year. The circulation of the magazine is also very high with 48,000. (Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q)

About the magazineBrand Extensions:Q magazine has expanded their brand by branching out to new platforms of media to gain more customers. Some of these brand extensions include: The Q Awards, Qmusic.com and Q for iPad.

The Q Awards:The Q awards first began in 1990. They are one of the most famous UK music awards. Celebrating and awarding achievements within the music business.

QMusic.com:On the website there is information included such as news within the music business, they also run their own festival called Bigsound in Australia. On the website people can find all the information on the festival including the acts performing, the dates and the location.

Q for iPad:In 2012 Q launched an app version of the magazine. This helped them to reach a wider audience and keep up to date with the changing technology in the world. On this app it also includes interactive features such as videos and more photos.

Page 8: Unit 30 LO1

Relationship between magazine & consumerAfter looking at the stores that sell the magazine I have found that the relationship between the consumer and magazine is strong because the magazine can be found in many shops. This helps consumers to be able to buy the magazine easily without having to theoretically go out their way to buy it.The stores that I found to sell the magazine were WHSmith and Sainsbury’s this could help consumers as when they are out shopping they would be able to find one of these stores easily. Another way that the magazine helps they consumers out are by offering a subscription as this means the consumer can have every edition of the magazine sent straight to their house.

Ways that show a weakness in the relationship between the magazine and consumers is the magazine offers very ways to contact the magazine if there is a complaint to be filed there is no details for this within the magazine. As well as when I tried to email the person in charge of advertising I never got a reply which could show that is hard to contact the magazine easily.

Page 9: Unit 30 LO1

The target audience: varies from young teens to young adults, with ages from approximately 15- 24 being the most popular age range to read the magazine. (Hartley’s 7 subjectivities) This is because of the content within the magazine, as it doesn’t have a specific genre of music. As well as, the people that feature in the magazine would appeal to this age.The gender of the audience is mainly male, this could be explained by the advertisements and layout of the magazine being aimed to males.The audience of Q magazine would fall into the categories of A, B and C1 clearly stated by the magazines research. This is also because of the content and the ‘creativity’ of the magazine and audience coinciding. (Audience demographics)The reason why this target audience would read this magazine is to be informed and educated on the certain people within the magazine. As well as to build up more admiration for the subject (Katz’ uses and gratifications theory).I think the people that would read this magazine would be ‘Explorers’ as I think they would be very outspoken and confident within themselves. (Maslow’s hierarchy of needs)

Target Audience(Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q)

The spending power of the audience is not very high as some of them may still be in education. This is shownin the price of the magazine as it is reasonably low for a monthly magazine.

Page 10: Unit 30 LO1

Similar products to Q magazineKerrang! MagazineKerrang! Magazine is also published by Bauer Media group, this is also a music magazine. But this magazine focuses on the rock genre.The magazine has featured ‘stars’ such as Green Day, My Chemical Romance, Paramore and 30 seconds to mars.

Mojo MagazineMojo magazine is published by Bauer Media Group, similar to the other products it is also a music magazine. Very similarly to Kerrang! It is a classic rock magazine.The magazine has featured ‘stars’ such as Bob Dylan, John Lennon and The Beatles.

Page 11: Unit 30 LO1

Similar product connotations MastheadThe denotation of the mastheads are MOJO and KERRANG! These are placed at the top of each magazine. This is also very similar to the Q magazine layout.

StraplineThe denotation of the strap line of MOJO magazine is ‘The Music Magazine’. This could portray that this magazine is the best music magazine and that all the other magazines are invalid. This strapline is placed over the masthead which is the same as the layout on Q magazine. KERRANG! Does not have a strapline on the cover.

Main HeadlineThe denotations of the main headlines are ‘Bowie’ and ‘Green Day’ these are the names of the subjects within the magazine. This is also the same as what Q magazine does.

CoverlinesThe cover lines of Mojo are placesd above the image, this is to make sure that the only text that overlaps the image is the masthead. Where as KERRANG! Places their cover lines around and overlapping the image.

Page 12: Unit 30 LO1

Q magazine website

The Q magazine website allows the public to look at exclusive content that is not in the magazine. It also allows them to look at the playlists and music of artists that have featured within the magazine before. Additionally the public can see music charts and reviews on the website. Another feature within the website is the interviews, on the website the magazine uploads the full length interview of the subject within that specific edition of the magazine. These features will attract strong music lovers to the audience of the magazine as they can get a deep insight to the music industry and win competitions with prizes that are relevant to the music industry.

Page 13: Unit 30 LO1

Bauer website

Bauer’s website allows the public to look at the different magazines that they own, to find out the contact details of people that work within the magazine. It also allows the public to see the jobs that they have going within Bauer Media, this can help to gain more viewers as it will attract people who would like to work in the media industry, meaning that they would be interested in the magazines. Another feature on the website is the advertising page, this allows the public to see the rates as well the sizes of which they could advertise in the magazine. This would appeal to the audience because it could help them to play a part within their favourite magazine as well as helping their own business.

Page 14: Unit 30 LO1

Social MediaQ magazine has many social media sites, for example Twitter, Instagram, Facebook and YouTube.

YouTube: ‘Exclusive’ videos from backstage of concerts, festivals and award ceremonies. Also uploads videos from their interviews with stars.(Source: https://www.youtube.com/user/Q4music)

Twitter: Gives their followers updates on the entertainment business. As well as, promotes the information that is included in the new editions of their magazines. Additionally promotes competitions running through the magazine. (Source: (https://twitter.com/qmagazine)

Facebook: Shares links to music artists videos, as well as links to the pages within the websites of Q.(Source: https://www.facebook.com/QMagazine)

Instagram: Allows the public to see backstage photos of concerts, award ceremonies and interviews. As well as, uploads pictures featured in new editions.(Source: http://instagram.com/qmagazineuk#)

Page 15: Unit 30 LO1

Advertising of magazine

This advert was played all over the UK on the TV. This helped them to attract more customers for their new edition. By including the people who are featuring in the edition of the magazine this could gain the attention of some specific readers.

The music playing in the background of the advert is rock music this links to the people featuring in the magazine as well as the audience who may enjoy reading the edition.

The language/ voice used in the advert are very persuading and enthusiastic, this could portray that the magazine is going to be very entertaining to the reader.

During the advert, follow on text is displayed as the people talk. This follow on text is in different fonts depending on the subject of the matter at the time. The fonts relate to the subject of matter clearly and could attract the audiences attention clearly.

Page 16: Unit 30 LO1

Advertising of magazine

Another way that the magazine is advertised is in the back of MOJO magazine. This shows the convergence of advertisements between the brands as Q magazine advertises MOJO in the back. This is because they are both produced by Bauer Media.

This could also show that the target audience between both magazines is similar because if they enjoyed reading MOJO they could enjoy reading Q.

The TV advert and the advert in the back of MOJO are the only ways that the magazine has been advertised, this could show that they rely on the appearance of the magazine to gain the customers. They could also rely on star appeal to make the magazine seem interesting to the audience.

Page 17: Unit 30 LO1

Advertising within the magazine ratesOn the Q section of the Bauer Media website it shows the audience the advertising schedule of the magazine. This allows the public to know the sizes that the magazine offers and the dates that the public can buy/ submit their adverts for the magazine.

The magazine offers the public to be able to advertise on their Q iPad app, the Q radio, within the magazine and on their website/ social media networks.

By obtaining the media pack from the website for the advertising rates I can see how the prices compares to the sizes of each advert.

Source: (http://magazines.bauermediaadvertising.com/magazines/detail/Q)

Page 18: Unit 30 LO1

Advertisement Inquires

To gain some more information about the advertising within the magazine, I have contacted the member of staff within the magazine who is responsible for the advertising. This should help me to expand my knowledge about the advertising as well as get precise in depth facts and figures.

Page 19: Unit 30 LO1

Advertising inside magazine Issue Date: October 2014

This advertisement within the magazine can connote the specific audience that reads the magazine, as it is aimed to men.

The fact that there is limited amount of text within this double page advertisement hints that the audience would know what this advert is about without little explanation.

The lack of explanation to such details as where to buy the new fragrance can also show that this advert will appeal to the target audience. This is because they would know where to buy the product without needing to be told.

This advertisement is sleek and simple to gain the attention of the audience and appeal.

The title of the magazine denotes ‘Chanel’. This connotes the lifestyle of the audience as this would attract their attention. Then they may think about going out to buy the product advertised.

The look of the subject in the main image could refer to the product as ‘sexy’ which may strongly appeal to the target audience of the magazine. This is because of the subjects posture and serious/ blank facial expression.

The colours of this advertisement with the magazine creates mystery and adds to the atmosphere of ‘sexy’ that is portrayed from the subject of the picture.

This advertisement was the first page that the audience see when they open the magazine. This helps the company to make sure that the audience sees the advert and is instantly attracted to it.

Page 20: Unit 30 LO1

Denotations and connotations of Q magazineMastheadThe denotation of the masthead is ‘Q’. The way the font is large and bold connotes that the magazine is a powerful one.

Main headlineThe denotation of the headline is ‘OASIS NOEL: “THERE WAS A LOT OF TRAUMA…”This could connote that the main story is going to be dramatic and the audience will want to read it.

Cover linesThere are many cover lines on this magazine, this could connote that this magazine has many important stories within it that the public would be interested in reading.

Main imageThe denotation of the shot type for the main image is a close up. The technical code of the close up could connote that the audience is going to get a close up of the story.

Convergence- websiteThe denotation of the convergence is the website link. This connotes to the audience that they could find out more about the magazine by going on the website.

StraplineThe denotation of the strap line is ‘The world’s greatest music magazine’. The verbal code ‘The world’s greatest music magazine’ connotes that the public should not buy any other magazine.

Front Cover

Page 21: Unit 30 LO1

Denotations and connotations of Q magazineContents page

On the contents page of the magazine it shows the main stories that are included in the magazine. On each one there is a little explanation of what each story includes to sell the story and make the audience want to find the page to read it.On the next page there is a ‘editors letter’ the editor explains the process that they went through to create the specific edition of the magazine. At the end including ‘enjoy the issue’. This could create a friendly atmosphere to the reader.

Page 22: Unit 30 LO1

Denotations and connotations of Q magazineDouble page spread

Drop Capital:The denotation of the drop capital at the beginning of the article helps break up the text. As well as connotes to the audience where to start reading.

Main Image:The main image denotes a picture of the band Oasis. This connotes to the audience that the article is about Oasis in the past.

Stand first:The denotation of the stand first in this example is a short amount of information on the band. This connotes to the audience quick information about them.

Quote from interview:The denotation of the quote from the interview is a quote from Noel Gallagher. This connotes to the audience what the interview is about and gains the interest of the audience.

Page number:The page number on the bottom of the page helps the reader to go straight to the interview from the contents page if they wanted.

Page 23: Unit 30 LO1

Analysis of newspapers

Page 24: Unit 30 LO1

Breakdown of the consumption of news brands

(Source: http://www.nrs.co.uk/latest-results/facts-and-figures/newspapers-factsandfigures/)

In this break down of the consumption of news brands it shows that most of the adult population within the UK consume the news. This is a huge audience, so there is many ways that they can consume this. For example over the internet or through the many brands of printed newspapers that are now available in the UK. There are many types of printed newspaper to fit different peoples needs including free sheets, broad sheet and tabloids.

Page 25: Unit 30 LO1

National Readership Survey

By looking at the figures from the NRS website I have found out that the most popular type of newspaper read on a daily basis is a tabloid, the certain tabloid that is the most frequent read is weekly The Sun. Additionally on a weekly basis the most read newspaper is the weekly The Sun newspaper as well as the Sunday edition of the newspaper.Finally on a monthly basis the most read newspaper is also The Sun, the weekly and Sunday edition.This connotes that the most popular type of newspaper in the UK is a tabloid, mainly The Sun.

Page 26: Unit 30 LO1

Newspaper key termsFree Sheet:A free sheet is a free newspaper that is given out to the public and paid by the advertisers.Examples of free sheets in the UK are London Evening Standard and Metro.

Masthead:The denotation of the masthead ‘Metro’ connotes to the audience the area that the newspaper is available.

Display advert:The denotation of the display advert on this copy of the Metro is an O2 advert. This could connote the type of audience that would read this paper. The audience would be business men and women so they would be interested in reading about these deals.

Lead story:‘Fred the pleb!’ is the denotation of the lead story headline. This connotes to the audience what the story is about. It also captures the audiences attention to want to read on more.

Main Image:The main image on the newspaper front cover unusually does not link to the main story. But it does attract star appeal to the newspaper.

Secondary Lead:‘It’s Geordie war online’ denotes the secondary lead. The font is bold and red, which makes it stands out from the rest of the newspaper. This immediately is the second thing that the public would look at and be interested in.

History: The first free sheet was launched in 1885 in Germany. The paper was founded in 1882 by Charles Coleman, as a twice a week paper for advertising. Then in 1885 it became a daily newspaper. Then from this countries from all around the world began launching their own free sheets. (Source: http://www.newsmediauk.org/Home)

Page 27: Unit 30 LO1

Free Sheet – Metro:Target Audience:The target audience for the newspaper is mainly business people. This is because they would be able to pick up the newspaper whilst travelling in and out of London. The newspaper can normally be found being handed out and in crates in front of and in train/ tube stations. The target audience are mainly men but there is a huge amount of women that read the paper too.(Source: http://www.nrs.co.uk/downloads/padd-files/pdf/padd-jul13_jun14-newspaper.pdf)

The newspaper has approximately 3.2 million readers each day, this shows that the newspaper appeals to a wide range of people.(Source: http://metro.co.uk/2013/10/15/metros-audience-4164994/)

Purpose of newspaper:The purpose of free sheet newspapers is to give people travelling a ‘quick fix’ of the news that day. They can appeal to their target audience by making the newspaper free as it is paid for by advertisers. They compact the news so it is easy for the reader to read and understand.News values (Galtung & Ruge):Looking at the front pages of the newspaper throughout the history the news values are quite low. This is because the headline / main stories focus on the personal lives of celebrities. The newspaper also focuses on release figures of products such as consoles. By looking at the readership figures these type of stories seem to appeal to the audience.

Page 28: Unit 30 LO1

Newspaper key termsRed top tabloid:A newspaper characterised by sensationalism.Examples of free sheets in the UK are The Sun and Daily Mirror.

Lead story:‘Dirty Harry!’ is the denotation of the lead story. The use of the picture next to the headline of the subject and the use of his first name strongly portrays the audience would know who the story is about.

Masthead:The denotation of the masthead ‘The Sun’ connotes to the audience that people could not live without it. As well as the use of red as the background could highlight the passion the newspaper has for the news.

Display advert:The denotation of the display advert on this copy of The Sun is the holidays. This could connote the type of audience that would read the newspaper. The use of ‘HOLS FROM £9.50’ could highlight the audience as your typical ‘white van man’ as the audience, whose looking for a cheap holiday for their family.

Secondary Lead:‘Racey to be the next Lacey’ could attract the stereotypical audience of the ‘white van man’ as along with the image of this story they may be interested in reading the story,

Main Image:The main image on the newspaper front cover is unusually small and placed on split between the headline. This helps the audience to work out the subjects of the story.

History: In 1918 when the first ‘Tabloid’ newspaper was produced it gained its name for being a small paper with information easy to digest. Very similar to the original ‘Tabloid’ by a pharmaceutical company. (Source: http://www.newsmediauk.org/Home )

Page 29: Unit 30 LO1

Tabloid – The Sun:Target Audience:The target audience for this type of newspaper is normally manual workers who are middle aged men. This is because of the content that appears in the newspaper. This highlighted in the figures of readership, as more men read the newspaper than women do. (Source: http://www.nrs.co.uk/downloads/padd-files/pdf/padd-jul13_jun14-newspaper.pdf)

Purpose of newspaper:The purpose of free sheet newspapers is to give people travelling a ‘quick fix’ of the news that day. They can appeal to their target audience by making the newspaper free as it is paid for by advertisers. They compact the news so it is easy for the reader to read and understand.

News values (Galtung & Ruge):The news values of this newspaper are quite low because it mainly focuses on the lives of celebrities (personalities). Including celebrities cheating, committing crimes or getting married. As well as if there is a story of big magnitude then the paper normally dedicates the whole paper to the story. Going into depth with the details and features of the story. An example of this was the marriage of Prince William and Kate Middleton.

Purpose/ Brand ideology of The Sun:The purpose of the Sun newspaper is to be a cheap newspaper that appeals to the working class people. They do this by adding news that would appeal to these type of people and adding a big sports section. Finally as the newspaper is conservative/ labour they add their own opinions to the news covered within the newspaper.

Page 30: Unit 30 LO1

Newspaper key termsBroad sheet:A large newspaper regarded as serious format and tends to contain less sensationalism.Examples of free sheets in the UK are The Times and Daily Mail.

Masthead:‘The Times’ connotes the masthead of this newspaper. This could portray that the newspaper is always up to date with the time and news.

Main image:The connotation of the main image, is a picture of the rapper Tinie Tempah, this relates to the secondary lead.The close up shot of the artist could highlight he is ‘superior’ and ‘powerful’.

Lead story:The connotation of the lead story is ‘By – election victory for Labour in coalition’s first test’. Compared to the headlines of the tabloid and free sheet, this is very serious and to the point. This highlights the serious format of the broad sheet.

The Copy:On this front cover the copy is of the secondary lead story. This is because the headline of the leading story is very long which allows the audience to be able to work out what the story is going to be about. ‘Written in the stars, Tinie Tempah with four nominations, leads way to the Brits.’ This quickly connotes to the audience that the artist could have the most nominations for the Brits.

History: The broadsheet newspapers were created by the British in 1712. This was because they introduced a tax to newspapers depending on how many pages were on each newspaper. (Source: http://www.newsmediauk.org/Home)

Page 31: Unit 30 LO1

Broad sheet – Daily Mail:Target Audience:The target audience for the newspaper is mainly middle- class people. This is because it carries the main headlines in a serious format. The paper is mainly written in a female point of view but the main audience is men at approximately 1206 men reading the paper weekly. (Source: http://www.nrs.co.uk/downloads/padd-files/pdf/padd-jul13_jun14-newspaper.pdf)

Purpose of newspaper:The purpose of a broadsheet is to give the public the important news that they would like to know, quickly and in one place. The purpose for the size of the paper was originally because they tried to cut down the amount of pages they used to avoid the tax being so high.

News values (Galtung & Ruge):The news values of Daily Mail are very high. This is because they make sure to focus on the stories that could be considered to be important.

Purpose/ Brand ideology:The purpose of the Daily Mail is to give the readers the important news of the world in one place. As well as to only give the public important and not any ‘worthless’ news. As a conservative paper the audience can see the political opinions within the political news often.

Page 32: Unit 30 LO1

Lead story:The verbal code ‘It’s a girl!’ connotes to the audience within three words what the story is going to be about. It also makes the reader want to read on to know why/ how the newspaper knows this.

Slogan: The denotation of the slogan is ‘Real news Real entertainment’. This could portray to the audience that they can trust the information within this newspaper. As well as, that they will enjoy reading it as it contains ‘entertainment’.

Main Image:The main image denotes a picture of Kate Middleton. This visual code can bring star appeal to the newspaper. The image hints who the target audience of the newspaper is as they would like to read more about Kate Middleton and the royal family.

The copy:The verbal code ‘Oops.. Kate drops huge hint she’s having a daughter’ connotes even further to the audience what the story is going to be about. This could make the reader want to read on even further.

Secondary Lead:The denotation of the secondary lead is the verbal code ‘Is Bieber the most spoilt brat in showbiz?’ This is shows the specific target audience for the newspaper.

Price:The price of the magazine is clear on the magazine in the centre. The denotation of the price is ‘50p’ this could connote the type of the audience that would be willing to pay this amount. As it costs more than its competition ‘The Sun’.

Masthead:The denotation of the mast head is ‘ Daily Mirror’. This verbal code could connote to the audience that the newspaper reflects to them what is going on in the world around them.The colour of bright red could highlight the passion of the news to the newspaper.

Front page Source: (Daily Mirror Wednesday 8th March 2013)

Page 33: Unit 30 LO1

Double page spread 1 Headline:The headline of this article is ‘IRN BROON’ this is a pun that refers to the Scottish drink. This highlights the non-serious format of The Sun newspaper.

Stand first:The stand first of the double page spread denotes two bullet points. One is ‘Barnstorming Gord tells rally: Holds heads high’ and ‘Obama makes 11th hour Twitter plea to voters. This sums up the article well and could work well with the audience as most of the audience would use social networks like Twitter.

Main Image:The main image for this double page spread is a image of Gordon Brown giving a speech to a crowd. This could bring up some emotions of the reader as they may like or dislike the prime minister.

The copy:‘Exclusive poll scots to back union…just’ is the denotation of the copy. This connotes the relaxed attitude of the newspaper as the ‘…just’ section highlights the informal language used in the paper.

Source: (The Sun Newspaper Thursday 8th September 2014)

Page 34: Unit 30 LO1

Double page spread 2Main Image:The main image for this article is an image of the builders building a tower at the Wembley Stadium when it was first built. This could gain the attention of the reader in link to the headline.

Headline:‘They think it’s all over, but it’s just the beginning’ is the connotation of the headline. This would make the audience to read on as the headline keeps them wondering.

The copy:This article doesn’t have a copy, this could denote that the explanation of the headline and article cannot be explained without reading the whole story. This also would make most of the readers read the story as they would want to know what the headline meant in relation to the images within the article.

Source: (The Sun Newspaper Thursday 8th September 2014)

Page 35: Unit 30 LO1

Contacting the newspaper

I have contacted Metro newspaper to try and gain some more information about advertising in the newspaper including prices. As well as, the type of advertisers they think is suitable for the paper. This will help me to understand the type of people that focus on when choosing adverts.

Page 36: Unit 30 LO1

Reply from the newspaper

The advertiser of the Metro newspaper contacted me back sending me a few links that he decided would be helpful for me to expand and deepen my research.

Page 37: Unit 30 LO1

Newspaper Advertisement RatesBy looking at the various links that the advertiser of the newspaper sent me I have been able to find out more research about the advertising within the newspaper.

Page 38: Unit 30 LO1

Advertisements inside the newspaper

This advertisement within the newspaper is a quarter of the page size, this would gain the readers attention because it is big and bold compared to the content around it.

The lack of text and explanation of the magician and what the channel number is shows that the reader would probably already watch the programme. So this could simply be a reminder to the audience that the final is on.

The use of the subject falling in the image could highlight the danger within the programme as well as the advert.

The contrast of the gold logo and the black background would attract the attention to the text straight away.

Here is the same advert but in a different location of the newspaper this could highlight the point of the interview is to stay in peoples minds.

Page 39: Unit 30 LO1

I found this advert in the Metro newspaper. The bold ‘Busy Day?’ could attract the readers attention because it is more than likely that they would have had a busy day as they would be travelling in or out of London as they picked up this newspaper.

The colours of the advert would stand out compared to black and white text that is surrounding the image.

The ‘New’ sticker on the advert makes the audience want to try the product and be one of the first people to be able to say they have had this product.

‘A recharge and 1 of you 5 a day’ could attract audiences because they may be worrying about their health as they travel a lot and after a long day of work could be looking for a recharge. This would appeal to a wide range of people who would read the newspaper.

By making the bottle pop out of the fruit it creates the illusion of the product popping out. Which could make the customers/ readers want to grab the drink.

Advertisements inside the newspaper

Page 40: Unit 30 LO1

This advert in the Metro would catch the audiences attention because the newspaper is free and 2p is also cheap too. Connecting a 2p coin to a car advert could connote to the audience that they are going to get a good deal from this advert.

The advertisement is very simple with only a few features. Including a coin and car as well as the Nissan logo, this would gain the attention of people who enjoy cars and are looking for a good deal.

‘The electric side of driving’ connotes that the specific audience of the newspaper could enjoy being up to date with technology. This would appeal tothem as they would want to change to anelectric car. This would also appeal to anaudience who would like to save theenvironment.

The persuasive small text connotes that thecompany is trying to gain as many customersas they possibly can. With language like ‘youcan benefit’ and ‘sets you back pence, not pounds’. This is persuading the audience thatthis would be the best decision they haveever made.

Advertisements inside the newspaper

Page 41: Unit 30 LO1

Typical reader of The Sun newspaperThe typical reader of the newspaper has a low spending power, this can be shown in the price of the newspaper as it costs 25p during the week and 45p on a Saturday. The stereotypical reader of The Sun newspaper is working class, this is because they can afford to buy the newspaper daily as well as the content within the newspaper appeals to them. The appealing content within the newspaper is the celebrity gossip and the sports content. The content within the newspaper is negative and normally about conflicts.

The content of the newspaper is aimed to a male readership, this can be seen in the topless woman on Page 3 on a day to day basis. A large sport section at the back of the newspaper also appeals stereotypically to the male readership of the newspaper.Looking at the advertisers that often appear in The Sun newspaper is Morrisons, Asda, Tesco and Sainsbury’s. These are all affordable supermarkets that working class people often shop in. The adverts are normally advertising about new deals within the supermarket, highlighting the readers are always looking for good deals.

The age range of the stereotypical audience is 15-44 years old. This can be shown in the celebrity orientated content because a younger audience idolises and follows celebrities more often than a older audience. The language used in the newspaper also appeals to a working/ middle class audience of a younger age because it is less formal than other newspapers such as The Times. This helps the reader of the newspaper find it easy to read but also be able to relate to some of the content within the newspaper.

The occupation of the typical reader of The Sun newspaper is ‘white van man’ this can show an insight of the stereotypical lifestyle that they may lead.

Page 42: Unit 30 LO1

Colour scheme and connotations of the newspaperColour scheme:The colour scheme of the newspaper is mainly black, white and red. This can be seen throughout many of the connotations of the newspaper including the mast head, text and headlines. The colour red connoted the passion in the newspaper as well as power. This can connote that The Sun newspaper is one of the most powerful, best selling newspapers in the industry.Black helps to make sure that the text is clear to read to most reader whilst also connoting professionalism to the reader. White is the contrast of black which also makes the text easier to read whilst also showing purity and cleanliness, which could overall mean the content within the newspaper is pure and true.

Masthead:The denotation of the masthead ‘The Sun’ connotes to the audience that people could not live without it. As well as the use of red as the background could highlight the passion the newspaper has for the news.

Display advert:On nearly every copy of The Sun there is a display advert on the front of the newspaper. This can highlight that the audience is always looking for a good deal, or in this case looking for ways to get more money easily.

Secondary Lead:This display advert can connote the type of audience that reads the newspaper, as it is directed more to a male audience. This is also extremely celebrity based connoting that celebrities play a big part in the audiences life.

Main Image:The main image on this particular example of the newspaper is the image for the secondary lead story. This strongly connotes that celebrities play a huge part in the lives of the reader. The denotation of the image for the main story being smaller connotes that important news to the reader is not as important, or that they would not be able to grasp the story by a bigger image of the girl.

Page 43: Unit 30 LO1

Advertising of the newspaperThis advertisement that was shown on the TV during the World Cup season in 2014 strongly connotes the type of the audience that the newspaper appeals to. This is because football will stereotypically appeal to males who enjoy football.

By showing the football skills of the people standing in a line and passing the ball along the line, can also appeal to the male audience as well. But by including female footballers it can appeal to women too as it brings the women in to get involved.

At the end of the advert it offers two ways for the public to get involved. This helps the newspaper to build up the relationship between the newspaper and the consumer. By including the hashtag ‘#DoUsProud’ it allows the audience to add their own opinions and get involved. And by including a download for the audience they can be reminded of the advert when they listen to the song.

Page 44: Unit 30 LO1

ReadershipBy looking at various websites I have found out the readership of The Sun newspaper.I found out that the readers of the newspaper are mainly over the age of 35. This connotes that the newspaper would have mature content that would appeal to the older audience.(Source: http://media.info/newspapers/titles/the-sun/readership-figures)

I also found out that the newspaper readership is mainly men, by looking through the content of the newspaper it is clear to see that the newspaper targets the stereotypical male with page 3 and a big sports section in the back.(Source: http://media.info/newspapers/titles/the-sun/readership-figures)

Page 45: Unit 30 LO1

Newspaper WebsiteThe news on the website is mainly “soft news”. This could because the audience who visit the website are more interested in soft news rather than serious, hard news. The benefit of this is also they can focus on putting some more serious hard news within the newspaper and leaving the soft news which has a more restricted audience to the website.

The newspaper also offers an app that helps people who are travelling to read the newspaper. This could help the newspaper to appeal to a younger audience as it is more likely that younger people will use a iPad or iPhone more than the older audience.

As well as on the website the newspaper offers readers to sell your story this could create the connection between reader and the newspaper. This is could be a benefit to the paper because they would receive stories that people are interested in as well as they could gain more customers because of the ‘connection’.

Page 46: Unit 30 LO1

The Sun newspaper on social mediaFacebook

The Sun newspaper can be found on Facebook. On Facebook the newspaper share many links, these are to articles that are extremely soft news that would have a small target audience. For example by looking at the headlines I found many articles about bad points in celebrities lives. This would mainly appeal to a younger audience which could relate to why it is on a social networking site.

Page 47: Unit 30 LO1

The Sun newspaper on social mediaTwitter

The newspaper has many different Twitter users which connect to the different types of sections within the newspaper. For example there is a main account for the whole newspaper, one for the sport section and one for the politics section of the newspaper. This could appeal to the audience because they can follow the specific account that would appeal to them, which helps them to make sure that they always see the content they would enjoy the most.

Page 48: Unit 30 LO1

The Sun newspaper on social mediaYouTube

On The Sun YouTube account there is videos that are advertising The Sun Bingo as well as videos that relate to the articles within the newspaper. Finally on the YouTube account there are videos of celebrities giving interviews, backstage footage as well as celebrities doing challenges. This creates star appeal for the newspaper which could attract a bigger audience.

Page 49: Unit 30 LO1

ComplaintsThis is where the readers need to go if they have a complaint about any of the content within the newspaper.The Press Complaints Commission file many complaints about different content within the media.On the website it now states that The Press Complaints Commission closed but they give other details for the public to file complaints.

Page 50: Unit 30 LO1

Making a complaint to The Sun

To make a complaint to The Sun, the member of the public needs to go on the website and click on the ‘Contact Us’ then they scroll till they find the ‘Editorial complaints’ section, this has the details to make a complaint.

On this page there is a form to fill in that has sections to fill in the contact information of the complainer. The a part where they need to fill in their complaint, including the article that they are complaining about and the reason that they are complaining.They also have an option where the person complaining can upload a supporting file.

Page 51: Unit 30 LO1

ConclusionIn conclusion by looking at the different types of newspaper it has helped me to analyse and recognise the particular denotations of a newspaper. This helps me to be able to analyse the impact that they would have on the audience and the type of reader that reads that newspaper.

By looking at the denotations and connotations of a magazine, it has helped me to be able to analyse what makes a magazine look appealing to the audience. Whilst also being able to look at the different types of language that is used for different types of audience. As well as, by looking at the music magazine it has helped me to be able to gain ideas for my magazine and what would make it appealing for a audience as well as what colours are appropriate for a media product to make it as effective as possible.

Additionally by looking at different advertisements within media products I have been able to understand that the advertisements are affected by the type of audience that reads the media product. This helps the publisher to appeal to the audience as strongly as possible and make sure that they keep loyal readers.

The advertising of a media product is also very important as it means that the audience will want to read the product as they are always aware of the content and deals that they could get from reading the certain product. Plus by advertising a product successfully it means that the product can broaden their readership and appeal to more readers by making their product available on different platforms.


Recommended