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MARKET INTELLIGENCE . CONSULTINGwww.techsciresearch.com
United States Cosmetics Market
FORECAST AND OPPORTUNITIES
2016 – 2026
Published: March 2021
2
S. No. Contents
1 Product Overview
2 Research Methodology
3 Impact of COVID-19 on United States Cosmetics Market
4 Executive Summary
5 Voice of Customer
6 United States Cosmetics Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1.By Type (Skin Care, Bath & Shower Products, Makeup & Color Cosmetics, Hair Care, Fragrances & Deodorants and Others)
6.2.2. By Demography (Men, Women and Unisex)
6.2.3.By Distribution Channel (Pharmacy, Supermarket/Hypermarket, Departmental Store, Multi Branded Retail Stores, Online and Others)
6.2.4. By Region (South, West, North-East and Mid-West)
6.2.5. By Company (2020)
6.3. Market Map (By Type)
Table of Contents
3
S. No. Contents
7 United States Skin Care Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.2. By Demography
7.2.3. By Distribution Channel
7.3. Pricing Analysis
8 United States Bath & Shower Products Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.2. By Demography
8.2.3. By Distribution Channel
8.3. Pricing Analysis
9 United States Makeup & Color Cosmetics Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.2. By Demography
9.2.3. By Distribution Channel
9.3. Pricing Analysis
Table of Contents
4
S. No. Contents
10 United States Hair Care Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.2. By Demography
10.2.3. By Distribution Channel
10.3. Pricing Analysis
11 United States Fragrances & Deodorants Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.2. By Demography
11.2.3. By Distribution Channel
11.3. Pricing Analysis
12 Import – Export Analysis
13 Market Dynamics
13.1. Drivers
13.2. Challenges
14 Value Chain Analysis
15 Market Trends and Developments
Table of Contents
5
S. No. Contents
16 Policy and Regulatory Landscape
17 United States Economic Profile
18 Competitive Landscape
18.1. L'Oreal USA, Inc.
18.2. The Procter & Gamble Company
18.3. Unilever PLC
18.4. Estée Lauder Companies Inc.
18.5. LVMH Inc.
18.6. Chanel, Inc.
18.7. Kylie Cosmetics LLC (Coty Inc.)
18.8. Ulta Beauty, Inc.
18.9. Glossier Inc.
18.10. Huda Beauty Ltd.
19 Strategic Recommendations
20 About Us and Disclaimer
Table of Contents
6 6
PRODUCT OVERVIEW
7
Scope of ReportProduct of Interest (POI): Cosmetics
Cosmetic products are applied on the body for the purpose of cleaning, beautifying, promoting attractiveness or changing the
appearance. Cosmetic products are broadly classified into the following categories including body care, hair care, color cosmetics,
fragrances, men’s grooming and others.
Report Scope:
• Skin Care: The segment consists of products used for face care and body care. The example of skin care products are body
lotion, body butter, hand cream, night cream, anti-aging cream, moisturizer, face wash, etc.
• Hair Care: These products are used to clean and provide nourishment to the hair; for example, hair oil, serum, hair spray,
beard oils, etc.
• Bath and Shower: These types of products are used for cleansing the body while bathing, for example, shower gels, bodywash
foams, shampoo, conditioners, etc.
• Makeup and Color Cosmetics: They are used to enhance the overall appearance on a temporary basis, which includes lipstick,
nail polish, hair dye and hair color, etc.
• Fragrances and Deodorants: They are used to enhance the natural odor or remove bad odor from the body, which includes
perfumes, deodorants, mist, etc.
Market SegmentationTYPE
• Skin Care• Hair Care• Bath and Shower• Makeup & Color
Cosmetics• Fragrances & Deodorants
• Men • Women• Unisex
DEMOGRAPHY
Review Period
2016 – 2019
Base Year
2020
Estimated Year
2021
Forecast Period
2022 – 2026
Year Range
• Pharmacy• Supermarket/Hypermarket• Departmental Store• Multi Branded Retail Stores• Online• Others (Beauty Parlors/Salon,
Exclusive Retail Stores, etc.)
DISTRIBUTION CHANNEL
REGION
• South• West• Mid-West• North-East
7
8 8
RESEARCH METHODOLOGY
9 9
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing list of respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players, overall market size and
segmental market size in the United States cosmetics market.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about the United States cosmetics
market.
Data Collection
Data Filter& Analysis
Research &Intelligence
ActionableInsights
BusinessSolution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Final Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
1010
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of the United States cosmetics market. The team
has analyzed the outlook of various segments of this market, while considering the major influencing factors and the outbreak of
novel coronavirus in 2020. The study includes market forecasting, which would enable our clients to take better decisions while
planning their strategy to achieve sustainability in the United States cosmetics market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value : Market size, in terms of value, for the year 2020 was calculated based on information collected through
exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as cosmetic companies,
channel partners, end users, industry experts, and other industry participants.
• The team interviewed more than 15-20 cosmetic companies, 300 end users, and 10 industry experts and other value chain
stakeholders in the United States cosmetics market to obtain the overall market size from 2016 to 2020, which was validated by
the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size
data during 2016-2020.
1111
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by type, by demography, by
distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and
category wise revenue shares generated across various segments were considered, to arrive at the final revenue shares.
Revenue shares generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
• Market shares by type, by demography, by region and by distribution channel were calculated based on the responses received
through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue
generated from various segments of the cosmetics market. The final shares were calculated by taking the geometric mean of
the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
the United States cosmetics market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
1212
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci
Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate
market numbers. It should be noted that the figures compiled in the report are only for the organized market including market
share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ L'Oreal USA, Inc.
▪ The Procter & Gamble Company
▪ Unilever PLC
▪ Estée Lauder Companies Inc.
▪ LVMH Inc.
▪ Huda Beauty Ltd.
▪ Chanel, Inc.
▪ Ulta Beauty, Inc.
▪ Glossier Inc.
▪ Kylie Cosmetics LLC (Coty Inc.)
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ Food and Drug Administration (FDA)
▪ News Dailies
▪ Credible Paid Databases
13
Industry Brief
According to TechSci Research report, “United States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower Products, Makeup & Color
Cosmetics, Fragrances & Deodorants, Others), By Gender (Men, Women, Unisex), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy,
Online, Departmental Store, Multi Branded Retail Stores, Others), By Region, Forecast & Opportunities, 2026”, the United States cosmetics market is
anticipated to undergo a robust CAGR of 8.64% during the forecast period on account of growing awareness towards fashion and beauty among both
women and men in the country. Also, presence of leading cosmetic brands makes United States a leading market. The market is projected to reach
USD155.25 billion in 2026 from USD95.92 billion in 2020. The increasing inclination of consumers towards personal wellness is also creating high
demand for cosmetics in the country. Moreover, increasing per capita expenditure on personal grooming products as well as increasing demand for
natural cosmetics is acting as some key growth factors for the United States cosmetics market.
Additionally, manufacturers are also focusing on launching new cosmetic products in order to meet the growing demand and increasing their customer
base. The market is also witnessing the growing trend of organic cosmetics. Similarly, consumers in the United States tend to prefer cosmetic products
with the label ''cruelty-free''. This is further pushing the cosmetic brands to ensure that no animals were harmed during the product testing. Moreover,
increasing number of beauty clinics and salons are also adding to the growth of United States cosmetics market. Also, the rise in demand for skin and
sun care products owing to varying climatic conditions are also expected to accelerate the market growth in coming years.
United States cosmetics market is segmented based on type, Gender, distribution channel and region. Based on type, the market can be segmented
into skin care, hair care, bath & shower products, makeup & color cosmetics and fragrances & deodorants. Among them, the makeup and color
cosmetics segment is expected to undergo high CAGR during the forecast period. The reasons can be attributed to growing fascination of women
consumers towards makeup as well as availability of variety of makeup brands to choose from.
Based on distribution channel, before COVID-19, in-store shopping accounted for more than 80% of the product purchases in the cosmetic industry.
However, during the pandemic due to lockdown, retail stores were shut down and customers had to shift to e-commerce platforms in order to purchase
the cosmetic products. Shopping through e-commerce platforms is expected to grow in the forecast period too as customers of all generations have
become comfortable with this mode of purchase and are also able to maintain social distancing. Many companies witnessed higher online sales post
lockdown for e.g.: Sephora’s online sales in the United States increased more than 30% than it was in 2019 during the same period.
Major players operating in the United States cosmetics market are L'Oreal USA, Inc., The Procter & Gamble Company, Unilever PLC, Estée Lauder
Companies Inc., LVMH Inc., Chanel, Inc., Kylie Cosmetics LLC (Coty Inc.), Ulta Beauty, Inc., Glossier Inc. and Huda Beauty Ltd. Key growth strategies
being adopted by leading market players are new product launches, collaborations and mergers & acquisitions. The companies are also focusing on
using non-chemical based ingredients in their cosmetic products.
“The cosmetic industry is witnessing a burgeoning growth in the United States and is also witnessing entry of new market players. The increasing
purchasing power of consumers is also creating high demand for luxury cosmetic products in the country. Apart from this, companies are now targeting
on increasing consumer base for men and hence are introducing cosmetic products, especially formulated for men. With growing sense of personal
appearance among both men & women, the market is poised to undergo a significant growth through 2026,” said Mr. Karan Chechi, Research Director
with TechSci Research, a research based United States management consulting firm.
14
Sample Data - Snapshot
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Value (USD Billion)
United States Cosmetics Market Size, By Value (USD Billion), 2016-2026F
CAGR 2016-2020By Value: xx%
CAGR 2021E-2026FBy Value: xx%
United States Hair Care Market Share, By Demography, By Value, 2016-2026F
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Unisex 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Women 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Men 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
United States Fragrances & Deodorants Market Share, By Distribution Channel, By Value, 2016-2026F
2016
2017
2018
2019
2020
2021E
2022F
2023F
2024F
2025F
2026F
Pharmacy 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Online 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Supermarket/Hypermarket 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Departmental Store 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Multi Branded Retail Stores 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Others (Beauty Parlors/Salon, Exclusive Retail Stores, etc.)
25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
15
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Report Name: United States Cosmetics Market
FORECAST AND OPPORTUNITIES
2016 – 2026
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About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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