16
United Way Communications 2013 University of Iowa April 17, 2013 @ctrappe
| Date post: | 23-Dec-2014 |
| Category: |
Business |
| Upload: | christoph-trappe |
| View: | 215 times |
| Download: | 0 times |
United Way Communications 2013
University of IowaApril 17, 2013
@ctrappe
Hi!
• Who is this guy (@ctrappe) ? Where I came from … where I’m heading.
ChristophTrappe.comUWECI.org
@ctrappe
@ctrappe
@ctrappe
One more change: ZMOT
@ctrappe
The Zero Moment of Truth
@ctrappe
Channels
@ctrappe
Brand voice
Serious, but fun. But not silly!
Definitely not markety!
@ctrappe
What’s markety?
• Avoid words like this:– This FANTASTIC event.– Everyone has/will have fun.– Biggest event ever.– The best– The fastest– The slickest
From: ChristophsBlog.com@ctrappe
@ctrappe
Step 2
• Transcript posted to website– Web searches (Adds content and keywords)– Makes it easier for you to find quotes, etc., for
other channels.
@ctrappe
Step 3
• Determine other uses (if not done, yet)• Could depend on topic (Examples: KPACE,
Powerball winner, campaign results)
@ctrappe
@ctrappe
@ctrappe
Questions?
@ctrappe
