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UNIT 5. LONGEVITY: REFUSING TO BE INVISIBLE
What images of older men and women are presented in
advisements? What kind of products do they
advise?
MEDICINES
VITAMINS
PERSONAL HYGIENE PRODUCTS
ANTI AGING PRODUCTS
INSURANCE
RECREATION AND NURSING HOME
The mission of this type of advertisement is to advise seniors they can have a healthy life and the care needed so they feel fine
PRIVILEGES IN DIFFERENT PARTS OF THE WORLD
UNITED STATESThe majority of older Americans
use medical insurance.
1. Discounts on hospital care2. Routine tests3. Dental care4. Glasses and hearing aids5. Drugs
SPAIN 1. Day centers
2. Home help3. Social activities4. 50% discounts on dances, movies and tourism5. 35% discount on domestic hotels6. Civic Center (painting, videos, crafts) at very low cost7. Discounts of 35% in taxes on water, electricity and telephone8. 25% discount on public transport
GUATEMALA 1. Discounts at
restaurants and private sales2. 60% discount on hotels
PANAMA1. 50% discount on closing costs for mortgage loans2. 25% discount on national and international airfares3. 50% discount on hotel rooms from Monday to
Thursday4. 10% discount on prescription drugs (which are really
cheap)5. 15% discount on optometry and dental examinations6. 30% discount rate for intercity buses, boats , ships
and trains7. 25% discount in restaurants8. 20% discount on fees and surgery9. 25% discount on electricity bills, telephone and water10. 50% discount entry prices of recreational activities
and entertainment including movies, concerts, theater and sporting events every day.
11. In Panama all banks (by law) have a window of special care for retirees
COSTA RICA1.Free passage travel under 25
kilometers2. Exemption of fifty percent
(50%) in travel over 25 kilometers and 50 kilometers.
3. Exemption from 25% in journeys over 50 kilometers.
4. Good medical care5. Quick care in banks
What are retirement age and customs of senior citizen in different countries around the
world?
COUNTRY WOMAN
MEN
CANADA 62 62
UNITED STATES 62 62
MEXICO 60 60
COSTA RICA 62 62
SPAIN 60 60
FRANCE 62 62
ENGLAND 66 65
ARGENTINA 60 65
CHILE 60 65
RUSSIA 60 65
INDIA 58 58
PHILIPPINAS 60 60
PORTUGAL 65 65