UNIT TITLE CRITICAL ANALYSIS and RESEARCH Unit Code FILL5002 Location Farnham Level 5 Duration (number of weeks) 25 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 27 th March 2015 CONTENT Illustration as a visual form of communication and its historical association with the word offers an exciting area of study. The diversity of forms as introduced in year one provided diverse modes and methods of research and analysis often adapted from other disciplines to the study of illustration. In this context this unit introduces you to different methodologies of research and analysis that could be used to discuss illustration. You will be able to undertake a prolonged investigation and debate regarding the relationship of illustration with the visual arts, society and different cultures. The core programme provides the basis for you to identify and develop an area of study related to your proposed dissertation. Workshops will introduce you to the principles of research, analytical and critical methodologies. The seminar/lecture and workshops tasks are formatively assessed and support you in working towards your summative assessment assignments. The seminar programmes introduce you to core issues relating to the history of the visual arts. Emphasis is placed on the different and often conflicting interpretation and responses to the history and function of illustration in its wider inter-disciplinary and studio practices. These seminars provide deeper historical context to the development of questions relating to art and society. In particular it encourages you to question how society engages with the visual and how this informs their engagement with the world. AIMS The aims of this unit are: A1 to enable you to interpret, investigate and construct a critical position in relation to theory and practice. A2 to establish principles and methodologies of research and application to the study of a body of knowledge. A3 to introduce you to broader interdisciplinary theories and debates. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 evidence your understanding of key historical movements and theories underpinning your chosen subject.
Transcript
UNIT TITLE CRITICAL ANALYSIS and RESEARCH Unit Code FILL5002 Location Farnham Level 5 Duration (number of weeks) 25 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 27th March 2015 CONTENT Illustration as a visual form of communication and its historical association with the word offers an exciting area of study. The diversity of forms as introduced in year one provided diverse modes and methods of research and analysis often adapted from other disciplines to the study of illustration. In this context this unit introduces you to different methodologies of research and analysis that could be used to discuss illustration. You will be able to undertake a prolonged investigation and debate regarding the relationship of illustration with the visual arts, society and different cultures. The core programme provides the basis for you to identify and develop an area of study related to your proposed dissertation. Workshops will introduce you to the principles of research, analytical and critical methodologies. The seminar/lecture and workshops tasks are formatively assessed and support you in working towards your summative assessment assignments. The seminar programmes introduce you to core issues relating to the history of the visual arts. Emphasis is placed on the different and often conflicting interpretation and responses to the history and function of illustration in its wider inter-disciplinary and studio practices. These seminars provide deeper historical context to the development of questions relating to art and society. In particular it encourages you to question how society engages with the visual and how this informs their engagement with the world. AIMS The aims of this unit are: A1 to enable you to interpret, investigate and construct a critical position in relation to
theory and practice. A2 to establish principles and methodologies of research and application to the study of a
body of knowledge. A3 to introduce you to broader interdisciplinary theories and debates. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 evidence your understanding of key historical movements and theories underpinning
your chosen subject.
LO2 apply appropriate and relevant historical and theoretical methodologies to a body of knowledge.
LO3 identify and apply relevant research methodologies appropriate to your chosen topic
and a plan for its development into a dissertation. INDICATIVE TEACHING & LEARNING METHODS No. of hours of scheduled activity1 60 No. of hours of independent activity 240 No. of hours of placement activity This will comprise: Lecture Seminar Tutorials Project supervision Guided independent study ASSESSMENT REQUIREMENTS Table A1- Assessment Components
Assessment Component
List all separate components
Weighting (%)
Typical Indicative Assessment tasks
Where the component
comprises more than one
assessment task
Assessment Type For each component
double click in the box to see options. The options equate to the assessment types in table A2
Word Count Approx
word count where
applicable
Written assignment
40% • essay Written assignment 2000 words
Written assignment
40% • essay Written assignment 2500 words
Portfolio 20% • Research portfolio (composing of workshop tasks, bibliography, research proposal, presentation) 20%
Portfolio
11 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category
Written exam Written
Set exercise (under exam conditions but not testing practical skills)
Written
Written assignment, including essay 80% Coursework
Report Coursework
Dissertation Coursework
Portfolio 20% Coursework
Project output (other than dissertation) Coursework
Set exercise (not under exam conditions, e.g. critiques)
Coursework
Oral assessment and presentation Practical
Practical skills assessment (including production of an artefact)
Practical
Set exercise testing practical skills Practical Table A3 – Summary KIS data Assessment Category Total % for Unit Written Coursework 100% Practical Table A4 – Assessment Criteria CRITERION There should be at least one criteria against each learning outcome for the unit
MAPS TO LEARNING OUTCOME
Knowledge of fundamental contextual and theoretical issues and critical concepts and a widening appreciation of historical and contemporary practice
LO1, LO2, LO3
Ability to demonstrate knowledge through undertaking relevant research
LO2
Skills in the use of written and oral forms of communication and application of academic conventions
LO3
REFERENCE MATERIAL2 Essential Adams, Jeff (2008) Documentary Graphic Novels and Social Realism Oxford: Verlag Peter Lang Elkins J (2004). What happened to art criticism? Chicago: Prickly Paradigm Press
2 Reference material should be in accordance with the Library & Learning Services guidance. Links are also provided in the Unit Descriptor Guidance Notes which form part of Annex 5 of the Quality Assurance Handbook.
Gibbons, Joan (2009) Contemporary Art and Memory: Images of Recollection and Remembrance London: I.B. Tauris Grove, Jaleen (2009) “Towards Illustration Theory: Robert Weaver, Harold Rosenberg, and the Action Illustrator? http://jaleengrove.com/words_pprs1.html Grove, Jaleen (2012) “Netting jellyfish: A point of view on illustration research from the United States and Canada” Journal of Writing in Creative Practice Vol. 4 No.3 McLuhan, Marshall (2008) The Medium is the Massage: An Inventory of Effects London: Penguin Rose, Gillian (2012) Visual Methodologies: An Introduction to the Interpretation of Visual Materials London: Sage Publications (new edition now available) Cottrell, Stella (2011) Critical Thinking Skills: Developing Effective Analysis and Argument Basingstoke: Palgrave Macmillan Recommended Barrett, Terry (2011) Criticizing Photographs: An Introduction to Understanding Images London: Mayfield Publishing (new edition available) Baudrillard J (2005). The system of objects. London: Verso Burke, P (2008) Eyewitnessing: The Use of Images as Historical Evidence London: Reakton Books Carrier, David (2003) Writing About Visual Art New York: Allworth Doy, Gen (2005) Picturing the self: Changing Views of the Subject in Visual Culture London: I.B. Tauris Miller, Daniel (2009) Stuff Cambridge: Polity Press Stafford, Barbara, M., (2001) Visual Analogy: Consciousness as the Art of Connecting Cambridge; Massachusetts: The MIT Press Sturken, Marita, and Lisa Cartwright (2009) Practices of Looking: An Introduction to Visual Culture Oxford: Oxford University Press Barnet, Sylvan (2010) A Short Guide to Writing About Art New York: Pearson Turkle, Sherry (2011) Evocative Objects: Things We Think With Cambridge; Massachusetts: The MIT Press Journals Elephant, October Journal, Eye, International Journal of Comic Art, Art and Asian Pacific, Image and Narrative Journal (http://www.imageandnarrative.be/) Online Ubuweb http://www.ubuweb.com/ Tate Podcasts http://www.tate.org.uk/about/our-work/digital/podcast-directory The Guardian Book Podcasts http://www.guardian.co.uk/books/series/books British Council Film Collection http://film.britishcouncil.org/british-council-film-collection?film_query=&search=&year=Any&series=Any&genre_old=
UNIT TITLE DOCUMENTARY Unit Code FILL5007 Location Farnham Level Level 5 Duration (number of weeks) 9 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 27th March 2015 CONTENT This unit introduces you to documentary illustration which can also be referred to as ‘reportage’ or visual journalism. However, the use of the terms ‘reportage’ and ‘journalism’ do not mean that this type of illustration only appears in newspapers and magazines. In this unit you will take on the role of the instigator and the protagonist, you will develop your personal viewpoint. This is a way of working that can be applied to many contexts, such as the magazine, the gallery, the book, the blog and website etc. In these contexts the illustrator is perceived as taking on a more authorial role. With an authorial approach, you will have the opportunity to engage and enlighten your audience, to provide original and penetrating observations about your experience of the world, and to have the conviction to express them in public. In order to develop your ideas you will need to interact with individuals, organisations and agencies outside the university and, in these encounters, you will need to apply personal and communication skills. You will have guidance on how to approach your subject(s) you will learn how to get the most from your interviews. You will also look at the work of investigative reporters, filmmakers and illustrators, both historically and in contemporary times who work this way. In your search for a personal perspective and interpretation on a given theme, you will also have to consider the implications of your project in social, cultural and political terms. The project will involve information gathering and location drawing and you will work initially in your sketchbook. Your final piece of work might be in a range of media but the initial phase of note-taking and visual documentation should be done through drawing on location. AIMS The aims of this unit are: A1 to raise your awareness of the role of the artist / illustrator in the practice of visual
documentation A2 to enhance your personal and communication skills in dealing with external
organisations, agencies and individuals A3 to encourage you to further develop your research and location drawing skills in the
context of an investigative project A4 to encourage you to produce a creative and personally innovative approach to your
visual documentary
LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 have a well-developed knowledge and awareness of the role of the artist / illustrator
practicing in the genre of visual documentation LO2 apply effective and appropriate personal and communication skills in your dealings with
external agencies, organisations and individuals LO3 apply competent location drawing skills and advanced research skills and
methodologies in the context of your investigative project LO4 apply appropriate levels of creativity and personal innovation to your final work INDICATIVE TEACHING & LEARNING METHODS No. of hours of scheduled activity 120 No. of hours of independent activity 180 No. of hours of placement activity 0 These may comprise of: Lecture Seminar Tutorials Field Study Project supervision Demonstration Practical classes and workshops Supervised time in studio/workshop Guided Independent Study
Table A1- Assessment Components
Assessment Component
List all separate components
Weighting (%)
Typical Indicative Assessment tasks
Where the component comprises more than one assessment task
Assessment Type
For each component
double click in the box to see
options. The options
equate to the assessment
types in table A2
Word Count Approx
word count where
applicable
Portfolio 100% • An updated PDP folder containing your reflective unit summary
Portfolio3
3 Manually type the correct selection from the list available on double clicking in the box
• A reflective journal • A research file • Evidence of location
drawing and studio workshops
• Sketchbooks, preparatory drawings and developmental work
• Finished work in any media
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category
Written exam Written
Set exercise (under exam conditions but not testing practical skills)
Written
Written assignment, including essay Coursework
Report Coursework
Dissertation Coursework
Portfolio 100% Coursework
Project output (other than dissertation) Coursework
Set exercise (not under exam conditions, e.g. critiques)
Coursework
Oral assessment and presentation Practical
Practical skills assessment (including production of an artefact)
Practical
Set exercise testing practical skills Practical Table A3 – Summary KIS data Assessment Category Total % for Unit Written Coursework 100% Practical Table A4 – Assessment Criteria CRITERION There should be at least one criteria against each learning outcome for the unit
MAPS TO LEARNING OUTCOME
Your thorough awareness and understanding of contemporary and traditional practice in visual documentation is evidenced in your research file and portfolio of work
LO1, LO3, LO4
Effective and appropriate personal and communication skills in dealing with outside agencies are demonstrated in your research and final work
LO2, LO1, LO4
Application of advanced research methodologies and information gathering techniques, including location drawing are evidenced in your research file, sketchbooks and reflective journal
LO3, LO2, LO1
Application of appropriate levels of creativity and ambition in your final work
LO4, LO1
REFERENCE MATERIAL Essential Various (2006) Diving Trips: Drawing as Reportage Dusseldorf: Richter Verlag Coates-Smith, Wendy (2000) Line No 1: Reportage Cambridge: APU Tordai, JC (2001) A People called Palestine Stockport: Dewi Lewis Publishing Hogarth, Paul (1967)The Artist as Reporter London: Studio Vista Recommended Adams, Jeff (2008) Documentary Graphic Novels and Social Realism Oxford: Verlag Peter Lang Burke, P (2001) Eyewitnessing: The Use of Images as Historical Evidence London: Reakton Books Abdelouhab, Farid (2005) Journeys and Journals, 5 Centuries of Travel Writing Kehl, Germany: RvR Verlagsgesellschaft New, Jennifer, (2005) Drawing From Life: The Journal as Art New York: Princeton Architectural Press Burford, B (1994) The Best of Reportage London: Granta Books O’Shea, Ian (2011) New York: Reportage Maidstone: Ian O’Shea Campanano, Gabriel (2012) The art of urban sketching Beverly: Quarry Books Web references www.reportageillustrators.com www.altesite.meltonpriorinstitute.org www.mikedempsey.typepad.com/graphicjourneyblog www.ralphsteadman.com www.olivierkugler.com
UNIT TITLE PROFFESSIONAL PRACTICE 2: Platform Unit Code FILL5008 Location Farnham Level Level 5 Duration (number of weeks) 9 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 27th March 2015 CONTENT In your first professional practice unit you explored the breadth of illustration as a subject and its positioning in a contemporary media context. You also began to think about your career goals and aspirations In this unit we take what you have learnt a stage further and consider how we engage with the professional world through self-promotion and an entrepreneurial approach. In doing this you will build upon your ongoing PDP, through reflection on your research and self-promotional creative work produced for this unit. Practical workshops in how to create a blog, construct a website and utilise social networking tools such as Twitter, Facebook, You Tube, Flickr, and Tumblr etc become essential elements in the enterprise to promote yourself, along with opportunities to promote your work in a public domain through entering competitions or producing and selling your work. The unit is delivered in two parts, making connections to the other two practice based units of the year, Documentary and Exhibition. Part one, Focuses on researching creative practice and how practitioners promote themselves online and via social media. Your engagement with the creative industries is essential in order for you to understand the processes and mechanisms crucial to a small business or individual in sustaining a successful business profile. You will create a blog and learn how to create a basic website using ready-made templates. Part two You are also asked to compile a report for publication on your blog in which you might use text, sound, image etc. This investigative report should inform through analysis and reflection, and evaluation, on strategies and techniques employed by creative individuals and businesses in the setting up a creative enterprise. You will also engage in a practical self-promotional or entrepreneurial activity which might include answering a competition brief or producing work for sale or promotion. AIMS The aims of this unit are: A1 to encourage your adoption of effective research skills through interviewing, recording
and information gathering in the production of your report and research folder. A2 to encourage your application of creative solutions to the design and production of your
blog, and other promotional development work.
A3 to further your knowledge and awareness of professional practice in creative media
practice LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 utilise appropriate and effective methods of research and information gathering in the
production of your report and research folder LO2 apply informed creative design solutions to your blog and other promotional
development LO3 demonstrate your thorough awareness and knowledge of creative media practice in the
outcome of your report and self-promotional outcomes INDICATIVE TEACHING & LEARNING METHODS No. of hours of scheduled activity 95 No. of hours of independent activity 205 No. of hours of placement activity These may comprise of: Lecture Seminar Tutorials Project supervision Demonstration Practical classes and workshops Supervised time in studio/workshop Guided Independent Study
Table A1- Assessment Components
Assessment Component
List all separate components
Weigh-ting (%)
Typical Indicative Assessment tasks
Where the component comprises more than one
assessment task
Assessment Type For each
component double click in the box to
see options. The options equate to the assessment types in table A2
Word Count Approx
word count where
applicable
Portfolio 100% A typical portfolio will include
• Research file • Updated PDP file • Evidence of
workshop
Portfolio4
4 Manually type the correct selection from the list available on double clicking in the box
exercises • Completed blog,
and self-promotional outcomes
• Written, published report on a creative enterprise (approx. 750 words)
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category
Written exam Written
Set exercise (under exam conditions but not testing practical skills)
Written
Written assignment, including essay Coursework
Report Coursework
Dissertation Coursework
Portfolio 100% Coursework
Project output (other than dissertation) Coursework
Set exercise (not under exam conditions, e.g. critiques)
Coursework
Oral assessment and presentation Practical
Practical skills assessment (including production of an artefact)
Practical
Set exercise testing practical skills Practical Table A3 – Summary KIS data Assessment Category Total % for Unit Written Coursework 100% Practical Table A4 – Assessment Criteria CRITERION There should be at least one criteria against each learning outcome for the unit
MAPS TO LEARNING OUTCOME
Advanced research methods and information gathering techniques as evidenced in your report and research file
LO1
Application of informed creative solutions to your blog and promotional outcomes
LO2, LO3, LO1
A thorough knowledge and awareness of creative media practice as demonstrated in your research file, report and self- promotional outcomes
LO3, LO1
REFERENCE MATERIAL Essential McManus, Sean (2011) Web Design Southam: In Easy Steps Wiedemann, Julius (2008) Web Design: flashfolios Hong Kong: Taschen Bowden, John (2008) Writing a Report Oxford: How to Books Deckers, Erik (2011) Branding Yourself Indianapolis, Que Recommended Rees, Darrel (2008) How to be an Illustrator London: Laurence King DeWolf, Holly (2009) Breaking into Freelance Illustration Cincinnati: David and Charles Evans, Dave (2008) Social Media Marketing: an hour a day Indianapolis: Wiley Web references www.ucreative.ac.uk/studentcareers www.wolfolins.com www.escapefromillustrationisland.com www.blogof.francescmugnai.com
UNIT TITLE EXHIBITION Unit Code FILL5009 Location Farnham Level Level 5 Duration (number of weeks) 12 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 27th March 2015 CONTENT This unit enables you to put into action some of your developing understanding of professional practice in the context of not only your own work and ongoing PDP, but in the collaborative venture of putting on an exhibition of the group’s work outside of the confines of the campus. This unit also introduces you to the challenge of writing your own project proposal for work that will form the basis of your contribution to the exhibition. Exhibition aims to increase your understanding of self and team management in terms of planning, managing and organising self-initiated projects and group enterprise. This unit will also encourage you to accept further responsibility for your own learning and to increasingly consider your specialist area of focus. Through a series of workshops you will develop the ability to construct and write your own project proposal within the context of a broad theme. It will also further develop your evaluative and critical capabilities through the maintenance of your reflective practice as evidenced in your sketchbooks, preparatory work, reflective journal and unit summary. The unit culminates in a group exhibition and the unit content is designed to create a learning experience that encompasses the following: skills of presentation and negotiation through the process of establishing group agreement of a theme for the exhibition. Skills of planning, organisation and the staging and promotion of the exhibition of individual work within a theme: the ability to shape a viable project proposal and take ownership of your creative direction in your interpretation of a theme. AIMS The aims of this unit are: A1 to increase your awareness of professional practice issues in relationship to your
individual focus of study A2 to further advance your organisational and management skills to your own work and to
those of the group enterprise A3 to enable you to construct and write your own project proposal that is viable and
aspirational A4 to encourage you in the production of personally innovative and creative work to a
professional standard
LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 apply an increased awareness of the professional practice aspects of your particular
focus of study within illustration LO2 apply self-management and organisational skills not only to your own work but in
respect of the group exhibition and its promotion LO3 construct and write a viable and personally aspirational project proposal LO4 produce original and creative work to a professional standard INDICATIVE TEACHING & LEARNING METHODS No. of hours of scheduled activity 140 No. of hours of independent activity 160 No. of hours of placement activity 0 These may comprise of: Lecture Seminar Tutorials Field Study Project supervision Demonstration Practical classes and workshops Supervised time in studio/workshop Guided Independent Study
Table A1- Assessment Components
Assessment Component
List all separate components
Weighting (%)
Typical Indicative Assessment tasks
Where the component
comprises more than one assessment
task
Assessment Type For each
component double click in the box to
see options. The options equate to the assessment types in table A2
Word Count Approx
word count where
applicable
Portfolio 100% A typical portfolio will include: • Reflective
journal • Updated PDP
file, which includes reflective unit summary
Portfolio5
5 Manually type the correct selection from the list available on double clicking in the box
detailing role played in exhibition, planning and organisation
• Project proposal • A research file • Evidence of
engagement in workshops
• Evidence of contribution to the organisation, management and promotion of the group exhibition
• Sketchbooks and project development work
• Finished work in an exhibition
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category
Written exam Written
Set exercise (under exam conditions but not testing practical skills)
Written
Written assignment, including essay Coursework
Report Coursework
Dissertation Coursework
Portfolio 100% Coursework
Project output (other than dissertation) Coursework
Set exercise (not under exam conditions, e.g. critiques)
Coursework
Oral assessment and presentation Practical
Practical skills assessment (including production of an artefact)
Practical
Set exercise testing practical skills Practical Table A3 – Summary KIS data Assessment Category Total % for Unit Written Coursework 100% Practical
Table A4 – Assessment Criteria CRITERION There should be at least one criteria against each learning outcome for the unit
MAPS TO LEARNING OUTCOME
Your awareness and understanding of the professional practice aspects of your focus of study as evidenced in your final work, and contribution to exhibition
LO1, LO3, LO4
The viability of your proposal and interpretation of the project theme as evidenced in your proposal and final work
LO3, LO1
Original and creative work to a professional standard as evidenced in your final work
LO4
Your collaborative role in organising, managing and promoting an exhibition as demonstrated in your research file, and unit summary
LO2
REFERENCE MATERIAL Essential Smithson, Pete (2009) Installing exhibitions: a practical guide London: A&C Black Hatton, Angela (2007) The definitive business pitch Harlow: Prentice Hall Forsyth, Patrick (2010) How to write reports and proposals London: Kogan Page Recommended Carter, Rob (2000) Exhibitions Crans-Près-Céligny: Rotovision Heller, Steven (2009) Marketing Illustration: new venues New York: Allworth Maizels, John (1996) Raw Creation; Outsider Art and Beyond London: Phaidon Russell, Harriet (2005) Envelopes a puzzling journey through the Royal Mail New York: Random House Web references www.a-n.co.uk/students/knowledgebank www.theaoi.com www.mailmeart.com www.tate.org.uk www.aestheticapparatus.com www.dandad.org
REFLECTION (STUDY ABROAD) Unit Code FILL5011 Location Farnham Level 5 Duration (number of weeks) 25 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 27th March 2015 CONTENT Illustration as a visual form of communication and its historical association with the word offers an exciting area of study. The diversity of forms as introduced in year one provided diverse modes and methods of research and analysis often adapted from other disciplines to the study of illustration. In this context this unit introduces you to different methodologies of research and analysis that could be used to discuss illustration. You will be able to undertake a prolonged investigation and debate regarding the relationship of illustration with the visual arts, society and different cultures. Critical Analysis and Research - Term 1 The first term will develop around key critical arguments and research analysis that form the bases of your studies. Workshops will introduce you to the principles of research, analytical and critical methodologies. The core programme provides the basis for you to identify and develop an area of study related to your proposed dissertation. The seminar/lecture and workshops tasks are formatively assessed and support you in working towards your summative assessment assignments. Reflection - Term 2 This component will provide you with the opportunity to reflect on your learning and development gained during your time on Study Abroad as well as shape future aspirations for your final year of study through the formulation of a written Reflective essay. This will be the result of a period of deliberation and reflection on your experiences, both learning and cultural, and how you have progressed. In term two the unit offers you the opportunity to critically engage in the research and study of the visual culture, visual language and cultural history of a different country as part of your study abroad. The essay should be a reflective summary of your time abroad and include the development and regular updating of a blog that evidences your learning experiences, both process and outcomes, as well as your visual and educational cultural experience. A critical research and engagement with the visual and cultural history of your host country. Emphasis is placed on your analysis and reflections on the differences in your practice, visual culture with that of your host country and how this may interrelate with the history and function of illustration and wider inter-disciplinary studio practices, as well as your future aspirations. You will be supported in term two by learning and teaching material posted on myUCA, online tutorials, formative assessments and Skype discussion. AIMS The aims of this unit are:
A1 to enable you to interpret, investigate and construct a critical position in relation to
theory and practice and other cultural histories. A2 to establish principles and methodologies of research and application to the study of a
body of knowledge. A3 to introduce you to broader interdisciplinary theories and debates. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 evidence your understanding of key historical and cultural movements and theories
underpinning your chosen subject. LO2 evidence reflection on creative practice, informed by cultural exchange, apply
appropriate and relevant historical and theoretical methodologies to a body of knowledge.
LO3 identify and apply relevant research methodologies appropriate to your chosen topic
and a plan for its development into a dissertation. INDICATIVE TEACHING & LEARNING METHODS No. of hours of scheduled activity6 60 No. of hours of independent activity 240 No. of hours of placement activity This will comprise: Lecture Seminar Tutorials Project supervision Practical classes and workshops Guided independent study. ASSESSMENT REQUIREMENTS Table A1- Assessment Components
Assessment Component
List all separate components
Weighting (%)
Typical Indicative
Assessment tasks
Where the
Assessment Type For each component
double click in the box to see options. The options equate
Word Count Approx
word count where
66 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH
component comprises more
than one assessment task
to the assessment types in table A2
applicable
Term 1 Essay 40% Written assignment (e. 7
Term 2 Portfolio 60% Reflective Essay Blog Research Proposal
Portfolio
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category
Written exam Written
Set exercise (under exam conditions but not testing practical skills)
Written
Written assignment, including essay 40% Coursework
Report Coursework
Dissertation Coursework
Portfolio 60% Coursework
Project output (other than dissertation) Coursework
Set exercise (not under exam conditions, e.g. critiques)
Coursework
Oral assessment and presentation Practical
Practical skills assessment (including production of an artefact)
Practical
Set exercise testing practical skills Practical Table A3 – Summary KIS data Assessment Category Total % for Unit Written Coursework 100% Practical Table A4 – Assessment Criteria CRITERION There should be at least one criteria against each learning outcome for the unit
MAPS TO LEARNING OUTCOME
Knowledge of fundamental contextual and theoretical issues and critical concepts and a widening appreciation of cultural , historical and contemporary practice
LO1, LO2, LO3
Ability to demonstrate knowledge through undertaking relevant research and reflection
LO2, LO3, LO4
7 Manually type the correct selection from the list available on double clicking in the box
Skills in the use of written and oral forms of communication and application of academic conventions
LO3, LO4
REFERENCE MATERIAL8 Essential Adams, Jeff (2008) Documentary Graphic Novels and Social Realism Oxford: Verlag Peter Lang Elkins J (2003). What happened to art criticism? Chicago: Prickly Paradigm Press Gibbons, Joan (2009) Contemporary Art and Memory: Images of Recollection and Remembrance London: I.B. Tauris Grove, Jaleen (2009) “Towards Illustration Theory: Robert Weaver, Harold Rosenberg, and the Action Illustrator? http://jaleengrove.com/words_pprs1.html Grove, Jaleen (2012) “Netting jellyfish: A point of view on illustration research from the United States and Canada” Journal of Writing in Creative Practice Vol. 4 No.3 McLuhan, Marshall (2008) The Medium is the Massage: An Inventory of Effects London: Penguin Rose, Gillian (2012) Visual Methodologies: An Introduction to the Interpretation of Visual Materials London: Sage Publications (new edition now available) Recommended Barrett, Terry (2011) Criticizing Photographs: An Introduction to Understanding Images London: Mayfield Publishing (new edition available) Baudrillard J (2005). The system of objects. London: Verso Burke, P (2001) Eyewitnessing: The Use of Images as Historical Evidence London: Reakton Books Carrier, David (2003) Writing About Visual Art New York: Allworth Doy, Gen (2005) Picturing the self: Changing Views of the Subject in Visual Culture London: I.B. Tauris Miller, Daniel (2009) Stuff Cambridge: Polity Press Stafford, Barbara, M., (2001) Visual Analogy: Consciousness as the Art of Connecting Cambridge; Massachusetts: The MIT Press Barnet, Sylvan (2010) A Short Guide to Writing About Art New York: Pearson Turkle, Sherry (2011) Evocative Objects: Things We Think With Cambridge; Massachusetts: The MIT Press Journals Elephant, October Journal, Eye, International Journal of Comic Art, Art and Asian Pacific, Image and Narrative Journal (http://www.imageandnarrative.be/) Online Ubuweb http://www.ubuweb.com/ Tate Podcasts http://www.tate.org.uk/about/our-work/digital/podcast-directory The Guardian Book Podcasts http://www.guardian.co.uk/books/series/books British Council Film Collection http://film.britishcouncil.org/british-council-film-collection?film_query=&search=&year=Any&series=Any&genre_old=
8 Reference material should be in accordance with the Library & Learning Services guidance. Links are also provided in the Unit Descriptor Guidance Notes which form part of Annex 5 of the Quality Assurance Handbook.
Unit Code FILL5012 Location Farnham Level 5 Duration (number of weeks) 15 weeks Credit Value 60 Total Learning Hours for Unit 600 Date of approval of this version 27th March 2015 CONTENT This unit enables you to put into action some of your developing understanding of professional practice in the context of not only your own work and ongoing personal development, but in the collaborative venture of putting on an exhibition of the group’s work outside of the confines of the campus. This unit also introduces you to the challenge of writing your own project proposal for work that will form the basis of your contribution to the exhibition. The Professional Practice element of this unit, encourages you to think about how we engage with the professional world through self-promotion and an entrepreneurial approach. You are asked to establish a personal blog on which you record and share your developing practical work and experiences whilst on your exchange visit. You are also asked to compile a report for publication on your blog in which you might use text, sound, image etc. This investigative report should inform through analysis and reflection, and evaluation, on strategies and techniques employed by creative individuals and businesses in the setting up a creative enterprise. You will also engage in a practical self-promotional or entrepreneurial activity which might include answering a competition brief or producing work for sale or promotion. The Exhibition element of the unit aims to increase your understanding of self and team management in terms of planning, managing and organising self-initiated projects and group enterprise. This unit will also encourage you to accept further responsibility for your own learning and to increasingly consider your specialist area of focus. Through a series of workshops you will develop the ability to construct and write your own project proposal within the context of a broad theme. It will also further develop your evaluative and critical capabilities through the maintenance of your reflective practice as evidenced in your sketchbooks, preparatory work, reflective journal and unit summary. The unit culminates in a group exhibition and the unit content is designed to create a learning experience that encompasses the following: skills of presentation and negotiation through the process of establishing group agreement of a theme for the exhibition. Skills of planning, organisation and the staging and promotion of the exhibition of individual work within a theme: the ability to shape a viable project proposal and take ownership of your creative direction in your interpretation of a theme. AIMS The aims of this unit are: A1 to encourage your adoption of effective research skills through interviewing, recording
and information gathering in the production of your report and research folders.
A2 to encourage you in the application of personally innovative and creative solutions and production of work to a professional standard.
A3 to increase your awareness of professional practice issues of creative media practice
and in relationship to your individual focus of study A4 to further advance your organisational and management skills to your own work and to
those of the group enterprise A3 to enable you to construct and write your own project proposal that is viable and
aspirational LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 apply effective research skills through interviewing, recording and information
gathering in the production of your report and research folder. LO2 apply creative design solutions and professional production skills to your work. LO3 demonstrate your awareness of professional practice issues of creative media practice
in the outcome of your report, self-promotional outcomes and in relationship to your individual focus of study
LO4 apply self-management and organisational skills not only to your own work, but in
respect of the group exhibition and its promotion LO5 construct and write your own project proposal that is viable and aspirational INDICATIVE TEACHING & LEARNING METHODS No. of hours of scheduled activity9 200 No. of hours of independent activity 400 No. of hours of placement activity This will comprise: Lecture Seminar Tutorials Field Study Project supervision Demonstration Practical classes and workshops Supervised time in studio/workshop Guided independent study
99 This data is required for KIS. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH
portfolio 100% A typical portfolio will include: • Research File • PDP file including
reflective unit summary detailing your contribution to the planning, oragnisation and promotion of the group exhibition
• Evidence of workshop exercises and engagement, including sketchbooks and other developmental work.
• Completed blog, self-promotional outcomes and contribution to group website
• Written and published report on a creative enterprise (approx. 750 words)
• Evidence of your developing work and reflection on your experiences whilst on exchange
• Project Proposal • Finished work in an
exhibition
Portfolio10
Table A2 – KIS Categories for Assessment
Assessment Type % of assessment Category
10 Manually type the correct selection from the list available on double clicking in the box
Written exam Written
Set exercise (under exam conditions but not testing practical skills)
Written
Written assignment, including essay Coursework
Report Coursework
Dissertation Coursework
Portfolio 100 Coursework
Project output (other than dissertation) Coursework
Set exercise (not under exam conditions, e.g. critiques)
Coursework
Oral assessment and presentation Practical
Practical skills assessment (including production of an artefact)
Practical
Set exercise testing practical skills Practical Table A3 – Summary KIS data Assessment Category Total % for Unit Written Coursework 100 Practical Table A4 – Assessment Criteria CRITERION There should be at least one criteria against each learning outcome for the unit
MAPS TO LEARNING OUTCOME
Advanced research methods and information gathering techniques as evidenced in your report and research file
LO1, LO3
Application of creative design solutions to your blog, promotional outcomes
LO2, LO3, LO4
Original and creative work to a professional standard as evidenced in your final work
LO2,
A thorough knowledge and awareness of creative media practice as demonstrated in your research file, report, self-promotional outcomes, final work, self-reflection and contribution to exhibition
LO3, LO1, LO2
Your collaborative role in organising, managing and promoting an exhibition as demonstrated in your research file and unit summary
LO4, LO2
The viability of your project proposal and interpretation of the project theme as evidenced in your final work
LO5, LO2
REFERENCE MATERIAL11
11 Reference material should be in accordance with the Library & Learning Services guidance. Links are also provided in the Unit Descriptor Guidance Notes which form part of Annex 5 of the Quality Assurance Handbook.
Essential McManus, Sean (2011) Web Design Southam: In Easy Steps Wiedemann, Julius (2008) Web Design: flashfolios Hong Kong: Taschen Bowden, John (2008) Writing a Report Oxford: How to Books Deckers, Erik (2011) Branding Yourself Indianapolis, Que Smithson, Pete (2009) Installing exhibitions: a practical guide London: A&C Black Hatton, Angela (2007) The definitive business pitch Harlow: Prentice Hall Forsyth, Patrick (2010) How to write reports and proposals London: Kogan Page Recommended Carter, Rob (2000) Exhibitions Crans-Près-Céligny: Rotovision Heller, Steven (2009) Marketing Illustration: new venues New York: Allworth Maizels, John (1996) Raw Creation; Outsider Art and Beyond London: Phaidon Russell, Harriet (2005) Envelopes a puzzling journey through the Royal Mail New York: Random House Rees, Darrel (2008) How to be an Illustrator London: Laurence King DeWolf, Holly (2009) Breaking into Freelance Illustration Cincinnati: David and Charles Evans, Dave (2008) Social Media Marketing: an hour a day Indianapolis: Wiley Web references www.ucreative.ac.uk/studentcareers www.wolfolins.com www.escapefromillustrationisland.com www.blogof.francescmugnai.com
